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Article
Publication date: 17 July 2007

Fleur Honey and Tim Olds

The purpose of this paper is to compare the three‐dimensional (3D) shapes of a sample of 18‐30 year old Australian women, to the 3D shapes assumed by the Standards Australia (SA…

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Abstract

Purpose

The purpose of this paper is to compare the three‐dimensional (3D) shapes of a sample of 18‐30 year old Australian women, to the 3D shapes assumed by the Standards Australia (SA) garment sizing system, using the newly developed L‐statistic, to suggest methods of improving current garment sizing systems.

Design/methodology/approach

The L‐statistic is a new method for quantifying the lack of fit between two sets of dimensions defining 3D shapes. Using the L‐value, 28 measurements were calculated from 3D scans on 294 18‐30 year old Australian women and compared to the SA sizing system. Each participant was assigned to a best‐fit size, which was the size yielding the lowest L‐value.

Findings

The results showed that there is a significant mismatch between the real 3D shapes of young Australian women and the shapes assumed by the SA sizing system, and that there is a difference of more than two sizes when comparing reported dress sizes and best‐fit clothing sizes.

Practical implications

Results suggest a need for revision of the current system, or development of a new system. Revision of current clothing sizes, or development of new sizes would be optimised by using 3D body scanning technology.

Originality/value

This paper outlines the use of the L‐statistic, a new method of comparing the shape of Australian women to the SA sizing system. The L‐statistic can also be used to compare any individual to any sizing system and to assess the lack‐of‐fit between any sizing system and a sample of scanned bodies.

Details

Journal of Fashion Marketing and Management: An International Journal, vol. 11 no. 3
Type: Research Article
ISSN: 1361-2026

Keywords

Article
Publication date: 10 May 2023

Berihun Bizuneh and Abrham Destaw

The purpose of this study was to assess the body characteristics (body size, garment sizes worn, shape and body satisfaction) of Ethiopian young adult female consumers and their…

Abstract

Purpose

The purpose of this study was to assess the body characteristics (body size, garment sizes worn, shape and body satisfaction) of Ethiopian young adult female consumers and their effects on garment fit satisfaction and fit preferences of ready-to-wear garments such as T-shirts, blouses/shirts, skirts and jeans trousers.

Design/methodology/approach

Through a structured questionnaire, 418 usable responses were collected from young female university students. One-way analysis of variance (ANOVA) and multivariate ANOVA (MANOVA) were used to examine differences in garment fit satisfaction with the body characteristics of the respondents. Moreover, a multiple regression analysis was used to determine the effect of body characteristics and fit satisfaction on fit preferences in four of the ready-to-wear garments.

Findings

The body shapes of above half of the respondents were either bottom hourglass or spoon. The respondents were somewhat dissatisfied with the fit of the ready-to-wear garments, and above 70 per cent of them faced fit problems on average. BMI showed significant fit satisfaction differences in four of the garments, while garment sizes worn were significant only in skirts. However, no statistically significant difference was obtained with body shape. The effect of body characteristics and fit satisfaction on fit preferences was found significant in T-shirts and jeans trousers. The respondents preferred looser shirts and skirts irrespective of their body characteristics.

Originality/value

The paper is unique in comprehensively examining the relationship between body characteristics and garment fit satisfaction and their effects on fit preferences in selected garments in the context of female consumers in a developing country.

Details

Journal of Fashion Marketing and Management: An International Journal, vol. 28 no. 1
Type: Research Article
ISSN: 1361-2026

Keywords

Article
Publication date: 20 March 2023

Annu Kumari and Noopur Anand

Body positivity movement empowered plus-size women globally to speak up boldly about their clothing needs. Retailers cannot satisfy this group with some classic style offerings…

Abstract

Purpose

Body positivity movement empowered plus-size women globally to speak up boldly about their clothing needs. Retailers cannot satisfy this group with some classic style offerings anymore. By taking clue from existing literature, this study aims to identify clothing preferences and problems related to ready-made plus-size clothing in India. Although many past literature pointed out about poorly fitted and size unavailability issues worldwide, very few of them addressed about clothing style preferences.

Design/methodology/approach

A self-administered close-ended questionnaire was used to answer a set of objectives. A pilot study with 40 plus-size women was carried out to check the reliability and validity of the instrument. Four hundred subject's data were gathered from six Indian cities with a purpose of varied geographical importance. Statistical tests like binomial distribution was used to analyze fit-related problems of 12 bodily sites such as shoulder, upper arm, lower arm, bust, waist, stomach, abdomen, hip, thigh, lower leg, armhole and elbow, and frequency charts were used to examine Likert scale data of sizing problems. The choices of 12 clothing styles were mapped through four factors which affect the purchasing decision of a plus-size woman.

Findings

Poor-fitted clothes at 10 body sites out of the 12 reflected about the fit aspect of plus-size clothing in India. Findings associated to sizing issues like unavailability of trendy clothes in appropriate sizes, which also adorn Indian curvy figure, shows synonymy to the worldwide researcher's findings related to sizing chaos. Classic silhouettes like Straight Indian kurti, A-line dresses and regular-fit trousers were majorly preferred by women. Hiding body bulges was mostly preferred while purchasing loose-fitted garments, and fitted garments were preferred only if these suits to the curvy body proportion. Appropriate fit and size availability are always a prime requisite for this class of women.

Originality/value

The outcomes of research will help Indian retailers/manufacturers to update their patterns in order to provide desired fit. In this lacuna of standard size chart, the study will add value in the development of Indian plus-size women's size chart. The factor mapping with clothing preferences will be useful to reduce rejections and inventories.

Details

Journal of Fashion Marketing and Management: An International Journal, vol. 27 no. 6
Type: Research Article
ISSN: 1361-2026

Keywords

Article
Publication date: 20 September 2011

Diana Sindicich and Catherine Black

This paper seeks to investigate issues with the fit and sizing of commercially available men's business clothing in the USA.

2123

Abstract

Purpose

This paper seeks to investigate issues with the fit and sizing of commercially available men's business clothing in the USA.

Design/methodology/approach

The functional design process is a conceptual framework used to frame an investigation of fit and sizing of men's business clothing. Data were collected from 322 men aged 20‐55 at two different demographic levels. Sizing and fit of men's shirts, pants, suits and their garment features were reported to investigate fit issues with men's ready‐to‐wear business clothing and their relationships to sizing and overall body composition.

Findings

Results indicated that many men self‐report fit issues with their business clothing, including issues with the key sizing dimensions of their garments. Consumers frequenting specialty stores with high service levels reported fewer issues with key sizing dimensions, but more issues in other areas of the garments. Many respondents did not know their garment size. Some consumers appear to be choosing their garments based on non key measurements to best accommodate their individual shape, while those choosing by their sized measurements may not achieve satisfactory fit in all areas.

Research limitations/implications

The sample was generally located in the southeast United States. Sizing systems and clothing manufacturers vary globally.

Originality/value

Little research into the sizing and fit of men's clothing has been performed. This article investigates self‐reported fit issues to establish a baseline for further studies in the area.

Details

Journal of Fashion Marketing and Management: An International Journal, vol. 15 no. 4
Type: Research Article
ISSN: 1361-2026

Keywords

Article
Publication date: 25 February 2022

Eonyou Shin and Elahe Saeidi

The purpose of this study was to explore body shapes among overweight and obese men and examine fit issues based on the current ASTM sizing standards related to the categorized…

Abstract

Purpose

The purpose of this study was to explore body shapes among overweight and obese men and examine fit issues based on the current ASTM sizing standards related to the categorized body shapes.

Design/methodology/approach

The SizeUSA data and the additional data extracted using the ImageTwin (TC2-19) software were used. To categorize body shapes, principal component (PC) analysis with varimax rotation, hierarchical cluster analysis for an elbow method and K-mean cluster analysis were employed. Comparing the categorized body shapes and ASTM sizing charts, a cross-tabulation was performed to test associations between fit analyses for top and bottom for the body shape groups. Furthermore, an analysis of variance and pairwise comparison were performed to identify differences in mean values of size drops between two body parts across the different body shape groups.

Findings

Using a three-dimensional (3D) body scanning technology and 3D virtual avatars, three body shapes for overweight and obese men emerged: Rectangle-curvy, bottom hourglass-hip tilt and top hourglass-straight shapes. Further, overweight and obese male consumers are not likely to find a perfect fit from apparel companies who developed their sizing charts based on the men's and big men's ASTM standards. Notably, the big men's ASTM sizing standard did not work for most overweight and obese men the United States.

Originality/value

Despite the notable increase in the US population that is overweight and obese, most overweight and obese men have had fit problems due to the differences in their body shapes as compared to the standardized body shape used in the current sizing system. The results of this study suggest apparel companies who are targeting overweight and obese male consumers in the United States updating their sizing systems in order to solve fit problems.

Details

Journal of Fashion Marketing and Management: An International Journal, vol. 27 no. 1
Type: Research Article
ISSN: 1361-2026

Keywords

Article
Publication date: 11 September 2017

Injoo Kim, Brooke Brandewie and Myoung-Ok Kim

This paper aims to analyze the medical uniform wearers’ needs by surveying the current medical uniform sizing system and issues, and to evaluate fit satisfaction level of medical…

Abstract

Purpose

This paper aims to analyze the medical uniform wearers’ needs by surveying the current medical uniform sizing system and issues, and to evaluate fit satisfaction level of medical uniform wear by gender with scrub shirts, pants and coats.

Design/methodology/approach

Research was conducted using a quantitative questionnaire, and the respondents’ data results were analyzed using SPSS.

Findings

The distinguished difference from the medical uniform and daily wear was that the medical garments’ sizing system had only alphabet sizing options, and the wearing ease was larger than that of daily wear. Fabric preferences included the combination of “stretch fabrics + non-stretch fabrics”. All male respondents’ satisfaction levels were reported higher than those of female respondents. Respondents were the least satisfied with the pants, followed by the shirts, and the coat in that order. As the current medical uniform has been developed based on the male figure, there were significant needs overall for improving the fit of the female medical uniform.

Practical implications

The study quantified fit satisfaction levels to suggest specific improvements that should be made to the design and fit of the female pants along with the coat using new comfortable textiles to achieve better performance for all medical staff.

Originality/value

This research specifically evaluated fit satisfaction levels of the medical uniform provided by hospital institutions in Ohio, attempting to suggest improvements for future medical uniform and design development to increase overall fit satisfaction.

Details

Research Journal of Textile and Apparel, vol. 21 no. 3
Type: Research Article
ISSN: 1560-6074

Keywords

Article
Publication date: 30 May 2018

Kathryn Brownbridge, Simeon Gill, Sarah Grogan, Sarah Kilgariff and Amanda Whalley

The purpose of this paper is to draw attention to the link between underdeveloped and ill-informed sizing practices, fit dissatisfaction and the creation of textiles waste. The…

2047

Abstract

Purpose

The purpose of this paper is to draw attention to the link between underdeveloped and ill-informed sizing practices, fit dissatisfaction and the creation of textiles waste. The literature review identifies: issues that limit the effective development and application of sizing systems, the link between the complexities of consumer fit expectations, body image and self-esteem and maps the link between fit dissatisfaction and the creation of textiles waste.

Design/methodology/approach

Data analysis draws from a wider study designed to investigate women’s experiences of dress fit and body image. In total, 20 women aged 18-45 years were audio recorded while they tried on a number of mass-produced dresses, and were asked to select one dress, which they could keep.

Findings

All the dresses were selected except one style, which failed to satisfy any of the women’s fit requirements. The findings clearly demonstrate why this dress was considered to be unsatisfactory as well as the subsequent link between poor fit and body dissatisfaction.

Social implications

Findings support the theory that women identify with their clothes’ size and when this link is disrupted it causes discomfort and body dissatisfaction, which, in turn, contributed to rejection of the garment increasing the potential for the creation of waste.

Originality/value

This study is the first to link unsatisfactory fashion sizing practice with the production of textiles waste. The process of capturing women’s interactions with high street fashion dresses whilst trying them on enabled a detailed analysis that contributes new evidence to the debate around sizing practice, poor fit and its impact on body image and self-esteem.

Details

Journal of Fashion Marketing and Management: An International Journal, vol. 22 no. 3
Type: Research Article
ISSN: 1361-2026

Keywords

Article
Publication date: 26 January 2022

Berihun Bizuneh, Abrham Destaw and Bizuayehu Mamo

The purpose of this study is to explore fit problems, satisfaction and preferences of Ethiopian male consumers of ready-made garments (shirt, polo shirt, sweater and khaki and

Abstract

Purpose

The purpose of this study is to explore fit problems, satisfaction and preferences of Ethiopian male consumers of ready-made garments (shirt, polo shirt, sweater and khaki and jeans trousers) and highlight the need for a domestic standard garment size chart.

Design/methodology/approach

Using a structured questionnaire, 405 usable responses were collected from consumers in four cities (Bahir Dar, Kombolcha, Dessie and Addis Ababa) based on convenience sampling. Moreover, the pattern-making methods of 12 domestic garment manufacturing companies were investigated. One-way analysis of variance and multivariate analysis of variance were used to examine differences in fit satisfaction with age, body size and shape. Multiple regression was used to test hypotheses.

Findings

The participants were mostly neither satisfied nor dissatisfied with the fit of the garments irrespective of their age, body size and shape. While age was found to be insignificant, apparel sizes worn and body shape were found to be significant predictors of fit type in most garments. It was also found that most of the domestic garment manufacturing companies use the knock-off method for pattern making, which results in a bad fit as the basic garment for the knock-off is constructed based on other countries’ standards.

Originality/value

This study investigates the fit problems and preferences of ready-made garments in the context of consumers in a developing country. Moreover, it has a contribution in considering men’s body shape in the analysis of fit preferences. The results have implications for developing domestic standard garment size charts to improve fit satisfaction.

Details

Research Journal of Textile and Apparel, vol. 27 no. 2
Type: Research Article
ISSN: 1560-6074

Keywords

Article
Publication date: 8 August 2023

Berihun Bizuneh, Abrham Destaw, Fasika Hailu, Solomon Tsegaye and Bizuayehu Mamo

Sizing system is a fundamental topic in garment fitting. The purpose of this study was to assess the fit of existing police uniforms (shirt, jacket, overcoat and trousers) and

Abstract

Purpose

Sizing system is a fundamental topic in garment fitting. The purpose of this study was to assess the fit of existing police uniforms (shirt, jacket, overcoat and trousers) and develop a sizing system for upper and lower body uniforms of Amhara policemen in Ethiopia.

Design/methodology/approach

In total, 35 body dimensions of 889 policemen were taken through a manual anthropometric survey following the procedures in ISO 8559:1989 after each subject was interviewed on issues related to garment fit. The anthropometric data were pre-processed, key body dimensions were identified by principal components analysis and body types were clustered by the agglomerative hierarchical clustering algorithm and verified by the XGBoost classifier in a Python programming environment. The developed size charts were validated statistically using aggregate loss and accommodation rate.

Findings

About 44% of the subjects encountered fit problems every time they own new readymade uniforms. Lengths and side seams of shirts, and lengths and waist girths of trousers are the most frequently altered garment sites. Analysis of the anthropometric measurements resulted in 13 and 15 sizes for the upper and lower bodies, respectively. Moreover, the comparison of the developed upper garment size chart with the existing size chart for a shirt showed a considerable difference. This indicates that inappropriate size charts create fit problems.

Originality/value

The study considers the analysis of fit problems and sizing system development in a less researched country. Moreover, the proposed data mining procedure and its application for size chart development is unique and workable.

Details

Research Journal of Textile and Apparel, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1560-6074

Keywords

Article
Publication date: 13 July 2010

Michelle Ann Tongue, Rose Otieno and Tracy Diane Cassidy

Since anthropometric dimensions vary during a lifetime, it is difficult to provide adequate sizing for all, especially growing, children. This paper aims to review children's…

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Abstract

Purpose

Since anthropometric dimensions vary during a lifetime, it is difficult to provide adequate sizing for all, especially growing, children. This paper aims to review children's sizing provision for girls aged 4‐8 years among four UK retailers (Adams, Debenhams, Marks & Spencer and Mothercare), an area of limited research.

Design/methodology/approach

Two research strategies were utilised: observational visits to retail stores (on sizing systems and environment) and face‐to‐face interviews with ten parents and five childrenswear garment technologists (on sizing of children's garments and fit issues).

Findings

UK retailers utilised various numerical size coding systems based on height, age and weight. Next, Asda George and Adams were the favourite shopping stores for children's wear. Parents were co‐shoppers with their children. While parents' key criteria for purchase were durability, fit, quality, price and washability, children's choice was based on colour, fashion and peer influence. Variation in sizing designation caused confusion. Parents have suggested varying lengths as a solution to accommodating different sizes; preferring a common system with age as key size code. Sizing inconsistency between brands and incomprehensible size codes are major factors in the creation of customer dissatisfaction with children's clothing. Providing ambient facilities for co‐shopping is vital.

Research limitations/implications

The children's fashion sector is important to children, parents and retailers. Parents are co‐shoppers with their children and have key criteria for selecting to shop in a store. Marketers should be aware of core needs: sizing provision, shopping environment and the dynamics of co‐shopping. Sizing systems should be relevant to avoid dissatisfaction and confusion. More research is needed focusing on larger and other samples; target markets and psychological needs for shopping.

Originality/value

The area of children's shopping for clothing in the UK has a limited literature. Key issues revolve around garment sizing, garment fit, co‐shopping and consumer satisfaction. This study contributes to filling the gap in knowledge.

Details

Journal of Fashion Marketing and Management: An International Journal, vol. 14 no. 3
Type: Research Article
ISSN: 1361-2026

Keywords

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