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Floorball is a Swedish sports innovation which emerged and started to be played about 40 years ago. The purpose of this paper is to explore value capturing in this relatively new sport and the various contributions made by different actors towards market development of the sport.

The research utilizes a theoretical framework of value capturing in professional team sports for research. The analysis is based upon 13 semi-structured interviews with representatives from three groups, “players/coaches,” “board members and “manufacturers/retailers.”

All economic actors within the research framework contribute to various extents to the market development of the sport, yet they all need to cooperate, exemplifying that innovation for market development and value for the sport can only be co-created.

The sample is taken from the Swedish market and may, thus, be considered biased.

All economic actors within the research framework contribute to market development of the sport to various degrees, yet they all need to cooperate, exemplifying that innovation for market development and value for the sport can only be co-created.

This paper provides unique insights into the development of floorball as a “new” sport.

Purpose – This chapter aims to contribute to the theoretical domain of identity construction by discussing an aspect of identity-not, that is, how identity is largely formed by delimitations of what one does not identify with. We do this by analyzing the reactions of mainstream youth to the stylistic expressions of one particular youth group – the so-called Partille Johnnys (PJs) of Sweden – who in certain ways breaks with conventions of how to relate to the globally available canon of culturally sanctioned styles, which places them in a position as stigmatized. The purpose of the chapter is to further the understanding of how stigma gets orchestrated in consumer culture and what cultural role stigmatized groups might play.

Methodology – The empirical material for this chapter has been collected using various qualitative research techniques. Initially, the phenomenon was discovered and explored during ethnographic observations and interviews. In addition, online research was carried out.

Findings – The PJ style functions as a mirror for reflecting on transgressions of what is considered normal in terms of style and bodily practices for contemporary Swedish youth. Our conclusion suggests that the cultural function of the stigmatized group PJ is to serve as a reminder of what the mainstream is not.

Originality/value of the chapter – A phenomenon previously not studied, part of the value lies in the ethnographic descriptions capturing the PJ phenomenon. With these empirical descriptions, we wish to add to discussions of how the stigmatized groups gets orchestrated as well as the role that stigmatized groups can play at a cultural level.

This study examined the relationship between adult respondents' COVID-19 risk perception and its impact on changes in eating habits, physical activity, alcohol consumption, and smoking.

A cross-sectional online questionnaire was used to collect data during the first wave of the pandemic, in the European spring and summer of 2020. Kruskal–Wallis and Pearson chi-squared tests were used to determine the associations between the consumers' COVID-19 risk perception and the respondents' country of origin. The respondents were primarily university employees and students from four European countries (the Czech Republic, France, the United Kingdom, and Italy).

The study showed significant changes in lifestyle behaviours of the respondents during the COVID-19 pandemic compared with the pre-outbreak period. Approximately half of all respondents reported a decrease in alcohol consumption, smoking, and physical activity, while eating habits among European consumers showed trends towards both healthier and less healthy dietary patterns. The most significant changes were recorded in reducing alcohol consumption, smoking, and physical activity among almost half of the respondents. Positive COVID-19 test experience, age, and country of the respondents had a negative influence, whereas healthy food consumption and alcohol consumption had a positive influence on the COVID-19 related risk perception.

The fear of the COVID-19 outbreak together with the restrictions imposed by national governments in response to the pandemic fundamentally affected the respondents' lifestyles. Understanding these changes can help establish interventions to alleviate the adoption of negative lifestyles and attitudes in subsequent waves of the COVID-19 pandemic or other similar situations.

The purpose of this paper is to further develop the conceptualization of music consumption in the digital age by examining how contemporary music listening is interweaved with other practices, how it shapes those practices and how it is in turn shaped by them.

The paper draws on extensive, qualitative interviews with 15 Swedish music consumers. During the course of these interviews, specific situations of everyday music listening were discussed in detail.

Drawing on practice theory and more specifically the concepts of dispersed and integrative practices, the authors identify and explore a mode of music listening that they term soundtracking, which involves choosing and listening to music mainly to accompany other everyday practices.

As soundtracking grows in importance, music is increasingly consumed as an affective-practical resource. Its significance is then not derived from its ability to demarcate difference and construct consumer identities but from its capacity to evoke emotions and moods than enable and enrich a set of everyday practices.

When music is consumed as part of soundtracking, issues such as the audio quality of music or ownership of material music media become less important, while aspects such as mobility, accessibility and the adaptability of music increase in importance. This has important implications for how and what music should be produced and marketed.

This paper offers an alternative view of contemporary music consumption compared to previous research, which has considered music listening primarily as an integrative practice on which the practitioner is fully focussed. The paper also contributes to practice theory by offering an empirically based understanding of a dispersed practice, showing that such practices are neither without shape nor necessarily very simple in their structure.

Information literacy has been consistently undertheorised. The purpose of this paper is to contribute in the ongoing theorisation of information literacy by exploring the meaning and implications of the emergent grounded theory of mitigating risk for information literacy research and practice.

The grounded theory was produced through a qualitative study that was framed by practice theory and the theoretical constructs of cognitive authority and affordance, and employed constructivist grounded theory, semi-structured interviews and photo-elicitation methods to explore the information literacy practices of language-learners overseas.

This paper provides a theoretically rich exploration of language-learner information literacy practices while further identifying the importance of time, affect and information creation within information literacy research and practice as well as the need for the continued theorisation of information literacy concepts.

The paper’s constructivist grounded theorisation of information literacy remains localised and contextualised rather than generalisable.

The paper raises questions and points of reflection that may be used to inform the continued development of information literacy instruction and teaching practices.

This paper contributes to an increasingly sophisticated theoretical conceptualisation of information literacy as well as forming a basis for ongoing theoretical development in the field.

Information practices become highly complex in biodiversity citizen science projects due to the projects’ large scale, distributed setting and vast inclusion of participants. This study aims to contribute to knowledge concerning what variations of information practices can be found in biodiversity citizen science and what these practices may mean for the overall collaborative biodiversity data production in such projects.

Fifteen semi-structured interviews were carried out with participants engaged with the Swedish biodiversity citizen science information system Artportalen. The empirical data were analysed through a practice-theoretical lens investigating information practices in general and variations of practices in particular.

The analysis shows that the nexus of biodiversity citizen science information practices consists of observing, identifying, reporting, collecting, curating and validating species as well as decision-making. Information practices vary depending on participants’ technical know-how; knowledge production and learning; and preservation motivations. The study also found that reporting tools and field guides are significant for the formation of information practices. Competition was found to provide data quantity and knowledge growth but may inflict data bias. Finally, a discrepancy between practices of validating and decision-making have been noted, which could be mitigated by involving intermediary participants for mutual understandings of data.

The study places an empirically grounded information practice-theoretical perspective on citizen science participation, extending previous research seeking to model participant activities. Furthermore, the study nuances previous practice-oriented perspectives on citizen science by emphasising variations of practices.

This paper aims to introduce key concepts from practice theory (PT) to the social change agenda and draw on the unique contributions of the social marketing field. PT has underpinned a growing stream of research in pro-environmental studies seeking to reduce impacts of particular behaviours, but it remains theoretical. By drawing on social marketing’s applied roots, this paper introduces a practice-theoretical intervention planning process (P-TIPP) which frames the unique contribution of social marketing in behaviour change and foregrounds practice- not individual-level change.

The P-TIPP draws on the total process planning model, introducing the concept of “practice as entity” and “practice as performance” to frame intervention planning tasks. The process locates the contribution of social marketing within a transdisciplinary framework which emphasises transforming collective conventions.

This is a conceptual paper, but the possibility for PT to make a significant contribution to the world of social marketing is outlined.

P-TIPP is untested. Also, practices can be difficult to identify and somewhat abstract. Finally, it can be challenging to introduce the approach to policy, funding and practitioner procedures.

The implications of P-TIPP are that social change interventions are devised, underpinned and planned using insights from PT, such as the way behavioural patterns fit into broader understandings of practice. The subsequent social change agenda will be inherently transdisciplinary, sustainable and reduce focus on individual power to change.

This paper is a first attempt at exploring what PT, and social marketing can learn from each other for the future effectiveness of social change activity.

In this study, the authors offer a practice theory framing of school physical activity transition with conceptual and managerial contributions to whole school approaches (WSAs).

Based on a literature overview of the limitations of WSA, ecological and systems theorisation and a practice theory framing of physical activity, the authors introduce a model that identifies signs of practice transition and conceptualises the relationship between signs and practice reconfigurations. To exemplify insights from the model, the authors provide illustrations from three cases from the national Estonian “Schools in Motion” programme.

The signs of practitioner effort, resistance and habituation indicate how practice ecosystem transition is unfolding across a spectrum from practice differentiation to routinisation. Several signs of transition, like resistance, indicate that reconfigured practices are becoming established. Also, there are signs of habituation that seemingly undermine the value of the programme but should instead be celebrated as valuable evidence for the normalisation of new practices.

The article provides a model for WSA programme managers to recognise signs of transition and plan appropriate managerial activities.

The practice theory framing of school physical activity transition advances from extant theorizations of WSAs that have failed to account for the dynamic ways that socio-cultural change in complex school settings can unfold. A model, based on a practice ontology and concepts from theories of practice, is proposed. This recognises signs of transition and can help with the dynamic and reflexive management of transition that retains the purpose of systemic whole school change.