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The purpose of this paper is to examine whether Pine and Gilmore's four experience realms (4Es) are affected by web site features; the 4Es affect consumer emotional components of pleasure and arousal; and pleasure and arousal lead to enhanced web site patronage intention.

For the main experiment, two stimulus web sites reflecting high experiential value and low experiential value were developed. Data were collected in a laboratory setting from 196 participants. An analysis of the causal model was conducted using the maximum‐likelihood estimation procedure of Analysis of Moment Structures (AMOS) for hypotheses testing.

Using AMOS, the results indicated that web site features affected the 4Es and three of the 4Es (entertainment, escapist and esthetic experiences) influenced pleasure and/or arousal. Pleasure, arousal, entertainment, and esthetic experiences had direct effects on web site patronage intention.

The results present an effective way to offer experiential value, which enhances web site patronage intention, to online retailers.

This is the first empirical research to investigate the holistic process of the effects of product presentation on consumer responses towards an apparel web site that there is a clear need for further study.

The purpose of this study was to examine whether consumers' intentions to purchase apparel products from an alternative trading organisation (ATO; an example of socially responsible consumer behaviour) could be explained by their societally‐centred values and attitudes, as well as attitudes more specifically related to purchasing. Data were collected with a nationwide mail survey of US consumers (n =344) randomly drawn from the stratified mailing list of one North American ATO. Theory‐based relationships, suggesting a hierarchical system of effects among values and atti‐tudes, were tested and supported with path analysis. Comparison of two different path models revealed that attitude towards the behaviour of purchasing apparel from the ATO was a better predictor of purchase behaviour than was attitude towards the apparel itself; however, the two concepts were determined to each contribute valuable information for understanding purchasing behaviour.

‘Living is learning,’ Konrad Lorenz once remarked, to which multimedia system designers might add that the more life‐like the educational tools, the better the learning. Hence, the growing interest in combining interactive training and educational programs with music, moving images, colour and sound.

Addresses the standardization of the measurements and the labels for concepts commonly used in the study of work organizations. As a reference handbook and research tool, seeks to improve measurement in the study of work organizations and to facilitate the teaching of introductory courses in this subject. Focuses solely on work organizations, that is, social systems in which members work for money. Defines measurement and distinguishes four levels: nominal, ordinal, interval and ratio. Selects specific measures on the basis of quality, diversity, simplicity and availability and evaluates each measure for its validity and reliability. Employs a set of 38 concepts ‐ ranging from “absenteeism” to “turnover” as the handbook’s frame of reference. Concludes by reviewing organizational measurement over the past 30 years and recommending future measurement reseach.

Nobody concerned with political economy can neglect the history of economic doctrines. Structural changes in the economy and society influence economic thinking and, conversely, innovative thought structures and attitudes have almost always forced economic institutions and modes of behaviour to adjust. We learn from the history of economic doctrines how a particular theory emerged and whether, and in which environment, it could take root. We can see how a school evolves out of a common methodological perception and similar techniques of analysis, and how it has to establish itself. The interaction between unresolved problems on the one hand, and the search for better solutions or explanations on the other, leads to a change in paradigma and to the formation of new lines of reasoning. As long as the real world is subject to progress and change scientific search for explanation must out of necessity continue.

Communications regarding this column should be addressed to Mrs. Cheney, Peabody Library School, Nashville, Term. 37203. Mrs. Cheney does not sell the books listed here. They are available through normal trade sources. Mrs. Cheney, being a member of the editorial board of Pierian Press, will not review Pierian Press reference books in this column. Descriptions of Pierian Press reference books will be included elsewhere in this publication.

During the first quarter of the twentieth century in Russia rapidly developed management thought, generated by many reasons, including socio-economic and political transformations, the results of scientific and practical activities of domestic and foreign experts in management. The purpose of this paper is, first, to acquaint readers with some of factors of the development of the history of Russian Management Thought in nineteenth century and at the beginning of twentieth century and, second, to present the most striking results of the formation of the History of Soviet Management Thought (SMT) in post-revolutionary Russia in the form of the movement of the so-called “The scientific organization of labor” (SOL), including “The scientific organization of managerial labor” (or SOML).

The review and causal analysis of the process of formation of the SMT and historiography of the SMT, a brief description of the institutions of SOL and SOMT and a comparative analysis of little-known works of some Russian authors on management topics of nineteenth century are chosen as research methods.

The paper emphasizes the action of objective historical inertia (or “non-Markoviness”) of the process of development of managerial thought, manifested, on the one hand, in the stable action of some management paradigms but, on the other hand, in identifying paradigmatic anomalies, in identifying the need for constant development of managerial thought, in the development of sought-after ideas and concepts of management, and even in the institutionalization of applied scientific research in the field of management throughout the country (in the form of SOL and SOML).

The paper attempts to attract the attention of researchers to the little-known Russian and Soviet authors and their little-known works in the field of management thought.

The purpose of this paper is to identify the structure of household income and examine the effects of non-farm incomes on the income distribution of farm households in a relatively developed rural area of the Malaysian rice bowl.

The non-farm incomes were disaggregated into different components to determine the contribution of each income source to total household income and overall inequality. The income distribution and decomposition was examined using the Gini decomposition method.

It was found that almost 71 percent of the households in the sample had at least one source of non-farm income. On average, non-farm incomes contributed about 33 percent to total household income. Non-farm wage employment was the dominant source of non-farm income, accounting for almost 26 percent of overall household income. The farm incomes, especially the paddy incomes were found to be the inequality-decreasing income source. The study also confirmed the proposition that the non-farm incomes were the inequality-increasing income source as they contributed up to 35 percent of the overall income inequality.

Previous studies have found that non-farm incomes have different effects on income inequality of rural communities, especially those in the rice granary areas situated in less developed states of Malaysia, where poverty is still a problem. This study is significant because it identifies the effect of certain incomes on the overall income inequality among farm households in the granary areas located in a relatively developed rural area. The studied areas are characterized by an intensive paddy production and a rapid development in business and industrial activities, and hence, providing non-farm employment opportunities to the rural farmers. Therefore, this study shows the income structure and how farm and non-farm incomes affect the overall income distribution of the paddy farmers.

Scrutinizes one of the main features of the conventional credo of organizational management: The “ethic of self‐preservation” (ESP). The ESP is the inevitable by‐product of a culture that denies interiors and encourages materialistic consumerism and narcissistic self‐interest. Several pertinent questions will be explored: What is an ethic and what role does it play in governing both personal and collective behavior? What specifically is the ESP? How is it fostered by the prevailing culture of narcissism? What impact if any, does it have on the maintenance of organizational integrity? Furthermore, how can the Chaos principle of Connectivity be construed as an imperative for organizational adaptation and sustainability? Finally, what lessons can Chaos lend practitioners of organization development that will permit them to grasp, and ultimately, accept a new ethic based on the fact of connectivity in the essential process of organizational change?

This paper aims to o review understandings of complexity in anthropology.

A number of works in the field of anthropology are discussed.

Anthropologists generally agree that human behavior is complex, although they differ about the meaning of complexity. For many in this era of postmodernism, it involves emphasizing cultural differences and social contexts. Earlier interests in underlying cultural meanings and structures, meanwhile, have become somewhat passé. Nonetheless, some social anthropologists, encouraged by chaos science, continue to explore hidden meanings and structures. While there is much to like in their attention to ethnographic detail, one concern is their metaphorical use of the science of chaos. Another is failure to deal with intention and agency.

Lévi‐Strauss doubts that psychoanalysis has anything substantial to contribute to anthropology. This conclusion helped to set the stage for postmodernist anthropology, and its consequences are evident in the works under review here.