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John M. Browning was the greatest gun maker the world has ever known. The company he created has been recognized for a century as the industry leader in innovation and quality. A host of changes in external factors like social values and politics have brought the Browning company and the firearms industry to a major crossroad. If the industry survives, service quality will likely be the core‐competency that drives future sales and market share. The study examines a Browning task force committee whose charge was to define and implement the “best there is” in customer service. Major barriers to service quality are identified. Principles for improving service quality and customer retention are discussed in detail.

This paper aims to describe written and visual data sources useful for researching the history of advertising and marketing that are held in the collections of the McCracken Research Library at the Buffalo Bill Center of the West in Cody, Wyoming.

Knowledge of the McCracken collections has been acquired over several years of online searches and subsequent data analyses, communications with Library staff and from a personal visit to Cody in September 2021.

Several digital collections are surveyed. The Roy Marcot Firearms Advertisement Collection visually documents industry practices and also speaks to larger issues in American gun culture. The Winchester Publications provide insights via company magazines into product and management strategies, hardware retailing and visual merchandising tactics during the 1920s. The Schuyler, Hartley and Graham archive of business correspondence illustrate business-to-business marketing from the nineteenth through the early 20th century. The Buffalo Bill Collection reveals how the culturally important Wild West shows were promoted and experienced.

This paper familiarizes advertising and marketing historians with the primary sources in the McCracken Research Library and suggests some potential areas for study.

The authors provide evidence for the effects of social norms on corporate governance risk by studying “sin” stocks publicly traded companies involved in producing alcohol, firearms, biotechnology, gambling, military, nuclear power and tobacco. There is a societal norm against funding operations that promote vice and expropriation by controlling shareholders.

The sample is representative of S&P 500 firms in 2014. The authors use Datastream to obtain a sample of sin stocks. The authors’ descriptive analysis is completed by four variations of the basic ordinary least squares regression model according to dependent variable corporate governance risk score.

The authors find that non-financial incentives alone do not explain corporate governance risk. The authors provide strong empirical support for an alignment of financial and non-financial incentives. The authors show that when sin firm’s current performance is good, suggesting that the market holds a positive belief in firm’s future profitability, managers will likely have more incentive to expropriate shareholders.

Belonging of firm to a sin industry does not reflect the acceptance level of social norms. The evolution of social norms towards sin stocks overcomes the drawback of assuming a constant social norms level over time. Therefore, researchers are encouraged to use the changes in consumption of sin products as a proxy for the evolution of social norms and examine does sin matter in corporate governance issue in other countries.

Well-planned and well-managed philanthropy sin industries to creating education programmes for the disadvantaged to protecting the environment, in the name of corporate social responsibility has become a necessary ingredient in virtually every large corporation’s business plan.

This paper fulfils an identified need to study does sin matter issue in corporate governance issue.

This article aims to document and analyze how E. Remington & Sons built a valuable firearms brand through its advertising in the period 1854-1888.

The study uses qualitative methods. Primary source documents include newspapers, journals, and catalogs. The advertising analyzed came primarily from three periodicals – Harper's Weekly, The Army Navy Journal, and American Agriculturalist – that together reached a broad audience of American firearms consumers.

Advertising to both civilian and military markets, Remington used a number of appeals including expert testimonials, fears of robbery and home invasion, and boasts of quality, military contracts, and honors from shooting competitions. Until the late 1870s, Remington used manufacturer's advertising more than its competitors.

Business historians have not seriously addressed Remington or other gun advertising and branding during the nineteenth century, while firearms historians have largely relegated these ads and other promotional ephemera to illustrative accessory roles, not as subjects of independent consideration. By investigating the rise of this important firearms brand, the research sheds light on the evolution of the American firearms industry and the prevailing gun culture.

This research proposes a conceptual framework for understanding the causal factors influencing conflicts that evolve in highly regulated industries. The stakeholder emotional intelligence framework assesses two critical factors – emotional intensity and stakeholder power – that influence how an issue gets defined in the general public and ultimately resolved with policymakers over the lifecycle of the issue.

The framework presented outlines a methodology for assessing conflicts in the alcohol, tobacco, firearms and gambling industries, identifying factors influencing policy outcomes. An important objective of the framework was increasing the understanding of how the key stakeholders in each industry engaged in discourse, particularly when emotional intensity in the industry was high.

The framework indicated that emotional intensity and stakeholder power did impact the level of authentic discourse surrounding policy conflicts in each of the highly regulated industries studied.

The next steps for the framework would be to apply the factors to other issues in highly regulated industries to see if there are similar findings.

When an issue reaches a balance in stakeholder power, where neither party dominates and there is an attempt to reduce the emotional intensity through authentic discourse between stakeholders, there is the potential for long‐term policy solutions.

The value of this research is the confirmation that an industry environment where engagement is transparent and inclusive will tend to advance mutual goals among stakeholders and policymakers.

This paper aims to examine whether corporate social responsibility influences the cost of equity capital of firms operating in controversial industry sectors.

This paper computes the ex-ante cost of equity capital implied in analyst earnings forecasts and stock prices for a sample of 2,006 US firm-year observations belonging to controversial industry sectors (alcohol, tobacco, gambling, military, firearms, nuclear power, oil and gas, cement and biotechnology) during the period 1991-2012. The baseline regression model links CSR score to the implied cost of equity capital (ICC) and controls for firm-specific characteristics, industry factors and economic or market-wide factors. This model enables to capture the differential effect of CSR on ICC when the firm belongs to a specific sector of the controversial industries by adding an interaction term between CSR and the dummy variable representing this belonging.

The findings show two main results. First, CSR engagement significantly reduces the implied cost of equity capital (ICC) in all controversial industry sectors, taken as a group, as well as in each one of these sectors individually. Second, this effect is more pronounced when the firm belongs to the alcohol and tobacco industry sectors.

The findings have two important practical implications. First, they should increase managers’ confidence and incentives, in controversial industry sectors, to pursue CSR activities. Second, policymakers can encourage managers to undertake CSR initiatives in controversial industry sectors through tax incentives (e.g. reduce taxes for CSR related investment projects).

This paper extends prior studies that investigate the perceptions of capital market participants of firm’s CSR commitment (Sharfman and Fernando, 2008; Goss and Roberts, 2011; El Ghoul et al., 2011; Jo and Na, 2012; Bouslah et al., 2013) by examining the effect of CSR on ICC in the controversial industry sectors. It contributes to the debate around the relevance of CSR in controversial sectors by providing evidence of the reduction effect of CSR activities on ICC in controversial industries and by showing that this reduction impact is more pronounced when the firm belongs to alcohol, tobacco industry sectors.

The discussion about firearms in the United States often involves a contentious confrontation between two polarized groups: gun owners and those that might increase regulation of guns. The former group often uses rights-based arguments, including the Second Amendment to the U.S. Constitution, while the latter assesses problems related to gun violence from a collectivist perspective, focusing on the health, social, and policy implications of firearm ownership. The National Rifle Association (NRA) adds to the mix through communicating and lobbying activities.

The chapter uses qualitative data and interpretive methods to gain an in-depth insight into the values of the gun culture and the role of the NRA in this community. Data used are from nine depth interviews with gun owners and field notes derived from participant observation in addition to examination of email communications sent by the NRA’s Institute for Legislative Action.

Three significant values espoused by members of the culture – self-sufficiency, safety, and privacy – are based on the individualist perspective and this perspective is reinforced by public narrative provided by the NRA.

A limitation is the geographic limitation on data collection, although it is expected that rural gun culture does not vary significantly throughout the United States. The study has implications for a more nuanced understanding of the gun debate in the United States by suggesting how the narrative is structured by lobbying groups such as the NRA.

This chapter provides insight into the U.S. gun culture that has not been previously addressed through a consumer culture theory lens.

This chapter fosters understanding of core U.S. gun culture and how it promotes its political ideology through visual means.

The research applies key visual theory concepts to investigate a selection of political representations made by gun rights advocates. The images analyzed include photographs, posters, and other ephemera posted on blogs and commercial websites located through informed keyword searches of Google Images.

Core gun culture in the U.S. aggressively promotes its libertarian and right-wing ideology through tactics of interpellation, intertextuality, and exhibitionism, often in tandem with humor, sarcasm, paranoia, and sex appeals.

Although the findings are preliminary, visual theories and methodologies present a promising direction for further consumer research on American gun culture.

U.S. gun culture produces levels of gun violence that far exceed those in other developed countries. Knowledge of how the core gun culture represents itself visually may deliver insights for mitigating this social problem.

Relatively little consumer culture research has addressed U.S. gun culture and visual theories have not been fully deployed.