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The purpose of this paper is to trace the dispersed yet influential presence of the French in the Australian wine industry from the beginning of the industry until the present day. It looks at the physical presence of the French on Australian soil (e.g. winemakers, companies, vines) and the French cultural influence (e.g. publications, stereotypes, promotion). It aims to provide an historical context in which to place questions concerning contemporary Australian attitudes to French wine and to wine in general.

Historical review of French presence and influence on the Australian wine industry using historical and contemporary documents and records.

While the French presence in Australia has always been minimal, it exerts a powerful influence on the Australian wine industry. Throughout the history of the industry, French individuals and culture have maintained the image of “French expertise”, thus French wine is still the point of reference for the Australian wine industry and consumer. The high status enjoyed by French wine can be attributed in part to the historical influence of the French on Australian wine.

Further research into attitudes to French wine in Australia is needed to understand consumer preferences.

The paper represents one of the first attempts to investigate the presence and influence of French wines and winemaking in the Australian wine industry. It presents an historical account of the French in the Australian wine industry and the influence of French culture on Australian wine.

In the Spring of 1995 the French military announced a series of nuclear tests to take place at the Muroroa atoll later that year. Despite worldwide protests a nuclear test series of six bombs was carried out from September 1995 to January 1996. In some countries, e.g. Denmark, the public reaction to the test series was quite strong and during the nuclear testing period in the South Pacific many consumers substituted goods from other countries, especially wine, for French goods. This paper analyses the demand for French wine in Denmark with focus on the effects of the nuclear tests on the Danish import of French wine. The effects, if any, may be temporary or more permanent, affecting the consumption of French wine in Denmark in the long run. By the use of monthly data for the Danish import of red wine and white wine, the long‐run trends in these variables are extracted and the analysis of these are in favour of wine import boycott effects of a temporary nature in late 1995 and early 1996 and possibly a minor permanent effect for French red wine on the Danish market.

The success of the Australian wine industry is well documented. However, there have been few comparative studies of the reasons for this success as compared to Australia's main competitors. Most of the anecdotal evidence and trade publications focus on “value for money” and fruit‐driven wines, without looking at how the Australian wine businesses operate. The purpose of this paper is to investigate the external environment in France and Australia as one of the drivers for Australian wine sector success.

In‐depth interviews with two French and two Australian wineries and a review of the literature led to a series of hypotheses about the role of market orientation, strategic orientation, innovative and entrepreneurial environment orientation, constraining legislation, industry infrastructure usage, industry plan support, and interorganizational collaboration as factors differentiating the two countries. An online survey of wineries in the two countries resulted in a sample of 82 French and 63 Australian responses. An analysis of variance revealed significant differences between Australian wineries as compared to the French.

Australian wineries rated themselves higher in market orientation, growth strategy, export proactiveness, perceived innovative environment, perceived entrepreneurial environment, more interorganizational collaboration, and less perceived constraining legislation.

These results not only provide some basis for Australia's success in wine exporting, but also add to the literature on the effect of the external environment on business performance.

Wine exporting countries can use the results to help shape policy for creating a more conducive environment for exporting wine.

Until very recently the traditional wine producers such as Germany and France enjoyed a virtual monopoly in the Northern Ireland wine market. Changes are beginning to take place with New World Countries having a growing impact in this market place. This paper presents an overview of the Northern Ireland wine market as well as a more indepth look at eleven case studies. Particular emphasis is placed on the source of the wine and the relative importance of each wine producing country. The paper suggests some factors which have contributed to the increasing popularity of New World wines in Northern Ireland.

The purpose of this paper is to look at congruence effects between region and origin of producer on wine evaluations, and review if and how these two features are evaluated together, to determine authenticity, quality and price perceptions. Is a French wine better because it is made in France, because it is made by a Frenchman, or because a Frenchman made it in France?

A 2×2 factorial design was devised and 206 Americans were surveyed using empirical methods and online survey data.

The results show that region and producer are important considerations when consumers evaluate wine. Old world wines are perceived as more authentic regardless of who makes them, but it is also demonstrated that when origin features are incongruent, consumers associate similar quality to wines, but at different prices. Wine dogmatism is shown not to impact wine evaluations.

Marketing the origin of the winemaker rather than just the origin of the wine signals more information to consumers. Incongruence signals higher price points but congruency influences authenticity perceptions. Quality and price perceptions are not moderated by wine dogmatism.

Whereas previous research focused on general wine origin, this paper offers a relevant contribution to the place of origin literature in that it clarifies the relationship between the where and who for wines and how these two features together influence consumer perceptions. For the first time, the concept of wine dogmatism is discussed and a preliminary measurement of the trait is devised.

The purpose of this paper is to verify the preferences for the purchase of rosé wine by Italian and French Millennials, with the aim of allowing Italian companies to acquire knowledge in improving the positioning of this product in both the Italian and French markets.

The study involved a descriptive survey conducted between December 2018 and January 2019 on Millennials residing in Italy and France, intercepted via Facebook. In total, 500 valid responses to a highly structured self-administered questionnaire were collected. Descriptive and multivariate analysis techniques were used to examine the responses.

The two groups of Millennials show different preferences in the purchase of rosé wine. French Millennials rarely buy the product, and perhaps only for reasonable prices. Their purchasing process involves no characteristics of particular importance. On the other hand, Italian Millennials buy the product with a higher frequency and show a greater propensity to spend. In general, they attribute greater importance (though not a great deal of importance) to the characteristics of the product, paying attention to both its intrinsic aspects and its territorial origin and the quality certifications.

The main limitation of the research is the small sample size. Future insights into the consumption of rosé wine will be sought in other significant European markets.

This study is of value to academic researchers, wine industry practitioners and other members of the wine distribution channel, as it provides insights into consumer behavior differences.

This research is the first to compare rosé wine preferences of Millennials in France and Italy.

The purpose of this paper is to introduce the term branded marketing events (BMEs), and examine the role of its experiential components as a strategic tool for the facilitation of customer brand engagement. This study examines five experiential components of BMEs at events held in Australia and France to determine their respective impact on customer brand engagement.

Surveys were distributed to attendees of ten events by six wine brands in South Australia, and six events in five sub-regions of Bordeaux.

Findings suggest that BMEs influence customers’ brand engagement and brand purchase intention in both Australia and France. However, the experiential components within the events had differing effects. Australian customers were influenced by cognitive, sensorial, and relational experiences and their increased customer brand engagement strongly influenced brand purchase intention. French customers, however, required pragmatic event experiences to build brand engagement.

Recognizing their mutual experiential and interactive foundations, this study integrates the research domains of marketing events, customer experiences and customer brand engagement, and contributes to the strategic understanding of how branded event experiences facilitate customer brand engagement.

There has been a revolution in the winemaking and marketing of the country wines of southern France in the Languedoc‐Roussillon — the Vins de Pays d'Oc. This revolution has been founded on premium varietal wines and exploited modern techniques of vinification and marketing, which have drawn heavily on the experiences of the so‐called ‘New World.’ These new wines have successfully penetrated export markets, particularly the UK. Such developments, however, have attracted controversy, being criticised for encouraging the production of homogeneous, geographically inert, formulaic wines from well established rather than local grape varieties. However, a number of ventures are now showing increased recognition of local varieties and geographies in their winemaking and it is expected that such developments will continue. Moreover it is argued that the introduction of modern techniques in vinification and marketing, far from having a detrimental effect, have been of great benefit to the region.

The region where a wine is produced is a factor that influences consumers' preferences and price perceptions. For most consumers, a wine from an established place like France would be preferred over a wine from less established place, like Texas. However, a consumer's identity with their home area (not well known for wine) may override such an effect. Thus, the purpose of this paper is to determine whether a wine's geographic origin influences wine preference and price perceptions and, if so, whether identity with a place and/or wine expertise moderate this relationship.

A total of 257 students from a Texas university sample and rate two identical wines – yet one is labeled as from France and the other as from Texas. Their identification with Texas and their wine expertise are also measured. Paired sample t‐tests and repeated measures MANOCA are used to analyze the data.

The paper finds that a wine's country of origin has a strong effect on consumers' preferences and price perceptions. Specifically, consumers prefer the French wine over Texas wine and are willing to pay more for the French wine. Consumers' identification with Texas does not significantly mitigate the effects of country of origin; those who score low on Texas identity as well as those who score high had similar ratings for the wines. Similarly, no moderating effects for wine expertise are found.

This research shows the strong effect of county of origin even when participants actually sample the (identical) wines. It offers value by showing that the identity with a region provides little help in overcoming this effect and that wine producers and regions should consider strategies other than appealing to a consumer's identity with the region.

The purpose of this paper is to show that the branded wine concept refers to a very heterogeneous category as regards wine made in France, but this sort of wine can appeal to certain types of consumers.

An initial qualitative study was carried out to explore consumer representation as regards branded wine. A second, quantitative, study enabled us, through a cluster analysis, to identify brand‐sensitive consumer segments in the wine field.

There is a divergence in consumer representation between novices and experts. The former considers A.O.C.s (Appellation d'Origine Contrôlée, a French official label of protected geographical indication) and regions as brands while the latter have a narrower vision of what a branded wine means. The “discoverers”, the youngest consumers (18‐29 years old), who are interested in wine and have little knowledge of it are most liable to be influenced by wine brands. The novices and routine consumers are also brand sensitive but to a lesser degree. The experts, on the other hand, are not influenced by brands.

The influence of the brand derives from the declarative. A more indirect measure which mixes the brand with other wine attributes would be preferable. The use of a sample of convenience means results can only be generalized with caution.

There indeed exists a place for branded wines on the French market but an association is needed with other attributes such as the origin and/or the grape variety.

Little research has been devoted to the French consumer's acceptance of branded wines.