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1 – 10 of over 45000
Article
Publication date: 12 September 2016

Ji Yan, Kun Tian, Saeed Heravi and Peter Morgan

This paper aims to investigate consumers’ demand patterns for products with nutritional benefits and products with no nutritional benefits across processed healthy and unhealthy…

Abstract

Purpose

This paper aims to investigate consumers’ demand patterns for products with nutritional benefits and products with no nutritional benefits across processed healthy and unhealthy foods. This paper integrates price changes (i.e. increases and decreases) into a demand model and quantifies their relative impact on the quantity of food purchased. First, how demand patterns vary across processed healthy and unhealthy products is investigated; second, how demand patterns vary across nutrition-benefited (NB) products and non-nutrition-benefited (NNB) products is examined; and third, how consumers respond to price increases and decreases for NB across processed healthy and unhealthy foods is investigated.

Design/methodology/approach

Here, a demand model quantifying scenarios for price changes in consumer food choice behaviour is proposed, and controlled for heterogeneity at household, store and brand levels.

Findings

Consumers exhibit greater sensitivity to price decreases and less sensitivity to price increases across both processed healthy and unhealthy foods. Moreover, the research shows that consumers’ demand sensitivity is greater for NNB products than for NB products, supporting our prediction that NB products have higher brand equity than NNB products. Furthermore, the research shows that consumers are more responsive to price decreases than price increases for processed healthy NB foods, but more responsive to price increases than price decreases for unhealthy NB foods. The findings suggest that consumers exhibit a desirable demand pattern for products with nutritional benefits.

Originality/value

Although studies on the effects of nutritional benefits on demand have proliferated in recent years, researchers have only estimated their impact without considering the effect of price changes. This paper contributes by examining consumers’ price sensitivity for NB products across processed healthy and unhealthy foods based on consumer scanner data, considering both directionalities of price changes.

Details

European Journal of Marketing, vol. 50 no. 9/10
Type: Research Article
ISSN: 0309-0566

Keywords

Article
Publication date: 29 June 2020

Jungkeun Kim, Yuanyuan (Gina) Cui, Euejung Hwang, Drew Franklin and Yuri Seo

This paper aims to examine how consumers make choices when they are faced with a fixed set of available options, consisting of both preferred and less-preferred choices, in the…

Abstract

Purpose

This paper aims to examine how consumers make choices when they are faced with a fixed set of available options, consisting of both preferred and less-preferred choices, in the domain of food consumption. Specifically, the paper offers a novel perspective to predict repeated choice decisions in food consumption, which is termed as “pattern-seeking” – a consumption choice pattern that involves a coherent repetitive sequence of sub-groupings or coherently concentrated sub-groupings of options.

Design/methodology/approach

Eight experimental studies that contrast the existing theoretical predictions regarding repeated choices (e.g. primacy effect, recency effect, variety vs consistency) against pattern-seeking were conducted using hypothetical and actual food choices.

Findings

The results of experimental studies show that an explicit decision pattern (i.e. pattern-seeking) emerges as the most significant predictor of repeated choice in the food consumption domain.

Research limitations/implications

This study offers a novel perspective on how consumers make repeated choices in the domain of food consumption.

Practical implications

The results show that consumers prefer food consumption with a pattern (vs non-pattern). Thus, it would be better to generate marketing activities that allow customers to satisfy their pattern-seeking more easily.

Originality/value

This study advances the literature on repeated food choices by demonstrating that people possess an inherent preference for patterns in food consumption.

Details

European Journal of Marketing, vol. 54 no. 9
Type: Research Article
ISSN: 0309-0566

Keywords

Article
Publication date: 2 February 2015

Leonardo Casini, Caterina Contini, Caterina Romano and Gabriele Scozzafava

Food habits are undergoing profound changes owing to the social, economic and technological transformations. The purpose of this paper is to analyse the evolution of the food

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Abstract

Purpose

Food habits are undergoing profound changes owing to the social, economic and technological transformations. The purpose of this paper is to analyse the evolution of the food patterns of generation X in the past decade, in view of formulating a reflection on the trends of a fundamental component of society.

Design/methodology/approach

Applying latent class clustering to the food spending of a representative sample of Italian consumers has made it possible to identify the principal food patterns and to interpret them in light of demographic characteristics and sociocultural changes.

Findings

The results show a strengthening of dietary lifestyles displaying a high content of animal proteins, especially in consumers with low levels of education. The importance of convenience foods emerges, mainly among couples but also among families with children. The role of out of the home consumptions grows, mostly among single males. Parallel to this critical picture, the authors note the birth of a new dietary sensitivity that leads a niche of consumers to choose healthier foods. These evolutions offer new challenges and new opportunities for both public and private operators.

Research limitations/implications

The study is limited to the analysis of family food spending. A challenging development of the study unfolds in closely examining the food choices of individuals, particularly for the consumption patterns at greater risk. Extending the study to other countries would permit a comparison between diet, lifestyles and food education policies on a supernational level.

Originality/value

The study indicates several possible strategies both for operators of the food sector to better respond to the demand, and for public institutions in view of contributing to correct current trends, reorienting food habits towards healthier patterns and, in any event, patterns compatible with the demands tied to the new lifestyles.

Details

British Food Journal, vol. 117 no. 2
Type: Research Article
ISSN: 0007-070X

Keywords

Article
Publication date: 26 September 2018

Ann Veeck, Hongyan Yu, Hongli Zhang, Hong Zhu and Fang (Grace) Yu

The purpose of this study is to explore the association between eating patterns, social identity and the well-being of adolescents via a mixed methods study of Chinese teenagers…

1133

Abstract

Purpose

The purpose of this study is to explore the association between eating patterns, social identity and the well-being of adolescents via a mixed methods study of Chinese teenagers. The specific research questions presented in this study are as follows: What is the relationship between social eating and well-being? How is the relationship between social eating and well-being mediated by social identity?

Design/methodology/approach

This study is based on a sequential mixed methods study, including interviews with 16 teenage–parent dyads, and a large-scale survey of over 1,000 teenagers on their eating patterns, conducted with the support of public schools. A model that tests relationships among social eating, social identity and subjective well-being is developed and tested.

Findings

The results show that dining with family members leads to improved subjective well-being for teenagers, through a partial mediator of stronger family identity. However, dining with peers is not found to influence subjective well-being.

Research limitations/implications

The privileged position of family meals demonstrated through this study may be an artifact of the location of this study in one Chinese city. Further research is needed related to the connections among social identity, objective well-being and the social patterns of teenagers’ food consumption behavior.

Practical implications

To improve the subjective well-being of teenagers, families, public policy-makers and food marketers should support food consumption patterns that promote family meals.

Originality/value

While many food-related consumer studies focus on the individual, social and environmental influences of food choices of adolescents, few studies address how eating patterns affect overall well-being. These results reinforce the importance of understanding the effect of the social context of teenagers’ eating patterns on health and well-being.

Details

European Journal of Marketing, vol. 52 no. 12
Type: Research Article
ISSN: 0309-0566

Keywords

Article
Publication date: 23 June 2022

Happyness Amani Kisighii, Jofrey Raymond and Musa Chacha

The lack of food-based dietary guidelines for managing cancer among hospitalized patients has led to an increasing economic burden on the government and families in low- and…

Abstract

Purpose

The lack of food-based dietary guidelines for managing cancer among hospitalized patients has led to an increasing economic burden on the government and families in low- and middle-economy countries. There have been increasing medical costs due to delayed recovery, readmission and mortality. The purpose of this study is to contribute in reducing these effects by developing context-specific food-based dietary guidelines to assist health-care professionals and caregivers in planning diets for cancer patients.

Design/methodology/approach

For seven days, the dietary intakes of 100 cancer patients in the hospital were recorded using weighed food records. Data on the costs of commonly consumed foods during hospitalization were obtained from hospital requisition books as well as nearby markets and shops. The information gathered was used to create optimal food-based dietary guidelines for cancer patients.

Findings

Most patients did not meet the recommended food group and micronutrient intake according to their weighed food records. Sugar intake from processed foods was (51 ± 19.8 g), (13% ± 2%), and calories (2585 ± 544 g) exceeded recommendations. Optimized models generated three menus that met the World Cancer Research Fund 2018 cancer prevention recommendation at a minimum cost of 2,700 Tanzanian Shillings (TSH), 3500TSH, and 4550TSH per day. The optimal dietary pattern includes nutrient-dense foods from all food groups in recommended portions and within calorie limits.

Originality/value

Findings show that optimal dietary guidelines that are context-specific for managing cancer in hospitalized patients can be formulated using culturally acceptable food ingredients at minimum cost.

Details

Nutrition & Food Science, vol. 53 no. 2
Type: Research Article
ISSN: 0034-6659

Keywords

Article
Publication date: 20 October 2021

Cristina Chinea Montesdeoca, Ernesto Suárez, Bernardo Hernández and Gladys Rolo-González

The paper aims to determine whether people with different eating patterns, specifically meat-free diets, engage in other types of eco-friendly behaviours and whether the meanings…

Abstract

Purpose

The paper aims to determine whether people with different eating patterns, specifically meat-free diets, engage in other types of eco-friendly behaviours and whether the meanings attributed to food allow for a better understanding of this relationship.

Design/methodology/approach

Data were collected between 2019 and 2020, on the island of Tenerife, Canary Islands, Spain. Different instruments were used: The meaning of food in life questionnaire (MFLQ; Arbit et al., 2017); the dietarian identity questionnaire (DIQ; Rosenfeld and Burrow, 2018) and the frugal behaviour scale (Muiños et al., 2015) and two items were used to identify the frequency with which participants purchased ecological or second-hand products. The final sample consisted of 202 participants who ate a vegan, vegetarian or omnivorous diet. Spearman's Correlations were performed and the Kruskal–Wallis statistical test was used.

Findings

People with a vegan or vegetarian diet purchased ecological (p ≤ 0.001) and second-hand products (p = 0.006) more frequently compared to omnivores. Furthermore, the meanings attributed to food, specifically the moral, sacred and health meanings, were related to differences in eating patterns (p ≤ 0.001), while also being related to some eco-friendly purchase and consumption behaviours. Lastly, frugal behaviour was only found to be related to the health factor of meaning in food (rs = 0.27).

Research limitations/implications

The measurement used to evaluate the purchase of ecological and second-hand products is very simple/the role of the meaning of food in guiding more eco-friendly behaviours and promoting less ecologically impactful eating patterns.

Originality/value

The study provides valuable information on how vegan, vegetarian and omnivorous diets relate to eco-friendly behaviours.

Details

British Food Journal, vol. 124 no. 9
Type: Research Article
ISSN: 0007-070X

Keywords

Open Access
Article
Publication date: 16 July 2020

Cristina Chinea, Ernesto Suárez and Bernardo Hernández

The purpose of this study is to conceptually and empirically verify the meaning of the food construct, while adapting and validating the Meaning of Food in Life Questionnaire…

3297

Abstract

Purpose

The purpose of this study is to conceptually and empirically verify the meaning of the food construct, while adapting and validating the Meaning of Food in Life Questionnaire proposed by Arbit et al. (2017) into Spanish and comparing groups with specific and non-specific eating patterns in relation to the meaning of food.

Design/methodology/approach

Confirmatory factor analysis and multivariate analysis involving groups with specific and non-specific eating patterns.

Findings

Results show that the adapted version of the scale retained the five food meaning factors, although four items from the original version had to be removed. Multivariate analyses of variance show that there are significant differences in the moral and sacred factors of food meaning when comparing people with specific and non-specific eating patterns. Significant differences in the moral, sacred and social factors were found when comparing between people with a specific diet, vegans/vegetarians and people who do not consume gluten/lactose or are on a diet.

Research limitations/implications

Differences in the meanings attributed to food can be observed among the different ways people eat. This could have implications on ethics, sustainability and well-being by considering the characteristics of the five factors of food meaning.

Originality/value

This study suggests that food meaning is a complex and rational process, where eating patterns play a key role in the attribution of meaning.

Details

British Food Journal, vol. 122 no. 11
Type: Research Article
ISSN: 0007-070X

Keywords

Article
Publication date: 5 May 2015

Li Jiang, Karen C. Seto and Junfei Bai

The impact of dietary changes associated with urbanization is likely to increase the demand for land for food production. The purpose of this paper is to examine the impact of…

1275

Abstract

Purpose

The impact of dietary changes associated with urbanization is likely to increase the demand for land for food production. The purpose of this paper is to examine the impact of urban economic development on changes in food demand and associated land requirements for food production.

Design/methodology/approach

Based on economic estimates from the Almost Ideal Demand System, feed conversion ratios, and crop yields, the authors forecast and compare future dietary patterns and land requirements for two types of urban diets in China.

Findings

The results show that the expenditure elasticities of oil and fat, meat, eggs, aquatic products, dairy, and liquor for the diet of capital cities are greater than those for the diet of small- and medium-sized cities. The authors forecast that capital city residents will experience a more rapid rate of increase in per capita demand of meat, eggs, and aquatic products, which will lead to much higher per capita land requirements. Projections indicate that total per capita land demand for food production in capital cities will increase by 9.3 percent, from 1,402 to 1,533 m2 between 2010 and 2030, while total per capita land demand in small- and medium-sized cities will increase only by 5.3 percent, from 1,192 to 1,255 m2.

Originality/value

The results imply that urban economic development can significantly affect the final outcomes of land requirements for food production. Urban economic development is expected to accelerate the rate of change toward an affluent diet, which can lead to much higher future land requirements.

Details

China Agricultural Economic Review, vol. 7 no. 2
Type: Research Article
ISSN: 1756-137X

Keywords

Article
Publication date: 9 September 2019

Tonya Williams Bradford and Sonya Grier

The purpose of this paper is to explore the relationship of dietary restriction and food well-being (FWB) in an under-researched population using a novel but growing approach to…

Abstract

Purpose

The purpose of this paper is to explore the relationship of dietary restriction and food well-being (FWB) in an under-researched population using a novel but growing approach to transition to healthier eating patterns.

Design/methodology/approach

This study uses individual interviews of African-American participants in a food detoxification program, a specific form of food restriction used to transition to healthier eating.

Findings

Results identify how food socialization and food literacy enable individuals to transform their relationship with food and enhance their FWB. Unlike prior research that focuses on food as the source of pleasure, this study finds that food is deployed as fuel, and this transition results in pleasure.

Originality/value

This research explains how a voluntary transition to healthier eating enables people to pursue FWB and extends the understanding of FWB (Block et al., 2011). In addition, this research contributes novel insights related to transformative consumer research efforts to motivate change. Findings have implications for marketing theory and practice, including the development of social marketing campaigns to support healthy eating patterns, especially for at-risk populations.

Details

Qualitative Market Research: An International Journal, vol. 22 no. 4
Type: Research Article
ISSN: 1352-2752

Keywords

Article
Publication date: 25 October 2011

Stefania Testa

The purpose of this paper is to contribute to a better understanding of internationalization patterns among speciality food small to medium‐sized enterprises (SMEs), investigating…

1801

Abstract

Purpose

The purpose of this paper is to contribute to a better understanding of internationalization patterns among speciality food small to medium‐sized enterprises (SMEs), investigating dimensions that may have a bearing on such patterns, using a series of case studies. In particular the investigation seeks to gain new insights about differences among companies in their internationalization patterns. These differences are examined in a framework which tries to relate three company‐level dimensions (market, technology and space) to internationalization patterns. The three dimensions are derived from the constructs developed by Storper and Salais, and Straete.

Design/methodology/approach

Two research questions (RQs) are formulated: Is there a relationship between the internationalization pace of speciality food SMEs and their technology, market, and space dimensions? Is there a relationship between the internationalization modes of speciality food SMEs and their technology, market, and space dimensions? A qualitative approach was adopted and cases from a broad dataset were used. The present research is an explorative research: it is intended to provide insights from which hypotheses might be developed.

Findings

This paper provides an empirical and conceptual contribution to the food internationalization debate. On the empirical side, it provides new evidence on speciality food internationalization, showing a rather diversified set of internationalization patterns, both in terms of pace and modes. On the conceptual side, it shows that the three dimensions of technology, market and space may help to enrich the comprehension of internationalization phenomena. While data collected seem not to provide insights from which hypotheses might be developed concerning RQ1, they seem on the contrary to provide useful insights concerning RQ2.

Research limitations/implications

Limitations of the research generally relate to the use of a small sample. Future research should strive to obtain larger samples, develop a set of relevant finer‐grained hypotheses and test those using appropriate statistical techniques

Practical implications

Identifying the impact that the three dimensions might have on internationalization patterns and vice versa may help to focus on these specific elements when companies make their internationalization decisions. On the same line, public policy agencies could benefit from these first results for better clustering companies targeting their internationalization supporting initiatives.

Originality/value

The findings add to the limited body of knowledge on the key influences on internationalization patterns within the food sector.

Details

British Food Journal, vol. 113 no. 11
Type: Research Article
ISSN: 0007-070X

Keywords

1 – 10 of over 45000