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The purpose of this paper is to understand and show how public relations contributed to enhancing the visibility of Croatian non-profit organization Foundation “Croatia for Children” and its activities within its stakeholders, as well as how public relations contributed to the mobilization of target publics in Foundation’s activities.

Using a single case study approach, data were collected over a 12-month period. Quantitative and qualitative media research was applied in order to compare visibility of Foundation in the period before and after the strategic communication campaign.

Strategic communication campaign enhanced the visibility of Foundation “Croatia for Children” in national and local Croatian media and positioned it as the primary instance for children without an adequate parental care and children in need. However, local media devoted more attention comparing to the national media. All children wishes (1,000) were fulfilled by mobilizing the target publics.

The results derived from this case study cannot be generalized since they are based on a single case in one country.

This study can serve as a starting point for another research about the role and importance that public relations have in enhancing the visibility of non-profit organizations.

The results of this study point to the role and importance public relations have in the non-profit sector in order to proactively communicate with all stakeholders in society.

Roma in Croatia are spatially, economically and politically marginalised. There is a social gap between Roma minority and the majority of population. Prejudice and stereotypes against the Roma community are deeply rooted in the mind of the local community due to their insufficient knowledge of the Roma culture. The women of the Roma ethnicity are doubly marginalised, because of their Roma ethnicity and their gender. Roma women, more than Roma men, lack the basic elements necessary for self-realisation: education, healthcare, cultural and political participation. Roma generally have poor access to healthcare, and most of them do not have medical records. The Roma in Croatia most often speak Boyash (bajaški) or Romani chib. They speak both their mother tongue (Romani) and the language of the country they live in – standard Croatian. Students can study the Romani language and culture in higher education, at the Faculty of Humanities and Social Sciences and the Faculty of Teacher Education at the University of Zagreb. Kali Sara, the Roma Association for the promotion of the education of Roma in the Republic of Croatia, organises courses for Roma children and young people on the Romani language, culture and life in general. As for the educational attainment of Roma, data show that Roma children are still rarely included in the preschool education system. A large number of Roma children do not complete compulsory education. They rarely attend secondary school. Very small number of Roma students graduate at the Faculty level.

Young people transitioning from child to adult mental health services are frequently also known to social services, but the role of such services in this study and their interplay with mental healthcare system lacks evidence in the European panorama. This study aims to gather information on the characteristics and the involvement of social services supporting young people approaching transition.

A survey of 16 European Union countries was conducted. Country respondents, representing social services’ point of view, completed an ad hoc questionnaire. Information sought included details on social service availability and the characteristics of their interplay with mental health services.

Service availability ranges from a low of 3/100,000 social workers working with young people of transition age in Spain to a high 500/100,000 social workers in Poland, with heterogeneous involvement in youth health care. Community-based residential facilities and services for youth under custodial measures were the most commonly type of social service involved. In 80% of the surveyed countries, youth protection from abuse/neglect is overall regulated by national protocols or written agreements between mental health and social services, with the exception of Czech Republic and Greece, where poor or no protocols apply. Lack of connection between child and adult mental health services has been identified as the major obstacles to transition (93.8%), together with insufficient involvement of stakeholders throughout the process.

Marked heterogeneity across countries may suggest weaknesses in youth mental health policy-making at the European level. Greater inclusion of relevant stakeholders is needed to inform the development and implementation of person-centered health-care models. Disconnection between child and adult mental health services is widely recognized in the social services arena as the major barrier faced by young service users in transition; this “outside” perspective provides further support for an urgent re-configuration of services and the need to address unaligned working practices and service cultures.

This is the first survey gathering information on social service provision at the time of mental health services transition at a European level; its findings may help to inform services to offer a better coordinated social health care for young people with mental health disorders.

This study aims to investigate the influence of sociodemographic characteristics, perceived risks, health and nutritional motives and taste preference on at-home fish consumption.

Data were collected from a nationally representative sample of people responsible for food purchasing in households, using the CAWI (computer-aided web interviewing) method. The eligible study sample comprised 977 participants in Croatia and 967 in Italy, who reported fishery products consumption in the previous 12 months. A questionnaire was used to examine sociodemographic characteristics, fish consumption frequency and factors affecting fish consumption. Determinants of white and fatty fish consumption were estimated with ordered probit models, along with marginal effects for each factor in the models.

Common positive determinants of white and fatty fish consumption in Croatia and Italy were health and nutritional motives (p < 0.001, p = 0.001, p < 0.001, p = 0.010), taste preference (p < 0.001, p < 0.001, p = 0.001, p = 0.001) and maritime nature of the living region. The common negative determinant of white and fatty fish consumption in Croatia and Italy was financial risk (p < 0.001, p < 0.001, p < 0.001, p = 0.005). The country-specific positive determinant in Croatia was the number of household members (p < 0.001), while negative determinants for white and fatty fish were functional risk (p = 0.004, p = 0.013), number of children (p = 0.030, p = 0.001) and female gender (for fatty fish) (p = 0.028). In Italy, older age negatively affected (p < 0.001) fish consumption, while number of children (p = 0.009) and household income positively affected white fish consumption.

An adequate probabilistic model of national representative samples ensures credibility of results. Policy and marketing activities are proposed that can encourage higher fish consumption.

Anthropometry as one of anthropology methods is concerned with the measurement of the human body and determining the relationship of the size and proportions of the human body. Aims to outline the main features of the Croatian anthropometric system (HAS).

The paper provides a description of the major characteristics included in HAS, the STIRP project supported by the Ministry of Science, Education and Sports by means of the HITRA program.

In its TEST subprogram, HAS includes the first systematic anthropometric measurement in all Croatian counties and in the city of Zagreb. The objective of HAS is to determine a proposal of the new size system of clothing and footwear. The paper describes major characteristics included: anthropometric measurements and target points, part of practical measurements, survey of measurements based on age groups and instruments used for these purposes, notes about field measurements and HAS users.

The implementation of HAS has been harmonized with International Organization for Standardization and EN standards and represents a considerable contribution on the path to the EU.

Provides information of value to those concerned with developments in the clothing and garment industries.

Purpose – This chapter assesses the role of self-help groups within the emerging civil society in two transitional economies, Croatia and Slovenia, focusing on the impact of relationships with health or social care professionals and the state.

Methodology – Methods include participant observation, interviews, and document analysis of 31 groups studied intermittently from 2001 to 2007.

Findings – Self-help groups range from those three decades old to those dealing with “new social problems.” Groups, and the third sector generally, remain essentially dependent on the state. Few exist separately from formal service organizations. Those closely linked with medical institutions are challenged by state retrenchment and privatization. Others contend with funding instability, and Western models of non-profit development are expanding. Relationships with professionals are neither subservient nor independent; instead, groups act as corollaries and educators to the professional realm.

Implications, limitations, and value – Findings suggest more nuances in self-help groups' relations with the state and professionals than found in Western settings. This may illustrate both the potential and the limits of citizen involvement in new non-governmental sectors. It also demonstrates how relations between professionals and self-help groups depend on social and material relations well beyond the domain of systems of care. While specific findings cannot be generalized beyond the research settings, the study shows the importance of understanding such groups within social and political contexts. Contributions to civil society here included re-making public meanings, identities, and relations with professionalized systems. Further comparative assessment of self-help associations is essential to theory on the third sector in civil society.

The purpose of this paper is to analyse the resilience of preschool teachers, aspects of teachers’ readiness to develop children's resilience and the relationship between the two constructs of resilience and readiness.

Two instruments (the “Resilience Scale For Adults” and the “Questionnaire on the Readiness of Preschool Teachers for Developing Children's Resilience”) were used to collect data on resilience and readiness for developing children's resilience from 191 female preschool teachers enrolled in a graduate education programme in the Faculty of Teacher Education, University of Zagreb, Croatia. Data were analysed by factor analyses and a two-way analyses of variance.

Results indicate that preschool teachers achieve high results on resilience measures, and that they have supportive attitudes towards programmes for building children's resilience and are willing to implement such programmes in their everyday practice. Those preschool teachers who perceived themselves as more resilient also considered that they were more competent in developing resilience in children. Additionally, preschool teachers who perceived their kindergarten's institutional climate as supportive, felt that they are more competent for fostering resilience in children, and were at the same time more willing to implement programmes for building children's resilience.

The findings suggest that the level of institutional supportiveness is related to preschool teachers’ competence and willingness to foster resilience in children. Those preschool teachers who perceive their institutional climate as supportive feel more willing and competent to implement programmes for developing children's resilience. Additionally, teachers’ competence for developing resilience in children is related to their own resilience: more resilient preschool teachers feel more competent to foster children's resilience. These results suggest that general institutional climate and resilience of those adults who work with preschool children are important aspects of early educational environment, and should be taken into consideration when planning the implementation of programmes for building children's resilience.

This research is the first Croatian research on resilience in the context of early childhood education. It also represents a contribution to a relatively small number of studies that link preschool teachers’ resilience with their readiness to foster resilience in children.

This chapter aims to present the development of education in the South-East European (SEE) countries, which took place under strong influence of the European Union (EU) education policy. This is examined irrespective of the different relationships these countries have with the EU. Some of these are Member States, and others are candidate or partner countries. The chapter opens with the explanation of the concept of SEE, and it is processed with a discussion on the concept of Europeanization in the education field. The concept refers to the process of forming a common education policy in the EU. This is also transferred to non-EU European countries. The third subchapter synthetizes and evaluates the main characteristics and challenges of the education in the SEE countries from the perspective of common European policy goals.

Scholars studying postwar settings are often highly critical of the work of NGOs in peacebuilding. In this chapter, I argue that many of the limitations of the NGO model are the result of the structure of funding. Using ethnographic and archival data from donors and NGOs engaging in peacebuilding in Croatia, this chapter examines the incentives build into the dominant donor–NGO model of funding. I find that the incentives for both donors and NGOs built into funding for peacebuilding lead to dysfunctional behavior by both donors and NGOs, and ultimately to ineffective and sometimes counterproductive peacebuilding projects. I find that donors actively shape the agenda of NGOs and push NGOs to see projects as the unit of peacebuilding. Donor funding is novelty seeking, rewarding NGOs for coming up with new project ideas and working in new locations. It also favors quantifiable events and activities for the purposes of reporting. In practice, these systematic preferences lead to the abandonment of successful projects, difficulty in securing long-term funding for work in troubled communities, and the favoring of countable events over development of the interpersonal relationships that are at the heart of successful peacebuilding.

Breastfeeding education in the school setting offers the opportunity to improve knowledge base and positively influence beliefs and intentions for students. The purpose of this paper is to analyze the effect of short education program among secondary school students on breastfeeding knowledge and intentions.

Total of 106 female and 155 male students from four different high schools in Bjelovar were given online questionnaire about intentions to breastfeed and test of knowledge about breastfeeding, both before and shortly after education. The effect of education and school on breastfeeding intentions and knowledge was examined using mixed design ANOVA. Univariate tests were used to examine relation of several independent variables to breastfeeding intention and knowledge scores before and after education.

Results showed statistically significant effect of education on both intentions and knowledge, whereas the effect of school was significant only for intentions. Students show more positive intentions and better knowledge about breastfeeding after education than before education.

This paper does not entail validation of breastfeeding questionnaire and knowledge test. Due to comprehensiveness and report length, study on validity and reliability of measures is the subject of another paper.

The authors hope that results of the study will influence professional public in Croatia and encourage it to support implementation of breastfeeding education in curriculum.

This paper offers the first national intervention data in relation to breastfeeding intentions and knowledge among secondary school students. It provides an evidence for necessity of implementation of well-structured education module in regular curriculum of secondary education in Croatia.