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11 – 20 of 814Presents, in this study, how a marketing standpoint is adopted to assess and solve the problems of a non‐profit making organisation in the UK, that also provides a service…
Abstract
Presents, in this study, how a marketing standpoint is adopted to assess and solve the problems of a non‐profit making organisation in the UK, that also provides a service, creating an illuminating perspective for thought and analysis. Shows how this approach was able to shed new light on the problems of making ‘Outward Bound’ attractive to the employers, and to result in the formulation of some practical suggestions as to how problems may be overcome. Shows marketing to be an adaptable tool, essentially a framework for customer‐oriented thinking.
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Janet Hoek, Philip Gendall and Don Esslemont
Acceptance of the benefits of market segmentation is so pervasive that it seems almost sacrilegious to question the validity of this faith in the power of segmentation as a…
Abstract
Acceptance of the benefits of market segmentation is so pervasive that it seems almost sacrilegious to question the validity of this faith in the power of segmentation as a marketing tool. But, at the risk of being labelled heretics, argues that segmentation is not the marketers’ nirvana it is sometimes made out to be. Discusses a number of assumptions and arbitrary decisions involved in the segmentation process, including beliefs about the selection of base variables, the analysis method chosen, the number and composition of segments, the validity of the solution and its stability over time. Reviews techniques for assessing the reliability of the outcome, and concludes that managers should be more aware of the limitations of segmentation studies.
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Leonidas A. Zampetakis and Vassilis S. Moustakis
Practice demonstrates and research validates that entrepreneurship is moving from the individual to the organization and from the private sector to the social and not‐for‐profit…
Abstract
Purpose
Practice demonstrates and research validates that entrepreneurship is moving from the individual to the organization and from the private sector to the social and not‐for‐profit sectors. The present study endeavors to complement the emerging public entrepreneurship literature by aiming to identify which of those factors that stimulate corporate entrepreneurship in the public sector are preferred by entrepreneurial civil servants.
Design/methodology/approach
A questionnaire was completed by a random sample (n=247) of public servants across 15 Greek prefectures. Results are based on Bayesian factor analysis, conjoint analysis and cluster analysis.
Findings
Results provide preliminary evidence about entrepreneurial civil servants' preferences and make available a well‐documented framework for addressing corporate entrepreneurship in the public sector.
Research limitations/implications
The reported research relied on self‐reporting. In addition, because the sample consisted entirely of public servants across Greek prefectures, findings may not be applicable to other public sector contexts (such as hospitals) and other countries. Data are cross‐sectional and alternative relationships may exist. Future research should be multinational and longitudinal to test the assumptions of the present study.
Practical implications
The results of the study are useful both to academics and policy makers interested in formulating a strategy that fosters corporate entrepreneurship in the public sector.
Originality/value
During the last 15 years, considerable effort has been devoted to developing more effective, more efficient, and more flexible public organizations. Using qualitative methods, the results of the present exploratory research identify which factors that foster corporate entrepreneurship in the public sector are preferred by entrepreneurial public servants.
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The built environment has high potential to reduce overall greenhouse gas emissions and with around 1‐2 per cent of new buildings added to the total stock annually, the scope for…
Abstract
Purpose
The built environment has high potential to reduce overall greenhouse gas emissions and with around 1‐2 per cent of new buildings added to the total stock annually, the scope for reductions lies with adaptation of existing stock. Existing buildings comprise a variety of attributes and present challenges and opportunities with regards to adaptation and sustainability, and integrating retrofit measures that lessen energy, water and resource consumption.
Design/methodology/approach
Through a quantitative analysis of a Building Adaptation database, this paper addresses the questions; what is the nature of adaptations in relation to Premium quality office building stock in the Central Business District (CBD) and, what is the extent and scope for sustainable retrofits to Premium grade office buildings.
Findings
The nature and extent of adaptations to Premium office buildings are identified and quantified in respect of attributes such as adaptation level, building age, location, construction form, envelope, shape and height and operating costs.
Practical implications
The findings provide an insight for policy makers and others in respect of the nature and type of adaptations typically undertaken in Premium office buildings. The research identifies the typical attributes found in buildings undergoing adaptation and specifies the type of sustainable retrofit measures particularly suited to buildings with those attributes.
Originality/value
The research is based on an analysis of “all” office building adaptations from 1998 to 2008, which facilitates a unique study of what has occurred with regards to adaptation practices. From this starting point it is possible to determine where opportunities lie to capitalise on work being undertaken.
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Riccardo Natoli and Segu Zuhair
The purpose of this paper is to propose an alternative progress measure revolving around the utilisation of three key constructs: resources, infrastructure and environment.
Abstract
Purpose
The purpose of this paper is to propose an alternative progress measure revolving around the utilisation of three key constructs: resources, infrastructure and environment.
Design/methodology/approach
This paper utilises an interdisciplinary approach to construct a composite indicator to measure progress. Furthermore, a weighting technique based on public opinion, and a non‐monetary evaluation, is employed.
Findings
The findings reveal that the methodological approach employed above allows components that are vital to progress to be incorporated.
Research limitations/implications
The research could be applied to countries with regard to issues dealing with project selection and resource allocation, while it is hoped to also promote interdisciplinary research between schools.
Originality/value
The paper proposes an alternative measure of progress for nations. The advantage of the proposed method is that it has the capability to capture aspects important to progress.
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This article's aim is to provide an annotated bibliographic resource guide for scholars researching Larry Heinemann, an author whose novels are frequently studied in association…
Abstract
Purpose
This article's aim is to provide an annotated bibliographic resource guide for scholars researching Larry Heinemann, an author whose novels are frequently studied in association with Vietnam War literature.
Design/methodology/approach
Searches were performed using a variety of bibliographic databases in literature and library science and the world wide web to discover interviews and literary criticism spanning 32 years of Heinemann's career.
Findings
Though often controversial, Heinemann's works represent a significant and provocative study in the literature of the Vietnam War. Major themes in the literary criticism and interviews annotated emphasize the vulnerabilities of the working‐class, how returning and traumatized veterans reincorporate into society, American myths’ role in fiction, and gendering of enemies.
Originality/value
No other annotated bibliography currently exists for those interested in researching or collecting Larry Heinemann's texts.
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The management of children′s literature is a search for value andsuitability. Effective policies in library and educational work arebased firmly on knowledge of materials, and on…
Abstract
The management of children′s literature is a search for value and suitability. Effective policies in library and educational work are based firmly on knowledge of materials, and on the bibliographical and critical frame within which the materials appear and might best be selected. Boundaries, like those between quality and popular books, and between children′s and adult materials, present important challenges for selection, and implicit in this process are professional acumen and judgement. Yet also there are attitudes and systems of values, which can powerfully influence selection on grounds of morality and good taste. To guard against undue subjectivity, the knowledge frame should acknowledge the relevance of social and experiential context for all reading materials, how readers think as well as how they read, and what explicit and implicit agendas the authors have. The good professional takes all these factors on board.
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Luck, altruism, shrewdness, parsimony, industry, generosity, and what some authors (and librarians, perhaps) call hardness of heart have always been the characteristics of a…
Abstract
Luck, altruism, shrewdness, parsimony, industry, generosity, and what some authors (and librarians, perhaps) call hardness of heart have always been the characteristics of a successful publisher. He has first of all been a man of energy, sure of his own judgement, ready to accept losses, and (after success) conceited about his flair. In early days ready to work until all hours and to read every manuscript submitted to him (although comparatively few unsolicited manuscripts are worth publishing), he has been forced with the growth of his business to accept advice from employees of a peculiar type—those who, with no wish for glittering rewards, can tell him exactly what he needs to know about the inevitable avalanche. He has made friends in all professions; and these friends, also disinterested, have lent him their brains, instructing him in all sorts of possibilities in their own fields. He has used these friends without scruple.
With this number the Library Review enters on its ninth year, and we send greetings to readers at home and abroad. Though the magazine was started just about the time when the…
Abstract
With this number the Library Review enters on its ninth year, and we send greetings to readers at home and abroad. Though the magazine was started just about the time when the depression struck the world, its success was immediate, and we are glad to say that its circulation has increased steadily every year. This is an eminently satisfactory claim to be able to make considering the times through which we have passed.