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This study investigates the communication behavior of public health organizations on Twitter during the COVID-19 vaccination campaign in Brazil. It contributes to the understanding of the organizational framing of health communication by showcasing several instances of framing devices that borrow from (Brazilian) internet culture. The investigation of this case extends the knowledge by providing a rich description of the organizational framing of health communication to combat misinformation in a politically charged environment.

The authors collected a Twitter dataset of 77,527 tweets and analyzed a purposeful subsample of 536 tweets that contained information provided by Brazilian public health organizations about COVID-19 vaccination campaigns. The data analysis was carried out quantitatively and qualitatively by combining social media analytics techniques and frame analysis.

The analysis showed that Brazilian health organizations used several framing devices that have been identified by previous literature such as hashtags, links, emojis or images. However, the analysis also unearthed hitherto unknown visual framing devices for misinformation prevention and debunking that borrow from internet culture such as “infographics,” “pop culture references” and “internet-native symbolism.”

First, the identification of framing devices relating to internet culture add to our understanding of the so far little addressed framing of misinformation combat messages. The case of Brazilian health organizations provides a novel perspective to knowledge by offering a notion of internet-native symbols (e.g. humor, memes) and popular culture references for misinformation combat, including misinformation prevention. Second, this study introduces a frontier of political contextualization to misinformation research that does not relate to the partisanship of the spreaders but that relates to the political dilemmas of public organizations with a commitment to provide accurate information to citizens.

The findings inform decision-makers and public health organizations about framing devices that are tailored to internet-native audiences and can guide strategies to carry out information campaigns in misinformation-laden social media environments.

The findings of this case study expose the often-overlooked cultural peculiarities of framing information campaigns on social media. The report of this study from a country in the Global South helps to contrast several assumptions and strategies that are prevalent in (health) discourses in Western societies and scholarship.

This study uncovers unconventional and barely addressed framing devices of health organizations operating in Brazil, which provides a novel perspective to the body of research on misinformation. It contributes to existing knowledge about frame analysis and broadens the understanding of frame devices borrowing from internet culture. It is a call for a frontier in misinformation research that deals with internet culture as part of organizational strategies for successful misinformation combat.

The behaviours of four indeterminate frame-support combinations namely Type I (with fixed supports), Type II (with pinned supports), Type III (with fixed-pinned supports) and Type IV (with fixed-roller supports) frames under the exposure conditions and loads as existing on site were simulated. Two categories of these combinations (I and II) were studied namely single storey-single bay and multiple storey-single bay frames, as illustrated in the case studies treated. A procedure for determining the probability of failure at different sections along the frame types, the range between the probability of failure bounds and the reliability ratings of the frame types were developed based on the kinetic method of plastic moment analysis, minimum weight design method, piecewise method of moment analysis and first order-second moment (FOSM) methods. The analysis results of the Category I frames showed that the Type I frame was most reliable (with the lowest probability of failure range of 0.3269), while the Type II frame was least reliable (with the highest probability of failure range of 0.4918). These results were consistent with those of the Category II frames. The paper aims to discuss these issues.

Collapse mechanisms were generated for four frame-support types and the corresponding plastic moments were determined using both the kinematic plastic analyses and minimum weight design methods. The members were designed and the plastic moments were distributed at sections of constant interval along the frame length to generate corresponding envelopes. A similar process was carried out to determine the elastic moment variables due to the loads. The reliability index and the corresponding probability of failure at each frame section were determined. Then, the probabilities of failure bounds for the frames were then compared to determine the most reliable.

It was observed that there existed a wide margin between the elastic and plastic moments indicating that design of steel structures at the elastic limit does not take full advantage of its strength. Hence, the design can be carried out beyond the elastic limit and within the safety margin given in equation (3). However, the safety of the entire frame is assessed on the basis of range of values between the highest and the lowest probability of failure bounds. The lower this range is (not exceeding 0.5 or 50 per cent), the more reliable the frame is.

The equations developed in this study can only be directly applied to multi storey-single bay frames. However, the reliability-based analysis and design procedure developed can be extended to other types of frames.

A practical approach for analysing steel frames with different supports with the overall goal of producing safe and economical designs has been developed and presented in this paper.

The procedure adopted is very original and can be backed up by existing literature. The piecewise method for analysing moments at various sections along a frame is also innovative. The whole concept can be adopted to determine the reliability of other types of frames such as multiple bay-multistorey frames with different support types.

The purpose of this paper is to assess high-dimensional visualisation, combined with pattern matching, as an approach to observing dynamic changes in the ways people tweet about science topics.

The high-dimensional visualisation approach was applied to three science topics to test its effectiveness for longitudinal analysis of message framing on Twitter over two disjoint periods in time. The paper uses coding frames to drive categorisation and visual analytics of tweets discussing the science topics.

The findings point to the potential of this mixed methods approach, as it allows sufficiently high sensitivity to recognise and support the analysis of non-trending as well as trending topics on Twitter.

Three topics are studied, these illustrate a range of frames, but results may not be representative of all science topics.

Funding bodies increasingly encourage scientists to participate in public engagement. As social media provides an avenue actively utilised for public communication, understanding the nature of the dialog on this medium is important for the scientific community and the public at large.

This study differs from standard approaches to the analysis of micropost data, which tend to focus on large-scale data sets. It provides evidence that this approach enables practical and effective analysis of the content of midsize to large collections of microposts.

Mortgage lenders often combine a variety of framing strategies when developing mortgage advertisements. To date, these frames have mostly been studied separately. This paper, however, studies the combined framing effects of message valence, specificity, and temporality on consumers' mortgage decision-making.

A mixed methods design was used. First, 13 unique print ads collected from a Canadian newspaper were analyzed for content. Second, a 2 × 2 × 2 scenario-based experiment with 400 undergraduate participants examined the framing effects of valence, specificity and temporality on attitudes toward the mortgage advertising message, the product advertised, and the brand, as well as on consumers' behavioral intentions toward the advertised mortgage product.

The content analysis suggests that combined framing does exist in print ads. A positive message with a fixed term and a specific interest rate were the most commonly used frames. The experiment revealed that, for behavioral intentions, the main effect of the message temporality was significant. The effects of advertising a long-term mortgage on behavioral intentions were more favorable than those of advertising a short-term mortgage.

This research provides a combined framing model for designing advertising strategies for the financial services industry to market complex financial products, such as mortgage loans to consumers. This is relevant to lenders when designing a persuasive package or ads for potential customers.

This study is the first of its kind to investigate the effects of combinations of message frames on consumers' mortgage decision-making, while also advancing the understanding of message framing theory for the financial services industry.

The purpose of this paper is to develop an improved analytical model for predicting the damage response of multi‐storey reinforced concrete frames modelled as an elastic beam‐column with two inelastic hinges at its ends.

The damage is evaluated in the hinges, using the concentrated damage concepts and a new member damage evaluation method for frame members, which leads to a meaningful global damage index of the structure. A numerical procedure for predicting the damage indices of the structures using matrix structural analysis, plastic theory and continuum damage model is also developed. The method is adequate for the prediction of the failure mechanisms.

Using the proposed framework numerical examples are finally included. From the obtained results, the advantages and limitation of the proposed model are observed.

The numeric model presented is useful to solve multi‐storey reinforced concrete frames using an inexpensive procedure that combines structural finite elements (beams) of low execution cost, with the moment‐curvature constitutive models deriving from classic stress‐strain ones. The proposed techniques give an inexpensive and reliability procedure to model the frame structures.

The purpose of this paper is to analyze the networks that form around an organizational crisis and identify the most predominant frames communicated by the traditional media and other social media users.

Through the systematic analysis of 3,000 tweets, this study utilized the social analysis method to map and measure how crisis information spreads through social media as well as a content analysis to identify the type of frames being communicated online immediately following a crisis.

The results of this analysis show that the media were the most active and influential sharers of information following Chipotle’s E. coli crisis. This information shaped the frame of the story, which focused on the hazard components involved in the crisis and the outrage of the organization’s publics. Consequently, stakeholders framed the situation as an issue of policy due to poor food handling procedures.

This study also reaffirms the important presence of traditional media organizations as the originators of information in a crisis. Furthermore, the findings demonstrate how Twitter can serve as a framing tool for an organization’s stakeholders. Communication managers and professionals can use the methods in this study to gauge public sentiment and obtain information that can be used to shape their consequent crisis management efforts.

Findings from this study reveal that as awareness of an issue spreads, stakeholders will quickly turn to social media to obtain and share information, as well as communicate about the issue with other social media users. This study demonstrates how the SNA method can be used to develop theory, in the realm of social media and online communication and provide guidance for professionals crafting their communication.

This paper aims to analyze the conditions for co-creation in a non-commercial context. The particular aim is to show how a co-creative activity is framed for the participants and the consequences of the frames for the values that are co-created in the process.

Goffman’s frame analysis is applied to investigate how co-creation is used as a marketing strategy where an art event is used as an engagement platform to involve citizens in creating visions for an urban renewal area. It is a qualitative study based on observations.

The taken-for-granted ideas of the active and creative consumer along with the focus in marketing research on the positive values achieved in a co-creative process are problematic in a public context. An unreflexive use of a co-creative strategy in a non-commercial setting and using art as an engagement platform, in combination with insufficient communication about the new framings, result in no-creation of value or even co-destruction of value.

Unclear definition of the situation for co-creation results in confusion about how to interact and how to create value. Such an outcome is highly problematic for a public organization. It is of major importance that citizens can identify and understand the type of activity. The authors argue that communication in well-defined phases of an event can facilitate desired acts of co-creation.

Value co-creation theory has been transferred between contexts, but there are few studies of what the transfer means in terms of consumer abilities to take part in the value creation process and its rules of engagement. This study demonstrates the difficulties of moving from theory to practice when the context changes from a commercial to a public participatory one. This opens for new research venues in value co-creation and marketing theory.

Offshore structures are among the structures exposed to fire more often. Most of these structures are likely to be associated with flammable materials. In this research, some of the structures constructed on top of marine decks have been studied.

For this purpose, the upper-bound theory of plastic analysis has been used to investigate its collapse behavior. In this way, genetic algorithm has been used for application of the combination of elementary mechanisms in the classic plastic analysis problem.

The studied structures are optimized by plastic analysis theory before and after the fire and their failure modes are compared with each other. The comparison of the results indicates significant changes in the load factor value, as well as the critical collapse mode of the structure before and after the fire.

Results indicate that the combination of plastic analysis and a genetic algorithm can predict the collapse mode of the structure before and after the fire accurately.

The purpose of this paper is to investigate whether race-specific language use can advance organizational learning about the racialized nature of school problems. The study addressed two questions: first, is teacher use of racial language associated with how they frame school discipline problems during conversational exchanges? Second, what do patterns of associations suggest about racial language use as an asset that may influence an organization’s ability to analyze discipline problems?

Co-occurrence analysis was used to explore patterns between racial language use and problem analysis during team conversational exchanges regarding school discipline problems.

When participants used race-specific and race-proxy language, they identified more problems and drew on multiple frames to describe school discipline problems.

This paper substantiates that race-specific language is beneficial for organizational learning.

The findings suggest that leading language communities may be an integral, yet overlooked lever for organizational learning and improvement. Prioritizing actions that promote race-specific conversations among school teams can reveal racism/racial conflict and subsequently increase the potential for change.

This paper combines organizational change and race talk research to highlight the importance of professional talk routines in organizational learning.

The most simple equivalent frame system with reduced degrees of freedom is proposed for handling multi‐story multi‐bay infilled frames. The system is composed of homogenized continuum for the reinforced concrete members braced with unilateral diagonal struts for each bay, which are only activated in compression. Identification of the equivalent system characteristics and nonlinear material properties are accomplished from the concepts of inverse analysis approach along with statistical tests of hypotheses is employed to establish the appropriate filtering scheme and the proper accuracy tolerance. The suggested system allows for nonlinear finite element static and dynamic analysis of sophisticated infilled reinforced concrete frames. Sensitivity analysis is undertaken to check the suitability of the proposed system to manipulate various structural applications.