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Article
Publication date: 27 March 2009

Insaf Ben Amor and Francis Guilbert

The goals of this paper are to determine the effectiveness of product sampling in terms of usage, to draw a consumer profile who is reactive to free samples and to…

Abstract

Purpose

The goals of this paper are to determine the effectiveness of product sampling in terms of usage, to draw a consumer profile who is reactive to free samples and to determine product characteristics that would lead to free samples usage.

Design/methodology/approach

An experiment and a questionnaire inquiry were conducted. An outlet database was also used. Perfume, skin care and make‐up samples were given away to 500 women. In order to test the hypotheses logit models were employed.

Findings

Launching product sampling campaigns is quite effective as free samples usage appears to be high (72 per cent). Managers should give away samples of new products involving important advertising budgets. They also should offer samples of product types with a high‐penetration rate. In addition, it is better to sample well‐known brands rather than unknown ones. Moreover, the authors recommend targeting family brand users when offering free samples. Also, it is not profitable to target consumers with low‐annual spending within the product category. Finally, the authors suggest giving away samples to non‐working housewives.

Originality/value

This is the first paper to examine the determinants of free samples usage. Moreover, the study considers three methods of data collection. Finally, it has interesting practical and theoretical implications.

Details

Direct Marketing: An International Journal, vol. 3 no. 1
Type: Research Article
ISSN: 1750-5933

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Article
Publication date: 27 July 2021

Nirmal Kumar Mandal and Francis Robert Edwards

As part of the Co-Operative Education Program (CEP) under study, a Work-integrated Learning (WIL) student engagement framework is presented. The framework focusses on the…

Abstract

Purpose

As part of the Co-Operative Education Program (CEP) under study, a Work-integrated Learning (WIL) student engagement framework is presented. The framework focusses on the effectiveness of the WIL program with real-world assessment tasks to prepare students for graduate employment. In order to evaluate the level at which the engineering graduates are work-ready, an analysis of qualitative and quantitative survey data from CQU students, employers and data from other sources was undertaken. The paper aims to discuss these issues.

Design/methodology/approach

WIL is an effective pedagogical strategy employed in engineering curriculum to engage students with workplace partners and engineering practices. However, little is known about the problems exist in the WIL processes including insufficient resources and support for mentoring students. On overcoming the problems, an effective collaboration between students, universities and engineering workplaces provides an enhanced engagement experience and enables students’ work-ready skills. Central Queensland University (CQU)’s Bachelor of Engineering (Honours) and Diploma of Professional Practice (Co-op) students participate in two 6-month WIL placements over the course of their university studies.

Findings

To identify the impact of the co-operative education model on graduate outcomes, an analysis of student assessment data from 2016 to 2018 showed that the student employability indicators were consistently above the national average of graduate engineering students. All areas such as knowledge base, engineering ability and professional attributes, students’ performance were rated at or above the average of a graduate engineer by employers.

Originality/value

As part of practice assessment, engineering workplace employers provide an evaluation of students’ performance against the Engineers Australia (EA) Stage 1 Competency Standard for Professional Engineers, involving sixteen mandatory elements in the areas of knowledge and skill base, engineering application ability, and professional and personal attributes.

Details

Higher Education, Skills and Work-Based Learning, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2042-3896

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Book part
Publication date: 6 August 2020

Guillaume Bodet, Guillaume Routier and Stéphan Fuchs

Purpose – The purpose of this chapter is to describe the current situation regarding alcohol use and consumption in relation with sport in France.…

Abstract

Purpose – The purpose of this chapter is to describe the current situation regarding alcohol use and consumption in relation with sport in France.

Design/methodology/approach – Based on a literature review, the authors describe the particular regulatory French context regarding alcohol sales, publicity and consumption around sport and analyze the relationships between alcohol and sport participation, and sporting events.

Findings – Despite an apparent strict legal frame, exemptions, margins of manoeuvre and non-applications of the law portray the situation as more complex than it appears. As for sport participation, if the myth of ascetic sportsmen and sportswomen is not supported, the use and consumption profiles are not clear-cut depending on numerous factors such as age, gender, socio-economic status, intensity and level of sport participation, club membership and more importantly sport subcultures. However, in many cases, strong links with masculinity, as found in the literature, were observed. As for sporting events, the current situation regarding the bans on alcohol sales and sport sponsorship seems again more complex than the law suggests and appears to be continuously contested by stakeholders with different, but often convergent expectations.

Research limitations/implications – The results demonstrate a need to go deeper than visible and official appearances to properly understand the complex relationships between sport and alcohol in France. Particularly, and considering the lack of specific research and evidence regarding the situation, the current public debates regarding the situation cannot be properly informed and are thus strongly influenced by various stakeholders and lobbies, constituting an unsettled field.

Details

Sport, Alcohol and Social Inquiry
Type: Book
ISBN: 978-1-78769-842-0

Keywords

Content available
Article
Publication date: 13 July 2021

Samantha Crans, Maike Gerken, Simon Beausaert and Mien Segers

This study examines whether learning climate relates to employability competences through social informal learning (i.e. feedback, help and information seeking).

Abstract

Purpose

This study examines whether learning climate relates to employability competences through social informal learning (i.e. feedback, help and information seeking).

Design/methodology/approach

Multiple regression analyses and structural equation modeling were used to test direct and indirect effects in a sample of 372 employees working in two Dutch governmental institutes.

Findings

The analyses confirmed that learning climate has an indirect effect on employability competences through feedback, help and information seeking. More specifically, the findings suggest that learning climate is important for employees' engagement in proactive social informal learning activities. Engaging in these learning activities, in turn, relates to a higher level of employability.

Originality/value

This study employs an integrative approach to understanding employability by including the organization's learning climate and employees' social informal learning behavior. It contributes to the extant literature on professional development by unraveling how proactive social informal learning relates to employability competences. It also provides new insights on learning climate as a determinant for social informal learning and employability.

Details

Career Development International, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1362-0436

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Article
Publication date: 1 January 1910

“WHAT a place to be in, is an old library! It seems as though all the souls of all the writers, that have bequeathed their labours to these Bodleians, were reposing here…

Abstract

“WHAT a place to be in, is an old library! It seems as though all the souls of all the writers, that have bequeathed their labours to these Bodleians, were reposing here, as in some dormitory or middle state. I do not want to handle, to profane the leaves, their winding sheets… I seem to inhale learning, walking amid their foliage.” Thus wrote Charles Lamb, of the Bodleian Library, which is the largest library to bear the name of a private benefactor, and amongst British libraries, is second only in importance to the British Museum.

Details

New Library World, vol. 12 no. 7
Type: Research Article
ISSN: 0307-4803

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Case study
Publication date: 20 January 2017

Robert F. Bruner, Laurie Simon Hodrick and Sean Carr

At three o'clock in the morning on September 10, 2001, Thierry Hautillac, a risk arbitrageur, learns of the final agreement between Pinault-Printemps-Redoute SA (“PPR”…

Abstract

At three o'clock in the morning on September 10, 2001, Thierry Hautillac, a risk arbitrageur, learns of the final agreement between Pinault-Printemps-Redoute SA (“PPR”) and LVMH Moët Hennessy Louis Vuitton SA (“LVMH”). After a contest for control of Gucci lasting over two years, PPR has emerged as the winner. PPR and LVMH have agreed for PPR to buy about half of LVMH's stock in Gucci for $94 per share, for Gucci to pay an extraordinary dividend of $7 per share, and for PPR to give a two and a half year put option with a strike price of $101.50 to the public shareholders in Gucci. The primary task for the student in this case is to recommend a course of action for Hautillac: should he sell his 2% holding of Gucci shares when the market opens, continue to hold his shares, or buy more shares? The student must estimate the risky arbitrage returns from each of these choices. As a basis for this decision, the student must value the terms of payment and consider what the Gucci stock price will do upon the market's open. The student must determine the intrinsic value of Gucci using a DCF model as well as information on peer firms and transactions. The student must consider potential synergies between Gucci and PPR and between Gucci and LVMH. The student must assess the likelihood of a higher bid, using analysis of price changes at earlier events in the contest for clues.

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Article
Publication date: 13 November 2020

Praveen Kumar Sharma and Rajeev Kumra

Employee well-being is increasingly relevant and crucial for organizational success. As work engagement and employee well-being affect employee performance, this area is…

Abstract

Purpose

Employee well-being is increasingly relevant and crucial for organizational success. As work engagement and employee well-being affect employee performance, this area is the focus of increasing attention both from scholars and industry professionals. The main objective of the present research study is to investigate the mediating role of work engagement on the relationship between mindfulness at work, organizational justice and employee well-being.

Design/methodology/approach

The study was conducted on information technology (IT) employees in India, and 331 complete responses were collected for the data analysis. The cross-sectional data were collected through purposive sampling. Structural equation modeling (SEM) was applied to evaluate the proposed research hypotheses.

Findings

The findings support the convergent and discriminant validities of mindfulness, organizational justice, work engagement and employee well-being. The results indicate that mindfulness and organizational justice have an indirect relationship with employee well-being. In addition, the study demonstrates that work engagement significantly mediates the relationship between mindfulness and employee well-being as well as between organizational justice and employee well-being.

Practical implications

The findings will help organizations and human resources (HR) departments to understand the importance of work engagement and employee well-being in the workplace.

Originality/value

The mediating effect of work engagement between the workplace mindfulness–organizational justice relationship on employee well-being is addressed by drawing on conservation of resources (COR) and job demand–resource (JD–R) theories. Prior research has exclusively studied the relationship of employee well-being with either mindfulness or organizational justice. This research provides empirical insights regarding the fact that both mindfulness and organizational justice simultaneously have a relationship with employee well-being.

Details

South Asian Journal of Business Studies, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2398-628X

Keywords

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Article
Publication date: 4 March 2014

William Renzo Cortez-Vega, Irene Rodrigues Freitas, Sandriane Pizato and Carlos Prentice

The purpose of this study was to isolate Whitemouth croaker protein by alkaline solubilization process and evaluate their nutritional quality to evaluate the…

Abstract

Purpose

The purpose of this study was to isolate Whitemouth croaker protein by alkaline solubilization process and evaluate their nutritional quality to evaluate the bioavailability of essential amino acids.

Design/methodology/approach

The proximate composition, essential amino acid composition, in vitro digestibility, apparent bioavailability, chemical score of amino acids and SDS-PAGE were determined for the isolated croaker proteins.

Findings

The isolated protein showed a high level of protein 92.21 percent and low amount of lipids 0.57 percent. The protein is rich in lysine and leucine, 108.73 and 96.75 mg/g protein, respectively. The protein isolate had high digestibility, 94.32 percent, which indicates proper utilization of this protein source, while the tryptophan had lower bioavailability (12.58 mg amino acid/mg protein). The high chemical scores were found for the amino acids lysine, methionine+cysteine (6.79 and 5.14). SDS-PAGE of proteins extracted showed appearance of the heavy chain of myosin (220 kDa), actin (50 kDa) and other fractions, with molecular weight between 20 and 50 kDa, such as troponin I, C and T.

Originality/value

The products obtained from croaker muscle can be incorporated as a high value supplements in human diets. The isolated protein exhibited a high content of essential amino acids and digestibility, indicating that the protein has a high nutritional quality.

Details

Nutrition & Food Science, vol. 44 no. 2
Type: Research Article
ISSN: 0034-6659

Keywords

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Article
Publication date: 16 August 2019

Auriane Djian, Romain Guignard, Karine Gallopel-Morvan, Olivier Smadja, Jennifer Davies, Aurélie Blanc, Anna Mercier, Matthew Walmsley and Viêt Nguyen-Thanh

In 2016, Santé publique France launched for the first time “Moi (s) Sans Tabac,” a positive social marketing campaign inspired by Public Health England’s “Stoptober”…

Abstract

Purpose

In 2016, Santé publique France launched for the first time “Moi (s) Sans Tabac,” a positive social marketing campaign inspired by Public Health England’s “Stoptober” campaign, the aim being to trigger mass quit attempts among smokers. Both programs include a mass-media campaign, national and local cessation help interventions, and the diffusion of various tools to help smokers quit. The purpose of this paper is to analyze the two programs’, specific national contexts and to describe resulting similarities and differences regarding campaign development.

Design/methodology/approach

A contextual analysis was performed to determine differences between the two countries regarding smoking prevalence, health services and culture.

Findings

Smoking prevalence is about twice as high in France as in the UK, leading to a lower degree of de-normalization of smoking. Moreover, cessation support services are much more structured in the UK than in France: all health professionals are involved and services are located near smokers’ residences.

Practical implications

Campaign progress and cessation tools provided during both campaigns are quite similar. However, Santé publique France needed to adjust the British model by favouring a regional smoking prevention network and by building an innovative partnership strategy to reach the target.

Originality/value

The results could be useful for other countries that wish to develop a smoking cessation campaign based on the same positive messaging at local and national levels.

Details

Journal of Social Marketing, vol. 9 no. 4
Type: Research Article
ISSN: 2042-6763

Keywords

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Article
Publication date: 28 May 2020

Sheng-Wei Lin, Yuan-Hung Liu and Eugenia Y. Huang

This study empirically verified employee engagement (EE) as an outcome of organizational communication and confirmed that the formation of EE is strengthened when…

Abstract

Purpose

This study empirically verified employee engagement (EE) as an outcome of organizational communication and confirmed that the formation of EE is strengthened when smartphone use (SU) is at a higher level.

Design/methodology/approach

A quantitative approach was used in this research, whereby 408 valid samples were collected with an online survey. The hypotheses of direct effects were tested using the structural equation modeling (SEM) procedure, and the moderating effects were tested using the unconstrained product indicator method and the PROCESS macro.

Findings

The results showed that EE was significantly influenced by person–organizationvalue fit (POVF), transformational leadership (TFL) and job autonomy (JA), and the effects of POVF and TFL were moderated significantly by SU. Although the influence of social support (SS) on EE was insignificant in the full model, SU moderated the effect of SS. The evidence also showed that work–family conflict (WFC) had no negative impact on EE.

Research limitations/implications

The participants of this study were restricted to a local area.

Practical implications

Organizations should develop job designs via two-way communication to bring up EE and SU can facilitate the process.

Originality/value

Previous research has identified EE as an outcome of organizational communication, but this concept has not yet been empirically verified. This research provides evidence to verify the above-mentioned concept and additionally confirms the moderating role of SU.

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