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Governor Robert F. Casey made his first state visit to Homestead, Pennsylvania the day after his inauguration in January 1987 to announce a package of plans for restoring economic vitality to metropolitan Pittsburgh in the wake of steel's collapse. Earlier urban renewal had involved large-scale demolition of older downtowns for conversion to commercial and industrial use, but state and local officials now emphasized a two-pronged redevelopment approach largely modeled on the success of the postwar suburbs. The closure of the Monongahela River (Mon) Valley's mammoth steel mills opened large swaths of land and prompted calls for planned riverfront manufacturing and retail districts similar to those sites sprouting up at suburban interchanges. A second and related effort involved schemes to build new highways tying aging communities in the river valleys to both Pittsburgh and new suburban growth areas, such as the sprawling “edge city” of Monroeville less than 10miles away. Indeed, Casey had a special project in mind for revitalizing the iconic Homestead – construction of the long-delayed Mon/Fayette Expressway that would parallel the river south of Pittsburgh. “This is another big step [to] help bring businesses and jobs into the region,” the governor later declared. “No longer is this valley a forgotten valley” (as cited in Basescu, 1989, p. 1).

This chapter proposes a place atmosphere model, which can be used for all types of space, from the landscape to the municipality to the property. In addition to the emotional aspects, this atmosphere model also describes the socio-cultural, economic and ecologic dimensions that can shape an atmosphere. It is modelled in such a way to permit connecting to the theory and practice of brand and destination management in particular and to the model and process ideas of the planning, design and construction industries.

This chapter examines major factors and processes that lead to the development of strategic global human resource management [SGHRM] capability in organizations doing business in emerging markets. The dynamism of this capability is hypothesized to increase as specific structural changes are initiated, such as an innovative practice of inpatriation. It is argued that the inpatriation provides the strategic coherence and flexibility necessary for effective organizational strategies in emerging markets. Through the examination of this innovation in strategic global human resource systems from a knowledge based-view theoretical perspective, the emergence of certain unique and valuable organizational outcomes (i.e. trust, commitment, social capital, and legitimacy) are explained. The potential problems and challenges of implementing an inpatriation program in global negotiations are also examined, with particular focus on gaining acceptance of inpatriate managers in the headquarters organization. In conclusion, specific directions for future research relative to the development of SGHRM capability based on inpatriation as core competency are outlined.