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1 – 10 of 22Martin Bouette and Florence Magee
The purpose of this paper is to provide an insight into the goals and values of craft practitioners in Ireland, and assesses the validity of the business support provided to…
Abstract
Purpose
The purpose of this paper is to provide an insight into the goals and values of craft practitioners in Ireland, and assesses the validity of the business support provided to Dublin based craft practitioners. This research aimed to identify entrepreneurial traits in craft businesses and to challenge the objectives of public business support programs. This research enquires into what support practitioners have participated in and the perceived relevance to their professional needs and goals. Indeed, does demand or policy shape business support programs for craft in Dublin?
Design/methodology/approach
This paper is based on a mix of quantitative and qualitative research using surveys and interviews.
Findings
The research provides new insights into the goals and values of craft practitioners in Ireland. It identifies discrepancies between the needs of these businesses and the support programs available in Dublin. This study also highlighted three profiles of craft practitioners with distinct goals and values: the hobbyist, the artisan and the entrepreneur.
Research limitations/implications
This study was limited to members registered with the Craft Council of Ireland in Dublin. It therefore excluded any professional craft business non-registered with the agency.
Practical implications
This paper provides valuable insights on craft practitioners goals and values and offers useful recommendation on business support for craft micro-businesses in Ireland.
Originality/value
This paper offers empirical data entirely new for Ireland and highlights the similarities between craft businesses and other micro-businesses, questioning business support rationale for the whole of this sector.
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Wenting Feng, Yuanping Xu and Lijia Wang
Building on the theory of brand psychological ownership, this paper aims to explore the mediating role of brand psychological ownership in the relationship between brand…
Abstract
Purpose
Building on the theory of brand psychological ownership, this paper aims to explore the mediating role of brand psychological ownership in the relationship between brand personality (innocence/coolness) and consumers’ preferences, as well as identify the boundary conditions of this relationship.
Design/methodology/approach
To test the hypotheses, a series of four experiments were conducted in Wuhan, a city in southern China, using questionnaires administered at two universities and two supermarkets. Hypotheses were tested using PLS-SEM in SmartPLS 4.
Findings
The results indicate that brand personality, specifically the dimensions of innocence and coolness, has a significant impact on consumers’ brand preferences. Brands with a cool personality are preferred over those with an innocent personality. Moreover, the relationship between brand personality and consumers’ brand preferences is moderated by power motivation and identity centrality.
Originality/value
This study contributes to the literature by differentiating between brand personality of innocence and coolness as two separate constructs and proposing brand psychological ownership as a mechanism through which brand personality affects brand preferences. The study’s samples were drawn from universities and supermarkets in southern China, providing evidence for the significant moderating effects of power motivation and identity centrality on consumers’ brand preferences.
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The latest information from the magazine chemist is extremely valuable. He has dealt with milk‐adulteration and how it is done. His advice, if followed, might, however, speedily…
Abstract
The latest information from the magazine chemist is extremely valuable. He has dealt with milk‐adulteration and how it is done. His advice, if followed, might, however, speedily bring the manipulating dealer before a magistrate, since the learned writer's recipe is to take a milk having a specific gravity of 1030, and skim it until the gravity is raised to 1036; then add 20 per cent. of water, so that the gravity may be reduced to 1030, and the thing is done. The advice to serve as “fresh from the cow,” preferably in a well‐battered milk‐measure, might perhaps have been added to this analytical gem.
Aarhus Kommunes Biblioteker (Teknisk Bibliotek), Ingerslevs Plads 7, Aarhus, Denmark. Representative: V. NEDERGAARD PEDERSEN (Librarian).
Presents a chronology of the professional career of Henry Heaney combined with a bibliography of his professional writings (excluding annual reports, committee reports and book…
Abstract
Presents a chronology of the professional career of Henry Heaney combined with a bibliography of his professional writings (excluding annual reports, committee reports and book reviews).
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Communications regarding this column should be addressed to Mrs. Cheney, Peabody Library School, Nashville, Tenn. 37203. Mrs. Cheney does not sell the books listed here. They are…
Abstract
Communications regarding this column should be addressed to Mrs. Cheney, Peabody Library School, Nashville, Tenn. 37203. Mrs. Cheney does not sell the books listed here. They are available through normal trade sources. Mrs. Cheney, being a member of the editorial board of Pierian Press, will not review Pierian Press reference books in this column. Descriptions of Pierian Press reference books will be included elsewhere in this publication.
Life studies are a rich source for further research on the role of the Afro‐American woman in society. They are especially useful to gain a better understanding of the…
Abstract
Life studies are a rich source for further research on the role of the Afro‐American woman in society. They are especially useful to gain a better understanding of the Afro‐American experience and to show the joys, sorrows, needs, and ideals of the Afro‐American woman as she struggles from day to day.
To provide a list of non‐fictional books, as published, for the use of Librarians and Book‐buyers generally, arranged so as to serve as a continuous catalogue of new books; an aid…
Abstract
To provide a list of non‐fictional books, as published, for the use of Librarians and Book‐buyers generally, arranged so as to serve as a continuous catalogue of new books; an aid to exact classification and annotation ; and a select list of new books proposed to be purchased. Novels, school books, ordinary reprints and strictly official publications will not be included in the meantime.
Chebli Youness, Pierre Valette-Florence and Cynthia Assaf
The purpose of this research is to extend the results of previous studies regarding corporate reputation scales and identify new and specific items relevant for studying global…
Abstract
Purpose
The purpose of this research is to extend the results of previous studies regarding corporate reputation scales and identify new and specific items relevant for studying global corporate reputation from a customer’s point of view.
Design/methodology/approach
This research was based on the qualitative projective “Album on Line” (AOL) technique. The authors used a sample of 12 French consumers distributed equally between affective and cognitive scenarios. An individual-difference multidimensional scaling approach (INDSCAL) was applied to display the overall semantic space among generated items.
Findings
The exploratory AOL approach generated 62 items related to both cognitive and affective orientations characterizing online and offline corporate reputation. The results uncovered six semantic clusters for each scenario. All in all, seven new items could be added in the process of building a new global corporate reputation measurement scale by adding: avant-garde, singularity, exclusivity, savings, return policy, freeness and speed.
Research limitations/implications
This research makes it possible to propose a new global corporate reputation measurement scale with sound psychometric properties. This scale will be adapted for click and mortars and pure players. This paper unlocks future perspectives by suggesting a causal model that integrates online corporate reputation and its main antecedents and consequences.
Practical implications
From a managerial perspective, this research offers insights to managers with the main orientations surrounding the components of global corporate reputation. Moreover, the AOL mappings delineate which quadrants the managers would like to be fitted into or avoid, and hence define more precisely which key elements should be stressed or discarded.
Originality/value
This research outlines AOL, an original qualitative projective technique that can be used to understand customers’ thoughts, which are stocked and collected as images. Moreover, this research intends to analyze the gathered data using both INDSCAL and fuzzy k-means cluster analysis to reduce conventional biases related to subjectivity.
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