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This study aims to probe into the effect of tourists’ novelty-seeking on situation involvement and satisfaction for the Yanshuei Fireworks Festival in Taiwan.

This study investigated 302 tourists participating in the Fireworks Festival and constructed causal relations among variables by structural equation modeling.

The results suggested that when tourists’ novelty-seeking in fireworks festival is stronger, their situation involvement in the activity will be immediately enhanced. When fireworks festival participants’ situation involvement is higher, their satisfaction is also higher. Situation involvement has a complete mediating effect between novelty-seeking and satisfaction.

Because the fireworks festival only lasts for 48 hours, and the subjects must be tourists who have just experienced fireworks, it can only adopt convenience sampling instead of random sampling. However, to avoid homogeneity, in each group, this study only selected one person for the questionnaire survey.

First, they should enhance the designed activities to create novelty; for instance, design the instruction and practice of the manufacturing of fireworks. By explanation, they enhance tourists’ learning about the display of fireworks and folk religion to satisfy participants with different degrees of novelty-seeking. Second, they can enhance the construction of situations for playfulness. For instance, upon the condition of security, the units can allow tourists to arrange fireworks independently or by group to have more fun. In addition, every year, they can display fireworks according to the Chinese Zodiac symbols to satisfy tourists’ desire of novelty-seeking and enhance their satisfaction.

From the perspective of theoretical development, this study explores and validates the mediating effects of tourists’ situation involvement in festivals between novelty-seeking and satisfaction to fill the gap of previous research.

Pricing, Marketing Management, Strategic Marketing.

The case can be used for pricing course besides Marketing Management and Strategic Management course to MBA students and/or for Management Development Programmes.

ABC Fireworks Private Limited, located in Saharanpur, was into business of manufacturing fireworks under the brand name of Radiance. The owner Mr Sudhir Kapoor was satisfied with the present revenue growth and profit margin except that the cash flow was quite intermittent. The consumption pattern of Indian fireworks industry was highly skewed. Approximately 90 per cent of the entire year manufactured stock had retail market of just 5 days ahead of Diwali festival. To cater to this massive demand, the production was carried out for the whole year. Mr Kapoor was planning to restructure pricing policy so as to have regular cash flow throughout the year. To meet this objective, he was considering price promotion strategy as a preferred option which would enable his marketing team to offer specific discounts to stockists using time slab mechanism. The fireworks industry had four channel distribution processes. The product line was broadly divided into three categories, namely, sound, aerial shots and sparkles. The organization was not into manufacturing of aerial shots product category but was planning to make a foray into it. The case provides interesting insights into pricing dynamics prevalent in the Indian fireworks industry. It includes first-hand information about fireworks price, cost break-up and profit distribution among various members of the industry's value chain.

The case enables students to learn the concept and application of pricing, price-based promotion, discounts and price waterfall analysis in the firework industry.

Teaching Notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes.

The information of social media is not often written in ordinary web pages. Nevertheless, it is difficult to extract such information from social media because such services include so much information. Furthermore, various topics are mixed in social media communities. The authors designate such important and unique information related to social media as tip information. In this paper, they aim to propose a method to extract tip information that has been classified by topic from social networking services as a first step in extracting tip information from social media.

Themes of many kinds exist in a social media community because users write contents freely. Then the authors first detect the topics from the community and cluster the comment based on the topics. Subsequently, they extract tip information from each cluster. In this time, the tip information is include a user's experience and it has common important words.

The authors used an experiment to confirm that their proposed method can extract appropriate tip information from a community that a user specifies. The average precision is 69 per cent. A comparison of the authors' proposed method and baseline which is without detection of topic and clustering, the average precision obtained using the authors' proposed method is 18 per cent greater than the baseline.

The authors have three points to extract tip information from social media: topic detection and clustering from the social media using LDA method; extracting an author's actual experiences; and creation of a tip keyword dictionary from user experiments.

The purpose of this study is to examine the influence of involvement, satisfaction and festival attachment on urban Dragon Boat Festival (DBF) attendees’ future intentions.

Data were collected from 307 participants of the Hong Kong DBF using a survey instrument. Data was analysed using a series of analytical tools including factor analysis, structural equation modelling and bootstrap mediation.

Results indicate that festival attendees’ involvement and satisfaction directly influenced future intentions with the DBF, but this was not the case for festival attachment. Consequently, satisfaction is a key puzzle piece for understanding why DBF attendees may not revisit despite a positive attachment to the DBF.

The study draws implications for DBF promotion as an urban cultural event.

This study sheds light on the key drivers of attendees’ future intentions among both residents and tourists to urban festivals. A noble contribution to knowledge in this regard is that attachment alone is not sufficient to induce loyalty among DBF patrons. Essentially, satisfaction is a vital element for repeat visits. The study also makes important distinctions in determining elements of attachment.

Family dinner on Lunar New Year's Eve is the most important and most ritualized feast for families in China. It is the time for the entire family to reunite. Families gather together to reflect their past and talk about the future. Through the lens of consumer culture theories, this study explores how Chinese consumers construct family identity.

Based on constant comparative analysis of primary data including in-depth interviews and participant observation, and secondary data including historical archives, cultural tracing, documentary reports and essays, the authors deconstruct the consumption rituals of family dinner on Chinese Lunar New Year's Eve. The authors focus on four aspects, including participants, place, time and related activities, and analyze Chinese consumers' ritual experiences.

The authors’ findings show how young consumers construct and strengthen individual self-identity, relational identity and family identity in various ways through consumption and ritual practices during Chinese Lunar New Year celebration.

The study of family dinner on Lunar New Year's Eve helps the authors understand contemporary consumer culture in three aspects. First, it helps the authors understand the relationship between consumption and culture. Second, the study shows the changes and continuities of consumption rituals. Third, the research highlights the experience of “home” among contemporary Chinese consumers.

Many people in severe mentally disturbed states do not use language or other symbolic media well or coherently. Therefore, the non-verbal medium needs to be understood by workers with such people. The “Learning from Action” experiential workshop was developed in order to provide an opportunity to learn about hidden messages in the relationships and roles occurring in activities. In August 2017, a workshop was run for the first time in Japan. The purpose of this paper is to report the experience and dynamics observed by the three consultants, who are here the authors of this paper.

After the workshop all the staff and members, including interpreters, were invited to give feedback.

Analysis of the feedback data showed certain important dynamics, concerning especially dependence, cultural defences and the defensive role of activity in a multicultural context.

This is an initial experience to be followed up by later feedback and further workshops.

Workers awareness of non-verbal communication within the roles of work activities is a training possibility. It faces various resistances including the mental health assumptions of meaninglessness of any communication outside the verbal.

This is a method of training not widely used even in European countries, and is the first in a country in the far east.

The research question addressed is whether an event portfolio analysis rooted in financial portfolio theory can yield meaningful insights to complement two approaches to event portfolios. The first approach is extrinsic and rooted in economic impact analysis where events need to demonstrate a financial return on investment. In the second approach events are valued ally, with every event having inherent value and the entire portfolio being valued for its synergistic effects and contribution to social and cultural goals. The paper aims to discuss these issues.

Data from visitors to four events in the Sunshine Coast region of Australia are analyzed to illustrate key points, including the notion of “efficient frontier.”

Conceptual development includes an examination of extrinsic and intrinsic perspectives on portfolios, ways to define and measure value, returns, risk, and portfolio management strategies. In the conclusions a number of research questions are raised, and it is argued that the two approaches to value event portfolios can be combined.

Only four events were studied, in one Australian local authority. The sample of residents who responded to a questionnaire was biased in terms of age, education and gender.

Authorities funding events and developing event portfolios for multiple reasons can benefit from more rigorous analysis of the value created.

This analysis and conceptual development advances the discourse on portfolio theory applied to event management and event tourism.

The study presented in this article aims to examine the impact of the leveraging of three distinct ambush marketing strategies that are under-researched in the literature: Promotion, Event, and Broadcast.

An experiment was conducted where the type of ambush strategy was manipulated (i.e. Promotion, Event, Broadcast, no ambush) as well as the market dominance of the sponsor (i.e. dominant or non-dominant) and the congruence level between the event and the sponsor (i.e. high or low congruence).

Ambush strategies' impacts differ widely. The Broadcast strategy is the most harmful to the identification of the actual sponsor; the Event strategy favors the identification of the pseudo-sponsor as the sponsor, while the Promotion strategy is both harmful to the actual sponsor and beneficial for the pseudo-sponsor. Furthermore, although dominant brands benefit more from their sponsorships, they are more affected by an ambush than non-dominant brands.

Only one sponsor and one pseudo-sponsor were considered at a time. In addition, digital media were not investigated as vectors of ambush marketing. Further research where multiple sponsors and pseudo-sponsors are leveraging their associations to an event, using both off and on-line media, needs to be undertaken.

Against the Promotion strategy sponsors need to create not only strong but also unique associations with the event. The Event strategy can be circumvented with preemptive smaller scale events. Exclusive access to the program broadcast for event sponsors can protect against pseudo-sponsors.

This study is the first to provide empirical evidence regarding the impact of the Promotion, Event, and Broadcast strategies. Previous studies had focused almost exclusively on another strategy: the airing of commercials by pseudo-sponsors during event broadcast against which most sponsors are now effectively protected.

Given the growing importance of religious tourism, the purpose of this paper is to present a review of the literature around the area.

All papers with the term “religious tourism” have been searched via Emerald Insight from January 2006 to December 2017. The search was run in June 2017 for the last time and all early cite papers falling under the criteria were also included. This has ensured that key literature produced after the seminal work by Timothy and Olsen (Eds) (2006) has been reviewed. Certain exclusions apply which have been listed in the paper.

Key themes from the literature on religious tourism along with new developments and overlaps with other tourism sectors have been highlighted.

This paper reviews literature spanning more than a decade on religious tourism.

To provide an example of a successful, long term online community information network for public libraries looking to enhance their community information resources.

Describes the genesis and current development projects of NorthStarNet, an online community information network comprised of 40+ public library community sites in the Chicago suburbs.

Needs of communities and libraries regarding web hosting and online community information have changed greatly since the launch of NorthStarNet launched in 1995. Original community sites were so individual that content and usability issues were taking prominence. Development of a unique application allows for the creation and maintenance of sites with graphic and technical sophistication by library staff and community members with limited technical expertise. The new application also supports the aggregation of the community information from the 40+ individual sites to make it globally searchable.

This paper describes a service that has successfully positioned libraries as an important resource and technology leader in their communities. Included are descriptions of applications that make the online resource user‐friendly to those that create and maintain, as well as use the site.