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Article
Publication date: 14 June 2021

Firdaus Firdaus Halimi, Serge Gabarre, Samar Rahi, Jassim Ahmad Al-Gasawneh and Abdul Hafaz Ngah

The purpose of this paper is to extend the theory of planned behaviour (TPB) to identify the factors influencing Muslim customers’ intention to revisit non-halal certified…

2079

Abstract

Purpose

The purpose of this paper is to extend the theory of planned behaviour (TPB) to identify the factors influencing Muslim customers’ intention to revisit non-halal certified restaurants.

Design/methodology/approach

A purposive sampling method was applied. Self-administered survey questionnaires were distributed around shopping malls in Kuala Lumpur, Putrajaya, the Northern region and the East Coast of Malaysia. From 601 questionnaires collected, only 578 questionnaires were satisfactory. SMART-PLS 3.3.2. was used to analyse the data for this study using a structural equation modelling approach.

Findings

The findings confirmed that price fairness and food quality positively influenced attitude perceived behavioural control and food quality affecting the customers’ intention to revisit non-halal certified restaurants. Subjective norm was found to be an insignificant factor towards revisit intention. In addition, the attitude was found to mediate the relationship between price fairness and revisit intention and between food quality and revisit intention. Trust was highlighted as moderating the relationship between attitude and revisit intention.

Practical implications

The findings of this study will primarily benefit food premises, whether halal-certified or otherwise.

Originality/value

The study extends the TPB with food quality and price fairness to identify the factors of revisit intention for the non-halal certified restaurant among Muslim consumers in Malaysia. The study shows the mediating effects of attitude for the relationship between food quality and price fairness towards revisit intention. On top of that, the study also included the moderating effect of trust on the TPB. The findings also enrich the literature on the non-halal certified context.

Details

Journal of Islamic Marketing, vol. 13 no. 11
Type: Research Article
ISSN: 1759-0833

Keywords

Article
Publication date: 18 March 2024

Abdul Hafaz Ngah, Nurul Izni Kamarulzaman, Saifullizam Puteh, Nurul Ain Chua Abdullah, Nur Asma Ariffin and Long Fei

The current study investigates the factors influencing graduates’ perceived employability by utilizing the stimulus-organism-response theory, in the post pandemic era.

Abstract

Purpose

The current study investigates the factors influencing graduates’ perceived employability by utilizing the stimulus-organism-response theory, in the post pandemic era.

Design/methodology/approach

A quantitative approach was employed to examine the hypotheses of the research framework through partial least squares structural equation modelling (PLS-SEM) on the SmartPLS software.

Findings

The result indicates that course structure has a positive effect on students’ grit and community of inquiry (CoI). Also, students’ grit and CoI have a positive relationship with students’ performance, while students’ performance has a positive relationship with perceived employability. Moreover, students’ grit, CoI and students’ performance sequentially mediated course structure and perceived employability, whereas readiness and self-directed learning strengthen the relationship between students’ performance and perceived employability.

Originality/value

The findings will benefit university management, government and potential employers on how confident the student is in the chances of a future career after graduating from a higher institution.

Details

Higher Education, Skills and Work-Based Learning, vol. 14 no. 6
Type: Research Article
ISSN: 2042-3896

Keywords

Article
Publication date: 8 May 2024

Rakotoarisoa Maminirina Fenitra, Tengku Ezni Balqiah, Rifelly Dewi Astuti, Hendro Prabowo and Sri Rahayu Hijrah Hati

This paper aims to examine existing literature on halal food consumption from the perspective of consumer behaviour research. It identifies progress, current state and gaps and…

Abstract

Purpose

This paper aims to examine existing literature on halal food consumption from the perspective of consumer behaviour research. It identifies progress, current state and gaps and provides direction for future research to advance the field.

Design/methodology/approach

This paper reviewed papers from 2007 to 2023 using Scopus and WOS databases. The review used the Theories–Context–Characteristics–Methods (TCCM) framework and followed the scientific procedures and rationales for systematic literature reviews (SPAR-4-SLR) protocol.

Findings

The review summarises the methods, theory and approaches used in the topic and presents key findings and a proposed framework. It can guide future researchers in developing their models, making it a valuable starting point for future research. Despite the existence of SRL in halal food to the best of the authors’ knowledge, this work is the first review that proposes a model for halal food in consumer behaviour.

Originality/value

This review provides a twofold contribution. First, this review's theoretical contribution is advancing consumer behaviour literature on halal food. Second, this work's practical contribution is to enrich practitioners' understanding of the antecedents of consumer behaviour regarding halal food. This is the first review proposing a consumer behaviour model for Halal food. It makes a theoretical contribution to understanding consumer behaviour on Halal food and provides practical insights for practitioners.

Details

Journal of Islamic Marketing, vol. 15 no. 11
Type: Research Article
ISSN: 1759-0833

Keywords

Article
Publication date: 12 September 2024

Abdul Hafaz Ngah, Ramayah Thurasamy, Samar Rahi, Nurul Izni Kamalrulzaman, Aamir Rashid and Fei Long

Drones will become part of daily lives similar to smartphones becoming a staple of modern living. Nonetheless, only several past studies investigated the intention to utilise…

Abstract

Purpose

Drones will become part of daily lives similar to smartphones becoming a staple of modern living. Nonetheless, only several past studies investigated the intention to utilise drones for parcel delivery however, the intention to use drones among online shoppers was not fully explored. The study attempts to investigate the factors influencing the intention to use drones for last-mile delivery.

Design/methodology/approach

A total of 292 data were gathered via an online survey among online shoppers applying a snowball sampling method. Since the study operationalised the measures as composites, a combination of reflective and formative measurement, and the study focusses on predictive purposes, partial least squares structural equation modelling with SmartPLS 4 was applied to test the model developed based on the stimulus-organism-response model.

Findings

The analysis found that all the direct hypotheses were found supported. Moreover, Green support, green desire and pro-environmental behaviour positively and sequentially mediated future orientation and intention, whereas technology anxiety and perceived safety moderated the relationship between pro-environmental behaviour and intention.

Research limitations/implications

The respondents only limit to the online shoppers in Malaysia which based on purposive sampling method, thus the findings cannot be generalized to another countries.

Practical implications

Besides enriching the literature on drone studies, the findings provided practical insights to online platforms and drone operators to develop an effective strategy to encourage online shoppers to shift from conventional delivery to drone delivery.

Originality/value

The study developed a new model for drone delivery studies using the S-O-R model in introducing orientation towards the future and green support as the stimulus, green desire as an organism and pro-environmental behaviour and usage intention as a response. The study introduced multiple sequential mediators, also contributing to the S-O-R model to predict online shoppers' behaviour towards drones as a tool for last-mile delivery. Another important contribution, technology anxiety and perceived safety were confirmed to have a moderation effect for the relationship between pro-environmental behaviour and intention to use drones for last-mile delivery.

Details

Kybernetes, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0368-492X

Keywords

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