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Article
Publication date: 4 February 2022

Francesc González-Reverté, Joan Miquel Gomis-López and Pablo Díaz-Luque

There is little knowledge to date regarding the influence of the COVID-19 health crisis on tourists' intention to travel differently in the future. This paper addresses…

1982

Abstract

Purpose

There is little knowledge to date regarding the influence of the COVID-19 health crisis on tourists' intention to travel differently in the future. This paper addresses this and explores its determinants. The objective of the present study is to determine to what extent the Spanish tourists affected by COVID-19 may change the way they travel in the future, according to the perceived risk of travel in a pandemic context.

Design/methodology/approach

Between May and June 2020, the authors conducted a survey with a sample population of Spanish tourists who were resident in Spain during the COVID-19 pandemic, for the purposes of studying the role of attitudes and risk in the intention to change the way they want to travel in the future. Cluster analysis and one-way ANOVA were conducted to assess differences among the respondents. Finally, some models were built using the linear regression technique in order to evaluate the role of attitudes in the tourists' adaptive response to the perceived risk of travel.

Findings

Results confirm the formation of a new way of life influencing tourists' intentions to travel more sustainably. Accordingly, tourists with a previous environmental attitude are less interested in visiting mass tourism beach destinations in the future. However, changes in the way some tourists travel can also be read as an adaptive and temporary response to the perceived risk of contracting the disease, and do not point to a reduction of the vital importance of tourism in their lives.

Research limitations/implications

The exploratory nature of the study and the lack of similar international analyses does not allow the authors to contrast its results at a global level, though it offers a starting point for future research in other countries. There are also methodological limitations, since the field work was carried out between the first and second waves of the disease, at a time when the pandemic was in remission, possibly affecting the orientation of some responses, given the desire to recover normalcy and “normal” travel, and this may have influenced the priority given to tourism.

Social implications

This study gives new insights into the debate on the social transformation of the collective consciousness. Despite some signs of change, part of the Spanish tourists are still anchored in traditional tourism practices embedded in cultural factors, which can hinder sustainability in the Spanish tourism industry. The experience of the COVID-19 crisis has not been sufficient to change the declared travel habits of Spanish tourists. Therefore, progress towards the definition of a new tourism system that implies the effective transformation of demand will require applying policies and promoting institutional innovation and education to create paths that facilitate transformative experiences.

Originality/value

The study is focused on the analysis of the relationship between attitudes and risk perception, including novel elements that enrich the academic debate on social progress in the transformation of tourism and the possibilities of promoting a reset from the demand side. Moreover, it incorporates, for the first time, the COVID-19 as it was experienced as an explanatory variable to analyse the changing travel attitudes in a post-COVID-19 era. The analysis of the psychosocial mechanisms of risk offers a good opportunity for a better assessment of post-pandemic demand risk perception. Finally, the study offers empirical evidence on how Spanish tourists are reimagining their next and future holidays, which can be highly valuable for destination managers.

Details

Journal of Tourism Futures, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2055-5911

Keywords

Article
Publication date: 4 January 2022

Alicia Orea-Giner, Francesc González-Reverté and Laura Fuentes-Moraleda

This research explores the consequences of a health crisis provoked by a pandemic scenario on music festival impacts considered by the stakeholders involved. The purpose…

Abstract

Purpose

This research explores the consequences of a health crisis provoked by a pandemic scenario on music festival impacts considered by the stakeholders involved. The purpose of this paper is to identify the perceptions from the stakeholders' point of view (host community, public and private sector) and to identify the impacts generated before and after a health crisis regarding the celebration of a festival.

Design/methodology/approach

The study offers a holistic insight into impact research by music festivals. The methodology implemented is based on qualitative techniques. By conducting 20 in-depth interviews with essential stakeholders, it is possible to determine their perceptions of the impact of the event and the effects of a health crisis.

Findings

The results allow detecting a gap between internal and external stakeholders due to poor communication and planning of the event. The results show that a health crisis provokes negative impacts on the economic benefits of events' organisation. However, the cultural city's identity suffers an important damage that it is difficult to overcome. The community and visitors are the stakeholders that suffer a detrimental impact on their experience when attending the festival, considering the security measures. Moreover, results allow us to identify practical implications for event management and planning in a health crisis scenario.

Originality/value

The most important contribution of this research is the theoretical model proposed to analyse stakeholders' perception of the event celebration in a context of a health crisis. The model also considers different moments of the social exchange. The theoretical approaches considered theory of social exchange (SET) and Visitor, Industry, Community and Environment (VICE) models allow analysing the stakeholder's perception of a case study of a music festival (Viña Rock Festival, Spain). The emerging and central role of the cooperation between stakeholders constitutes another notable contribution to the literature.

Details

International Journal of Event and Festival Management, vol. 13 no. 2
Type: Research Article
ISSN: 1758-2954

Keywords

Article
Publication date: 23 October 2009

Francesc González‐Reverté and Oriol Miralbell‐Izard

The purpose of this paper is to assess the touristic potential of music festivals in Catalonia. It is an opportune goal because even though this region is experiencing an…

3558

Abstract

Purpose

The purpose of this paper is to assess the touristic potential of music festivals in Catalonia. It is an opportune goal because even though this region is experiencing an important increase of new festivals and cultural events, there is a lack of adequate coordinating and guiding tourism policies.

Design/methodology/approach

The data was gathered with a survey to managers of music festivals that provided information about their management structure and economic results. The study findings are the result of an analysis done with a statistical multivariate technique and constructing indicators of event economic feasibility and tourism specialisation.

Findings

Data reveals the coexistence of two different types of festivals in Catalonia depending on their cultural or touristic orientation and with clear differences in their management style. Both types have a professionalized management structure and an economic self‐sufficiency when compared with the rest of Catalan cultural events, so they can be considered as an asset for regional tourism development. Nevertheless, some problems are detected in management practices that should be improved when implementing a specific tourism event policy.

Originality/value

The research has built a unique event data base that can be useful for decision making in tourism public administration. The paper suggests that local and regional administration should consider music festivals and cultural events, in general, as excellent resources to create new tourism products. Some of the characteristics of festivals, such as their important potential as tourism attractions and their cultural identity or the economical success, are critical assets to their high potential in local tourism development. These findings should justify a more resolute public policy of events and music festivals in Catalonia.

Details

Tourism Review, vol. 64 no. 4
Type: Research Article
ISSN: 1660-5373

Keywords

Article
Publication date: 22 March 2011

Francesc González Reverté and Oriol Miralbell Izard

This article aims to detail the scope of social capital (SC) in cultural events held in Catalonia and to analyze their tourism appeal. This study considers three elements…

3455

Abstract

Purpose

This article aims to detail the scope of social capital (SC) in cultural events held in Catalonia and to analyze their tourism appeal. This study considers three elements of SC which play a role in event planning (motivation, internal network creation, and leadership) and analyzes their impact on the local tourism industry.

Design/methodology/approach

The current work assesses the presence and importance of SC factors at 263 surveyed events. This information was crossed with tourism appeal and impact data obtained from the same survey, and the statistical significance of the differences between various SC factors was evaluated via a χ2 test.

Findings

This study's primary conclusion is that events with SC elements which strengthen their social cohesion, view and justify the event as a socializing fact, regardless of the scope of tourism at these functions. Additionally, research showed that the creation of relationship networks strengthened the community's internal cohesion, representativeness, and sense of identity. Finally, leadership elements which increase visibility and connect the event to external networks explain the current differences between events' tourism appeal and impact.

Originality/value

The study's major contribution lies in highlighting the role of SC as a factor which affects the social and tourism repercussions of Catalan events. Recommendations suggest the strategic importance of incorporating SC in managing and creating new products and tourism policies focused on cultural events.

Details

International Journal of Event and Festival Management, vol. 2 no. 1
Type: Research Article
ISSN: 1758-2954

Keywords

Content available
Article
Publication date: 23 October 2009

Thomas Bieger and Christian Laesser

431

Abstract

Details

Tourism Review, vol. 64 no. 4
Type: Research Article
ISSN: 1660-5373

Content available
Article
Publication date: 22 March 2011

Leo Jago and Jack Carlsen

578

Abstract

Details

International Journal of Event and Festival Management, vol. 2 no. 1
Type: Research Article
ISSN: 1758-2954

Content available
Book part
Publication date: 30 December 2013

Abstract

Details

Geographies of Tourism
Type: Book
ISBN: 978-1-78190-212-7

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