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Food delivery robot service (FDRS) is a novel service using autonomous delivery robots that alters human delivery in mobile food ordering. Despite FDRS companies’ skyrocketing service expansions throughout the USA, there has been limited understanding of customer perceived value, customer satisfaction and loyalty which is imperative to promote repeat sales. Therefore, this study aims to examine customer perceived value of FDRS, identify antecedents of customer satisfaction with FDRS and investigate the additional impact of customer satisfaction and loyalty toward FDRS and the restaurant using FDRS.

As a sample population, this study targeted the US customers over 18 years old and have used FDRS within the past 12 months. With a total of 323 responses, descriptive statistics, confirmatory factor analysis and structural equation modeling were conducted for data analysis.

The findings of this study demonstrate the positive impacts of functional, price and emotional value on customer satisfaction. The current study also shows that customer satisfaction positively influences customer loyalty toward FDRS and the restaurant.

To the best of the authors’ knowledge, the current study is arguably the first to investigate customers’ post-purchase experience with FDRS, which enhances understanding of customer behavior toward the service. Moreover, with a multidimensional consumption value approach from the theory of consumption values, this study provides a single framework to explore the relations between customer perceived value, satisfaction and loyalty in the FDRS context.

食品配送机器人服务（FDRS）是一种使用自主配送机器人改变移动食品订购的新型服务。尽管FDRS公司在美国各地的服务扩张迅猛, 但对于顾客感知价值、顾客满意度和忠诚度的理解仍有限, 而这对于促进重复销售至关重要。因此, 本研究旨在考察顾客对FDRS的感知价值, 确定影响顾客对FDRS满意度的先决条件, 并调查顾客对FDRS及使用FDRS的餐厅的满意度和忠诚度的影响。

本研究以美国18岁以上并且在过去12个月内使用过FDRS的顾客为样本, 共收集到323份回答。采用描述性统计、确认性因素分析和结构方程模型进行数据分析。

本研究的结果显示功能性、价格和情感价值对顾客满意度有积极影响。当前研究还表明, 顾客满意度对FDRS及餐厅的忠诚度有积极影响。

本研究可以说是首次调查顾客对FDRS购买后的体验, 从而增进对顾客对该服务行为的理解。此外, 本研究采用了来自消费价值理论的多维消费价值方法, 为探索FDRS背景下顾客感知价值、满意度和忠诚度之间的关系提供了一个单一的框架。

Industry 5.0 is referred to the subsequent industrialization. The ultimate goal of this transformation is to enable manufacturing solutions through collaboration with man and machine which are more user-friendly and increase work quality in comparison to Industry 4.0. This will be accomplished through the consumption of the creative potential of human specialists in the creation of an industry with more efficient, clever, and precise machines. It is predicted that several exciting breakthroughs and apps will help Industry 5.0 in its plan to gain more productivity and supply personalized goods in an open system. On the other hand, Industry 5.0 has had a greater global and international renown from the very beginning of its existence. Machine learning (ML) technology, the Internet of Things (IoT), and big data will create a collaboration with people, robots, and other intelligent devices. Industry 5.0 continues to serve as an attractive driver for our society's workforce skills and young talent in search of purposeful professional lives. There are some challenges as well, such as working with advanced robots requires people to develop skills. People need to gain proper knowledge about collaboration with smart machines and the robot manufacturers industry. However, this ultimate overhaul is necessary for the industry to certify its reason as a solution provider for our society. These things will unquestionably ensure the long-term sustained development (SD) of any nation's economy.

This viewpoint is a response to Yeoman's (2022) editorial on Sunderland AFC and the future of tourism. This viewpoint aims to outline the lessons one can learn from Star Wars about the future of tourism.

The paper reviews the live-action movies and series of the Star Wars franchise.

The paper derives specific conclusions in the following directions: the future technology in travel, tourism and hospitality; the tourists' motivation and behaviour; the management of travel, tourism and hospitality companies; destination management; economy and society and lessons from the franchise.

This is one of the first papers to elaborate on the lessons one can learn about the future of tourism from the Star Wars live-action movies and series.

The purpose of this article is to offer a conceptual assessment of a contemporary consumer boycott of a global sports brand. A critical commentary is offered of the “Boycott PUMA” campaign with an examination of the positions and motivations of the different parties involved, specifically PUMA, the “Boycott PUMA” campaign, the Israeli Football Association and UEFA/FIFA.

This article is a position and conceptual paper, designed to generate a discussion on what is an emotive consumer boycott campaign. A distinction is made between political boycotts and consumer boycotts, whether it is possible to separate sport from politics, and if PUMA's claimed position of neutrality in this conflict can be achieved.

The focus here is on PUMA's corporate social responsibility statement in which they claim that sport and politics do not mix, with their response to Russia's invasion of Ukraine in 2022 undermining this claim. PUMA's commitment to social justice is being used by the “Boycott PUMA” activists to expose the disconnect between PUMA's stated vision and its actions.

PUMA's brand has been built on creating a particular type of brand image, with a positive image and brand awareness essential for this sports apparel company. If the company finds itself in a media spotlight their brand equity can become damaged.

With very little research available on the Israel/Palestine from a sport sponsorship and marketing perspective, this article offers an original and much needed assessment of a potentially significant campaign.

Loneliness’ impact on health and wellbeing has emerged as a public health issue in several countries. Young people are increasingly understood as a ‘risk group’ and intervention target for loneliness-reduction. This research paper aims to present a discourse analysis of policies and political speech about young people and loneliness.

Using discourse analysis inspired by Carol Bacchi’s “What is the Problem Represented to Be” (WPR) approach, this cross-cultural analysis studies loneliness policy in the United Kingdom (UK) and Norway. In doing so, the authors ask: What is the problem of loneliness among young people represented to be in UK and Norwegian welfare policy?

The findings indicate paradoxical problematizations of the role technology plays among lonely young people, who, in this context, are divided in two categories: able normative and disabled youth. We reveal fundamental differences in beliefs about the impact of technology on these groups, and corresponding differences in the proposed solutions. The problem of young peoples’ loneliness is represented as uncertainty about potential harms of digital connectedness and reduced face-to-face interactions. In contrast, the problem of loneliness among disabled youth is represented as impeded access to social realms, with technology serving a benign role as equalizer.

Little research has examined this new policy field. The article contributes to filling this gap and encourages policymakers to consider how political discourses on loneliness may lead them to overlook digital interventions young people could find beneficial.

The purpose of this paper is to introduce emulation marketing as an important strategy to consider for services marketing researchers and practitioners, given the ability to plant an aspirational goal in consumers' minds. Building on theories of lifestyle, values, self-concept and others, this conceptual paper presents the case for emulation marketing as an important consideration within services marketing.

To explore mechanisms that will define service research in the future, this conceptual paper reviews the literature across the spectrum of social comparison and learning, social adaptation, conformity, values, persuasion and role modeling. The authors analyze existing theories while proposing a new mechanism, emulation, to advance research in service literature.

This paper suggests mechanisms to promote emulation in services marketing through the consumer decision process. A research agenda for future work is provided with emphasis on lack of emulation, emulation and status, emulation and aging, emulation and technology, emulation and linguistics and the dark side of emulation. Within each area, a series of considerations are discussed.

This paper introduces emulation as an important mechanism within services marketing. It offers a research agenda focused on a variety of emerging areas in the field. The paper contributes to services marketing and future research by proposing a novel approach, via emulation, to services marketing.

The objective of this chapter is to identify the key characteristics of Global Services businesses that will thrive and achieve success in the future. These factors are integrated into three main pillars, which we refer to as the Triple-Win. The first and most obvious pillar is technology as a tool. The second pillar is the design and sustainability of the business model, without which the previous factor would be merely a cost and not an investment. And last but not the least, there is the purpose which gives meaning to the proposal, focusing on the human being and their environment. The DIDPAGA business model sits at the intersection of these three elements.

This chapter argues that modern societies are changing in ways that disrupt the complementarity between social structure and character structure. One source of this divergence occurs because, on the one hand, there exists a “neoliberal” character structure that is oriented toward the accumulation of human capital and holds that such accumulation and hard work will allow one to achieve the “American Dream.” On the other hand, the deep embeddedness of this character structure may in fact deepen the possibility of structural crisis, as developments in automation and ongoing transformations of labor continuously shift the economic structure and many feel they are employed in meaningless “soul crushing” jobs. This diagnosis prompts the question: is the accumulation of human capital futile? In other words, can there exist an abundance of jobs that simultaneously pay enough to provide a middle-class lifestyle and be both socially respected by most members of society while also providing subjective meaning for the individual – without accruing high social costs? Through reflections upon my own biography growing up in East Tennessee, this chapter utilizes the framework of Planetary Sociology to encourage sociologists to rethink the category of “human capital” and recognize the divergence of social structure and character structure to be a serious problem with planetary implications. Only by critical examination of the sociohistoric context from a planetary perspective can these challenges be constructively evaluated and reckoned with.

Textile and contemporary apparel manufacturers are adopting and integrating cutting-edge technologies to reduce their impact on the environment and gain an advantage in the marketplace. Most previous studies have ignored business intelligence systems (BIS), notably in the textile and apparel industry (T&A), in favor of looking at the larger picture of how big data would affect retail and distribution in a company. This is especially true for the T&As.

The authors report that they conducted 14 semi-structured interviews with 12 international luxury tourism service providers. In this case, researchers use snowball features and systematic techniques to select participants. A qualitative content analysis strategy is used to capture the focus of the interviews.

Problems with T&A company sustainability, opportunities to increase value creation via use of industry-leading business intelligence (BI) solutions and perceived roadblocks to BIS adoption were all found by the poll. Garment retail and distribution sector has benefited greatly from the increased use of Industry 4.0 technologies, especially those that provide better BI solutions. Determine the extent to which industry participation slows down or speeds up the process. The Company Information System (BIS) will help convince non-tech-savvy business owners of the financial, economic and environmental benefits of adopting certain technologies developed as part of the industry 4.0 movement.

The authors of this research claim theirs is one of the first to investigate what variables affect the uptake of BIS, ultimately hoping to find out how BIS may be used by T&A businesses to tackle environmental issues through the use of Industry 4.0 technologies. The purpose of this study was to see whether BIS might aid T&A firms with their sustainability issues.

In the last several years, there has been a meteoric rise in interest in big data and business analytics among firms and educational institutions alike. This paper tries to introduce readers to the concept of business analytics in a way that is both academic and accessible, considering both the present and future of the field. This paper begins with a quick introduction, followed by a summary of the three distinct forms of predictive modeling discussed.

In an effort to help aspiring analytics professionals, they have identified, categorized and evaluated the nine distinct players that are now active in the analytics market. Following this, they will provide a high-level summary of the many different research projects currently being worked on by their group.