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Article
Publication date: 8 July 2022

Jiahe Chen, Ping-Yu Hsu, Yu-Wei Chang, Wen-Lung Shiau and Yi-Chen Lan

Considering both online and offline service scenarios, this study aims to explore the factors affecting doctors' intention to offer consulting services in eHealth and compare the…

Abstract

Purpose

Considering both online and offline service scenarios, this study aims to explore the factors affecting doctors' intention to offer consulting services in eHealth and compare the factors between the free- and paid-service doctors. The theory of reasoned action and social exchange theory are integrated to develop the research model that conceptualizes the role of extrinsic motivations, intrinsic motivations, costs, and attitudes in doctors' behavioral intentions.

Design/methodology/approach

Partial least square structural equation modeling (PLS-SEM) was leveraged to analyze 326 valid sample data. To provide robust results, three non-parametric multigroup analysis (MGA) methods, including the PLS-MGA, confidence set, and permutation test approaches, were applied to detect the potential heterogeneity between the free- and paid-service doctors.

Findings

The results with overall samples reveal that anticipated rewards, anticipated associations, anticipated contribution, and perceived fee are all positively related to attitude, which in turn positively influences behavioral intention, and that perceived fee positively moderates the relationship between attitude and behavioral intention. Attitude's full mediation is also confirmed. However, results vary between the two groups of doctors. The three MGA approaches return relatively convergent results, indicating that the effects of anticipated associations and perceived fee on attitude are significantly larger for the paid-service doctors, while that of anticipated rewards is found to be significantly larger for the free-service doctors.

Originality/value

eHealth, as a potential contactless alternative to face-to-face diagnoses, has recently attracted widespread attention, especially during the continued spread of COVID-19. Most existing studies have neglected the underlying heterogeneity between free- and paid-service doctors regarding their motivations to engage in online healthcare activities. This study advances the understanding of doctors' participation in eHealth by emphasizing their motivations derived from both online and offline service scenarios and comparing the differences between free- and paid-service doctors. Besides, horizontally comparing the results by applying diverse MGA approaches enriches empirical evidence for the selection of MGA approaches in PLS-SEM.

Content available
Book part
Publication date: 30 July 2018

Abstract

Details

Marketing Management in Turkey
Type: Book
ISBN: 978-1-78714-558-0

Book part
Publication date: 31 December 2010

The following is an introductory profile of the fastest growing firms over the three-year period of the study listed by corporate reputation ranking order. The business activities…

Abstract

The following is an introductory profile of the fastest growing firms over the three-year period of the study listed by corporate reputation ranking order. The business activities in which the firms are engaged are outlined to provide background information for the reader.

Details

Reputation Building, Website Disclosure and the Case of Intellectual Capital
Type: Book
ISBN: 978-0-85724-506-9

Open Access
Article
Publication date: 16 July 2019

Tuotuo Qi, Tianmei Wang, Yanlin Ma and Xinxue Zhou

Knowledge sharing has entered the stage of knowledge payment with the typical models of paid Q&A, live session, paid subscription, course column and community service. Numerous…

6689

Abstract

Purpose

Knowledge sharing has entered the stage of knowledge payment with the typical models of paid Q&A, live session, paid subscription, course column and community service. Numerous knowledge suppliers have begun to pour into the knowledge payment market, and users' willingness to pay for premium content has increased. However, the academic research on knowledge payment has just begun.

Design/methodology/approach

In this paper, the authors searched several bibliographic databases using keywords such as “knowledge payment”, “paid Q&A”, “pay for answer”, “social Q&A”, “paywall” andonline health consultation” and selected papers from aspects of research scenes, research topics, etc. Finally, a total of 116 articles were identified for combing studies.

Findings

This study found that in the early research, scholars paid attention to the definition of knowledge payment concept and the discrimination of typical models. With the continuous enrichment of research literature, the research direction has gradually been refined into three main branches from the perspective of research objects, i.e. knowledge provider, knowledge demander and knowledge payment platform.

Originality/value

This paper focuses on discussing and sorting out the key research issues from these three research genres. Finally, the authors found out conflicting and contradictory research results and research gaps in the existing research and then put forward the urgent research topics.

Details

International Journal of Crowd Science, vol. 3 no. 2
Type: Research Article
ISSN: 2398-7294

Keywords

Article
Publication date: 10 March 2022

Jinfang Niu

Online marketplaces, which provide on-demand goods or services through matching providers and consumers, have emerged in many sectors of the society. This paper aims to assess the…

Abstract

Purpose

Online marketplaces, which provide on-demand goods or services through matching providers and consumers, have emerged in many sectors of the society. This paper aims to assess the need and speculate the design features of a specialized, online marketplace for archival services.

Design/methodology/approach

Interview data collected for a previous project were reanalyzed, and the websites of some online marketplaces were explored.

Findings

Existing general-purpose online marketplaces are useful but limited. Archivists and closely related professionals, including conservators, genealogists and public historians, need a specialized online marketplace to connect with their clients. This specialized online marketplace for archival services could adopt some useful features of existing online marketplaces.

Originality/value

To the best of the author’s knowledge, this is the first attempt to assess the need for an online marketplace for archival services.

Details

Global Knowledge, Memory and Communication, vol. 72 no. 6/7
Type: Research Article
ISSN: 2514-9342

Keywords

Article
Publication date: 11 March 2024

Zhen Xu, Ruohong Hao, Xuanxuan Lyu and Jiang Jiang

Knowledge sharing in online health communities (OHCs) disrupts consumers' health information-seeking behavior patterns such as seeking health information and consulting. Based on…

Abstract

Purpose

Knowledge sharing in online health communities (OHCs) disrupts consumers' health information-seeking behavior patterns such as seeking health information and consulting. Based on social exchange theory, this study explores how the two dimensions of experts' free knowledge sharing (general and specific) affect customer transactional and nontransactional engagement behavior and how the quality of experts' free knowledge sharing moderates the above relationships.

Design/methodology/approach

We adopted negative binomial regression models using homepage data of 2,982 experts crawled from Haodf.com using Python.

Findings

The results show that experts' free general knowledge sharing and free specific knowledge sharing positively facilitate both transactional and nontransactional engagement of consumers. The results also demonstrate that experts' efforts in knowledge-sharing quality weaken the positive effect of their knowledge-sharing quantity on customer engagement.

Originality/value

This study provides new insights into the importance of experts' free knowledge sharing in OHCs. This study also revealed a “trade-off” between experts' knowledge-sharing quality and quantity. These findings could help OHCs managers optimize knowledge-sharing recommendation mechanisms to encourage experts to share more health knowledge voluntarily and improve the efficiency of healthcare information dissemination to promote customer engagement.

Details

Kybernetes, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0368-492X

Keywords

Book part
Publication date: 11 October 2023

Javier Peña Capobianco

The objective of this chapter is to identify the key characteristics of Global Services businesses that will thrive and achieve success in the future. These factors are integrated…

Abstract

The objective of this chapter is to identify the key characteristics of Global Services businesses that will thrive and achieve success in the future. These factors are integrated into three main pillars, which we refer to as the Triple-Win. The first and most obvious pillar is technology as a tool. The second pillar is the design and sustainability of the business model, without which the previous factor would be merely a cost and not an investment. And last but not the least, there is the purpose which gives meaning to the proposal, focusing on the human being and their environment. The DIDPAGA business model sits at the intersection of these three elements.

Details

The New Era of Global Services: A Framework for Successful Enterprises in Business Services and IT
Type: Book
ISBN: 978-1-83753-627-6

Keywords

Article
Publication date: 1 June 2002

George K. Chacko

Develops an original 12‐step management of technology protocol and applies it to 51 applications which range from Du Pont’s failure in Nylon to the Single Online Trade Exchange…

3764

Abstract

Develops an original 12‐step management of technology protocol and applies it to 51 applications which range from Du Pont’s failure in Nylon to the Single Online Trade Exchange for Auto Parts procurement by GM, Ford, Daimler‐Chrysler and Renault‐Nissan. Provides many case studies with regards to the adoption of technology and describes seven chief technology officer characteristics. Discusses common errors when companies invest in technology and considers the probabilities of success. Provides 175 questions and answers to reinforce the concepts introduced. States that this substantial journal is aimed primarily at the present and potential chief technology officer to assist their survival and success in national and international markets.

Details

Asia Pacific Journal of Marketing and Logistics, vol. 14 no. 2/3
Type: Research Article
ISSN: 1355-5855

Keywords

Article
Publication date: 1 March 1986

Few issues in recent times have so provoked debate and dissention within the library field as has the concept of fees for user services. The issue has aroused the passions of our…

Abstract

Few issues in recent times have so provoked debate and dissention within the library field as has the concept of fees for user services. The issue has aroused the passions of our profession precisely because its roots and implications extend far beyond the confines of just one service discipline. Its reflection is mirrored in national debates about the proper spheres of the public and private sectors—in matters of information generation and distribution, certainly, but in a host of other social ramifications as well, amounting virtually to a debate about the most basic values which we have long assumed to constitute the very framework of our democratic and humanistic society.

Details

Collection Building, vol. 8 no. 1
Type: Research Article
ISSN: 0160-4953

Article
Publication date: 12 April 2022

Jing Sun, Qian Li, Wei Xu and Mingming Wang

Paying to view others' answers is a new mode for question and answer (Q&A) platforms. The purpose is to build a model to explore the determinants of the number of listeners and

Abstract

Purpose

Paying to view others' answers is a new mode for question and answer (Q&A) platforms. The purpose is to build a model to explore the determinants of the number of listeners and further explore certain meaningful characteristics of the model in the context of different types of questions and answerers.

Design/methodology/approach

The authors develop an empirical model and use real panel data to test the hypothesis. Specifically, cues from the answerer and from the question elicit the listener's trust in the answerer (including direct and indirect trust) and perceived value in the question (including intrinsic and extrinsic attributes), respectively.

Findings

The authors find that cues from answerers (experience for paid Q&As and popularity for free Q&As) and questions (length, sentence structure, value and number of likes) all have positive effects on the number of listeners. The impact of answerer authentication is more significant than the popularity of free Q&As. Moreover, the length of the question matters only for subjective questions, while sentence structure matters only for objective questions. In addition, the answerer's own attributes and the behavior and feedback of others have greater impacts when the answerer is below average in popularity.

Originality/value

The authors summarize the unique features of the mode of paying to view others' answers in contrast with the traditional mode of paid Q&As. In addition, the authors focus on the characteristics of the question (including the subjectivity and the sentence structure of the question), a topic which has not been studied previously. Our research provides a reference for exploring user behavior patterns. The practical implications for knowledge platforms are also concretely described.

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