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Increasing consumer interest in nutrition has led to an increased interest in nutrition labelling. Finds that over half (58 per cent) of the sample surveyed read nutrition labels. Nutrition labelling was found to have an impact on consumer purchase decisions. Of those consumers who read nutritional labels, 81 per cent use them in their evaluation of food products. Consumers have to deduce information from nutrition labels in their current format. Survey findings reinforce previous work carried out in this area, particularly in the context of consumer categorization of food products as “good” or “bad”. For example, consumer avoidance of “negative” nutrients is apparent throughout the survey. The majority of respondents, who read labels, indicated that they search out information on nutrients they wish to avoid. In general, since time allocated to shopping for food products is limited, the format of nutritional labelling needs further consideration and improvement. The concept of nutrition should be incorporated into food companies’ marketing strategy.

Research findings have suggested that today’s consumers view nutrition in a positive light. The findings of this survey support such evidence. The majority of consumers consider diet to be a very important component of their lifestyles and regard nutrition as a positive attribute of food products. A high level of awareness of nutrition labelling is evident among consumers, and 58 per cent of respondents use nutrition labels. However, consumers have to deduce information from nutrition labels in their current format. This proves rather difficult as knowledge of a balanced diet is quite low. Therefore, consumers find it difficult to implement current dietary advice through the use of nutrition labels, and only 17 per cent of the sample surveyed use labels for this purpose. Social networks and the “popular” media were found to be the most used sources of nutrition information, the medical profession was seen as a source of “cure” rather than prevention and a negligible percentage of the sample used official government information channels. Concludes that nutrition labels have a role to play; however, the food industry needs to respond to consumer needs and education/information provision needs to be improved.

To survey consumers living in Paris, France, to determine the extent to which they use nutrition labels, and to determine the percentage of French consumers who use nutrition labels, how often they use nutrition labels, and how they would like to see current nutrition labels improved. The researchers also wanted to determine the reasons why consumers do not use nutrition labels, and to try and assess users' and non‐users' perceptions about mandatory nutrition labelling.

French consumers (n  =  355) were surveyed in supermarkets in Paris and its suburbs, using a 21‐item questionnaire in May 2004. Interviewers used questionnaires to assess the frequency of respondents' nutrition label use, to investigate the specific nutrient information most commonly consulted on nutrition labels, the types of products on which consumers most often tend to consult nutrition labels, and to collect demographic information.

Only 45.1 per cent of the sample reported reading nutrition labels, with the majority of consumers reading labels only occasionally. Non‐label readers cited lack of interest as the primary reason why they do not read labels, but 95 per cent of the sample, when asked about mandatory nutrition labeling, felt that nutrition labeling should be required of food manufacturers. Research limitations/implications The sample size was small, participation was voluntary and was limited to the city of Paris and its suburbs, and therefore cannot be generalized to the French population.

This is the first study to collect data in a point‐of‐purchase setting in order to examine whether or not French consumers use nutrition labels.

This study aims to increase knowledge of the ability of nutrition labels to guide consumer choices in real-life environments.

Food consumption and plate waste data were collected from two self-service restaurants (SSR) with different customer groups over six observation days: three control and three intervention (with nutrition labelling) periods. Study Group 1 consisted of vocational school students, mostly late adolescents (N = 1,710), and Group 2 consisted of spa hotel customers, mostly elderly (N = 1,807). In the experimental restaurants, the same food was served to the buffets during the control and intervention periods.

The nutrition label in the lunch buffet guides customers to eat fewer main foods and salads and to select healthier choices. Increased consumption of taste enhancers (salt and ketchup) was observed in the study restaurants after nutritional labelling. Nutrition labelling was associated with a reduction in plate waste among the elderly, whereas the opposite was observed among adolescents.

The results provide public policymakers and marketers with a better understanding of the effects of nutrition labelling on consumer behaviour. Future studies should further evaluate the effects of nutrition labelling on the overall quality of customer diets and the complex environmental, social, and psychological factors affecting food choices and plate waste accumulation in various study groups.

The purpose of this paper is to assess the usefulness of nutrition labels in Thailand during nutrition transition from traditional to modern diets that increase salt, sugar, and calorie intake and to note socio-demographic interactions and associations with consumption of transitional processed foods.

The authors studied 42,750 distance learning Open University adults aged 23-96 years in 2013 residing nationwide and participating in an ongoing community-based prospective cohort study. The authors used multivariable logistic regression to relate nutrition label experiences (“read”, “good understand”, “frequent use”), socio-demographic factors, and consumption of four transitional foods. These foods included “unhealthy” instant foods, carbonated soft drinks, and sweet drinks, or “healthy” milk.

Overall, two-thirds reported good understanding and frequent use of nutrition labels. Unhealthy transition-indicator processed foods were frequently consumed: instant foods (7 per cent), (carbonated) soft drinks (15 per cent), and sweet drinks (41 per cent). Frequent users of nutrition labels (e.g. females, older persons, professionals) were less likely to consume unhealthy indicator foods. Those with the most positive overall nutrition label experience (“read” + “good understanding” + “frequent use”) had the best indicator food profiles: instant foods (odds ratio (OR) 0.63; 95%CI, 0.56-0.70); soft drinks (OR 0.56; 95%CI, 0.52-0.61); sweet drinks (OR 0.79; 95%CI, 0.74-0.85); milk (OR 1.87; 95%CI, 1.74-2.00).

Knowledge protected – those with most nutrition label experience were least likely to consume unhealthy foods. Results support government regulated nutrition labels, expanding to include sweet drinks. The study is remarkable for its large size and nationwide footprint. Study subjects were educated, represent Thais of the future, and show high awareness of transition-indicator foods.

This study aims to determine the effect of health knowledge on nutrition-label use and attitude, and consequently on healthy food choice among Malaysian Muslim consumers.

This study adopts the positivist, deductive and quantitative approach. A sample consisting of 257 Muslim consumers, at least 15 years old, were selected using systematic street-intercept sampling method. Data collected using a self-administered questionnaire were analysed using descriptive statistics and structural equation modelling (SEM).

The findings reveal the significant positive effect of health knowledge on nutrition-label use and attitude towards nutrition label, but only attitude towards nutrition label significantly predicts healthy food choice.

Though the findings add to the existing literature, provide useful information on how nutrition label could guide the consumer to make healthier food choices and serve as a reference point that could stimulate and guide future researchers and other relevant parties, this study is limited by several factors that require replication in future research.

This research is perhaps one of the first attempts to consider the role of nutrition label as one of the ways to comply with the Tayyib principle.

The purpose of this paper is to investigate whether the prepackaged foods in Malaysia are able to provide credible nutrition labels for consumers and how many prepackaged foods do not comply with the tolerance limits, regardless of whether the products are sold in Malaysia or exported to overseas even though there are no standardization of tolerance limits.

The present study consists of 300 samples (triplicate samples for each product) of core nutrients (energy, fat, carbohydrate and protein), which have been stratified into eight categories, were analysed and the analytical values were compared with the declared values. Compliance of products were obtained through the comparison with different guidelines.

About 34 per cent of analysed products did not comply with the tolerance limit according to the Food Act 1983, Malaysia (one way approach tolerance limit). Then, 73 per cent of products failed to comply with the tolerance leeway ±20 per cent (two-way approach) and 56 per cent of products did not comply with the tolerance limits set in the Local Authorities Coordinators of Regulatory Services.

Many researches have proved that consumers used nutrition label as a tool to improve their healthy lifestyles. The misleading of nutrition label will elicit detrimental effect to consumers especially who always rely on the nutrition label before purchasing. Hence, credibility of nutrition label is imperative. However, this research only focussed on four major core nutrients. Nutrients such as trans-fat and sodium have proved that are detrimental to human’s health are not covered in the study.

First, this research could directly reflect the credibility of nutrition label in the market. The government of the country should improve the surveillance activity on nutrition label. Meantime, free trade activities especially on food industries are active now; an accurate nutrition label is the first key to success in the business. This research can inject awareness to food producers who incline to do global free trade business shall always assure the accuracy of the nutrition label no matter the tolerance or guidelines are different among the countries.

There are many research about improvement in consumers’ awareness towards nutrition label but very little research conducted on the accuracy of nutrition label. The main purpose of those research is to improve public health awareness but this may become insignificant if the values of nutrition label are inaccurate. Then, the asymmetric of tolerance limits would trigger awareness from policy makers or food manufacturers to be more responsible in providing credible nutrition label. At the end, consumers are protected from inaccurate nutrition labels and a healthy nation can be sustained.

This study aims to determine the effects of nutrition knowledge on the use of nutrition facts labels in emerging adults by defining the nutrition education status.

For this cross-sectional study, 919 young adults, aged 18–24 years, were recruited. Participants trained by dietetic professional at least 2 h per week during the period of at least one education period were considered as having nutrition education. Food label use, specific circumstances and different food products were recorded. The participants were also asked about their attitudes regarding food label use with a questionnaire including 15 products.

Nutrition facts label is mainly used when buying a product for the first time, a product of an unknown brand or comparing different companies’ similar products, regardless of nutrition education status. Participants with nutrition education had a higher nutrition facts label use and they use the score for specific food products including breakfast cereal (p = 0.003), snacks (p < 0.001), beverages (p = 0.004), ready to eat soups (p = 0.004) and diet products for special occasions (p < 0.001). Mean total score of attitudes regarding food label use for participants who had nutrition education was found as 58.9 ± 6.1 and who did not have nutrition education was found as 51.7 ± 9.2 (p < 0.01).

Nutrition education, which is related to the nutrition facts label use, would be especially useful in helping people for the selection of healthier foods. As habits acquired from childhood will last for a lifetime, more effective nutrition education programs and nutrition label reading education programs should be designed. The findings need to be considered for promoting nutrition facts label use by developing nutrition education.

This study aims to examine consumer involvement with nutrition labels in the USA. Although food label information including nutrition, size and color are standardized and mandated by Food and Drug Administration, consumers perceive some food labels more confusing than others and many ignore the information by seeing them as unimportant. This study measures the importance of different nutrients and examines the differences between consumers that read nutrition labels and consumers that do not read nutrition labels.

In total, 300 consumers were surveyed using Qualtrics internet panel about the importance of nutrition information on food labels. Importance of food nutrients and food serving, size as they impact consumer involvement with food labels, was measured using structural equation modeling.

The results indicate perceived risk associated with nutrition labels, and food serving size information impacts consumer involvement with nutrition labels.

There are a variety of important public policy implications for government agencies and food manufacturers in educating the public about the use of nutrition information on food labels.

This study expands previous research by adding three more nutrients to the dietary scale from nutrition labels (sodium, cholesterol and carbohydrates) and focuses mainly on the nutrients that are considered to be negative for most people.

This study evaluated and compared the abilities of women (n = 50) between the ages of 25 and 45 residing in the UK to locate and manipulate information on nutrition labels prepared in accordance with US regulations (i.e. Nutrition Facts labels) and those prepared in accordance with the EU Directive and UK Food Labelling Regulations 1996. It also assessed their ability to assess the accuracy of nutrient content claims. Study findings indicate that the women could locate and manipulate information on both labels equally well. However, they were significantly more able to assess nutrient content claims using the Nutrition Facts label. The research findings suggest EU labelling changes that may facilitate consumer use of labels in making dietary planning decisions.