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1 – 10 of over 2000
Article
Publication date: 1 January 2006

Amos Owen Thomas

Produced by a local subsidiary of a global media conglomerate, a licensed clone of Who Wants to be a Millionaire? achieved the highest‐ever ratings in India in the early 2000s…

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Abstract

Purpose

Produced by a local subsidiary of a global media conglomerate, a licensed clone of Who Wants to be a Millionaire? achieved the highest‐ever ratings in India in the early 2000s, spawning unlicensed clones among its rival channels. This paper seeks to analyse the cultural and economic factors behind this most widely acknowledged example of television format adaptation in India.

Design/methodology/approach

Through interviews with media‐owners, programme producers, and advertising agencies, an insider perspective was sought on why some clones had succeeded and others had not in India's competitive television market.

Findings

As with other forms of franchising in developing and transitional economies, the industry rationales for adapting television programmes, global and local, prove to be a paradoxical mix of economic pragmatism and cultural hybridity.

Practical implications

The strategy of cloning television raises complex issues of imitation versus inspiration within the increasingly globalised media industries of emerging markets.

Originality/value

The paper examines the impetus for cloning across a variety of programme genre in India.

Details

International Journal of Emerging Markets, vol. 1 no. 1
Type: Research Article
ISSN: 1746-8809

Keywords

Article
Publication date: 12 March 2018

Katariina Juusola and Lee Rensimer

The purpose of this paper is to explore the interrelationship of branding practices and legitimacy-building of commercial degree program franchising within transnational higher…

Abstract

Purpose

The purpose of this paper is to explore the interrelationship of branding practices and legitimacy-building of commercial degree program franchising within transnational higher education (TNHE). It aims to understand how commercial franchisees’ branding practices employ discursive and symbolic strategies for building legitimacy, and how these practices impact both organizational development and stakeholder perception.

Design/methodology/approach

This qualitative study uses document and visual content analysis, supported by discourse analysis, as the methods in analyzing commercial franchisees’ branding practices of their franchised programs. The sample of the study consists of five commercial franchisees offering primarily Western MBA programs in the United Arab Emirates. The data were obtained through franchisees’ websites, marketing materials, student prospectuses, visiting campuses and their marketing events, and through interviews with franchise managers.

Findings

The findings of this study indicate that growing a sustainable brand for a commercial franchisee requires successful building of its legitimacy in the host country. Legitimacy in such arrangement however involves two paradoxes: the “self-promoter’s paradox” where the franchisees often engage in legitimacy-building practices that decrease their legitimacy, and the “legitimacy-borrowing paradox” that happens when the commercial franchisee initially borrows its legitimacy from the franchised program, but simultaneously this borrowing of legitimacy prevents it from becoming a fully legitimate higher education institution.

Originality/value

This study contributes to the research on management of TNHE by exploring the branding practices of franchised programs, which so far has been a neglected area in research. Furthermore, interconnections of legitimacy-building and branding practices are underrepresented within the broader higher education research.

Details

International Journal of Educational Management, vol. 32 no. 2
Type: Research Article
ISSN: 0951-354X

Keywords

Article
Publication date: 20 February 2007

Richard Li‐Hua

The purpose of this paper is to review the literature of international development strategy of high education and examine what is happening currently in terms of education…

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Abstract

Purpose

The purpose of this paper is to review the literature of international development strategy of high education and examine what is happening currently in terms of education collaboration between the UK and China and attempt to address various challenges in capacity building through knowledge transfer.

Design/methodology/approach

Theoretical analysis supported by observation and interviews.

Findings

The study has identified that there are a certain number of elements, which are crucial to the success of international educational collaboration, of which, the appropriateness and effectiveness of knowledge transfer/knowledge sharing is vital to the capacity building of higher educational institutions. The study examines on‐going Sino‐British education collaboration programme and fuelled the debate concerning knowledge transfer/knowledge sharing in high education between the developed and developing countries.

Originality/value

Based on a comprehensive examination and analysis of the process of knowledge transfer/knowledge sharing in a Sino‐British educational collaboration programme, this study emphasizes the significance of incorporating both cultural and organisational factors that play a role in the whole process. This paper describes the process of knowledge transfer between foreign and Chinese faculties when they work together on academic collaboration project in China. Furthermore, the paper addresses the appropriateness and effectiveness of knowledge transfer/knowledge sharing during the implementation of the international academic collaboration programme.

Details

Journal of Technology Management in China, vol. 2 no. 1
Type: Research Article
ISSN: 1746-8779

Keywords

Article
Publication date: 6 July 2010

Lee Zhuang

The purpose of this paper is to review the existing literature concerning expatriates on overseas assignments. Based on an exploratory study examining the experiences of…

433

Abstract

Purpose

The purpose of this paper is to review the existing literature concerning expatriates on overseas assignments. Based on an exploratory study examining the experiences of independent expatriates (IEs) in China, this paper seeks to add to the currently limited understanding of IEs by focusing on the particular issue of IE staff turnover in the Sino‐foreign Higher Education sector.

Design/methodology/approach

Using the “Snowball” technique, a questionnaire survey is carried out electronically with 48 completed questionnaires received, representing 18 nationalities residing in 12 countries. A supplementary case study is also conducted on three Chinese institutions offering UK programmes.

Findings

This paper presents findings suggesting that IEs in China are more likely to move between jobs in different organisations within a shorter space of time than their counterparts in other countries. Possible contributing factors include the IEs' initial expectations, their experiences in the early stage of relocation, their ability to adapt to the local culture, and contractual arrangements. This paper also suggests that to reconcile the IEs' individual need for flexibility and their employing organisations' need for certainty and continuity, employers should consider taking a number of practical steps, such as language and culture training, shadowing and maintaining accurate written records.

Originality/value

This paper is relevant to any Chinese organisation that is relatively inexperienced in employing expatriate staff.

Details

Journal of Knowledge-based Innovation in China, vol. 2 no. 2
Type: Research Article
ISSN: 1756-1418

Keywords

Content available
Article
Publication date: 12 March 2018

Stephen Wilkins

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Abstract

Details

International Journal of Educational Management, vol. 32 no. 2
Type: Research Article
ISSN: 0951-354X

Case study
Publication date: 1 January 2011

Sethela June and Asmat-Nizam Abdul-Talib

Internationalization, entrepreneurship, franchising, international marketing.

Abstract

Subject area

Internationalization, entrepreneurship, franchising, international marketing.

Study level/applicability

First year undergraduate students of Management courses.

Case overview

This case is about a newly established fast food company that expands very rapidly in Malaysia. Growing from merely a single pushcart, the company has evolved into one of the most successful purely-local food franchise businesses with almost 100 franchises throughout the country and abroad. The company keeps on looking at bigger expansion plans abroad and eyeing the Middle Eastern markets.

Expected learning outcomes

After carrying out this exercise, students are expected to be able: to understand how a new business start up grows; to provide a simple illustration on how internationalization of small firms can took place; to analyze the various factors of considerations prior to internationalization; to identify the basic issues of international franchising and how the system works.

Supplementary materials

Teaching note.

Details

Emerald Emerging Markets Case Studies, vol. 1 no. 1
Type: Case Study
ISSN: 2045-0621

Keywords

Article
Publication date: 30 May 2023

Hung M. Nguyen and Pascal Dey

That social franchising programs induce favorable outcomes is readily taken for granted, albeit lacking robust empirical support. Addressing this situation, this paper takes a…

Abstract

Purpose

That social franchising programs induce favorable outcomes is readily taken for granted, albeit lacking robust empirical support. Addressing this situation, this paper takes a closer look at a fractional social franchising program in the public health-care sector in Vietnam to better understand how such programs work. This paper aims to expand the nascent body of empirical research that has examined the inner workings of social franchising programs from the perspective of clients by focusing on the health professionals who work there.

Design/methodology/approach

Using an exploratory qualitative research design, the authors conducted 25 semistructured interviews with health professionals of a fractional franchising program called Sisterhood, which introduced reproductive health and family planning services into existing health facilities in Vietnam. Interviews were triangulated with Sisterhood’s internal documents as well as with publicly available reports.

Findings

The analysis highlights two pathways through which the social franchising program brought about positive change. On the one hand, the analysis suggests that many of the positive outcomes reported by public health professionals were consistent with the stated goals and measures used by the Sisterhood program, providing evidence that improving the quality of health care for disadvantaged communities can be achieved through careful design and execution. On the other hand, the analysis revealed beneficial outcomes that were outside the scope of the Sisterhood program and, in this sense, “unexpected.” Specifically, the paper sheds light on unintended knowledge spillover effects in which nonfranchised health professionals began to adopt new practices and principles introduced by the social franchising program.

Originality/value

The paper taps into a largely under-researched phenomenon – fractional social franchising – from the perspective of health professionals. Unpacking how the social franchising program created favorable outcomes, some by design and others by accident, the paper opens new empirical and policy insights into how social franchising can improve public health in hard-to-reach communities in the global South. Based on the findings, the authors argue for the intentional promotion and institutionalization of knowledge transfers from franchised to nonfranchised health facilities to reinforce and scale up the positive impact of social franchising. The authors conclude by emphasizing the need for future research to adopt a complexity-sensitive approach that accounts for the dynamic, nonlinear adoption pathways social franchising can take. Such an approach is essential to uncover the beneficial outcomes that can result from social franchising programs but cannot be readily predicted by program design.

Details

Social Enterprise Journal, vol. 19 no. 4
Type: Research Article
ISSN: 1750-8614

Keywords

Book part
Publication date: 23 November 2022

Simon Warren

This chapter explores the potential of transnational history for researching global higher education policy. It begins with an overview of transnational history as a perspective…

Abstract

This chapter explores the potential of transnational history for researching global higher education policy. It begins with an overview of transnational history as a perspective, demonstrating how it is, in part, a response to processes of globalization that have also transformed contemporary higher education. Second, it reviews key features of transnational history as a perspective that can enhance global higher education policy research. The third part takes dimensions of contemporary global higher education and discusses how these can be approached through a transnational historical perspective drawing on the features outlined. The chapter concludes by highlighting how a transnational historical approach can enable new insights and research questions as well as some challenges presented by this perspective. The spatial focus of the chapter is predominantly European higher education, though the implications are more general.

Article
Publication date: 25 September 2019

Sara Quach, Scott Weaven, Park Thaichon, Debra Grace and Lorelle Frazer

Drawing on an outside-in marketing perspective, this paper aims to outline the development, implementation, evaluation and reflection of a real-world entrepreneurship education…

Abstract

Purpose

Drawing on an outside-in marketing perspective, this paper aims to outline the development, implementation, evaluation and reflection of a real-world entrepreneurship education (EE) intervention with cognitive, affective and ultimately behavioural objectives.

Design/methodology/approach

A specific and uniform EE program specifically targeted to current “would be” entrepreneurs who were investigating the franchising business model was developed, focusing on the behavioural outcomes. The effectiveness of the EE intervention was evaluated using a quasi-experimental research design, which involved franchisees who had not participated in the EE intervention (control group) and franchisees who had participated in the EE intervention (experimental group). The administration of the national on-line survey yielded a total of 520 responses (194 in the experimental group and 326 in the control group).

Findings

The planning process in the pre-intervention stage included situation analysis, objective setting and decisions in relation to the communication strategy, i.e. content and mode. The effectiveness of the EE intervention was evaluated in the post-intervention stage. The findings indicate that EE intervention resulted in participants’ positive cognitive, affective and behavioural outcomes such as performance and relationship management. Finally, following a reflection process, additional elements covering topics related to work-life balance were incorporated into the module pertaining to an individual’s suitability to become a franchisee.

Originality/value

This paper proposes a conceptual framework that represents an outside-in EE approach whereby problems, audiences, objectives and communication strategies (content and method) are strategically intertwined to produce relevant, measurable and diagnostic behavioural outcomes. The EE intervention can also improve the B2B relationship between actors in a business network.

Details

Journal of Business & Industrial Marketing, vol. 35 no. 1
Type: Research Article
ISSN: 0885-8624

Keywords

Article
Publication date: 1 September 2000

David J. Urban, George E. Hoffer and Michael D. Pratt

In the early 1990s, several new entrants extended “category‐killer, big‐box” retailing concepts to the marketing of used vehicles. Despite promise, each entrant has either exited…

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Abstract

In the early 1990s, several new entrants extended “category‐killer, big‐box” retailing concepts to the marketing of used vehicles. Despite promise, each entrant has either exited the market or changed its business plan. Based on both primary and secondary data, the authors find that, although the superstore maintains some advantages over traditional used‐vehicle retailers, it has cost disadvantages over the traditional retailer. These findings on both the demand and the supply side of the business explain the observed market failures.

Details

Journal of Consumer Marketing, vol. 17 no. 5
Type: Research Article
ISSN: 0736-3761

Keywords

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