Search results

Purpose – Despite the existence of hundreds of studies and several review articles on consumer preferences for genetically modified (GM) food, it remains difficult to ascertain the current state of knowledge on the topic. The purpose of this chapter is to distill some of the key findings from the body of research on consumer preferences for GM food.

Approach – In reviewing key pieces of literature, including two meta-analyses, the chapter identifies four key unresolved questions and includes discussions on how the questions might be resolved.

Findings – The chapter identifies four questions in need of additional thought and research. The questions relate to (1) why the market for GM-free food is so small in the United States despite the large estimated willingness-to-pay premiums for GM-free food, (2) why consumers remain so uninformed about biotechnology despite their seemingly high levels of aversion, (3) why economists have generally ignored the information-content of GM food policies, and (4) why it is so difficult to determine why U.S. and European consumers have seemingly reacted so differently to GM foods.

Value – This chapter should be useful to those interested in learning about the current state of knowledge on consumer preferences for GM food, and to those seeking to identify areas in need of additional research.

People have unconscious motives which affects their decision-making and associated behavior. The paper describes a study using thematic apperception test (TAT) to measure how unconscious motives influence travelers' interpretations and preferences toward alternative tours and hotels. Using the TAT, the present study explores the relationships between three unconscious needs: (1) achievement, (2) affiliation, and (3) power and preferences for four package tours (adventure, culture, business, and escape tours) and for seven hotel identities (quality, familiarity, location, price, friendliness, food and beverage, and cleanliness and aesthetics). The present study conducts canonical correlation analyses to examine the relationships between unconscious needs and preferences for package tours and hotel identities using data from 467 university students. The study scores 2,438 stories according to the TAT manual to identify unconscious needs. The findings indicate that (1) people with a high need for affiliation prefer an experience based on cultural values and hotels that are conveniently located, (2) individuals with a high need for power indicate a preference for high prices and good value for their money, and (3) people with a high need for achievement prefer a travel experience with adventure as a motivation. The study findings are consistent with previous research of McClelland (1990), Wilson (2002), and Woodside et al. (2008) in exploring impacts of the unconscious levels of human need.

Purpose: Consumer acceptance is considered the most important factor in functional food success and is given top priority in new product development. This study focussed on finding factors that influence consumer perceptions about active food and the pattern of active food consumption. This chapter aims to provide a deeper understanding of taste trading based on a consumer decision-making framework.

Research Methodology: Cross-sectional consumer data were collected by floating G-Doc containing the questionnaire which was supposed to be answered by people according to their behaviours, preferences, knowledge regarding functional foods etc. It contained questions about their income, gender, preference towards functional foods, factors affecting decision-making while purchasing functional foods etc.

Results of the Study: The findings suggest that the consumers' attitude towards functional foods was mainly influenced by the quality and suitability of the product. Purchase intent was found based on age, literacy of population, income and health benefits of active foods. Awareness of functional foods and their price significantly affected the purchase of functional foods. Most people were willing to spend more on functional foods in the future regardless of the taste and provided high quality and product suitability.

Using a Constrained Choice Theory framework, this paper will identify variation in choosing the constraint-reflective priorities of budget, taste, or health by sociodemographic group, familial status, and weight category. Identifying which groups experience unique constraints will allow for customized healthy eating programs to address barriers specific to each group.

Data are derived from a paper survey of families with children in Lexington, KY and analyzed using logistic regression.

The results of this study confirm that some sociodemographic groups are more likely to choose priorities that reflect contextual constraints in their lives than others. In particular, having a higher income reduces likelihood of prioritizing budget and increases chances of prioritizing taste. Being married or cohabitating is correlated with choosing health, but having more children reduces the likelihood of prioritizing health. Being obese correlates with increased likelihood of prioritizing budget. Membership in each of these categories reflects constraints on which foods are purchased for the home.

Families are encouraged to improve their diets by eating at home, but families face many constraints when choosing healthy foods at the grocery store. Understanding the constraints experienced by various groups when shopping for food will lead to health policy that more fully addresses barriers to healthy eating for groups with disproportionately high incidence of diet-related disease.

This paper extends Constrained Choice Theory by applying it to a new aspect of health, purchasing groceries, and also by examining a wider variety of sociodemographic groups than previous research.

Given Bali's prominence in Indonesia's hospitality industry, tourist hypermobility regarding food preferences following the COVID-19 pandemic continues to be a source of contention. As such, this chapter will investigate extreme mobility by examining how ‘the flashpackers’ construct their nomadic lifestyles. This chapter focuses on the ‘freedom to eat’ in a variety of different types of restaurants throughout the destination – creating a pattern of hypermobility. Flashpacker's hypermobility data come from a network analysis of TripAdvisor reviews – with Bali (Indonesia) serving as the case study location. According to the analysis's findings, there are eight distinct preference groups for food and beverage products in Bali. It was discovered that at least five ‘star factors’ contributed to preferences across the eight groups, including (1) ratings, (2) popularity, (3) ownership, (4) social media and (5) price. In light of these factors, the chapter concludes that research into hypermobility in small island destinations is still in its infancy. It is critical to promote thorough research into the influence and impact of hypermobility on all facets of the tourism industry, including local communities and to demonstrate the industry's economic contribution.

People invest much time and money in consuming knowledge. We argue that people systematically vary in the types of knowledge they prefer to know and that such preferences can have broad implications for consumer behavior. We illustrate this in the context of the preference for practical versus theoretical knowledge. Specifically, we propose and show that some people prefer to know more about how to apply and make use of phenomena they encounter, whereas others prefer to know more about what explicates and underlies the phenomena. We further propose and demonstrate that the extent to which people prefer practical versus theoretical knowledge can help predict their behaviors in a wide variety of consumption domains such as education (e.g., choice of learning materials, preference for different MBA programs), marketing information (e.g., skepticism toward advertising and reference prices), and intertemporal discounting (e.g., reaction to service delays; preference for fast food restaurants).

The purpose of the chapter is to explore the relation between women’s healthy eating intention and food attitudes, beliefs, perceptions, and barriers with a focus on the effect of women’s income differences.

The research applies the Theory of Planned Behavior, including attitudes, subjective norms, perceived behavioral control, perceived barriers, and ability opportunity resources. Close-ended survey responses of 704 women between ages 25 and 65 years, affluent and at-risk-of-poverty women in three EU-member countries were analyzed.

Women are mostly positively inclined towards healthy eating, and income does not differentiate women’s inclination. Influencing factors are perceived behavioral control, attitudes towards healthy eating, subjective norms, and level of knowledge regarding healthy food. Barriers, when present, are similar for lower or higher income women and relate to routinized family habits and food affordability and availability.

Future research should thoroughly investigate family network and structure features, with a focus on family food preferences and habits.

Encouraging women’s healthy behavior also impacts children and men, and vice-versa. There is need to target all family components with enjoyable, self-rewarding, emotionally gratifying, and pleasant tasting food.

Income is an overestimated driver in healthy food choices. Women are strongly influenced by personal and environmental factors, mainly personal control, feelings, and family habits.

Purpose – This study explores U.S. consumer attitudes toward organic foods in order to demonstrate that multiple and meaningful segments can be identified based on attitudes and beliefs rather than demographics and that a more targeted marketing strategy could likely create a better fit with consumer wants and needs.

Methodology – Q-methodology is employed, in part to demonstrate its usefulness for segmentation purposes.

Findings – Six meaningful segments of consumers are generated based on attitudes toward organic foods: Health Enthusiasts, Organic Idealists, Hoban's Hogwashers, Unengaged Shoppers, Bargain Shoppers, and Cynical/Distrustfuls. These groups vary in attitudes toward organic food, and despite conventional wisdom, exhibit a reasonable match between attitude and purchase behavior. Segments are also generated for viewpoints toward conventionally grown foods, revealing that consumers do not simply hold binary positions (pro-organic, anticonventional), but instead consider each food type on its respective merits. Positioning and media choice strategies are considered for each organic food segment.

Originality – This chapter distinguishes between different types of consumers of organic food by using Q-methodology, with the result being a rich, detailed description of the values and preferences of each group. With these descriptions, the organic food industry can better align its marketing efforts with the priorities of individual consumer groups, rather than their simplistic demographics as are commonly utilized. The chapter also offers a unique perspective on the attitude–behavior gap, revealing that when the attitude is understood in greater detail, the gap appears to disappear.

Climate change and crucial environmental issues, such as global warming, soil degradation and water pollution have incited concern over the natural environment and have provoked both government and individual interventions in order to amplify constructive actions for environmental protection and restoration. Food is considered to be one of the most impactful consumption domains that substantially contribute to the overall carbon footprint. This chapter discusses the incentives and interventions oriented to support the transition to more sustainable agro-food systems. Furthermore, it provides a broader picture of stakeholders’ perceptions and adaptation to climate change uncertainties, as well as how climate change is perceived by consumers and how this may affect their food patterns, turning them to a more sustainable direction. Finally, a vocabulary of climate-related terms and a set of various exercises are presented, aiming to enhance students’ learning and critical thinking skills in the key role of the agro-food systems in climate change, sustainable development and environmental security.

In conventional discourses on sustainability, the relationship between economics and ecology is central. A number of nations' economies benefited from responsible tourism following these conferences. By supporting local businesses and attractions, ‘green’ tourism helps communities achieve their natural and cultural objectives while also preserving their limited resources. In terms of sustainable travel, Kerala was an early leader. This study looks at RT initiatives in various stages, with an emphasis on green tourism's sustainable responsible travel practises. The green economic development bottom line method was used for this descriptive research. These results highlight the difficulties inherent with RT implementation. Our review of secondary data shows that the first rollout of RT was unsuccessful, but that subsequent stages showed great promise. In order to create sustainable tourism on a worldwide scale, the study also highlights the necessity for more research in other culturally distant places.