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Markets for free from foods have undergone extensive growth as consumers attempt to manage their health in increasingly novel ways. This research explores the making of consumer perceptions about the health of gluten-free foods.

This research employs qualitative methods including in-depth interviews with consumers of gluten-free foods and content analysis of online consumer comments.

Findings illustrate how consumers leverage personal responsibility, social commentary and political criticism in ways that forge essential connections with traditional medical authority. In particular, consumers blend diverse views together by expressing reverence, positioning complementarity and framing temporality.

This research highlights the productive role of consumers in shaping what constitutes health-related concerns and widens the scope of explanatory factors beyond product- and individual-level differences. This research is set in the context of gluten-free foods and draws on interview data from a single set of consumers. Future research could consider other free from markets including, for example, soy-free foods and corn-free foods, both of which implicate some of the most common ingredients in food products and potential regional differences both within and outside of North America.

This research offers insights into the marketing of gluten-free foods and free from foods in general, specifically the participation of consumers in legitimising the need for these foods on the basis of health.

I weave together multiple streams of work across disciplines including food marketing, contested illnesses and institutional logics to further our understanding of the dynamic nature of contemporary markets for free from foods.

The paper provides a new definition of healthy and functional food considering the case of sorghum, which is dealing with environmental challenges, calling for exploration of eco-conscious consumers' behavior in the free-from food innovative market.

Through a systematic literature review and bibliometric analysis, this article offers a deep and broad outlook on a sustainable open innovations approach for agri-food systems. The bibliometric analysis includes a total of 198 scientific papers, deeply analyzed through Bibliometrix package.

Results show increasing academic interest in sustainable innovations for the agri-food system, where the relevance of the food-grade sorghum is noticed. An open innovation approach is called for to deal with environmental challenges.

Theoretically, the research offers a new definition of healthy and functional food in line with current environmental challenges. It also provides a deep literature review on eco-conscious consumers and food-grade sorghum as functional food in the context of the free-from food market.

The purpose of this paper is to examine how individual’s health beliefs, nutrition knowledge (NK) and attitudes towards food technologies play a role in the anti-consumption of dairy products or the consumption of dairy alternatives.

Self-reported data concerning the consumption of milk, yogurt and dairy products in general were collected online among 1,705 adults in Canada. Also included in the survey instrument were measures of NK and health beliefs as well as questions from the food technology neophobia scale. Anti-consumption of milk, yogurt and dairy as well as alternative dairy consumption as a function of these characteristics, in addition to demographic characteristics, is analysed using probit models.

Individuals who demonstrate resistance to innovations in food technology, those with lower levels of dairy-specific NK, and people who have less belief that dairy avoidance will have negative impacts on their health are more likely to be anti-consumers of milk and/or yogurt. The same is true for dairy products in general with the exception that people with higher levels of dairy-specific NK are more likely to be anti-consumers of dairy products in general.

Inadequate intake of calcium and vitamin D has negative consequences for long-term health. Given that dairy products are the primary source of these nutrients in the Canadian diet, it is important to understand the reasons behind dairy anti-consumption so that appropriate policy measures can be taken to address potential public health issues.

Marketing products as guilt-free is not new, especially in the food industry, but what is new is the scope of ethical choice on offer and the variety and complexity of guilt-free narratives sold as part of the consumption package. The purpose of this paper is to present – and test – an innovative framework with which to analyse the key strategies in the creation of guilt-free narratives within the food industry and examine how consumer habits, motivations and attitudes are afforded by these narratives. The trend towards interpassivity, in which a consumer “outsources” moral responsibility to manufacturers, suppliers or retailers, is critically examined.

Data collection consisted of a non-probability quota sample of UK residents, administered online. There were three main areas of this study: consumers’ attitudes towards guilt-free products and marketing, consumers’ consumption habits and conscious-motivating factors and insights in unconscious-motivating factors. The questionnaire was designed to provide both qualitative and quantitative insights. It consisted of a variety of open-ended questions, as well as sets of given choices regarding habits and motivations, where the options were designed to encompass as many potential responses as necessary. The survey was shaped using a mini-focus group.

The paper demonstrates that consumers are in general willing to pay more for a guilt-free product but not for the reasons normally presented within the marketing literature. The paper shows that while self-accountability and anticipatory guilt are reasons for the effectiveness of guilt-free marketing, they are only minor factors. The paper shows that other motivating factors are more important as many participants buy products they do not entirely trust or have a particular preference for. One motive relates to interpassivity, that is, that guilt and guilt-alleviating actions can be transferred or delegated to the product itself.

The concept of interpassivity and the idea of transference of actions or emotions to products has potential for new marketing frameworks. There are many different coping mechanisms for guilt or shame, and these could all be packaged into products to arouse a preference with the consumer. The entire area of guilt-free marketing is under-researched but because of the continued growth in consumer guilt-mitigation strategies, it is likely to see a lot of research activity in the near future. The main limitation is the limited statistical analysis afforded by the non-probability nature of the sample.

The paper has developed a clearer definition of what constitutes a guilt-free product, that is, a guilt-free product is created when a regular product has any one or more of the three types of guilt (anticipatory, reactive and existential) packaged into it. Using this definition, the paper examined why guilt-free marketing has been effective, identifying that though consumers are willing to pay more for a guilt-free product, self-accountability and anticipatory guilt are only part of the explanation, with guilt and guilt-alleviating actions being transferred or delegated to the product itself a significant factor.

The paper has impacts for producers and consumers wishing to highlight the social good of a product. The study shows that consumers are sophisticated enough to examine social impact but often express a desire to delegate action to firms. Firms can more clearly frame their activity and contrast their action to the misleading marketing claims of rivals.

This paper is the first detailed analysis of guilt-free foods of its type. It seeks to create clearer definitions and frameworks with which to examine marketing practices and discourses of guilt in food consumption and marketing. The paper findings suggest that a relatively novel approach to consumption – interpassivity – is a useful explanation for otherwise puzzling consumer behaviour in a newly emerging area of guilt-free food marketing.

This chapter explores the development of advertising regulations governing food advertising to children in Australia since the 1940s. By introducing the advertising and marketing self-regulatory system, the Australian Government is taking a neoliberal approach, advocating for the free market to initiate and sustain the country’s economic development, instead of greater government regulation. By examining the primary and secondary literature, such as government reports and research, and newspaper and academic articles, this chapter outlines different regulatory initiatives adopted by both the government and food industry to limit food and beverage advertising to children on television and online, in order to prevent obesity rates increasing in children. This chapter synthesizes and critically evaluates food industry and public health studies, government and non-government reviews, and other research studies to evaluate the influence of self-regulation on Australian television food advertising within the neoliberal context since the 1990s. It contributes to the literature on food advertising regulations for children in Australia by offering evidence of how the government, public health authorities and the food industry have attempted to keep pace with changes in the advertising, marketing and media industries by developing and reviewing advertising codes. It identifies the loopholes that exist in these self-regulatory codes and concludes that Australia’s current advertising regulatory arrangements are failing to protect our children from unhealthy food marketing on television, especially on relatively under-regulated online platforms such as social media and branded websites. The issues identified in this chapter could aid the food and beverage industry, as well as the self-regulatory system, to offer comprehensive and applicable solutions to combat Australia’s obesity crises by implementing new legislations that align with different marketing practices.

Examines the applicability of EC rules on the free movement of goods to foodstuffs containing additives. Shows that the European Court of Justice has established an approach to disputes concerning additives which balances the interests of producers and consumers while giving manufacturers and traders a fair hearing.

This article evaluates contemporary Cuban economic policy and development prospects after a decade of market experimentation in a socialist context. An introductory historical review assesses the successes and failures of Cuban development policy in the 1970s and 1980s and describes the staggering dimensions of the economic crisis triggered by the abrupt disruption of Cuba's relations with the Soviet bloc in 1989–1991. The next section, “To the market in the 1990s,” examines Cuban efforts to stabilize the economy in the early 1990s while maintaining a strong social safety net. The historic policy shift toward limited market liberalization within a state-dominated economy is analyzed and the key market concessions described. The economic turnaround of the late 1990s and Cuban macroeconomic and industrial performance over the past decade are then examined. The final part of the article evaluates the coherence and sustainability of Cuba's emerging economic model and assesses prospects for the survival of some form of Cuban socialism.

As an aid to understanding brand image and brand attitude, this paper aims to present an innovative method of capturing qualitative brand associations from very large virtual groups.

From the target market, two familiar brands were selected: one more favored and one less favored by the market segment. Two samples of respondents engaged in a collaborative, virtual ideation session designed to elicit “top of mind” brand associations for two fast food brands, McDonald's and In‐N‐Out. Members of each group posted their brand associations and then rated each other's associations on the basis of agreement.

Analysis provided by dialogr.com showed sharp differences between the two brand images. To independently assess brand attitude, two judges evaluated favorability of the free associations as either “good,” “neutral,” or “bad.” The results confirmed initial expectations. The more favored brand received considerably more favorable free associations than did the less favored brand. The results are shown in qualitative word maps.

A potential limitation of this paper is that the proposed qualitative method is more applicable to well‐known, familiar brands; thus these techniques may not work as well with less familiar brands.

Virtual collaboration tools provide a proficient method of measuring brand image and brand attitudes, for very large groups. These tools are well suited for gaining greater understanding of the cognitive and affective dimensions of a realized brand position (image) as well as an aid to re‐positioning an errant brand image.

Most qualitative group interviews are limited to a small number of respondents, ranging from five to 12 people. Virtual ideation sessions, which are designed to elicit “top of mind” brand associations, enable collection of qualitative data from large groups quickly and efficiently; without the negative influences of face‐to‐face group interaction.