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Article
Publication date: 1 July 1997

Margareta Wandel

Posits that food labelling is one medium by which consumers can acquire knowledge about the food they consider buying. This type of information is becoming increasingly…

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Abstract

Posits that food labelling is one medium by which consumers can acquire knowledge about the food they consider buying. This type of information is becoming increasingly important in a food market where direct contact with the personnel over the counter is declining. Reports the results from a pilot study and a consumer survey including 1050 respondents. Reveals that the majority of consumers read the food labels (often, sometimes or seldom), and that the reading frequency was associated with the degree of uncertainty about the food supply. Additives occupied a far more prominent place in these reading activities, than what could be expected from the respondents’ general notions of what constitutes a healthy diet. Discusses these results with regard to consumer apprehension of the presentation of data on the food labels.

Details

British Food Journal, vol. 99 no. 6
Type: Research Article
ISSN: 0007-070X

Keywords

Article
Publication date: 1 September 2006

George Gialitakis and George Chryssochoidis

The present paper focuses on the level of attention and comprehension that Greek schoolchildren have of food labels. Three different age groups (8th, 10th and 12th years…

Abstract

Purpose

The present paper focuses on the level of attention and comprehension that Greek schoolchildren have of food labels. Three different age groups (8th, 10th and 12th years of age) are examined. A large dataset from various districts in the wider Athens region has been used.

Design/methodology/approach

The British Food Standards Agency questionnaire used for the same purpose in the UK was adopted and adapted to the local circumstances.

Findings

The sampled schoolchildren pay attention at certain food labels elements only, and they may do so only when they purchase a product for the first time. There is an associated lack of understanding, and medium to high levels of erroneous interpretation for some food label related information. No major differences are found to exist between age groups.

Research limitations/implications

Methods suitable for fostering awareness and clarity in student mindsets regarding food label elements need development.

Practical implications

There is a substantial need to alter the method for the exchange and provision of information to schoolchildren regarding food label information is concerned, as the current status of affairs seems to be unsatisfactory.

Originality/value

The paper provides empirical results regarding the extent of attention towards, and understanding of, a wide range of different elements/information available in food labels. The dataset is large and it originates from various districts in the wider Athens region.

Details

Young Consumers, vol. 7 no. 4
Type: Research Article
ISSN: 1747-3616

Keywords

Article
Publication date: 1 April 2001

Michèle Sadler and Sue Gatenby

Two sets of voluntary labelling guidelines for the food industry have been developed under the auspices of IGD. Voluntary Labelling Guidelines for Food Allergens and Gluten

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Abstract

Two sets of voluntary labelling guidelines for the food industry have been developed under the auspices of IGD. Voluntary Labelling Guidelines for Food Allergens and Gluten are aimed at manufacturers and retailers of packaged foods. The guidelines aim to ensure a consistent approach to labelling, across industry, such that the use of allergenic foods as ingredients in food products will always be labelled in the ingredients list, and advisory labelling for the adventitious presence of traces of peanuts and tree nuts will be based on an assessed risk of the manufacturing processes and ingredients supply. Voluntary Guidelines for the Provision of Food Safety Advice on Product Labels aim to supplement statutory requirements and to reinforce food safety messages to assist consumers in their domestic environment.

Details

Nutrition & Food Science, vol. 31 no. 2
Type: Research Article
ISSN: 0034-6659

Keywords

Article
Publication date: 1 September 1997

Angela Shine, Seamus O’Reilly and Kathleen O’Sullivan

Increasing consumer interest in nutrition has led to an increased interest in nutrition labelling. Finds that over half (58 per cent) of the sample surveyed read nutrition…

4090

Abstract

Increasing consumer interest in nutrition has led to an increased interest in nutrition labelling. Finds that over half (58 per cent) of the sample surveyed read nutrition labels. Nutrition labelling was found to have an impact on consumer purchase decisions. Of those consumers who read nutritional labels, 81 per cent use them in their evaluation of food products. Consumers have to deduce information from nutrition labels in their current format. Survey findings reinforce previous work carried out in this area, particularly in the context of consumer categorization of food products as “good” or “bad”. For example, consumer avoidance of “negative” nutrients is apparent throughout the survey. The majority of respondents, who read labels, indicated that they search out information on nutrients they wish to avoid. In general, since time allocated to shopping for food products is limited, the format of nutritional labelling needs further consideration and improvement. The concept of nutrition should be incorporated into food companies’ marketing strategy.

Details

British Food Journal, vol. 99 no. 8
Type: Research Article
ISSN: 0007-070X

Keywords

Article
Publication date: 1 September 1997

Angela Shine, Seamus O’Reilly and Kathleen O’Sullivan

Research findings have suggested that today’s consumers view nutrition in a positive light. The findings of this survey support such evidence. The majority of consumers…

4311

Abstract

Research findings have suggested that today’s consumers view nutrition in a positive light. The findings of this survey support such evidence. The majority of consumers consider diet to be a very important component of their lifestyles and regard nutrition as a positive attribute of food products. A high level of awareness of nutrition labelling is evident among consumers, and 58 per cent of respondents use nutrition labels. However, consumers have to deduce information from nutrition labels in their current format. This proves rather difficult as knowledge of a balanced diet is quite low. Therefore, consumers find it difficult to implement current dietary advice through the use of nutrition labels, and only 17 per cent of the sample surveyed use labels for this purpose. Social networks and the “popular” media were found to be the most used sources of nutrition information, the medical profession was seen as a source of “cure” rather than prevention and a negligible percentage of the sample used official government information channels. Concludes that nutrition labels have a role to play; however, the food industry needs to respond to consumer needs and education/information provision needs to be improved.

Details

British Food Journal, vol. 99 no. 8
Type: Research Article
ISSN: 0007-070X

Keywords

Article
Publication date: 1 June 1988

T.R. Kirk and U. Arens

Recent interest in nutrition has provoked the use of this subject in the labelling and marketing of food products. Current legislation and guidelines pertaining to this…

Abstract

Recent interest in nutrition has provoked the use of this subject in the labelling and marketing of food products. Current legislation and guidelines pertaining to this area are examined. The importance of nutritional labelling and claims, in supporting efforts by health education staff in promoting nutrition awareness, is described.

Details

British Food Journal, vol. 90 no. 6
Type: Research Article
ISSN: 0007-070X

Keywords

Article
Publication date: 22 September 2022

Chantelle Clarke, Kate Abel and Talitha Best

There is growing awareness internationally of the need to reduce intake of added sugars. The purpose of this study was to examine consumer sugar knowledge and food label use.

Abstract

Purpose

There is growing awareness internationally of the need to reduce intake of added sugars. The purpose of this study was to examine consumer sugar knowledge and food label use.

Design/methodology/approach

This cross-sectional online survey included 229 adult participants (85% female and 15% male). Participants completed measures of demographics, sugar knowledge, interest in food and nutrition, food choice motivations and beliefs and food label use. The sample of convenience showed that participants were from Australasia (n = 90), the USA (n = 90) and other Western (Europe and Canada, n = 49) countries.

Findings

Overall, participant sugar knowledge predicted nutrition label use over and above individual demographic and psychological characteristics (interest in food and nutrition, health beliefs and food choice motivations) (p < 0.001). Country comparisons revealed that those in Australasia reported lower sugar knowledge compared to the USA (p =< 0.001) and other Western countries (p = 0.028).

Research limitations/implications

Overall, participant sugar knowledge predicted nutrition label use over and above individual demographic and psychological characteristics (interest in food and nutrition, health beliefs and food choice motivations) (p < 001). Country comparisons revealed that those in Australasia reported lower sugar knowledge compared to the USA (p =< 0.001) and other Western countries (p = 0.028).

Originality/value

This study explored sugar knowledge as a unique predictor of food label use, taking into account individual characteristics in demographics, food choice motivations and health beliefs.

Details

Nutrition & Food Science , vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0034-6659

Keywords

Article
Publication date: 31 August 2022

Richard Kwasi Bannor, Bismark Amfo and Helena Oppong-Kyeremeh

With the empirical evidence on the purchase behaviour of tinned tomatoes, food labelling and the safety consciousness of consumers in Ghana were examined.

Abstract

Purpose

With the empirical evidence on the purchase behaviour of tinned tomatoes, food labelling and the safety consciousness of consumers in Ghana were examined.

Design/methodology/approach

Primary data were obtained from 130 consumers. Descriptive statistics, factor analysis and multinomial probit analysis were applied.

Findings

Consumers use tinned tomatoes for cooking because of its easy accessibility in nearby shops, guaranteed constant supply, attractive package, it being affordable/cheaper, its better colour, advertisement/promotion, and longer shelf life. There is a low level of food safety consciousness among consumers since only one-fifth read labels on tinned tomatoes very often, and one-fifth do not read labels at all. Consumers frequently check on tinned tomatoes' most essential information: brand/type, manufacturing and expiry dates, and weight/volume. Age, residential status, contact information, nutritional benefits and affordability influence the choice of retail brand of tinned tomatoes. The health label consumer segment and conventional label consumer segment were identified, with the majority being the former.

Research limitations/implications

The sample size used for the study could be improved in terms of number and geographical coverage. This is because the study was limited to only one main urbanised area in Ghana. Therefore, it will be worthwhile for a further study to be conducted by comparing urban and rural consumers in Ghana and other countries within Africa, to either validate or reveal a different trajectory of consumer behaviour relevant to marketing, policy and practice.

Originality/value

Tomato paste (tinned tomatoes) is consumed in almost all homes in Africa, but there are food scare concerns about tinned tomatoes due to reported cases of adulteration with unhealthy materials such as starch and food colour, leading to negative health implications on consumers. This makes the reading of tinned tomato labels very crucial. Thus, it is of policy relevance to investigate consumers' reading behaviour of label information on tinned tomatoes in Ghana. However, previous studies on food labelling focussed on food and nutrition labelling and implications of food labelling on consumers' purchase behaviour, with most of them outside Africa.

Details

Journal of Agribusiness in Developing and Emerging Economies, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2044-0839

Keywords

Article
Publication date: 19 August 2022

Peipei Jia, Dongjin Li, Huizhen Jin and Yudong Zhang

This paper aims to propose a framework model of belief consistency on the confirmatory bias theory, trying to explore the interactions between cues of credence-label

Abstract

Purpose

This paper aims to propose a framework model of belief consistency on the confirmatory bias theory, trying to explore the interactions between cues of credence-label structure and different controversial types of health foods, as well as the intermediary mechanism of belief consistency.

Design/methodology/approach

This paper presents a conceptual framework of belief consistency based on confirmation bias theory. The interactions between cues of credence-label structure and different controversial types of health foods, as well as the intermediary mechanism of belief consistency.

Findings

Consumers’ willingness to purchase varies under interactions between cues of credence-label structure (product-level and ingredient-level credence-label cues) and different controversial types of health foods (noncontroversial health foods and controversial health foods). In the consumption context of noncontroversial health foods, the presence of product-level credence-label cues causes confirmation bias, greater perception of health belief consistency and higher willingness to purchase healthy foods. In the consumption context of controversial health foods, the presence of ingredient-level credence-label cues results in the prevention of confirmation bias, lower perception of unhealthy belief consistency and higher willingness to purchase health foods.

Originality/value

This paper offers a significant tool for researchers to enrich relevant theories in the field of the conceptual framework of cues of credence-label structure. It also discusses practical implications for enterprise marketing and for the health and welfare of consumers.

Details

Nankai Business Review International, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2040-8749

Keywords

Open Access
Article
Publication date: 19 August 2022

Marco Francesco Mazzù, Angelo Baccelloni, Simona Romani and Alberto Andria

This study aims to reveal the implications that trust, as a key driver of consumer behaviour, might have on consumer acceptance of front-of-pack labels (FOPLs) and policy…

Abstract

Purpose

This study aims to reveal the implications that trust, as a key driver of consumer behaviour, might have on consumer acceptance of front-of-pack labels (FOPLs) and policy effectiveness. By conducting three studies on 1956 European consumers with different levels of exposure to FOPLs, this study offers additional theoretical and experimental support through a deep investigation of the central role of trust in consumers’ decision-making towards healthier and more informed food choices.

Design/methodology/approach

Study 1 used structural equation modelling to assess whether trust is a relevant mediator of the relationship between attitude and behavioural intention (BI), thus upgrading the front-of-pack acceptance model (FOPAM); Study 2 tested the model by comparing two labels at the extremes of the current European scheme (NutrInform Battery [NiB], Nutri-Score [NS]); Study 3 assessed the effect in cases where the connection between trust and algorithms is made transparent and evaluated trust dimensions, focusing on the perception of an algorithm presence behind FOPLs information.

Findings

Study 1 strengthens the FOPAM model with the mediating role of trust in FOPLs, demonstrating a positive effect of attitude on trust and, in turn, on BI, and resulting in a higher model fit with all the significant relationships; Study 2 revealed that the relative performance of the different labels on the FOPAM can be explained by the trust dimension; Study 3, investigating the dynamics of trust in the FOPAM, revealed that the NS is less effective than the NiB on attitude, BI and trust.

Research limitations/implications

The sample was limited to Italian, French and English respondents, and two labels at the extreme of the spectrum were examined. Furthermore, the research has relevance to the issue of trust. Other moderators used in previous studies on technology acceptance model, such as actual use versus perceptual use, user experience level or type of users and type of use might be investigated.

Practical implications

The investigation of trust, with the upgrade of FOPAM, enhances understanding of consumers’ decision-making processes when aided by food labels and makes a new contribution to the European Union “Inception Impact Assessment” in preparation for the finalization of the “From-Farm-to-Fork Strategy”, providing new insights into the role of trust by assessing the relative performance of FOPLs in consumers’ acceptance of food-related information. Furthermore, this study revealed that consumers’ perception of FOPLs worsens when they realize that they are the result of an algorithmic calculation. Finally, the new FOPAM represents a reliable theoretical model for future research on FOPL.

Originality/value

This study increases the knowledge about the performance of different FOPLs on several dimensions of food decision-making, positions the upgraded FOPAM as a valid alternative to existing theoretical models to assess the relative performance of labels, also extending the literature in the context of algorithm-based FOPL, and could be used as a valid support to policymakers and industry experts in their decision towards a unified label at European level.

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