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1 – 10 of 358
Article
Publication date: 1 February 1994

Grant Battersby

Grape types grown in Australia have changed as a reflection of changes in consumers' tastes. Theres have been major changes in the Australian wine market in recent…

Abstract

Grape types grown in Australia have changed as a reflection of changes in consumers' tastes. Theres have been major changes in the Australian wine market in recent decades. The proportion of fortified wines has fallen from 81 per cent to ten percent of production and the popularity of different types of wine has varied. This has led to rapid changes in the types of grapes planted. The pattern of grape type use from 1972–91 at a small, long‐established winery gives a perspective on the general market trends. This winery adapted its use of particular grape types more quickly than the national average and has now established a pattern reflecting its expertise with fortified and red wines and regional characteristics.

Details

International Journal of Wine Marketing, vol. 6 no. 2
Type: Research Article
ISSN: 0954-7541

Keywords

Article
Publication date: 5 November 2020

Tatiana Kossova, Elena Kossova, Arina Sitnikova and Maria Sheluntcova

The paper investigates changes in consumption of pure alcohol, vodka, beer, wine and fortified wine by neighboring age classes of Russians.

Abstract

Purpose

The paper investigates changes in consumption of pure alcohol, vodka, beer, wine and fortified wine by neighboring age classes of Russians.

Design/methodology/approach

Data source is the Russian Longitudinal Monitoring Survey – HSE from 2000 to 2017. Age groups are those born in 1934 and older, in 1935–1944 and further with a 10-years interval till the group of 1985 and younger. The amount of consumed alcohol is estimated with Heckman model. LR-test is used to determine the similarity of alcohol consumption behavior of age groups. Oaxaca–Blinder decomposition presents the difference in the average level of alcohol consumption among two neighboring age classes with the explained and unexplained parts.

Findings

Male and female respondents from the group (1985+) drink significantly less absolute alcohol than the previous age class born in 1975–1984. Oaxaca–Blinder decomposition shows that an increase in absolute alcohol consumption for women and a decrease in absolute alcohol consumption for men come from the unexplained difference of consumption volumes. Policy measures should be targeted on the prevention of excessive alcohol consumption among Russian women since they demonstrate an increase in the consumption of vodka, beer and fortified wine from one generation to another.

Originality/value

For the first time, the paper presents decomposition of changes in alcohol consumption volumes for neighboring age groups of Russians. The change in consumption volumes might be due to the change of objective characteristics of individuals and unobservable factors like the influence of advertising, government policy and the entry of new alcohol producers into the market.

Details

Journal of Economic Studies, vol. 48 no. 7
Type: Research Article
ISSN: 0144-3585

Keywords

Article
Publication date: 1 February 1998

Luis Filipe Lages and Vivienne Shaw

Despite the universal recognition of port as one of the most traditional and famous fortified wines in the world, there has been little investigation into this product, in…

683

Abstract

Despite the universal recognition of port as one of the most traditional and famous fortified wines in the world, there has been little investigation into this product, in either the field of marketing or strategic management. An empirical investigation into the marketing strategies of port wine companies is presented here. Qualitative data were obtained during early 1998 through internal sources and semi‐structured interviews conducted with the directors of port wine shippers and the chairmen of institutions which play a key role in the port wine industry. Four different types of companies were identified in the port wine industry: companies owned by multinationals (MOCs), British family‐owned companies (BOCs), Portuguese family‐owned companies (POCs) and independent wineries (IWs). This study identifies the key issues faced in relation to each of the components of a marketing strategy. It reveals the importance of key issues involved in the development of marketing strategies of port wine, and in particular, the extent of distribution network, packaging, product quality, price point, value for money, direct marketing and the organisation of special events. It also reveals that the port wine industry is controlled by long‐term orientated organisations (i.e. MOCs and BOCs). Companies that have difficulties in controlling their distribution network (i.e. BOCs and IWs) also have difficulty in establishing long‐term objectives. Generalisations to wine marketing must be made with caution since this investigation was built on a study of a specific wine industry which has particular characteristics.

Details

International Journal of Wine Marketing, vol. 10 no. 2
Type: Research Article
ISSN: 0954-7541

Keywords

Article
Publication date: 22 March 2011

Abel Duarte Alonso

Muscadines grapes, the fruit of a vine native to the South East of the USA have been studied extensively, including their alleged beneficial health properties. To date…

Abstract

Purpose

Muscadines grapes, the fruit of a vine native to the South East of the USA have been studied extensively, including their alleged beneficial health properties. To date, however, very little is known about the business side of muscadine growing. For instance, very limited information exists on whether wineries growing muscadines are currently processing their grapes into other value‐added products. The present study seeks to explore these aspects from winery operators' points‐of‐view.

Design/methodology/approach

Telephone interviews, coupled with two face‐to‐face on‐site interviews were conducted among 31 winery owners located in different states in the South East of the USA.

Findings

Overall, winery operators acknowledge the potential for the diversification and development of muscadine value‐added products, including juice, jellies, fortified wines or those for pharmaceutical purposes. However, the limited supply of muscadine grapes or muscadine juice to satisfy demand for value‐added products is an area of concern that several muscadine growers acknowledged. Also of concern are laws and regulations that are preventing winery operators from capitalizing on some muscadine products with alcohol content.

Research limitations/implications

The low number of participants in comparison with the much larger number of existing muscadine wineries limits the generalisability of the findings.

Practical implications

With potentially greater demand for muscadine‐related products in the future, industry support and the development of new initiatives are needed to facilitate the process of value‐added muscadine product development for the benefit of operators, the industry and consumers.

Originality/value

The study focuses on the business‐side of muscadine production, an area that to a great extent has been neglected in contemporary research.

Details

British Food Journal, vol. 113 no. 3
Type: Research Article
ISSN: 0007-070X

Keywords

Article
Publication date: 1 March 1991

James Espey

A case study is given of International Distillers & Vintners(UK) Limited (IDV (UK)) and an assessment made of the viability oftranslating theory into practice in the real…

1354

Abstract

A case study is given of International Distillers & Vintners (UK) Limited (IDV (UK)) and an assessment made of the viability of translating theory into practice in the real world – the importance of having a strategy, of strategic planning, and having a success factor as a key component of an organisation′s competitive advantage. Following the appointment of a new managing director at IDV (UK) in 1982, three goals were established: (1) to more than double profits within five years; (2) to increase return on capital employed by almost 50 per cent within five years; and (3) to be the outstanding wine and spirit company in the UK. A sound strategy was required to achieve these goals. The historic background of the organisation is given and the strategic position of IDV (UK) in relation to its competitors and market share is described. A review of the state of the market is given and possible areas for expansion discussed. The quality and pedigree of certain brands and the quality and strength of leadership are proposed as the success factors upon which IDV (UK) could build. Details are given of how the organisation built upon these factors to achieve strategic success; the lessons learned; and the level of achievement and success in the marketplace.

Details

Marketing Intelligence & Planning, vol. 9 no. 3
Type: Research Article
ISSN: 0263-4503

Keywords

Article
Publication date: 18 June 2018

Sofia Gouveia, João Rebelo and Lina Lourenço-Gomes

The purpose of this paper is to empirically examine the macroeconomic determinants of Port wine exports, taking into account the diversity and various quality levels…

Abstract

Purpose

The purpose of this paper is to empirically examine the macroeconomic determinants of Port wine exports, taking into account the diversity and various quality levels associated with this product.

Design/methodology/approach

Port wine is a fortified wine only produced in Portugal. In the period 2006-2014, an extended gravity model is applied to data on the exports of the top 20 importing countries, accounting for 94 per cent of total exports. The authors base their empirical strategy on the Hausman–Taylor estimator (1971), overcoming endogeneity and accounting for time invariant variables. They estimate the impact of several factors on the total trade of Port wine, namely: gross domestic product (GDP), GDP per capita, tariffs, exchange rates, distance from original supplier, mutual language familiarity, landlockedness, wine consumption per capita and presence of Portuguese emigrants, all measured in volume and value terms, and for each of the four categories (Standard, High Standard, Vintage and Aged).

Findings

The findings show that the quantity and value of total Port wine exports are positively determined by overall GDP per capita, the presence of a Portuguese emigrant community (which implies that to some degree a common language and culture are shared), while exports are negatively influenced by landlockedness. In contrast to the traditional gravity model, distance from the source of supply does not appear to be a significant determinant, a fact explained by the specific and singular nature of Port wine and by the long tradition of this product in international markets. In addition, the results revealed specific determinants for specific product categories – such as GDP for aged Port and wine consumption per capita for high standard, vintage and aged Port, suggesting that Portugal needs to increase its exports of high-quality Port wine to markets that exhibit a tendency towards increased wine consumption per capita and are coming to be considered large and fast-growing economies.

Originality/value

This paper extends the literature, by respecifying the typical gravity model for aggregate goods to permit the analysis of wine exports. There has been relatively little application of this model to assess the determinants of the wine trade, and when it has been used, generally it has been in studies focusing on aggregate wine trade between countries. This paper seeks to fill this gap by focusing on the determinants of exports of a specific wine – Port wine, which is an internationally recognised product, with a clear internal product differentiation according to distinct quality levels – and in this regard provides new insights into the international patterns of trade in wine.

Details

International Journal of Wine Business Research, vol. 30 no. 2
Type: Research Article
ISSN: 1751-1062

Keywords

Case study
Publication date: 1 May 2009

Armand Armand Gilinsky and Raymond H. Lopez

In October 2004, Mr. Richard Sands, CEO of Constellation Brands, evaluated the potential purchase of The Robert Mondavi Corporation. Sands felt that Mondavi's wine

Abstract

In October 2004, Mr. Richard Sands, CEO of Constellation Brands, evaluated the potential purchase of The Robert Mondavi Corporation. Sands felt that Mondavi's wine beverage products would fit into the Constellation portfolio of alcohol beverage brands, and the opportunity to purchase Mondavi for a highly favorable price was quite possible due to recent management turmoil at that company. However, should it be purchased, strategic and operational changes would be necessary in order to fully achieve Mondavi's potential value. In making a decision, students need to consider the attractiveness of the wine industry, its changing structure, its share of the overall market for beverages, and rival firms' strategies. As rival bidders may emerge for Mondavi's brands, Constellation must offer a price that demonstrates its serious intent to acquire Mondavi.

Details

The CASE Journal, vol. 5 no. 2
Type: Case Study
ISSN: 1544-9106

Article
Publication date: 1 May 2006

Carlos Brito

The paper aims to develop an understanding of the port wine sector from a relational, holistic, and dynamic perspective.

Abstract

Purpose

The paper aims to develop an understanding of the port wine sector from a relational, holistic, and dynamic perspective.

Design/methodology/approach

The research adopted a qualitative methodological approach. Primary data were collected through semi‐structured interviews. The analysis focused on the relationships established among both economic and non‐economic actors.

Findings

The paper offers an overview of the port wine sector on the basis of the conceptual background of the IMP (Industrial Marketing and Purchasing) Group. The study suggests that the dynamics of the sector is not solely determined by economic and technological variables, but also by interests assuming both an economic, social and political nature.

Research limitations/implications

Further research should develop and test the findings by using other cases and methodological approaches.

Practical implications

Managers must be aware that firms are embedded not only in economic systems but also in political and social networks whose dynamics cannot be neglected.

Originality/value

While most studies on the dynamics of economic systems have focused on the role played by technological factors, relatively few have addressed the importance of collective actions. In this line, the paper contributes for a better understanding of the role of collective actors created to defend the interests of their members. Moreover, since the port wine sector is not an idiosyncratic case because most of its features are also present in other wine regions, the conclusions of the paper are likely to be used for the understanding of other wine regions.

Details

International Journal of Wine Marketing, vol. 18 no. 2
Type: Research Article
ISSN: 0954-7541

Keywords

Article
Publication date: 1 January 1993

Per V. Jenster and Lars Jenster

The article on European Wine Industy provides an analysis of the wine industry with particular focus on Europe, although more global trends are indicated. The focus is on…

1507

Abstract

The article on European Wine Industy provides an analysis of the wine industry with particular focus on Europe, although more global trends are indicated. The focus is on the business aspect of the wine industry and how various segments of the market are addressed by different sectors of activities. Readers of this article may want to think about how the industry is going to evolve over the next decade and how the major players are going to defend their position. It also highlights how the power in the industry has moved from the producers to the retailers and when the brandholders are key players.

Details

International Journal of Wine Marketing, vol. 5 no. 1
Type: Research Article
ISSN: 0954-7541

Keywords

Article
Publication date: 12 June 2017

Johan Bruwer and Emily McCutcheon

The purpose of this paper is to facilitate a better understanding of the insights provided by adopting a behaviourism perspective of the socio-demographics, consumption…

1567

Abstract

Purpose

The purpose of this paper is to facilitate a better understanding of the insights provided by adopting a behaviourism perspective of the socio-demographics, consumption dynamics and retail channel patronage of wine consumers and the potential marketing implications these have.

Design/methodology/approach

Systematic random sampling yielded 811 surveys of wine consumers collected at households across Australia’s three main consumption metropoles. A hierarchical multiple regression model is used to test the predictive ability of the socio-demographical variables, gender and age, on personal wine consumption.

Findings

Specific differences exist in the consumption behaviour and wine type preferences of males and females, and between generational cohorts, specifically Millennial and older consumers. There are gender significant differences in wine type consumption, which in turn is moderated by not only the “classical” socio-demographic variables, but also the retail outlet types preferred for product purchase. Younger Millennial females place more importance on external choice cues in making their buying decision than males. The gender and age generation socio-demographic variables are not strong predictors of personal wine consumption.

Practical implications

Opportunities exist for niche-marketed brands targeted at specific segments such as young females and this study highlighted their specific needs and consumer behaviour dynamics.

Originality/value

This study illustrates through carefully executed wine consumer behaviour research, directed by questioning from the extant literature, how information derived from a behaviourism perspective can intelligently inform marketing strategies. In the process, it also provides “baselines” for future research.

Details

Asia Pacific Journal of Marketing and Logistics, vol. 29 no. 3
Type: Research Article
ISSN: 1355-5855

Keywords

1 – 10 of 358