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This study aims to offer novel insights on how industrial marketing might contribute to bringing innovations to market in the peculiar case of health care. This study aims at shedding first light on how the alignment between dissemination and exploitation activities might contribute to bringing to market innovations developed by public–private partnerships funded by the European Commission (EC).

The theoretical development comes from an inductive research design based on the 42-month pan-European H2020 research project NESTORE aimed at developing an integrated portfolio of innovations for the healthy aging of European citizens.

This study advances the theory and practice of industrial marketing in health care by conceptualizing an actionable method to align dissemination and exploitation activities within EC-funded projects, facilitating that innovations will go to market. The method is composed of five phases. First, an external analysis to define market opportunities and users’/stakeholders’ needs. Second, an internal analysis to identify the most promising exploitable outputs. Third, scenarios crystallization to define the most suitable scenarios (business models) to bring the selected exploitable outputs to market. Fourth, exploitation and dissemination alignment through the identification and involvement of the most relevant stakeholders. Fifth, scenario refinement and business plan.

This study is relevant because many EC-funded projects still fail to move innovations from labs to market, thus limiting the benefits for the European citizens and the competitiveness of Europe with respect to the USA and China. Although this relevance, past studies overlooked the peculiar context of EC-funded innovation projects, privileging pharmaceutical and biomedical companies. This study advance theory and practice of industrial marketing in health care.

Technologies have had a positive impact on the construction industry. Technologies such as BIM, automation, augmented and virtual reality, Internet of Things and robotics have been adopted by construction firms to enhance productivity. However, not much research has been done on the awareness and adoption of wearable technologies for health and safety (H&S) management. This paper investigates the level of awareness and adoption of wearable technologies for H&S management in the Nigerian construction industry.

A quantitative research method was adopted for the study. An electronic questionnaire format was used as an instrument to collect the data. Both descriptive (mean score) and inferential statistics (Kruskal–Wallis test) were used to analyse the data.

The results indicate that organisations rarely use H&S wearable devices for H&S management although professionals within the construction industry are somewhat aware of the common H&S wearable devices. The findings further indicate that all 11 variables were perceived as “rarely adopted”, whereas 2 variables were perceived as “aware”, 3 variables as “slightly aware” and the remaining 6 variables as “somewhat aware”.

Data were collected from only construction professionals working in government agencies, consultancy firms and grade D contracting firms in Lagos and Abuja. For a broader perspective, a study that expands the number of states and categories of construction firms is recommended.

The construction industry in Nigeria can use the recommendations to improve H&S management on site. Moreover, the recommendations can contribute to the development of policies to promote the adoption of wearable technologies in construction sites.

Research on wearable technologies, particularly in the Nigerian construction industry, is at the developing stage. With this article, the authors contribute to the body of knowledge in this area of research.

The purpose of this paper is to expand current knowledge about the recent trend of wearable technology to assess both its potential in the work environment and the challenges concerning the utilisation of wearables in the workplace.

After establishing exclusion and inclusion criteria, an independent systematic search of the ACM Digital Library, IEEE Xplore, ScienceDirect and Web of Science databases for relevant studies was performed. Out of a total of 359 articles, 34 met the selection criteria.

This review identifies 23 categories of wearable devices. Further categorisation of the devices based on their utilisation shows they can be used in the work environment for activities including monitoring, augmenting, assisting, delivering and tracking. The review reveals that wearable technology has the potential to increase work efficiency among employees, improve workers’ physical well-being and reduce work-related injuries. However, the review also reveals that technological, social, policy and economic challenges related to the use of wearable devices remain.

Many studies have investigated the benefits of wearable devices for personal use, but information about the use of wearables in the work environment is limited. Further research is required in the fields of technology, social challenges, organisation strategies, policies and economics to enhance the adoption rate of wearable devices in work environments.

Previous studies indicate that occupational stress and injuries are detrimental to employees’ health; this paper analyses the use of wearable devices as an intervention method to monitor or prevent these problems. Introducing a categorisation framework during implementation may help identify which types of device categories are suitable and could be beneficial for specific utilisation purposes, facilitating the adoption of wearable devices in the workplace.

This paper explores the Adoption of Technological Innovation (ATI) in the healthcare industry. It investigates how the literature has evolved, and what are the emerging innovation dimensions in the healthcare industry adoption studies.

We followed a mixed-method approach combining bibliometric methods and topic modeling, with 57 papers being deeply analyzed.

Our results identify three latent topics. The first one is related to the digitalization in healthcare with a specific focus on the COVID-19 pandemic. The second one groups up the word combinations dealing with the research models and their constructs. The third one refers to the healthcare systems/professionals and their resistance to ATI.

The study’s sample selection focused on scientific journals included in the Academic Journal Guide and in the FT Research Rank. However, the paper identifies trends that offer managerial insights for stakeholders in the healthcare industry.

ATI has the potential to revolutionize the health service delivery system and to decentralize services traditionally provided in hospitals or medical centers. All this would contribute to a reduction in waiting lists and the provision of proximity services.

The originality of the paper lies in the combination of two methods: bibliometric analysis and topic modeling. This approach allowed us to understand the ATI evolutions in the healthcare industry.

This study aims to determine how Internet of Things (IoT) risks and benefits affect both the intention to use and actual use of a smartwatch.

The stimulus–organism–behavior–consequence (SOBC) hypothesis is used to explain the mechanisms underpinning the discontinuity between intention and technology usage. A total of 394 questionnaires distributed to smartwatch users were analyzed, using convergent analysis, discriminant analysis and structural modeling.

The IoT’s technical features, such as continuous connectivity and real-time value, serve as effective stimuli for smartwatches, positively influencing individuals’ responses and behavioral consequences associated with smartwatch usage. While IoT risks such as data, performance and financial have no negative relationship with the usefulness of smartwatches, data and financial risks have a negative influence on their ease of use. Additionally, as ease of use and usefulness have a positive impact on intention to use, users’ behavior is positively influenced by their intentions to use a smartwatch.

The study applies technology acceptance theory and the SOBC paradigm to smartwatches to determine if users’ intentions to use them impact their behavior. Furthermore, the research analyzed the technical elements of smartwatches in terms of IoT advantages and risks.

El objetivo del presente estudio es determinar cómo los riesgos y beneficios del Internet de las Cosas afectan tanto a la intención de uso como al uso real de un smartwatch.

Se utiliza el modelo Estímulo-Organismo-Comportamiento-Consecuencia (SOBC) para explicar los mecanismos que sustentan la discontinuidad entre la intención y el uso de la tecnología. Se analizaron 394 cuestionarios distribuidos a usuarios de smartwatches, empleando análisis convergente, análisis discriminante y modelización estructural.

Las características técnicas del IoT, como la conectividad continua y el valor en tiempo real, sirven como estímulos efectivos para los smartwatches, influyendo positivamente en las respuestas de los individuos y en las consecuencias conductuales asociadas al uso del smartwatch. Mientras que los riesgos de la IO, como los datos, el rendimiento y los financieros, no tienen una relación negativa con la utilidad de los smartwatches, los riesgos de los datos y los financieros influyen negativamente en su facilidad de uso. Además, dado que la facilidad de uso y la utilidad tienen un impacto positivo en la intención de uso, el comportamiento de los usuarios está positivamente influenciado por sus intenciones de usar un smartwatch.

El estudio aplica la teoría de la aceptación de la tecnología y el paradigma SOBC a los smartwatches para determinar si las intenciones de uso de los usuarios influyen en su comportamiento. Además, la investigación analiza los elementos técnicos de los smartwatches en cuanto a las ventajas y los riesgos del IoT.

本研究的目的是确定物联网的风险和利益如何影响智能手表的使用意向和实际使用。

刺激-组织-行为-后果（SOBC）假说被用来解释意图和技术使用之间不连续的基础机制。对发放给智能手表用户的394份调查问卷进行了分析, 采用了收敛分析、判别分析和结构模型法。

物联网的技术特点, 如持续连接和实时价值, 作为智能手表的有效刺激, 对个人的反应和与智能手表使用相关的行为后果产生积极影响。虽然数据、性能和财务等物联网风险与智能手表的有用性没有消极关系, 但数据和财务风险对其易用性有消极影响。此外, 由于易用性和有用性对使用意图有积极影响, 用户的行为受到他们使用智能手表的意图的积极影响。

该研究将技术接受理论和SOBC范式应用于智能手表, 以确定用户的使用意图是否影响其行为。此外, 该研究还从物联网的优势和风险方面分析了智能手表的技术要素。

The proliferation of (big) data provides numerous opportunities for service advances in practice, yet research on using data to advance service is at a nascent stage in the literature. Many studies have discussed phenomenological benefits of data to service. However, limited research describes managerial issues behind such benefits, although a holistic understanding of the issues is essential in using data to advance service in practice and provides a basis for future research. The purpose of this paper is to address this research gap.

“Using data to advance service” is about change in organizations. Thus, this study uses action research methods of creating real change in organizations together with practitioners, thereby adding to scientific knowledge about practice. The authors participated in five service design projects with industry and government that used different data sets to design new services.

Drawing on lessons learned from the five projects, this study empirically identifies 11 managerial issues that should be considered in data-use for advancing service. In addition, by integrating the issues and relevant literature, this study offers theoretical implications for future research.

“Using data to advance service” is a research topic that emerged originally from practice. Action research or case studies on this topic are valuable in understanding practice and in identifying research priorities by discovering the gap between theory and practice. This study used action research over many years to observe real-world challenges and to make academic research relevant to the challenges. The authors believe that the empirical findings will help improve service practices of data-use and stimulate future research.

This paper explores and identifies customer-value-related sacrifices that consumers attach to interactive health/life insurance. This paper aims to increase understanding of why individual consumers are not willing to embrace behaviour-tracking-based insurance applications.

The authors analysed data from a qualitative survey of Finnish insurance consumers who were not keen on adopting interactive insurance products.

Developed through thematic analysis, the framework presented in this paper illustrates consumers’ value sacrifices on four dimensions: economic, functional, emotional and symbolic value.

The framework and insights emerging in the study hold several implications related to increased understanding of consumers’ perceptions of insurance and to developing interactive insurance services. In addition, this work provides a promising foundation and avenues for further considerations related to digital ethics in insurance.

To the best of the authors’ knowledge, this paper is the first piece applying a value sacrifice perspective in studying consumers’ unwillingness to adopt interactive insurance products.

The purpose of this contribution is twofold: at the empirical level, it is shown how in the relationship that subjects are encouraged to construct with their bodies major implications for workers' well-being can be found; at a theoretical level, attention is drawn to the importance of framing the different practices workers may display towards digital wellness programmes not just in terms of acceptance or resistance, but also in terms of appropriation.

Empirically, this study concentrates on the pilot study conducted by a large manufacturing firm that decided to implement a digitally assisted corporate wellness programme. The experimentation involves a sample of the company's workers. The 24 participants were interviewed at the beginning, during the programme and at its end, for a total of 69 interviews. Interviews were transcribed and analysed through a template analysis.

This research emphasizes how workers' well-being manifests in the relationship subjects are fostered to construct with their body and, in parallel, how workers may play an active and unpredictable role in corporate wellness programmes.

Differently from the current literature that frames workers' reactions towards digital corporate well-being initiatives in mainly polarized ways, this contribution leads to a less dichotomic and more nuanced interpretation of the “impacts” wellness programmes may have, showing how workers may display practices not just of acceptance or resistance, but also of appropriation.