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Article
Publication date: 2 April 2020

Joana César Machado, Carla Carvalho Martins, Frederico Correia Ferreira, Susana C. Silva and Paulo Alexandre Duarte

Social network sites are key marketing tools that allow brands to connect and engage with consumers. However, there is still a lack of evidence of their value for football brands…

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Abstract

Purpose

Social network sites are key marketing tools that allow brands to connect and engage with consumers. However, there is still a lack of evidence of their value for football brands. This research aims to understand the motivations for fans to engage with their favourite football brands on Facebook and Instagram.

Design/methodology/approach

An online survey was performed, resulting in 214 valid responses. As the social media strategy followed by the football brand analysed was built around games, the authors divided fans into two groups based on the main method in which the club's games are watched: in stadium versus mediated. Multiple linear regression analysis was used to explore the relationship between motivations and fans' engagement, through content consumption and contribution, on Facebook and Instagram. Analysis was performed first with the whole sample and then by group (stadium attendance vs mediated attendance fans).

Findings

The findings show that social influence, entertainment, searching for information and rewards are the most relevant motivations for consumers to engage with brand-related content on Facebook. Entertainment, rewards and social influence are the main motivations influencing consumer interactions on Instagram. Group moderation was only confirmed in the impact of social influence on Facebook page content consumption.

Originality/value

The results provide valuable insights into the social media marketing activities of sports brands, which will assist brand managers to develop strategies for effectively stimulating engagement with the different groups of fans.

Details

International Journal of Sports Marketing and Sponsorship, vol. 21 no. 2
Type: Research Article
ISSN: 1464-6668

Keywords

Book part
Publication date: 23 March 2017

Barbara de Lima Voss, David Bernard Carter and Bruno Meirelles Salotti

We present a critical literature review debating Brazilian research on social and environmental accounting (SEA). The aim of this study is to understand the role of politics in…

Abstract

We present a critical literature review debating Brazilian research on social and environmental accounting (SEA). The aim of this study is to understand the role of politics in the construction of hegemonies in SEA research in Brazil. In particular, we examine the role of hegemony in relation to the co-option of SEA literature and sustainability in the Brazilian context by the logic of development for economic growth in emerging economies. The methodological approach adopts a post-structural perspective that reflects Laclau and Mouffe’s discourse theory. The study employs a hermeneutical, rhetorical approach to understand and classify 352 Brazilian research articles on SEA. We employ Brown and Fraser’s (2006) categorizations of SEA literature to help in our analysis: the business case, the stakeholder–accountability approach, and the critical case. We argue that the business case is prominent in Brazilian studies. Second-stage analysis suggests that the major themes under discussion include measurement, consulting, and descriptive approach. We argue that these themes illustrate the degree of influence of the hegemonic politics relevant to emerging economics, as these themes predominantly concern economic growth and a capitalist context. This paper discusses trends and practices in the Brazilian literature on SEA and argues that the focus means that SEA avoids critical debates of the role of capitalist logics in an emerging economy concerning sustainability. We urge the Brazilian academy to understand the implications of its reifying agenda and engage, counter-hegemonically, in a social and political agenda beyond the hegemonic support of a particular set of capitalist interests.

Details

Advances in Environmental Accounting & Management: Social and Environmental Accounting in Brazil
Type: Book
ISBN: 978-1-78635-376-4

Keywords

Abstract

Details

International Journal of Sociology and Social Policy, vol. 12 no. 4/5/6/7
Type: Research Article
ISSN: 0144-333X

Article
Publication date: 11 April 2023

Naila Fares and Jaime Lloret

Amid the outbreak of coronavirus disease 2019 (COVID-19), supply chains have faltered. This has influenced operational and financial performance and lead to uncertainty in supply…

Abstract

Purpose

Amid the outbreak of coronavirus disease 2019 (COVID-19), supply chains have faltered. This has influenced operational and financial performance and lead to uncertainty in supply and distribution. Therefore, systems measuring supply chain risk and disruption management performance have gained interest. This study explores barriers to supply chain performance measurement during disruptions such as COVID-19.

Design/methodology/approach

Based on a survey and literature review, the authors formalise the barriers and rank them using the Decision-Making Trial and Evaluation Laboratory (DEMATEL) fuzzy Višekriterijumsko kompromisno rangiranje (VIKOR) methodology. A total of 14 experts in 11 countries were surveyed. Performance measurement is based on a balanced scorecard.

Findings

Fifteen barriers are identified. Based on DEMATEL analysis, the cause–effect relationships among the four scorecard aspects are explored. The customer axis is revealed as the cause, while the financial, internal business and learning/development are identified as the effect of the supply chain performance measurement. Fuzzy VIKOR calculations show that uncertainty of investment, disrupted cash flows and the bullwhip effect are the most critical barriers to measure supply chain performance during outbreaks such as the COVID-19 pandemic.

Research limitations/implications

The study identifies and ranks general barriers; additional research is required to differentiate barriers in specific industrial sectors.

Practical implications

The findings may help develop proactive, resilient supply chain performance strategies to overcome disruptions.

Social implications

Policy-makers and decision-makers in industrial and service firms can explore these findings to inform strategies for robust supply chains that can resist disruption in risky environments.

Originality/value

This research addresses a knowledge gap in barriers to measure supply chain performance in post-pandemic areas. It is unclear how far firms will measure supply chain performance in terms of learning from disruption patterns, managing financial and customer demand processes in light of COVID-19. This study contributes by explaining the influences among the barriers and exploring them, offering insights from multiple stakeholders.

Details

International Journal of Quality & Reliability Management, vol. 40 no. 5
Type: Research Article
ISSN: 0265-671X

Keywords

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