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1 – 10 of 21Fabian Most, Francisco J. Conejo and Lawrence F. Cunningham
Literature in entrepreneurial marketing (EM) continues to grow in volume and diversity. This paper aims to examine the topical structure of EM’s literature toward guiding research…
Abstract
Purpose
Literature in entrepreneurial marketing (EM) continues to grow in volume and diversity. This paper aims to examine the topical structure of EM’s literature toward guiding research in the field.
Design/methodology/approach
A four-phase bibliometric research design is implemented, encompassing co-citation and bibliographic-coupling analyses, network analysis, factor analysis and correspondence analysis.
Findings
In total, 14 EM literature clusters, comprising 7 topical meta-clusters, are mapped and discussed: the 7 clusters are resources and capabilities, entrepreneurial orientation (EO), measurement, EO/marketing orientation (MO) integration, MO, international entrepreneurship and social entrepreneurship.
Originality/value
These topical streams confirm, refine and extend prior bibliometric studies. A more comprehensive, extensive and reliable picture of EM’s literature is provided, the result of using over twice as many references as prior studies and peer-reviewed journals only. Results will help guide EM research, contributing toward the field’s empirical/theoretical development.
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Sajani Thapa, Francisco Guzmán and Audhesh K. Paswan
The purpose of this paper is to investigate how consumers’ luxury purchase behavior has been affected by COVID-19. A theoretical framework is proposed to determine how isolation…
Abstract
Purpose
The purpose of this paper is to investigate how consumers’ luxury purchase behavior has been affected by COVID-19. A theoretical framework is proposed to determine how isolation leads to intention to purchase luxury brands through bandwagon luxury consumption behavior. Additionally, the moderating effects of COVID-19 anxiety and social capital on the relationship between bandwagon luxury consumption behavior and subjective well-being and intention to purchase luxury brands are tested.
Design/methodology/approach
Survey responses from a national sample of 261 luxury consumers in the USA were collected. The data were analyzed using a covariance-based structural equation modeling technique.
Findings
The results confirm that the feeling of isolation leads to a higher intention to purchase luxury brands. Both COVID-19 anxiety and social capital moderate the relationship between bandwagon luxury consumption behavior and intention to purchase luxury brands/subjective well-being related to the luxury brand purchase.
Research limitations/implications
Luxury marketers should focus on highlighting bandwagon elements of their brands, such as their popularity and how they enhance social connectedness when tailoring their brand communication to isolated consumers. The data is limited to luxury consumers in the USA; thus, the findings are specific to the US market.
Originality/value
Given the paucity of research on luxury consumption for isolated consumers, this study adds to the literature on luxury brands by examining how the feeling of isolation affects the intention to purchase luxury brands.
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Cleopatra Veloutsou, George Christodoulides and Francisco Guzmán
Despite luxury's increasing globalization and broadening scope via digitalization and new markets, the intellectual structure of the overall research corpus remains tenuous. This…
Abstract
Purpose
Despite luxury's increasing globalization and broadening scope via digitalization and new markets, the intellectual structure of the overall research corpus remains tenuous. This work therefore aims to provide an overview of published work on international luxury marketing and to contribute to a better understanding of the research area.
Design/methodology/approach
Using a systematic approach, 1151 items (papers) were retrieved and 181 selected from the international luxury marketing field published before 2019. These items were analyzed by using various bibliometric techniques to identify the most productive countries, journals, influential authors, papers and research clusters.
Findings
Although most of the outputs originate from business, management and marketing journals, other disciplines also research this topic. The analysis reveals an emerging field, with 85% of the published papers appearing between 2010 and 2018, which are primarily the output of US- and UK-based authors and none of whom dominates the field. The three identified keyword clusters are (1) consumers and consumption (2) tools and (3) core themes.
Practical implications
This article contributes to our understanding of the evolution, current status and research trends of published research on international luxury marketing by presenting a mapping analysis and proposing future research directions.
Originality/value
This is the first bibliometric mapping analysis of research on the topic from its conception to 2019. It contributes insights from different research disciplines, adds to the categorization of the international luxury marketing literature and provides promising future research directions in terms of research areas and strategies.
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Rayman Mohamed, Robin Boyle, Allan Yilun Yang and Joseph Tangari
There is a resurgence in the adaptive reuse of buildings. However, there is a lack of literature that pulls all the strands of adaptive reuse together. Furthermore, despite claims…
Abstract
Purpose
There is a resurgence in the adaptive reuse of buildings. However, there is a lack of literature that pulls all the strands of adaptive reuse together. Furthermore, despite claims that it is motivated by the 3 Es of the sustainability triangle, the authors could find no research that critiques adaptive reuse from this perspective. The purpose of this study is to review the literature to collect pertinent information in a single place and to critically examine whether adaptive reuse incorporates the 3 Es of sustainability.
Design/methodology/approach
The methodological approach of this study is a literature review and a critical analysis of the practice of adaptive review.
Findings
Adaptive reuse is concentrated at the environment and economic development corners of the sustainability triangle. There are positive interactions along this edge. The authors attribute this to the fact that the same actors – the private and public sectors – are located at both corners of the triangle, and they have shared interests. This is different from the wider sustainability literature, where major actors at each corner are different and tensions along each edge are resolved through mediation. In adaptive reuse, there are no actors at the equity corner of the triangle, and there are minimal attempts to address concerns along the equity–environment and equity–economic development edges of the triangle.
Research limitations/implications
This study focuses on the USA.
Practical implications
This study suggests policy interventions that address the equity issue in adaptive reuse.
Originality/value
This is the first study to provide a succinct review of contemporary adaptive reuse and that places the practice within the framework of the 3 Es of sustainability.
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Marc Gürtler and Thomas Paulsen
Study conditions of empirical publications on time series modeling and forecasting of electricity prices vary widely, making it difficult to generalize results. The key purpose of…
Abstract
Purpose
Study conditions of empirical publications on time series modeling and forecasting of electricity prices vary widely, making it difficult to generalize results. The key purpose of the present study is to offer a comparison of different model types and modeling conditions regarding their forecasting performance.
Design/methodology/approach
The authors analyze the forecasting performance of AR (autoregressive), MA (moving average), ARMA (autoregressive moving average) and GARCH (generalized autoregressive moving average) models with and without the explanatory variables, that is, power consumption and power generation from wind and solar. Additionally, the authors vary the detailed model specifications (choice of lag-terms) and transformations (using differenced time series or log-prices) of data and, thereby, obtain individual results from various perspectives. All analyses are conducted on rolling calibrating and testing time horizons between 2010 and 2014 on the German/Austrian electricity spot market.
Findings
The main result is that the best forecasts are generated by ARMAX models after spike preprocessing and differencing the data.
Originality/value
The present study extends the existing literature on electricity price forecasting by conducting a comprehensive analysis of the forecasting performance of different time series models under varying market conditions. The results of this study, in general, support the decision-making of electricity spot price modelers or forecasting tools regarding the choice of data transformation, segmentation and the specific model selection.
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Michael Y.L. Chew, Sheila Conejos and Jessie Sze Long Law
Nanostructured titanium dioxide (TiO2) coatings can potentially address the current surge in façade cleaning cost, maintenance and labour problems. The purpose of this paper is to…
Abstract
Purpose
Nanostructured titanium dioxide (TiO2) coatings can potentially address the current surge in façade cleaning cost, maintenance and labour problems. The purpose of this paper is to investigate potential maintainability issues and design challenges concerning the effective performance of TiO2 façade coatings’ hydrophilic properties, especially in tropical environments such as Singapore. This paper aims to establish a list of green maintainability design criteria to help minimise future TiO2 façade coating issues when this coating is applied on commercial buildings with concrete and stonemasonry façade materials.
Design/methodology/approach
A mixed-mode approach that includes a literature review, site investigation, instrumental case studies and expert interviews is used in this study.
Findings
TiO2 coatings help improve façade performance whilst offering environmental benefits to society. This study reports that green maintainability design criteria are vital requirements in designing sustainable buildings at the outset. The identified defects and issues will aid in ensuring the effectiveness of TiO2 application in building façades.
Originality/value
This study acts as a foundation for future researchers to strengthen this little researched area, serves as a useful guide in preventing possible TiO2 coating issues and promotes industry awareness of the use of TiO2 façade coatings.
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Roderick J. Brodie and Maureen Benson-Rea
A new conceptualization of the process of country of origin (COO) branding based on fresh theoretical foundations is developed. This paper aims to provide a strategic perspective…
Abstract
Purpose
A new conceptualization of the process of country of origin (COO) branding based on fresh theoretical foundations is developed. This paper aims to provide a strategic perspective that integrates extant views of COO branding, based on identity and image, with a relational perspective based on a process approach to developing collective brand meaning.
Design/methodology/approach
A systematic review of the literature on COO branding and geographical indicators is undertaken, together with a review of contemporary research on branding. Our framework conceptualizes COO branding as an integrating process that aligns a network of relationships to co-create collective meaning for the brand’s value propositions.
Findings
An illustrative case study provides empirical evidence to support the new theoretical framework.
Research limitations/implications
Issues for further research include exploring and refining the theoretical framework in other research contexts and investigating broader issues about how COO branding influences self and collective interests in business relationships and industry networks.
Practical implications
Adopting a broadened perspective of COO branding enables managers to understand how identity and image are integrated with their business relationships in the context of developing collective brand meaning. Providing a sustained strategic advantage for all network actors, an integrated COO branding process extends beyond developing a distinctive identity and image.
Originality/value
Accepted consumer, product, firm and place level perspectives of COO branding are challenged by developing and verifying a new integrated conceptualization of branding.
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Marc Gürtler and Thomas Paulsen
Empirical publications on the time series modeling and forecasting of electricity prices vary widely regarding the conditions, and the findings make it difficult to generalize…
Abstract
Purpose
Empirical publications on the time series modeling and forecasting of electricity prices vary widely regarding the conditions, and the findings make it difficult to generalize results. Against this background, it is surprising that there is a lack of statistics-based literature reviews on the forecasting performance when comparing different models. The purpose of the present study is to fill this gap.
Design/methodology/approach
The authors conduct a comprehensive literature analysis from 2000 to 2015, covering 86 empirical studies on the time series modeling and forecasting of electricity spot prices. Various statistics are presented to characterize the empirical literature on electricity spot price modeling, and the forecasting performance of several model types and modifications is analyzed. The key issue of this study is to offer a comparison between different model types and modeling conditions regarding their forecasting performance, which is referred to as a quasi-meta-analysis, i.e. the analysis of analyses to achieve more general findings independent of the circumstances of single studies.
Findings
The authors find evidence that generalized autoregressive conditional heteroscedasticity models outperform their autoregressive–moving-average counterparts and that the consideration of explanatory variables improves forecasts.
Originality/value
To the best knowledge of the authors, this paper is the first to apply the methodology of meta-analyses in a literature review of the empirical forecasting literature on electricity spot markets.
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Sayantani Mukherjee and Loraine Lau-Gesk
This paper aims to examine the impact of key affective moments of a playful experience on consumers’ overall retrospective evaluations.
Abstract
Purpose
This paper aims to examine the impact of key affective moments of a playful experience on consumers’ overall retrospective evaluations.
Design/methodology/approach
The authors build on past literature on hedonic psychology and sequential preferences and link it to specific characteristics of playful experiences to derive their hypotheses. The hypotheses are tested through two field experiments conducted at a videogame arcade.
Findings
Results demonstrated that consumers’ overall evaluations are better aligned with the affective intensity at the final or end moment of a playful experience. Findings also revealed the complexity of understanding playful experiences, for it is the meaningfulness of end moments rather than simply their recent position in the experience that underlies overall evaluations. When end moments cease to be meaningful, the trough or least affective intense moment impacts overall evaluations.
Practical implications
This research has implications for marketers who are deciding on which point of a playful experience to concentrate their resources for optimizing evaluations.
Originality/value
This research contributes to literature on playful consumption by illuminating how consumers rely on affective moments of a playful experience to construct overall evaluations. Additionally, it highlights the important role of meaningfulness of end moments, a relatively underexplored process, which extends literature on key moments and retrospective evaluations.
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Koorosh Gharehbaghi, Maged Georgy, Kathryn Mary Robson, Sara Wilkinson and Ken Farnes
Through an empirical study, this research proposes a multi-dimensional assessment method for Sustainable Building Design (SBD). This approach is adopted to investigate and…
Abstract
Purpose
Through an empirical study, this research proposes a multi-dimensional assessment method for Sustainable Building Design (SBD). This approach is adopted to investigate and evaluate the current practices of SBD and to provide a basis for refining such processes while reducing existing shortfalls. In doing so, a holistic sustainable framework for rating the sustainable performance of buildings is proposed.
Design/methodology/approach
To achieve the aforementioned purpose, this research (1) investigates the most current trends in SBD including the use of Building Information Modelling (BIM); (2) examines the practical issues of SBD; (3) proposes a multi-dimensional assessment method; and (4) compares 18 separate case studies in the three countries of Australia, United Kingdom and USA, as part of the SBD implementation. To compare these case studies, an additional SBD tool, Green Building Rating and Certification System (GBELS) was carefully selected and applied. Five core values of SBD were identified based on functionality, accessibility and productivity, which align with the GBELS outcomes.
Findings
This research found that, for the 18 examined buildings, the main issues in SBD in the three countries concerned environmental and ecological issues. These included the impacts of buildings on the environment, as well as issues concerning the buildings' life cycle analysis and assessment. It was also determined that energy usage, pollution reduction and climate change concerns were important inclusions in establishing these buildings, particularly in the USA.
Originality/value
To support the research aim, this paper explores the most innovative trends in SBD assessments including their Structural Health Monitoring (SHM), grade (stars) classification, Relative Weight (RW) and particularly GBELS. GBELS was selected for this research, since it is relatively new and there is little available literature discussing its adaptation. Accordingly, this research further evaluates the application of GBELS as a part of versatility in SBD multi-dimensional assessment method. As the basis of these tests, a total of 18 separate case studies are closely evaluated.
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