Search results

1 – 10 of over 10000
Book part
Publication date: 29 August 2018

Paul A. Pautler

The Bureau of Economics in the Federal Trade Commission has a three-part role in the Agency and the strength of its functions changed over time depending on the preferences and…

Abstract

The Bureau of Economics in the Federal Trade Commission has a three-part role in the Agency and the strength of its functions changed over time depending on the preferences and ideology of the FTC’s leaders, developments in the field of economics, and the tenor of the times. The over-riding current role is to provide well considered, unbiased economic advice regarding antitrust and consumer protection law enforcement cases to the legal staff and the Commission. The second role, which long ago was primary, is to provide reports on investigations of various industries to the public and public officials. This role was more recently called research or “policy R&D”. A third role is to advocate for competition and markets both domestically and internationally. As a practical matter, the provision of economic advice to the FTC and to the legal staff has required that the economists wear “two hats,” helping the legal staff investigate cases and provide evidence to support law enforcement cases while also providing advice to the legal bureaus and to the Commission on which cases to pursue (thus providing “a second set of eyes” to evaluate cases). There is sometimes a tension in those functions because building a case is not the same as evaluating a case. Economists and the Bureau of Economics have provided such services to the FTC for over 100 years proving that a sub-organization can survive while playing roles that sometimes conflict. Such a life is not, however, always easy or fun.

Details

Healthcare Antitrust, Settlements, and the Federal Trade Commission
Type: Book
ISBN: 978-1-78756-599-9

Keywords

Book part
Publication date: 1 August 2017

Carolin Scheiben and Lisa Carola Holthoff

The chapter investigates factors shaping convenience orientation in the 21st century as well as present-day barriers to the consumption of food and non-food convenience products.

Abstract

Purpose

The chapter investigates factors shaping convenience orientation in the 21st century as well as present-day barriers to the consumption of food and non-food convenience products.

Methodology/approach

A qualitative research approach with two kinds of data triangulation is used. Multiple key informants (marketing managers and consumers) allow a consideration from different angles and multiple methodologies (in-depth and focus group interviews) help to gain deeper insights into the topic.

Findings

Convenience orientation comprises dimensions that were previously not considered in marketing research. In addition to the known factors time and effort saving, consumers buy convenience products because of the flexibility they provide. Moreover, concerns for health, environment, and quality are important barriers that prevent consumers from buying and consuming convenience products.

Research limitations/implications

Our results suggest that factors increasing and decreasing convenience consumption depend at least partly on the product category. Future research should integrate various other product groups to further explore domain-specific convenience orientation.

Practical implications

The conceptualization of convenience orientation offers important implications for new product development as well as for the design of the marketing mix. For instance, existing barriers could be overcome by improving transparency or meeting environmental concerns.

Originality/value

The chapter reveals the factors shaping the consumption of convenience products. The presented findings are important to academics researching convenience consumption and practitioners producing and distributing convenience products.

Details

Qualitative Consumer Research
Type: Book
ISBN: 978-1-78714-491-0

Keywords

Book part
Publication date: 8 December 2021

Nipa Saha

This chapter explores the development of advertising regulations governing food advertising to children in Australia since the 1940s. By introducing the advertising and marketing…

Abstract

This chapter explores the development of advertising regulations governing food advertising to children in Australia since the 1940s. By introducing the advertising and marketing self-regulatory system, the Australian Government is taking a neoliberal approach, advocating for the free market to initiate and sustain the country’s economic development, instead of greater government regulation. By examining the primary and secondary literature, such as government reports and research, and newspaper and academic articles, this chapter outlines different regulatory initiatives adopted by both the government and food industry to limit food and beverage advertising to children on television and online, in order to prevent obesity rates increasing in children. This chapter synthesizes and critically evaluates food industry and public health studies, government and non-government reviews, and other research studies to evaluate the influence of self-regulation on Australian television food advertising within the neoliberal context since the 1990s. It contributes to the literature on food advertising regulations for children in Australia by offering evidence of how the government, public health authorities and the food industry have attempted to keep pace with changes in the advertising, marketing and media industries by developing and reviewing advertising codes. It identifies the loopholes that exist in these self-regulatory codes and concludes that Australia’s current advertising regulatory arrangements are failing to protect our children from unhealthy food marketing on television, especially on relatively under-regulated online platforms such as social media and branded websites. The issues identified in this chapter could aid the food and beverage industry, as well as the self-regulatory system, to offer comprehensive and applicable solutions to combat Australia’s obesity crises by implementing new legislations that align with different marketing practices.

Details

Media, Development and Democracy
Type: Book
ISBN: 978-1-80043-492-9

Keywords

Book part
Publication date: 28 December 2016

Lee Jolliffe

This chapter identifies issues in the development and marketing of culinary tourism experiences with the goal of determining the value of collaborative forms of product…

Abstract

Purpose

This chapter identifies issues in the development and marketing of culinary tourism experiences with the goal of determining the value of collaborative forms of product development and marketing.

Methodology/approach

A literature review examines approaches to marketing of culinary experiences identifying a gap in the study of collaborative approaches such as networking, partnering, and alliances. A case study investigates these themes.

Findings

Through the analysis of an in-depth case study of an experiential culinary tourism event in a small city in Eastern Canada (a Restaurant Week) it is determined that informal collaboration in the form of partnership is essential to building and marketing collaborative culinary tourism products and experiences.

Practical implications

This investigation has value for academics studying culinary tourism development and for practitioners implementing collaborative forms of the development and marketing of such tourism offerings and experience.

Originality/value

In the context of culinary tourism, a case study illustrates the value of collaboration in developing and marketing experiential culinary products. Findings indicate informal collaborative partnerships are essential to building and marketing culinary tourism products and experiences, addressing a gap in the literature and providing value for practitioners.

Details

The Handbook of Managing and Marketing Tourism Experiences
Type: Book
ISBN: 978-1-78635-289-7

Keywords

Book part
Publication date: 6 July 2022

Rehema Kagendo-Kiarie

Ethical marketing has gained popularity in recent years due to the increasing participation in ethical consumerism. Today, consumers are more concerned with the impact of their…

Abstract

Ethical marketing has gained popularity in recent years due to the increasing participation in ethical consumerism. Today, consumers are more concerned with the impact of their purchases on society and the environment. Furthermore, the responsibility of implementing and pursuing ethical marketing falls on marketing firms and professionals.

This chapter's main case study focuses on the food industry, and mini case studies have been used to bring out the ethical misdeeds. The selection of the food industry as the choice case study is based on the fact that it is a global multi-billion industry with long-term health implications for consumers. However, some of the huge profits being reaped by the firms have been associated with unethical marketing practices which have had negative effects on the consumer. The firms that have utilised these unethical marketing practices have provided lessons that their counterparts can take a cue from as they engage in various marketing activities. This chapter has reviewed the scope of ethics in marketing, together with the various concepts and theories that are important in ethical marketing. This chapter further elaborates on the indistinctiness between ethical marketing guidelines and government regulations. Guidelines for achieving ethical marketing have been provided by the setting of ethical marketing standards and subscribing to ethical codes of conduct. Although government regulation is a good tool to ensure that marketing is conducted ethically, what may be defined as legal might not be outright ethical or moral from an individual's point of view. In summary, marketers have to strike a balance between using ethical marketing practices and making profit.

Book part
Publication date: 9 March 2015

Sergio Schneider and Marcio Gazolla

In this chapter we examine how the small scale agro-industries located in Southern Brazil, specifically in the North of the State of Rio Grande do Sul, started to deal with…

Abstract

In this chapter we examine how the small scale agro-industries located in Southern Brazil, specifically in the North of the State of Rio Grande do Sul, started to deal with changes in their production processes, how they created and adapted technologies, and devised new products. Among the main outcomes of the study we highlight the novelties observed during the field research, especially regarding the family situation and the agro-manufacturing activities, in which we observed (i) a relative raise in autonomy; (ii) improvement in both the income level and the quality of life of household members; (iii) creation of new nested markets and marketing channels; (iv) development of more environmentally sustainable products; (v) improvement of the value added to food products; and (vi) development of new interfaces between families and other social actors.

Details

Constructing a New Framework for Rural Development
Type: Book
ISBN: 978-1-78441-622-5

Keywords

Book part
Publication date: 24 June 2017

John Drew, Aaron Dickinson Sachs, Cecilia Sueiro and John R. Stepp

This chapter examines the increase in global demand for quinoa (Chenopodium quinoa Willd.) and considers the impact of such demand on the Peruvian and Bolivian farmers who produce…

Abstract

This chapter examines the increase in global demand for quinoa (Chenopodium quinoa Willd.) and considers the impact of such demand on the Peruvian and Bolivian farmers who produce it. Specifically, it analyzes the social media marketing of U.S. based I Heart Keenwah (IHK) and considers the role of “storied food” with respect to corporate social responsibility (CSR) reporting in a Web 2.0 context. This chapter reports the results of textual, rhetorical, and cultural analyses of the digital marketing materials IHK deploys, and considers IHK’s use of Web 2.0 tools to mobilize discourses of socially responsible marketing, and implications of industrial quinoa production on Andean biodiversity and indigenous culture. This chapter principally concludes that the social media and digital marketing materials that IHK deploys obfuscate the social, economic, and ecological complexities surrounding the quinoa industries in Peru and Bolivia. This chapter provides evidence of new tendencies in capitalist commodification, and demonstrates how the traditional and indigenous protectors of the quinoa plant species are being denied their agricultural and cultural heritages. Further more, it demonstrates how the language of corporate social responsibility is abused in the service of less sustainable, branded, and extractive imaginaries and corporate profit. Given the significant rise in international quinoa demand, IHK’s explosive economic success, and IHK’s reliance on Andean quinoa, this case study provides unique insights into global food capitalism in the age of social media.

Details

Corporate Social Responsibility and Corporate Governance
Type: Book
ISBN: 978-1-78714-411-8

Keywords

Book part
Publication date: 19 December 2016

Norafni @ Farlina binti Rahim

Islamic finance and Halal product sectors are thriving successfully. This chapter is a general review of the perception of Asian consumers on Islamic finance and Halal sectors in…

Abstract

Purpose

Islamic finance and Halal product sectors are thriving successfully. This chapter is a general review of the perception of Asian consumers on Islamic finance and Halal sectors in the global Halal economy.

Methodology/approach

The first section will briefly describe the Halal concept in both Islamic finance and Halal industries, and the growth of both sectors in Asian countries. The second part highlights the review of Asian consumers’ perception towards Islamic finance products and Halal products.

Findings

The review found that the consumers’ perception towards the Islamic finance products and Halal products is distinctive. This is due to the diversity of Asian countries in terms of geography, religion, culture, ethnic, school of thoughts (madzahib), income per capita and government’s involvement.

Originality/value

The third part of the chapter concentrates on planning towards Halal marketing, which involves the move and future challenges in different layers of industries to gear up and strengthen the Halal economy.

Details

Advances in Islamic Finance, Marketing, and Management
Type: Book
ISBN: 978-1-78635-899-8

Keywords

Book part
Publication date: 7 December 2016

Aise KyoungJin Kim

This chapter addresses the emerging trends in Australia’s food destinations and analyzes different demands for this experience from a Korean tourism market perspective. Tourism…

Abstract

This chapter addresses the emerging trends in Australia’s food destinations and analyzes different demands for this experience from a Korean tourism market perspective. Tourism Australia’s report on the international market research was analyzed, and the findings indicate that four main food experiences were sought by Koreans. A sense of landscapes plays an important role in enhancing their local food experiences. Multicultural food, health conscious markets, and food shopping are also crucial for developing Australia’s competitive advantage in this area. This chapter suggests marketing implications and directions for future research to explore cross-cultural gaps in food culture and behaviors from the perspectives of Asian tourism markets.

Details

The World Meets Asian Tourists
Type: Book
ISBN: 978-1-78560-219-1

Keywords

Book part
Publication date: 3 March 2005

Bonnie J. Knutson, Jeffrey A. Beck, Arjun J. Singh, Michael L. Kasavana and Ronald F. Cichy

This article presents findings of a Delphi study that predicts events most likely to impact marketing to consumers in lodging, food service and clubs segments for year 2007. Two…

Abstract

This article presents findings of a Delphi study that predicts events most likely to impact marketing to consumers in lodging, food service and clubs segments for year 2007. Two rounds of questionnaires were mailed to panels of industry experts within each sector, with an overall response rate of 42%. Findings suggest that the two overarching marketing trends will be convenience as a driver of consumer choice and marketing to an aging population.

Details

Advances in Hospitality and Leisure
Type: Book
ISBN: 978-1-84950-310-5

1 – 10 of over 10000