Search results

1 – 6 of 6
Book part
Publication date: 13 July 2011

Naresh K. Malhotra

It is a great honor to be selected as a marketing legend, and 117 of my refereed journal articles are published in nine volumes by Sage India as part of the Legend series. In this…

Abstract

It is a great honor to be selected as a marketing legend, and 117 of my refereed journal articles are published in nine volumes by Sage India as part of the Legend series. In this chapter, I discuss my preparation for an academic career and the trajectory my research has followed. I reflect on my research contributions to marketing by selectively summarizing the key contributions in each of the nine volumes and draw out some lessons and principles I have learned in the process.

Details

Review of Marketing Research: Special Issue – Marketing Legends
Type: Book
ISBN: 978-0-85724-897-8

Book part
Publication date: 1 January 2000

Abstract

Details

Globalization, the Multinational Firm, and Emerging Economies
Type: Book
ISBN: 978-1-84950-056-2

Book part
Publication date: 1 February 2021

Natalia Kucirkova

Abstract

Details

The Future of the Self: Understanding Personalization in Childhood and Beyond
Type: Book
ISBN: 978-1-80043-945-0

Content available
Book part
Publication date: 1 October 2020

Tim Gorichanaz

Abstract

Details

Information Experience in Theory and Design
Type: Book
ISBN: 978-1-83909-368-5

Book part
Publication date: 1 January 2008

Naresh K. Malhotra

Abstract

Details

Review of Marketing Research
Type: Book
ISBN: 978-0-85724-726-1

Abstract

Details

Review of Marketing Research
Type: Book
ISBN: 978-0-85724-728-5

Access

Year

Content type

Book part (6)
1 – 6 of 6