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Article
Publication date: 12 March 2018

Pável Reyes-Mercado

This paper aims to analyse the adoption of fitness wearables by using the unified theory of acceptance and use of technology (UTAUT). The study analyses the relative…

Abstract

Purpose

This paper aims to analyse the adoption of fitness wearables by using the unified theory of acceptance and use of technology (UTAUT). The study analyses the relative weights and causal combinations of antecedent variables on use and intention to use fitness wearables.

Design/methodology/approach

The study design involves two stages: first, from the perspective of variable-oriented analysis, a structural equation model is tested using partial least squares (PLS) technique on a sample of 176 adopters and a second sample of 187 non-adopters. Second, from the perspective of case-oriented analysis, a fuzzy set qualitative comparative analysis (fsQCA) identifies causal combinations of variables that lead to use of wearables by adopters and intention to use by non-adopters.

Findings

PLS results show that performance expectancy and effort expectancy have high net effects on use and intention to use for adopters. FsQCA analysis shows that current users follow a streamlined path to adoption. High beliefs on performance expectancy and effort expectancy are the main influences of intention to use a fitness wearable for non-adopters. In contrast to adopters, non-adopters may follow a number of paths to intention to use through performance expectancy, effort expectancy or facilitating conditions. This insight was apparent only after analysing the data sets by using fsQCA.

Research limitations/implications

For sake of parsimony, this paper tested UTAUT model instead of the more complex unified theory of acceptance and use of technology 2.

Practical implications

Marketers in the fitness category can enhance use and intention to use by utilising not one but a combination of causal factors such as performance expectancy, effort expectancy and facilitating conditions. Wide societal deployment of wearables depends on performance and expectations.

Social implications

The widespread use of mobile devices depends on performance expectancy and effort expectancy. To transit to a real knowledge economy, co-creation should occur at early stages of product development so that these expectations are shared and better products be developed.

Originality/value

This paper offers a nuanced understanding of fitness wearable adoption by analysing adopters and non-adopters through variable- and case-oriented techniques. It complements the one-linear-path perspective with a number of alternative causal combinations of variables that lead to use and intention to use fitness wearables. While the causal path for adopters is unique, there are a number of causal combinations of antecedents that lead to high intention to use in potential adopters.

Details

Journal of Systems and Information Technology, vol. 20 no. 1
Type: Research Article
ISSN: 1328-7265

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Article
Publication date: 19 October 2015

Yiwen Gao, He Li and Yan Luo

The purpose of this paper is to investigate the factors associated with consumer’s intention to adopt wearable technology in healthcare, and to examine the moderating…

Abstract

Purpose

The purpose of this paper is to investigate the factors associated with consumer’s intention to adopt wearable technology in healthcare, and to examine the moderating effects of product type on consumer’s adoption intention.

Design/methodology/approach

An integrated acceptance model was developed based on unified theory of acceptance and use of technology 2 (UTAUT2), protection motivation theory (PMT), and privacy calculus theory. The model was tested with 462 respondents using a survey.

Findings

Consumer’s decision to adopt healthcare wearable technology is affected by factors from technology, health, and privacy perspectives. Specially, fitness device users care more about hedonic motivation, functional congruence, social influence, perceived privacy risk, and perceived vulnerability, but medical device users pay more attention to perceived expectancy, self-efficacy, effort expectancy, and perceived severity.

Originality/value

This study is among the first to investigate healthcare wearable device from behavioral perspective. It also helps to comprehensively understand emerging health information technology (HIT) acceptance from technology, health, and privacy perspectives.

Details

Industrial Management & Data Systems, vol. 115 no. 9
Type: Research Article
ISSN: 0263-5577

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Book part
Publication date: 25 November 2019

Nathan Hulsey

Abstract

Details

Games in Everyday Life: For Play
Type: Book
ISBN: 978-1-83867-937-8

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Article
Publication date: 12 August 2019

Stefanie Paluch and Sven Tuzovic

Commercial entities (e.g. health and life insurance, airlines and supermarkets) in different countries have recently begun to introduce wearable technology as part of the…

Abstract

Purpose

Commercial entities (e.g. health and life insurance, airlines and supermarkets) in different countries have recently begun to introduce wearable technology as part of the consumer journey and as a means of enhancing the business value chain. While a firm’s decision to adopt such new technologies as wearable devices is often based on financial factors such as return on investment, costs and impact on profits, consumers may hold a different attitude toward the value of using smart wearables and sharing their personal data as part of their business-client relationships. The purpose of this paper is to investigate consumer perceptions of and reactions to persuaded self-tracking (PST) – a practice in which businesses actively encourage consumers to monitor, collect and share personal biometric data through wearable technologies in exchange for personalized incentives and rewards.

Design/methodology/approach

Using a qualitative research approach and a purposeful sampling method, the authors conducted personal in-depth interviews with 24 consumers (both users and non-users of wearable devices). Interviews were recorded and transcribed, resulting in 600 pages of transcripts comprising more than 203,000 words. Data coding and analysis were facilitated by using NVivo.

Findings

Consumers’ assessment of PST is based on perceived value-in-use, privacy/security concerns and perceived fairness/justice, resulting in four types of reactions to adopt or use PST (embracing, considering, debating and avoiding). Specifically, the authors identified two individual determinants (intrinsic motivation and extrinsic motivation) and four firm-related determinants (design of wearable device, assurance, transparency and controllability) that influence consumer perceptions of PST.

Research limitations/implications

Results of this study have implications for both vendors of wearable devices and firms trying to leverage smart wearables in their value chains. Identifying consumers’ perceptions, as well as barriers and enablers of acceptance, will help firms to more effectively design and develop wearable device-based services, thus gaining consumer support for using fitness trackers. The primary limitation of the study is that using a thematic analysis method diminishes the generalizability of our findings.

Originality/value

This study addresses an under-researched area: the integration of wearable technologies in a firm’s value chain through the lens of the consumers. This study is one of the first, according to authors’ knowledge, to investigate consumer perceptions of PST.

Details

Journal of Services Marketing, vol. 33 no. 4
Type: Research Article
ISSN: 0887-6045

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Article
Publication date: 7 April 2020

Nilsah Cavdar Aksoy, Alev Kocak Alan, Ebru Tumer Kabadayi and Alican Aksoy

This study aims to examine the wearable devices market as an essential representative of the digital age using a framework based on the Unified Theory of Acceptance and…

Abstract

Purpose

This study aims to examine the wearable devices market as an essential representative of the digital age using a framework based on the Unified Theory of Acceptance and Use of Technology (UTAUT) and the context of sports wearables.

Design/methodology/approach

411 people, are both users and non-users of this technology were surveyed online, and the obtained data analyzed using structural equation modeling.

Findings

The results support the effects of performance expectancy, effort expectancy, facilitating conditions, and social influence on attitude toward sports wearables and attitude of usage intention. Further, technophobia moderates the relationship between performance expectancy and attitude. However, a moderating effect of technophobia on the relationship between effort expectancy and attitude was not observed.

Originality/value

Due to innovative technologies in the digital age we live in, the devices we use in everyday life have gained intelligence. As more developments take place, and related products enter the market, understanding how people react to these products becomes an important issue. While investigating this issue in the context of sports wearables in this study, an important psychological construct, technophobia, was included in the research model in order to explore the usage intention of individuals through the effects of psychological constructs, such as paranoia, fear, anxiety, cybernetic revolt and cellphone avoidance, and the strong combination of important constructs of phobia to go against technology.

Details

International Journal of Sports Marketing and Sponsorship, vol. 21 no. 2
Type: Research Article
ISSN: 1464-6668

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Article
Publication date: 14 January 2021

Md. Shahinur Rahman, Samir Das, Gazi Md. Shakhawat Hossain and Tajia Tajrin

The purpose of this study is to investigate the factors, which drive teenagers’ behavioural intention to adopt wearable technologies and their behavioural intention to…

Abstract

Purpose

The purpose of this study is to investigate the factors, which drive teenagers’ behavioural intention to adopt wearable technologies and their behavioural intention to recommend others.

Design/methodology/approach

This study proposes a new adoption model combining two different models including the extended unified theory of acceptance and use of technology and the theory of planned behaviour, which provided relevant contributions for understanding the adoption of wearable technologies. A structural equation modelling approach using analysis of a moment structures 23 software was used to analyse the data collected from 318 respondents.

Findings

Findings of this study reveals that performance expectancy (β = 0.28; t = 2.049), facilitating conditions (β = 0.28; t = 1.989), social influence (β = 0.23; t = 3.150) and attitude (β = 0.18; t = 3.246) have a statistically significant impact on behavioural intention. Additionally, behavioural intention (β = 0.15; t = 2.543) and attitude (β = 0.15; t = 3.261) have a statistically significant impact on intention to recommend others. However, effort expectancy, price value, hedonic motivation and habit did not have a significant influence on behavioural intention.

Practical implications

In this study, the understanding of the determinants contributing to teenagers’ behavioural intention to use wearable technologies and driving their intention to recommend others to adopt these devices will provide insights to practitioners and decision makers to customize the features of wearable devices to promote sustainable use of these technologies.

Originality/value

This study is among the first to investigate wearable technologies from behavioural perspectives especially on teenagers in Bangladesh. Hence, the findings of this study will help to comprehensively explain teenagers’ behavioural intention to adopt wearable technologies and their intention to recommend others.

Details

Journal of Science and Technology Policy Management, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2053-4620

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Article
Publication date: 4 February 2019

Taejung Kim and Weisheng Chiu

The purpose of this paper is to investigate consumers’ acceptance and use of sports and fitness wearable devices based on technology readiness (TR). In addition, the…

Abstract

Purpose

The purpose of this paper is to investigate consumers’ acceptance and use of sports and fitness wearable devices based on technology readiness (TR). In addition, the technology readiness and acceptance model (TRAM) will be used to investigate consumers’ intention to use sports wearable devices (for simplicity, sports wearable devices will be simplified to the term “sports wearables”).

Design/methodology/approach

Convenience sampling was conducted from Korean consumers (n=247). Data were analyzed by partial least squares–structural equation modeling using SmartPLS 3.0.

Findings

The results found that positive TR has a positive influence on perceived ease of use (PEOU) and perceived usefulness (PU), and negative TR had a negative influence on PEOU and PU. PEOU had a positive influence on perceived usefulness (PU). Both PEOU and PU led to intention to use sports wearable devices. Also, the multi-group analysis found a positive correlation between TR and PEOU for especially male users.

Originality/value

The findings of this study provide a better understanding of consumers’ behavioral intent to use sports wearables. Particularly, it also provides evidence that the TRAM is an appropriate framework for predicting users’ intention to use sports wearables. This study also stresses the important role of TR in consumers’ psychological processes leading up to the actual use of novel sports wearables.

Details

International Journal of Sports Marketing and Sponsorship, vol. 20 no. 1
Type: Research Article
ISSN: 1464-6668

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Abstract

Details

SDG3 – Good Health and Wellbeing: Re-Calibrating the SDG Agenda: Concise Guides to the United Nations Sustainable Development Goals
Type: Book
ISBN: 978-1-78973-709-7

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Article
Publication date: 4 February 2019

Md Shamim Talukder, Raymond Chiong, Yukun Bao and Babur Hayat Malik

The purpose of this paper is to identify the key facilitators and inhibitors of fitness wearable technology (FWT) adoption and the intention to recommend this technology.

Abstract

Purpose

The purpose of this paper is to identify the key facilitators and inhibitors of fitness wearable technology (FWT) adoption and the intention to recommend this technology.

Design/methodology/approach

An innovative and integrated research model was developed by combining constructs from two well-established theoretical models, the extended unified theory of acceptance and use of technology (UTAUT2) and diffusion of innovation (DOI). The proposed research model was empirically validated using data collected from 392 respondents in China. The data was analyzed using the partial least squares method, a statistical analysis technique based on structural equation modeling.

Findings

The results indicate that performance expectancy, effort expectancy, social influence, habit, compatibility and innovativeness have significant direct and indirect effects on FWT adoption and the intention to recommend it. The significance of people’s intention to recommend FWT to others in social networking sites (e.g. Facebook, Weibo, and WeChat) is also confirmed.

Practical implications

The findings may facilitate the design and implementation of FWT products, applications and functionalities that can achieve high consumer acceptance and positive recommendations in social networks.

Originality/value

This study is among the first to investigate FWT adoption from behavioral, social and environmental perspectives. It also highlights the importance of social marketing campaigns and suggests directions of future wearable technology adoption research.

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Article
Publication date: 18 September 2017

Richard Bloss

The purpose of this paper is to review the advancements in new multi-technology sensor products being developed or already serving the market and to explore such…

Abstract

Purpose

The purpose of this paper is to review the advancements in new multi-technology sensor products being developed or already serving the market and to explore such applications. The paper also addresses some hacking problems which may arise.

Design/methodology/approach

This paper is a review of published information and papers on multi-technology sensor research as well as contact and discussions with multi-technology sensor researchers and suppliers in this field.

Findings

Microelectronics and electrochemical technologies have been major factors in the multi-sensor technology advancements of sensors for a wide range of applications. Sensors are becoming much smarter; solving application problems better than has been previously possible with single-technology sensors. Multi-technology sensors in many cases may offer better resolution and are much more sensitive than single technology sensors in the past.

Practical implications

Readers may be very excited to learn of the many advances in multi-technology sensors which are coming to the sensor field. Applications that were previously served with more than one sensor or were not possible before are now being served by multi-technology sensors. One such application which many readers may not be aware of but may be using is the wearable individual exercise sensor. One such device is the Apple Watch which will be reviewed in some detail later in this paper.

Originality/value

No previous review of multi-technology sensing has been observed.

Details

Sensor Review, vol. 37 no. 4
Type: Research Article
ISSN: 0260-2288

Keywords

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