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Article
Publication date: 12 April 2013

Amir Shani, Yaniv Belhassen and Daniel Soskolne

The purpose of this paper is to argue for the incorporation of ethics into the coursework of culinary schools, utilizing the value chain analysis as a theoretical framework to…

2786

Abstract

Purpose

The purpose of this paper is to argue for the incorporation of ethics into the coursework of culinary schools, utilizing the value chain analysis as a theoretical framework to explore and confront food ethics concerns.

Design/methodology/approach

Based on a review of the pertinent literature, this conceptual paper offers a theoretical framework whereby ethical issues relevant to the food industry can be tackled and then incorporated into the training of culinary professionals.

Findings

To illustrate the usefulness of the suggested framework, the paper provides a systematic analysis of ethical concerns related to the production, distribution and consumption of food.

Practical implications

Food ethics education is likely to have a positive impact on the credibility of the culinary arts' profession, at a time when there is a shift toward sustainability and ethical awareness; it is also likely to impact favorably on the opportunity of recruiting culinary professionals as agents of change regarding pressing moral challenges.

Social implications

Including ethics in the curricula of culinary schools has various positive social implications, including the development of future professionals with acknowledged ethical responsibilities toward society.

Originality/value

Despite the upsurge of ethical concerns and the controversies associated with the food industry, hitherto culinary schools have paid little attention to ethics within their curricula. In view of that, the article introduced a value‐chain perspective for integrating food ethics into culinary arts curricula.

Details

International Journal of Contemporary Hospitality Management, vol. 25 no. 3
Type: Research Article
ISSN: 0959-6119

Keywords

Book part
Publication date: 30 May 2022

Sunita George and Raymond Greene

The work of caring has assumed utmost importance during the devastation caused by the pandemic. We employ the feminist theory of care ethics within the context of food

Abstract

The work of caring has assumed utmost importance during the devastation caused by the pandemic. We employ the feminist theory of care ethics within the context of food provisioning during the pandemic, and examine the work of Food for Chennai, a group of micro-volunteers in the city of Chennai, India who provide home-cooked meals, free of charge, to COVID-19 patients and households that are in quarantine. Using textual and visual data from social media posts (Facebook, WhatsApp, and Instagram), interviews with an organizer of the movement, and print – media articles, we trace the evolution of this movement, and argue that this network of care could not have developed or grown without the use of digital infrastructure and the affective campaigning that it enables. We add to the scholarship of three linked bodies of work – digital activism, food ethics, and the ethics of care – by grounding our analysis in the immediacy of the crisis and suggesting avenues for thinking about ethical issues and digital activism as crisis response in the future. We conclude by offering ways of reimagining food systems that could embrace values of care in the post-pandemic world.

Details

Systemic Inequality, Sustainability and COVID-19
Type: Book
ISBN: 978-1-80117-733-7

Keywords

Article
Publication date: 5 November 2021

Amit Sharma, Phillip M. Jolly, Robert Magneson Chiles, Robin B. DiPietro, Angeline Jaykumar, Hema Kesa, Heather Monteiro, Kevin Roberts and Laure Saulais

Moral aspects of food are gaining increased attention from scholars due to growing complexity of the food system. The foodservice system is a complex arrangement of stakeholders…

Abstract

Purpose

Moral aspects of food are gaining increased attention from scholars due to growing complexity of the food system. The foodservice system is a complex arrangement of stakeholders, yet has not benefited from similar scholarly attention on the moral facets. This gap is of significance given that the foodservice system has increased in importance with the larger proportion of food consumed in foodservice environments. This paper aims to focus on the foodservice system with the goal of applying moral perspectives associated with the theoretical discussion on the principles of food ethics.

Design/methodology/approach

Food ethics is described within the theoretical framework of three principles, namely, autonomy, justice and well-being. These ethical principles are reviewed in context of the foodservice system comprised of food distribution (supply chains), preparation (foodservice establishments) and consumption (consumer demand). The review also includes international perspectives on foodservice system ethics to assess relativism (versus universalism) of moral issues.

Findings

As the foodservice system increases in complexity, greater discussion is needed on the ethics of this system. This study observes that ignoring ethical principles can negatively impact the ability of consumers, businesses and communities to make informed choices, and on their well-being. Alternatively, a focus on understanding the role of food ethics can provide an anchor for research, practice and policy development to strengthen the foodservice system. While these moral principles are universal truths, they will require relative introspection globally, based on local experiences.

Originality/value

This paper presents a moral principle-based description of food ethics that incorporates the various components of the expanding foodservice system.

Details

International Journal of Contemporary Hospitality Management, vol. 34 no. 1
Type: Research Article
ISSN: 0959-6119

Keywords

Book part
Publication date: 6 July 2022

Rehema Kagendo-Kiarie

Ethical marketing has gained popularity in recent years due to the increasing participation in ethical consumerism. Today, consumers are more concerned with the impact of their…

Abstract

Ethical marketing has gained popularity in recent years due to the increasing participation in ethical consumerism. Today, consumers are more concerned with the impact of their purchases on society and the environment. Furthermore, the responsibility of implementing and pursuing ethical marketing falls on marketing firms and professionals.

This chapter's main case study focuses on the food industry, and mini case studies have been used to bring out the ethical misdeeds. The selection of the food industry as the choice case study is based on the fact that it is a global multi-billion industry with long-term health implications for consumers. However, some of the huge profits being reaped by the firms have been associated with unethical marketing practices which have had negative effects on the consumer. The firms that have utilised these unethical marketing practices have provided lessons that their counterparts can take a cue from as they engage in various marketing activities. This chapter has reviewed the scope of ethics in marketing, together with the various concepts and theories that are important in ethical marketing. This chapter further elaborates on the indistinctiness between ethical marketing guidelines and government regulations. Guidelines for achieving ethical marketing have been provided by the setting of ethical marketing standards and subscribing to ethical codes of conduct. Although government regulation is a good tool to ensure that marketing is conducted ethically, what may be defined as legal might not be outright ethical or moral from an individual's point of view. In summary, marketers have to strike a balance between using ethical marketing practices and making profit.

Article
Publication date: 1 March 2022

Abdul Salam, Rajendra Mulye and Kaleel Rahman

Despite its perceived benefits, organic food has very limited uptake in the consumer market. Many studies have investigated the causes of this slow adoption, but limited attention…

Abstract

Purpose

Despite its perceived benefits, organic food has very limited uptake in the consumer market. Many studies have investigated the causes of this slow adoption, but limited attention has been paid to the ethical motives of consumer preference for organic food. Also, no research has addressed this issue through an unobtrusive data collection method. Therefore, this netnography-based qualitative study explores the deontological and teleological ethical motives for organic food consumption through the lens of Hunt and Vitell's general theory of marketing ethics.

Design/methodology/approach

User-generated content in the form of posts and comments from a food-related Facebook page, Food Matters (https://www.facebook.com/foodmatters), with over 2.3m followers, was thematically analysed using Hunt and Vitell's general theory of marketing ethics. Over 1.5m posts and comments were mined through Facepager 4.0.4 after due approvals. Organic-food-related content was manually screened. Netnography, an Internet-based ethnography technique which is a relatively underutilised and unobtrusive method of data collection, was employed on selected content to understand the consumer behaviour towards organic food in an online environment.

Findings

This study analysed a total of 158,583 posts and comments generated between March 2008 and December 2019. Out of these, 2,243 posts and comments were focussed on organic food. A total of seven themes emerged out of which six were found to be inextricably linked to ethical values of organic food consumption; three deontological (moral obligations, moral accountability and moral outrage) and two teleological (perceived risk and perceived benefits) themes. However, the seventh theme, consumers' lack of trust in organic food retailers, emerged as a major barrier in the proliferation of organic food.

Originality/value

This study is the first application of Hunt and Vitell's general theory of marketing ethics in organic food. The novel findings are that trust is a bigger issue than the price differential of organic food. Implications for marketers, policymakers, retailers and certification bodies are discussed to extend the current knowledge of motives and barriers to organic food.

Details

British Food Journal, vol. 124 no. 12
Type: Research Article
ISSN: 0007-070X

Keywords

Article
Publication date: 1 March 2001

Ian Robson and Vikkey Rawnsley

As a result of several high profile food scares in recent years, the practices of key players in the UK food industry have been called into question on ethical grounds. These…

3743

Abstract

As a result of several high profile food scares in recent years, the practices of key players in the UK food industry have been called into question on ethical grounds. These practices include a range of operational activities including those concerned with supply chain management which form the focus of this study. This paper utilises an interpretive methodology to examine the buyer‐supplier relationships in the food industry from the perspectives of manufacturing managers and food regulators. The paper utilises the transcripted data from 20 interviews with senior officials from the UK’s food regulation services and from marketing and quality managers working in the food processing and production industry. The study demonstrates the application of interpretive analysis and interview technique to establish the issues concerning the food industry network in the UK today. This is set against Craig Smith’s model of ethical stance and decision making which serves as the backdrop to explicating the respondents’ perspectives on the food industry of the UK. Reveals coercive practices at work in the supply chain and details how this manifests in the lives of regulators and manufacturing managers and in the operations of the companies they work with.

Details

Supply Chain Management: An International Journal, vol. 6 no. 1
Type: Research Article
ISSN: 1359-8546

Keywords

Article
Publication date: 31 March 2022

Yi-Hui Ho, Syed Shah Alam, Mst. Nilufar Ahsan and Chieh-Yu Lin

While many companies begin to promote ethically produced products, much remains to be known about consumers' buying intention toward these products. This paper attempts to…

Abstract

Purpose

While many companies begin to promote ethically produced products, much remains to be known about consumers' buying intention toward these products. This paper attempts to integrate the theory of planned behavior and the Hunt–Vitell theory of marketing ethics to explore the buying intention toward ethically produced food products in a developing economy.

Design/methodology/approach

Data were collected through a questionnaire survey in Bangladesh. Structural equation modeling technique was used to test the research model.

Findings

Research findings showed that deontological evaluation and teleological evaluation have significantly positive effects on perceived behavioral control and subjective norm. Perceived behavioral control, subjective norm, attitude, hedonic and utilitarian value have significantly positive effects on buying intention toward ethically produced foods.

Originality/value

The results are practically and theoretically meaningful because the integrated model holds well explanatory power to predict consumers' intention toward buying ethical foods and thereby understand consumers' ethical decision-makings.

Details

International Journal of Emerging Markets, vol. 18 no. 12
Type: Research Article
ISSN: 1746-8809

Keywords

Open Access
Article
Publication date: 28 December 2022

Anna Rita Irimiás and Serena Volo

The aim of the study is threefold: understanding the interconnections amongst visual and verbal multimodal communication strategies used in food discourse; identifying the themes…

2534

Abstract

Purpose

The aim of the study is threefold: understanding the interconnections amongst visual and verbal multimodal communication strategies used in food discourse; identifying the themes of celebrity chef's food discourse with respect to pro-environmental behaviour; and providing a methodological framework to visually analyse food-themed videos.

Design/methodology/approach

This study uses mise-en-scène and critical discourse and multimodal analyses to gain insights on food discourse from 20 videos shared by a Michelin starred chef on social media platforms.

Findings

Results show that a pro-environmental cooking philosophy challenges the normative discourse on food and educates general audiences and foodies alike. Mise-en-scène and discourse analyses of Instagram visual content reveal that leftovers are central to the ethical message and are intertwined – through the aesthetic of the videos-with concepts of inclusivity, diversity and nourishment.

Practical implications

Chefs, and restaurants, are encouraged to recognise their responsibility as role models, thus able to influence the societal production of food discourse.

Originality/value

The findings provide new insights into the role of a celebrity chef in promoting sustainable food preparation and consumption.

Details

British Food Journal, vol. 125 no. 13
Type: Research Article
ISSN: 0007-070X

Keywords

Book part
Publication date: 30 November 2020

Wolfgang Leyk

Human–animal economic relations range from exploitative objectification and mass killing of animals in industrial livestock to species-appropriate husbandry or collaboration of…

Abstract

Human–animal economic relations range from exploitative objectification and mass killing of animals in industrial livestock to species-appropriate husbandry or collaboration of humans and animals in therapy or rescue work. Should they be abolished or are there options for their moral permissibility? I propose using a three-level model to distinguish between morally impermissible and acceptable economic relations of humans and animals. A further step explores how an animal-oriented economy can be implemented on existing markets against the background of a philosophical theory for acceptable use of animals in the economy. Rather than developing a theory, it suggests research projects for an animal friendly economy. Market sociology reveals that sophisticated markets are a potential platform for animal welfare and that they allow a countermovement against animal exploitation. This understanding of markets also connects animals to value theory or to the idea of social cost. This way a consistent theoretical frame for animal welfare in economy is imaginable and suggested for further research.

Details

The Capitalist Commodification of Animals
Type: Book
ISBN: 978-1-83982-681-8

Keywords

Article
Publication date: 15 February 2021

Janandani Nanayakkara, Claire Margerison and Anthony Worsley

Teachers play important roles in school food and nutrition education. This study aims to explore Australian teachers' self-efficacy beliefs (i.e. belief in their own capabilities…

Abstract

Purpose

Teachers play important roles in school food and nutrition education. This study aims to explore Australian teachers' self-efficacy beliefs (i.e. belief in their own capabilities to perform specific teaching tasks) in teaching secondary school food and nutrition-related subjects.

Design/methodology/approach

Teachers' overall self-efficacy beliefs in teaching these subjects (overall-SEB) and self-efficacy beliefs in teaching different food and nutrition-related topics (topics-SEB) were explored using a survey among 183 teachers in 2017. Principal components analysis derived three overall-SEB components: “Motivation and accommodation of individual differences”, “Classroom management” and “Communication and clarification” and three topics-SEB components: “Food system”, “Food and nutrition information” and “Food preparation”.

Findings

Overall, higher percentages of teachers were confident or very confident in the majority of items that loaded on “Classroom management” and “Communication and clarification” compared to “Motivation and accommodation of individual differences”. Moreover, higher percentages of teachers were confident or very confident about items that loaded on “Food and nutrition information” and “Food preparation” compared” to “Food system”. The overall-SEB and topics-SEB were higher among more experienced teachers. There were moderate positive correlations between overall-SEB and topics-SEB components.

Originality/value

The exploration of broader aspects of self-efficacy beliefs related to teaching secondary school food and nutrition-related subjects makes this study unique. The findings highlight that these teachers had high self-efficacy beliefs in teaching food and nutrition education, but there are gaps in tailoring the teaching process to meet the diverse needs of students and teaching broader food-related topics.

Details

Health Education, vol. 121 no. 3
Type: Research Article
ISSN: 0965-4283

Keywords

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