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The paper aims to differentiate the differences of both night market experience and image between temporary residents and foreign visitors in Taiwan and to explore the relationship between experience and image.

Night market experiences comprise the dimensions of Schmitt's experiential marketing theory and night market image is analyzed by exploratory factor analysis. This research probes the socio‐demographics differences of experience and image between temporary residents and foreign visitors. Canonical analysis explores the experience‐image relationships.

Some socio‐demographics have relativity differences in night market experiences and images. Visitors have stronger thinking experience than temporary residents. Temporary residents have stronger image in atmosphere, while foreign visitors have general stronger images than temporary residents. Canonical analysis shows that visitors have stronger relationships between experience and image than temporary residents.

Marketing organizations must develop marketing strategies specific to cultural background and the length of residence of its specific visitors.

The paper provides the evidence showing that familiarity and novelty‐seeking would be of particular importance to examine whether experience and image are equally applicable to the various foreign visitors.

The purpose of this paper is to identify the main factors contributing to museum experience and assess the differences in museum experience perceptions of domestic and foreign tourists. Furthermore, examining the relationship between museum visit experience and overall satisfaction for the domestic and foreign tourists is another purpose of the paper.

Data collection was conducted using the convenience sampling method. The on-site survey was carried out with the participation of domestic and foreign tourists visiting Antalya Historical and Archaeological Museum in Turkey.

Analysis of data from 151 domestic and 151 foreign tourists visiting to Antalya Historical and Archaeological Museum indicated that edutainment, comfort, escape and aesthetic are the underlying dimensions of museum experience. The aesthetic dimension was identified as the most important aspect of the museum visit experience. In addition, museum visit perceptions of the domestic and foreign tourists and overall satisfactions with their visit were found to be different from each other.

The findings of this study provide a better understanding of the museum experience from the domestic and foreign tourists’ perspectives. Furthermore, the paper presents a novel and integrated approach to investigate tourist experiences in the extending museum experience literature.

The study identifies resources and destinations in Nigeria considered important for tourism and compares foreign with domestic Nigerian tourists in product choice, activity participation and travel motivations. 886 tourists were randomly sampled in 7 destinations in Nigeria. Survey results showed nature/ecotourism and beach/water resorts as most valued by domestic tourists, while foreign tourists attached higher significance to cultural/heritage and historic tourism Chi‐square tests also established significant differences between domestic and foreign tourists in structure of travel motivations and activities. Implications for destination planning and management are also highlighted.

This is a report on a research project on the development of a model for tourist development of abandoned rural settlements and estates. In the project we used the Visitor Friendly Test, known as Kotler's test, taking into consideration basic questions for testing place friendliness suggested by Philip Kotier, Donald Haider and Irving Rein (1993). The Kotier — Haider — Rein test attracted our attention because of a great interest in it among the tourism experts. As the test had never been carried out before, we developed it in such a way that it could be used in practice. The pilot project was carried out on an example of a (lesser developed) tourist community Tr□iè. Test evaluation was made on the basis of experiences gained through development and implementation of the test. This article explains the developmental process of the test, weights, problems and some results. The basic aim of the pilot project was to evaluate the test potential for further use in testing visitor friendliness of places and its usefulness in the tourism development model for abandoned estates where the possibility of measuring the actual customer expectations and perceptions do not yet exist.

This study investigates the relationships of visitors’ recreational experiences and their future behavior for the wildlife destinations of Assam, a North-Eastern state of India.

Recreational experiences have been measured through the visitors’ perceptions on various destination characteristics. The future behavior of the visitors is measured by considering two indicators in the forms of revisit and recommendation to others. Primary data, collected from two wildlife destinations have been analyzed by using structural equation modeling technique.

The empirical results have revealed the influence of destination characteristics on visitors’ future behavior, where perceptions mediate the relationship.

The findings suggest the adoption of policies to create positive perceptions on destination attributes and product oriented promotional strategies toward making wildlife destinations more competitive. The study also provides implications for tourism literature by suggesting an integrative approach for better understanding of tourists’ future behavior.

The study is based on primary data collected from two wildlife destinations of Assam. The investigation will help to adopt policies to make wildlife destinations more competitive.

The purpose of this study is to provide a series of indicators to determine the limits to urban tourism growth, tourism gentrification and overtourism. The study addresses overtourism within the frame of urban liveability through a proxy analysis of tourism-relevant indicators for major European tourist cities.

Based on the various indicators, a composite overtourism indicator is derived. The following dimensions are considered for the composite indicator: total number of overnight stays per relevant tourist area in km²; number of museum visitors per population; average annual change in total nights between 2009 and 2017; and foreign nights per population.

Based on the results, Venice is the city with the highest degree of overtourism, followed by Florence, Seville and Lisbon. The remaining cities have a lower than average overtourism potential as indicated by the negative z-score.

This study and the composite overtourism indicators are only a starting point that can lead to further research in the field. Recommendations for further studies include the assessment of visitor flow and overtourism at different times of the year and to expand the study to other European urban destinations.

The paper suggests that policymakers should use these indicators when managing urban tourism development and monitoring visitor growth. Furthermore, they can be a starting point from which to assess the impact of tourism on the quality of life of local residents.

This study provides a starting point from which to assess the causes for social unrest tied to overtourism. If the city under study is found to have a lower than average overtourism potential, this indicates that there may be other social or psychological issues at play apart from sheer overcrowding.

To date, there has been no composite indicator that considered the different numerical aspects of overtourism altogether. This study provides a set of key indicators and a composite overtourism indicator to provide a preliminary appraisal of overtourism as a demand-side phenomenon with evidence from a range of established European urban destinations.

Research on the relationship between novelty and travel intention is lacking. This study attempts to fill this gap by developing a theoretical model to explain how novelty influences travel intention through two mediating paths: brand equity and tourist motivation.

In this study, data were collected from 466 foreign visitors to Taiwanese night markets. To test the model, the authors applied structural equation modeling (SEM) to identify the critical attributes that predicted foreign tourists' travel intentions.

The SEM analysis indicated that novelty in tourism management was related to brand equity and intrinsic motivation, which increased foreign tourists' travel intentions and offered advantages for highly competitive, high-density night markets in Taiwan. In addition, brand equity was an important mediator that connected novelty and tourists' travel intentions. Finally, novelty indirectly affected travel intention and intrinsic motivation through brand equity.

There may exist potential moderators in the relationships among the brand equity and travel intention categories. Future research studies could explore whether any moderators influence the relationship mechanisms examined in this study.

This research expands on previous research studies that have focused on the value of travel intention. Furthermore, the study uses brand equity theory (BET) and the theory of planned behavior (TPB) to examine the mediating effect of intrinsic motivation on the relationship between novelty and travel intention.

The purpose of this paper is to analyse the attitude declared by the tourists towards the local gastronomy as a variable of tourist interest in a WHS destination. Gastronomic tourism strengthens and consolidates the tourist destinations.

The methodology is based on a survey conducted on foreign travellers who visited the city of Quito. In total, 516 valid surveys of foreign tourists were conducted, using convenience sampling. As for the data analysis, a multivariate technique of grouping cases (K-mean clusters) was applied with the objective of analysing the similarity existing among those surveyed, taking as a reference variables that indicate greater or lesser interest in the local gastronomy.

The results show evidence on the existence of different attitudes towards gastronomy as a variable of interest in the choice of a tourist destination. There is a direct relationship between their attitude towards gastronomy and their expenditure.

The principal limitation of this research is found in the time period in which the surveys were conducted.

The study allows the hotel/restaurant companies and tourism rooted in the city of Quito to know the importance of the local gastronomy as variables of interest for the foreign tourists as well as the segmentation carried out with regard to their attitudes.

Gastronomy is used as a source of inspiration in tourist destinations. This research reinforces this theme, taking on the study of food tourism in an important heritage destination, such as the city of Quito, in a geographic area, Latin America, characterised by a recognised gastronomy, but still little studied in the scientific literature.

The economic benefits flowing from tourism have been largely ignored by the United States until recently. The pre‐occupation with the large, persistent annual balance‐of‐payments deficits has led American economists to examine all components of our international accounts. Tourism, it has been found, has been a major contributor to the outflow of dollars. To correct this imbalance both positive and negative proposals have been set forth. My contention is that the American economy has more to gain by attracting foreign visitors and their foreign exchange than by restricting foreign travel of American citizens. If the United States economy is to benefit from tourism promotion it can learn from the experience of other countries, such as Italy, which have successfully exploited their natural and historical wonders. A positive step taken by the United States has been the establishment of the United States Travel Service in 1961. This agency must be credited with the great strides already made in foreign tourism. In 1964, the United States welcomed over one million tourists from overseas for the first time.

This study comprises Norwegian and foreign tourists’ expenditures from May to September 1995. The results are based on on‐site surveys in selected Norwegian tourist areas, and the consumption figures are weighted according to the relative size of the nationalities and type of accommodation in order to obtain a representative picture of the consumption per guest night. The foreign tourists' expenditures are also registered in the Norwegian Visitor Survey conducted at border crossings, and the two methods are discussed and compared.