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To explain the process of how star architecture projects generate impact, one must first describe the outputs of such projects and then unpack the wide array of potential effects, which are generated by these outputs. This requires the application of multi-disciplinary research perspectives. Only then can one begin to systematically analyse the long-term impacts. The purpose of this paper is to illustrate how the complexity of such multi-disciplinary research exercise can be managed through the application of a methodological strategy aided by a conceptual impact model.

A conceptual impact model is presented, which describes the process of the development of star architecture projects, the various outputs of these projects and the possible effects generated by these outputs. The effects of three case study star architecture projects are discussed.

Empirical research findings indicate that while the isolation of effects serves the operationalisation of research, the investigation of the impact of star architecture projects on their respective cities must draw on the intertwinement of the fields of urban economy, society and morphology. The paper concludes by arguing for the application of the described methodological strategy as the basis for understanding in which dimensions a star architecture project generates impacts.

The potential of the proposed impact model for urban analysis when considered as a field of intertwined relations is demonstrated in this article. It helps to reveal how particular local developments change the city significantly in socio-cultural and spatial terms.

The transformative impact of star architecture projects and the role of economic and other effects in this process has hardly been studied, particularly in small and medium-sized cities. This article presents a unique multi-disciplinary research project approached consecutively in the aforementioned fields.

Since the concept of the flagship store format was first introduced to retailing in the 1970s, both its form and function have evolved considerably. The highest concentration of flagships can be seen in the luxury fashion market. This paper aims first to define the flagship concept in terms of its key characteristics, and second to outline the academic and industry developments, thereby charting its evolution.

Research was undertaken qualitatively due to the exploratory theory building nature of the subject area and the absence of accepted theoretical frameworks. This took the form of non participant observation and in‐depth interviews with brand representatives within seven major fashion capitals.

The research identifies essential elements of the luxury store format: its scale and size which usually exceeds functional need; it is derived and built on the twin features of exclusivity and uniqueness; it seeks to offer the customer a justification for their visit. The format evolves and adapts to find new ways of generating and communicating differentiation.

The findings provide direction for future research in the area, in particular, an opportunity to investigate how luxury flagship stores adapt in order to accommodate market conditions.

The paper delineates the characteristics of the luxury flagship store format and identifies a new characteristic of this format.

The paper seeks to explore the phenomenon of the flagship store from the perspective of brand management and brand context within the luxury furniture sector.

Adopts a case‐study approach, focusing upon Milan‐based furniture manufacturer and retailer B&B Italia and comprises interview derived data and archive material.

Recognises the difficulty associated with manufacturing/product‐orientated organisations to establish a brand context. It identifies that the forward integration of luxury manufacturing companies into retailing, through the establishment of flagship stores provides such companies with an opportunity to provide a context for their brand and exercise a level of control over its manifestation that is difficult to achieve through other distribution channels.

Highlights the value of forward integration as a means of establishing brand context and experience.

Demonstrates the wider value of the flagship store as a brand management device and the potential contribution to brand communication for non‐retail based organisations.

The main goal of this paper is to shift the focus from the symbolic and aesthetic features of iconic projects to the complex process of their actual materialisation. Hereby, the authors conceptualise iconic projects as the “collaborative performance” of a wide range of built environment professionals. The authors seek to unravel the complexity of organisational action, professional practices, knowledge and expertise, and the inter-firm networks required for the creation of iconic architecture.

The analysis is based on an in-depth case study of the Elbe Philharmonic Hall, Hamburg's new icon. This included 26 semi-structured interviews with a broad range of interview partners, which were conducted by an interdisciplinary team.

Besides by spectacular architectural design, iconic buildings are characterised by the meticulous execution of even the smallest details as well as of more hidden building elements unlikely to be seen by the public. Execution is usually contingent on the specific building processes and construction practices and requires the continuous engagement of project architects, as well as trusting collaborations with their partners in the construction industry. Yet the making of iconic projects is challenging and (financially) risky, and the interfaces between project partners cannot be easily translated into contractual agreements, which potentially compromises the collaboration between architects and construction firms.

This paper advances a cross-sectoral view on professional practices by providing in-depth insight into the work of less prominent project architects and their partners in the construction industry. This paper hereby bridges design and construction practices and provides a more holistic understanding of how iconic projects are constructed on the ground.

The purpose of this paper is to explore how interior spaces can be differently represented across home magazines of different background and target audiences. And investigates how visual texts can differentiate a brand, increase brand loyalty and target different market segments.

This paper draws on material for comparative analysis from three home magazines (Wallpaper, Ideal Home and Elle Decoration). It combines quantitative methods (content analysis) and qualitative methods (fieldwork observations).

This research suggests that Wallpaper is not just a magazine, but it has expanded to become a brand with a well-recognized logo. Practitioners managed to create a strong brand through the creation of a magazine with a very distinctive style among its competitors that clearly address the elite.

This paper focused on the production of magazine features and representations of interior spaces. Further research could be conducted to explore how readers belonging to different economic, social and cultural groups “receive” and comprehend the home magazine features.

The findings of this research could be used to analyse fashion photography in editorial, fashion advertising, fashion brand websites and social media, thereby assisting in the analysis of fashion photography and the relationship between fashion items, set design, styling of space, target audiences, branding and visual communication; exploring further how fashion photography can effectively target different market segments and enhance a fashion brand and its identity.

The area of magazine features, photography, set design and styling of space has received limited attention from scholars. The method of analysing interior spaces/set design presented in this paper can be developed further to provide in depth analysis of window and in store display design and the use of display design and visual merchandising as a way to reflect the fashion brand identity, target-specific market segments, differentiate and gain competitive advantage.

The growing alienation of modernist public housing estates and their ethnically and socially excluded residents, as well as the neglected human potential-capital they symbolize (not social burden), is a grotesque expression of the failure of a system driven by the profit motive and failed housing, planning and social policy, rather than by the requirement to satisfy sustainable urbanism and dignified and just housing for all. The modernist concept of architecture & urban planning, which emerged in response to a very particular set of regional circumstance, spread throughout the world in the 20th century. The result, where the idea was simplistically accepted, had disastrous consequences. The postmodernist approach on the other hand has given up altogether on the social agenda of architecture and housing. Paying particular attention to housing, this paper discusses the contrasting results of modernist and –or post modernist planning approaches in housing and its consequences. It also looks at the rather recent Sustainable Urbanism paradigm and the possibility that it might offer as an alternative or a new complement to housing planning and design; this in contrast to the modernist satellite-suburban generic type of living in most major European cities as well as in the developing countries. The study is based on multiple methods which include, descriptive and exploratory qualitative approach (observation, introspection, analysis and deduction), as well as Futurescape Method of selected cases in the American Housing Program HOPE VI, and from ethnographic survey of an ongoing large scale housing program in Ethiopia known as Integrated Housing Development Program (IHDP).

Examines the challenges of conserving modern buildings: size, diversity, forms of ownership, new and cheap materials, changing technology, and rapidly dating fashions. Discusses need to ensure modern building conservation while allowing continued development and use, proposing the conservation management agreement as a way of protecting potentially important buildings. Summarizes that current procedures offer inadequate protection for modern buildings, and that changes must be recognized in order to save post‐war buildings.

The branding of places has gained popularity among city officials in recent years. Unfortunately, place marketers often disregard the complexity of place brands, as do their counterparts in the academic discussion: the focus repeatedly falls on the simple explorative description of certain city brands, rather than a proper conceptualization of a place brand that employs different measurement approaches for the different elements of the brand. Thus, this paper aims to identify those different elements and discuss measurement approaches that could prove useful in place branding.

Following a review of the extant literature on the measurement of brand image in general and place branding in particular, the paper outlines distinct elements, categories and dimensions of a place brand, as well as a number of approaches from place brand image measurement, with example cases of each approach.

Exploring a brand can be divided into three main approaches: in the form of free brand associations of target customers with qualitative methods, in the form of attributes with quantitative methods like standardized questionnaires and with mixed methods that combine qualitative research with quantitative methods.

This paper presents an extensive review of current place brand measurement studies and provides a conceptual framework for the elements of a place brand. Through these means, the paper offers a valuable concept for place branding and furthers the discussion of appropriate measurement approaches in the realm of place branding.

The author explains how networked interaction, propelled by the internet and the forces of digitalization, ubiquitous connectivity, globalization and social media has become the new locus for creating value. And how that networked interaction is accelerating the shift of value creation towards the experiences of individuals who want to define choices in a manner that reflects their view of value and their own expressions of personalization. 10;

The article explains that every enterprise is now faced with the challenge of learning how to create valuable impacts of experienced outcomes through smarter, connected offerings and the networked interactions of individuals.

Instead of having fixed economic value, offerings are increasingly a means for the dynamic creation of experience value through ongoing and new types of networked interactions.

Rather than simply elevating the user experience of a good or service, the co-created experience itself becomes the product.

The Starbucks and Burberry examples suggest how offerings are being enhanced by interactive technologies that open up new sources and avenues of experience value creation. The article explains how any enterprise can now adopt a strategy of ‘capabilities as a service’ by innovating its own ecosystems of customer and stakeholder experiences.

Luxury shopping touches upon many facets of experience, ranging from the strategic objectives of the brand to the subjective, interpersonal experiences of individuals. The purpose of this paper is to investigate the flagship's form and appearance: including architecture, decor, arrangement of space, symbolic elements, location, and its function to better understand the role of the aesthetic environment of the flagship as a means of communicating the brand's objectives, which are mediated by a consumer's perception of the brand and store, the goals he or she brings to the experience, and the situational determinants of the shopping experience.

The authors explore the strategic role and customer experience of flagships in major international locations through interviews with luxury flagship managers and customers. Site visits were made to multiple brands. Ethnographic research on the consumer experience was carried out in two locations of a major brand's flagship store.

The authors arrive at definite characteristics comprising branding strategies, retail practices, and the consumer experience. The findings contribute to a more comprehensive delineation of the meaning and purpose of luxury flagships.

The exploratory study focused broadly on managers’ views, and on the customer experience of one brand in two major cities. Comprehensive interviews and survey research should be conducted in targeted stores with a focus on customers at these flagships.

The paper yields practical information which can be used by brands to more effectively provide a satisfying customer experience. The paper adds to the empirical research on the aesthetic dimensions of flagship stores, its function in relation to the brand, and the experience it provides customers.

This empirical study explores the meaning and usage of branded spaces and retailing strategies to those who experience the environment: managers and customers.

The paper explores the phenomena of the luxury flagship experience along two pivotal points: the point of view of managers who are charged with promoting the goals set forth by the brand and that of customers who experience the luxury environment on their own terms, as well as responding to the sensorial environment they encounter.