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The study aims, based on the symbiotic relationship between tourism agencies and various stakeholders, to investigate what “policy-level” partners would advise their “practice-level” counterparts on, first, how the World Heritage Site (WHS) status of monuments can be made attractive for travellers, and second, what steps can be taken by stakeholders to enhance the WHS tourist experience.

A qualitative approach involving e-mail interviews was adopted. Content analyses of open-ended exploratory questions put to “policy-level” respondents yielded 10 major themes that can enhance the brand appeal of the WHS.

The findings offer in-depth solutions for better trip experiences of Heritage Tourists. Insights from the responses under ten thematic areas have direct relevance for application by tourism and hospitality facilitators.

Although this study was conducted in India, its findings hold implications for practice throughout the world. They could similarly be incorporated as elements of policy directed at incentivising communication of the value of preserving heritage for future generations.

While previous research focused on stakeholders for planning and policy making, this study explores the stakeholder's perspective for a more comprehensive understanding of how using the WHS brand can generate more holistic tourism development.

Rising damp affects the deterioration and conservation of architectural heritage. Air cavities built next to the base of these buildings on an unsaturated floor can reduce the damage to foundations and walls due to this. These are passive systems, which are usually designed with no objective data to show their functioning and effectiveness. This is why the authors are presenting this study.

This study is presented starting with simple field equipment for representative types for a previous cataloguing of cases in Spain. The physical parameters of the air in this research are air speed and evaporation in the cavities and the base, taking the local climate and the particular formal and construction characteristics of each case study as a reference.

The results of the analysis validate the method and the efficiency of such cavities, whose performance is greater in systems with a variety of features, that is to say, those which work by thermal or wind flow rather than those which only use hygric flow.

This work is novel because there are not in situ experimental works which prove the functioning and effectiveness of these systems.