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The purpose of this study is to facilitate the task of finding appropriate information to read about, and searching for people who are in the same field of interest. Knowing that more people keep up with new streaming information on Twitter micro-blogging service. With the immense number of micro-posts shared via the follower/followee network graph, Twitter users find themselves in front of millions of tweets, which makes the task crucial.

In this paper, a long short–term memory (LSTM) model that relies on the latent Dirichlet allocation (LDA) output vector for followee recommendation, the LDA model applied as a topic modeling strategy is proposed.

This study trains the model using a real-life data set extracted based on Twitter follower/followee architecture. It confirms the effectiveness and scalability of the proposed approach. The approach improves the state-of-the-art models average-LSTM and time-LSTM.

This study improves mainly the existing followee recommendation systems. Because, unlike previous studies, it applied a non-hand-crafted method which is the LSTM neural network with LDA model for topics extraction. The main limitation of this study is the cold-start users cannot be treated, also some active fake accounts may not be detected.

The aim of this approach is to assist users seeking appropriate information to read about, by choosing appropriate profiles to follow.

This approach consolidates the social relationship between users in a microblogging platform by suggesting like-minded people to each other. Thus, finding users with the same interests will be easy without spending a lot of time seeking relevant users.

Instead of classic recommendation models, the paper provides an efficient neural network searching method to make it easier to find appropriate users to follow. Therefore, affording an effective followee recommendation system.

Followee recommendation is a problem rapidly gaining importance in Twitter as well as in other micro-blogging communities. To find interesting users to follow, most recommendation systems leverage different factors such as graph topology or user-generated content, among others. Those systems mostly disregard, however, the effect of psychological characteristics, such as personality, over the followee selection process. As personality is considered one of the primary factors that influence human behaviour, the purpose of this paper is to shed some light on the impact of personality traits on followee selection.

The authors performed a data analysis comparing the similarity among Twitter users and their followees regarding personality traits. The authors analysed three different similarity measures. First, the authors computed an overall similarity considering the five personality traits or dimensions of the Five-Factor model as a whole. Second, the authors computed the dimension-to-dimension similarity considering each individual personality trait independently of each other. Third, the authors computed a cross-dimension similarity considering each personality dimension in relation to the others.

This study showed that personality should be considered as a distinctive factor in the process of followee selection. However, personality dimensions should not be analysed as a whole as the overall personality similarity might not accurately assess the actual matching between individuals. Instead, the performed data analysis showed the existence of relations among the individual dimensions. Thus, the importance of considering each personality trait with respect to others is stated.

This study is among the firsts to study the impact of personality, one of the primary factors that influence human behaviour and social relationships, in the selection of followees in micro-blogging communities.

Social networking platforms are increasingly using the Follower Link Prediction tool in an effort to expand the number of their users. It facilitates the discovery of previously unidentified individuals and can be employed to determine the relationships among the nodes in a social network. On the other hand, social site firms use follower–followee link prediction (FFLP) to increase their user base. FFLP can help identify unfamiliar people and determine node-to-node links in a social network. Choosing the appropriate person to follow becomes crucial as the number of users increases. A hybrid model employing the Ensemble Learning algorithm for FFLP (HMELA) is proposed to advise the formation of new follower links in large networks.

HMELA includes fundamental classification techniques for treating link prediction as a binary classification problem. The data sets are represented using a variety of machine-learning-friendly hybrid graph features. The HMELA is evaluated using six real-world social network data sets.

The first set of experiments used exploratory data analysis on a di-graph to produce a balanced matrix. The second set of experiments compared the benchmark and hybrid features on data sets. This was followed by using benchmark classifiers and ensemble learning methods. The experiments show that the proposed (HMELA) method predicts missing links better than other methods.

A hybrid suggested model for link prediction is proposed in this paper. The suggested HMELA model makes use of AUC scores to predict new future links. The proposed approach facilitates comprehension and insight into the domain of link prediction. This work is almost entirely aimed at academics, practitioners, and those involved in the field of social networks, etc. Also, the model is quite effective in the field of product recommendation and in recommending a new friend and user on social networks.

The outcome on six benchmark data sets revealed that when the HMELA strategy had been applied to all of the selected data sets, the area under the curve (AUC) scores were greater than when individual techniques were applied to the same data sets. Using the HMELA technique, the maximum AUC score in the Facebook data set has been increased by 10.3 per cent from 0.8449 to 0.9479. There has also been an 8.53 per cent increase in the accuracy of the Net Science, Karate Club and USAir databases. As a result, the HMELA strategy outperforms every other strategy tested in the study.

Social network platforms are considered today as a major communication mean. Their success leads to an unprecedented growth of user-generated content; therefore, finding interesting content for a given user has become a major issue. Recommender systems allow these platforms to personalize individual experience and increase user engagement by filtering messages according to user interest and/or neighborhood. Recent research results show, however, that this content personalization might increase the echo chamber effect and create filter bubbles that restrain the diversity of opinions regarding the recommended content.

The purpose of this paper is to present a thorough study of communities on a large Twitter data set that quantifies the effect of recommender systems on users’ behavior by creating filter bubbles. The authors further propose their community-aware model (CAM) that counters the impact of different recommender systems on information consumption.

The authors propose their CAM that counters the impact of different recommender systems on information consumption. The study results show that filter bubbles effects concern up to 10% of users and the proposed model based on the similarities between communities enhance recommendations.

The authors proposed the CAM approach, which relies on similarities between communities to re-rank lists of recommendations to weaken the filter bubble effect for these users.

Online social networks are increasingly important venues for businesses to promote their products and image. However, information propagation in online social networks is significantly more complicated compared to traditional transmission media such as newspaper, radio, and television. In this chapter, we will discuss research on modeling and forecasting diffusion of virally marketed content in social networks. Important aspects include the content and its presentation, the network topology, and transmission dynamics. Theoretical models, algorithms, and case studies of viral marketing will be explored.

Collaborative filtering based recommender systems (CF–RS) are widely used to recommend products based on consumers' preference similarity. Recommendations by CF–RS merely provide suggestions as “people who bought this also bought this” while, consumers are unaware about the source of these recommendations. By amalgamating CF–RS with consumers' social network information, e-commerce sites can offer recommendation from social networks of consumers. These social network embedded systems are known as social recommender systems (SRS). The extant literature has researched on the algorithms and implementation of these systems; however, SRS have not been understood from consumers' psychological perspective. This study aims to qualitatively explore consumers' motives to accept SRS in e-commerce websites.

This qualitative study is based on in-depth interviews of frequent online shoppers. SRS are currently not very widespread in the Indian e-commerce space; hence, a vignette was shown to respondents before they responded to the questions. Inductive qualitative content analysis method was used to analyse these interviews.

Three main themes (social-gratification, self-gratification and information-gratification) emerged from the analysis. Out of these, social-gratification acts as an enabler, while self-gratification along with some elements of information-gratification act as inhibitors towards acceptance of social recommendations. Based on these gratifications, we present a conceptual model on consumer's acceptance of social recommendations.

This study is an initial attempt to qualitatively understand consumers' attitudes and acceptance of social recommendations on e-commerce websites, which in itself is a fairly new phenomenon.

This paper aims to make it convenient for those who have only just begun their research into Community Question Answering (CQA) expert recommendation, and for those who are already concerned with this issue, to ease the extension of our understanding with future research.

In this paper, keywords such as “CQA”, “Social Question Answering”, “expert recommendation”, “question routing” and “expert finding” are used to search major digital libraries. The final sample includes a list of 83 relevant articles authored in academia as well as industry that have been published from January 1, 2008 to March 1, 2019.

This study proposes a comprehensive framework to categorize extant studies into three broad areas of CQA expert recommendation research: understanding profile modeling, recommendation approaches and recommendation system impacts.

This paper focuses on discussing and sorting out the key research issues from these three research genres. Finally, it was found that conflicting and contradictory research results and research gaps in the existing research, and then put forward the urgent research topics.

Online health communities (OHCs) are platforms that help health consumers to communicate with each other and obtain social support for better healthcare outcomes. However, it is usually difficult for community members to efficiently find appropriate peers for social support exchange due to the tremendous volume of users and their generated content. Most of the existing user recommendation systems fail to effectively utilize the rich social information in social media, which can lead to unsatisfactory recommendation performance. The purpose of this study is to propose a novel user recommendation method for OHCs to fill this research gap.

This study proposed a user recommendation method that utilized the adapted matrix factorization (MF) model. The implicit user behavior networks and the user influence relationship (UIR) network were constructed using the various social information found in OHCs, including user-generated content (UGC), user profiles and user interaction records. An experiment was conducted to evaluate the effectiveness of the proposed approach based on a dataset collected from a famous online health community.

The experimental results demonstrated that the proposed method outperformed all baseline models in user recommendation using the collected dataset. The incorporation of social information from OHCs can significantly improve the performance of the proposed recommender system.

This study can help users build valuable social connections efficiently, enhance communication among community members, and potentially contribute to the sustainable prosperity of OHCs.

This study introduces the construction of the UIR network in OHCs by integrating various social information. The conventional MF model is adapted by integrating the constructed UIR network for user recommendation.

This study examines users' information selection strategy on knowledge-sharing platforms from the individual level, peer level and societal level. Though previous literature has explained these three levels separately, few have simultaneously examined their impacts and identified the dominant one according to their effect strengths. The study aims to fill this research gap of the competitions among different levels of information selection mechanisms. Besides, this study also proposes a three-step decision-tree approach to depict the consumption process, including the decision of first-time exposure, the decision of continuous consumption and the decision of feedback behavior participation.

This study analyzed a clickstream dataset of a Chinese information technology blogging site, CSDN.net. Employing a sequential logit model, it examined the impacts of self-level interest similarity, peer-level interest similarity and global popularity simultaneously on each turning point in the consumption process.

The authors’ findings indicate that self-level interest similarity is the most dominant factor influencing users to browse a knowledge-sharing blog, followed by peer-level interest similarity and then global popularity. All three mechanisms have consistent influences on decision-making in continuous information consumption. Surprisingly, the authors find self-level interest similarity negatively influences users to give feedback on knowledge-sharing blogs.

This paper fulfills the research gap of the dominance among three-levels of selection mechanisms. This study's findings not only could contribute to information consumption studies by providing theoretical insights on audience behavior patterns, but also help the industry advance its recommendation algorithm design and improve users' experience satisfaction.

Peer review – The peer review history for this article is available at: https://publons.com/publon/10.1108/OIR-10-2020-0475

Twitter users’ generated data, known as tweets, are now not only used for communication and opinion sharing, but they are considered an important source of trendsetting, future prediction, recommendation systems and marketing. Using network features in tweet modeling and applying data mining and deep learning techniques on tweets is gaining more and more interest.

In this paper, user interests are discovered from Twitter Trends using a modeling approach that uses network-based text data (tweets). First, the popular trends are collected and stored in separate documents. These data are then pre-processed, followed by their labeling in respective categories. Data are then modeled and user interest for each Trending topic is calculated by considering positive tweets in that trend, average retweet and favorite count.

The proposed approach can be used to infer users’ topics of interest on Twitter and to categorize them. Support vector machine can be used for training and validation purposes. Positive tweets can be further analyzed to find user posting patterns. There is a positive correlation between tweets and Google data.

The results can be used in the development of information filtering and prediction systems, especially in personalized recommendation systems.

Twitter microblogging platform offers content posting and sharing to billions of internet users worldwide. Therefore, this work has significant socioeconomic impacts.

This study guides on how Twitter network structure features can be exploited in discovering user interests using tweets. Further, positive correlation of Twitter Trends with Google Trends is reported, which validates the correctness of the authors’ approach.