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Transnational learning has become a mainstream issue in recent years due to the rise of global education. There are many kinds of overseas learning, including degree-seeking, joint/double degree, student exchange, internship, service learning and so on. The scope of learning may involve research, teaching/learning and community service. The purpose of the case study is to investigate how the Taiwanese students participating in an international internship project of the US–Taiwan Partnerships for International Research and Education (PIRE) acquire professional knowledge and soft skills, including cross-cultural awareness, interdisciplinary communication, skill development and social networking. It also explores how a joint research project contributes into a collaborative educational program.

To better understand participants' experiences in the PRIE, this study held three focus groups and seven in-depth interviews on the students, faculty members and project managers for data collection.

Three major findings are shown in the study. First, participants agreed that the overall learning experiences in knowledge acquisition or skill development have been positive. Second, participants obviously expressed their greater interests in intercultural interaction with the locals, which did not happen quite often during the internship. Third, the extent of interest in applying for the PIRE deg ree program after the internship program is escalating year by year.

More investigation into participants’ social and cultural engagement in similar project will be needed for future research.

The results will be implicated into other cross-border education project evaluation.

This study manages to investigate the cross-border research initiative from different participants' perspectives and received comprehensive feedbacks.

The paper aims to introduce social marketing (SM) as a tool to overcome the low cultural participation, a problem of the arts and culture sector that has worsened in the post-pandemic scenario.

The study uses a multidisciplinary literature review (SM, museum marketing, museology and cultural policy) to address the problem of museums and other cultural heritage institutions, at both the macro-level (prevailing cultural policies and antecedents, barriers and consequences to cultural participation) and micro-level (challenges faced by museums in the 21st century and marketing as a management instrument).

The downstream, midstream and upstream approaches can be used to design and implement SM interventions intended to address the problem of low cultural participation in museums. The three approaches should be considered holistically, with their synergetic and recursive effects.

Due to its introductory and conceptual nature, the study provides a comprehensive intervention framework to be used as a platform for future theoretical and empirical research. Further investigations may expand on the specificities of each approach (down, mid and upstream) and extend the framework to other nonprofit cultural institutions beyond museums, such as libraries and archives, cultural heritage sites and theater, music and dance companies.

The paper proposes a comprehensive SM intervention framework that integrates three interdependent approaches (downstream, midstream and upstream).

The paper provides a starting point for the holistic application of SM in the arts and culture sector. It also encourages researchers, cultural policymakers and cultural heritage professionals to investigate, design and implement SM programs that better understand, expand and diversify the audience and strengthen the legitimacy and relevance of cultural actors and activities to transform them into inclusive, accessible and sustainable institutions.

Naomi Travers discusses the challenges of starting a Regional Sports Network (RSN) for the new C-SET (Carolinas Sports Entertainment Television) franchise, from both a distribution and an advertising standpoint. She also outlines her view of what the future holds for RSNs in North America.