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This article explores the contribution of ethnographic studies to our understanding of multinational corporations, through a literature review and through a case study of BMW Plant Oxford. The study considers that ethnographic studies can provide a more complex view of power relations between managers and workers, and can develop embedded perspectives taking into account the influences from outside the firm on its employees’ actions, developing the image of the firm not as a solitary entity, but as embedded in complex global networks and social discourses.

The COVID-19 pandemic and its related economic meltdown and social unrest severely challenged most countries, their societies, economies, organizations, and individual citizens. Focusing on both more and less successful country-specific initiatives to fight the pandemic and its multitude of related consequences, this chapter explores implications for leadership and effective action at the individual, organizational, and societal levels. As international management scholars and consultants, the authors document actions taken and their wide-ranging consequences in a diverse set of countries, including countries that have been more or less successful in fighting the pandemic, are geographically larger and smaller, are located in each region of the world, are economically advanced and economically developing, and that chose unique strategies versus strategies more similar to those of their neighbors. Cultural influences on leadership, strategy, and outcomes are described for 19 countries. Informed by a cross-cultural lens, the authors explore such urgent questions as: What is most important for leaders, scholars, and organizations to learn from critical, life-threatening, society-encompassing crises and grand challenges? How do leaders build and maintain trust? What types of communication are most effective at various stages of a crisis? How can we accelerate learning processes globally? How does cultural resilience emerge within rapidly changing environments of fear, shifting cultural norms, and profound challenges to core identity and meaning? This chapter invites readers and authors alike to learn from each other and to begin to discover novel and more successful approaches to tackling grand challenges. It is not definitive; we are all still learning.

Purpose – To consider why, although it does maintain a distinct presence, ethnography still remains very much on the fringes of international business (IB) studies.

Methodology/Approach – This chapter involves a literature review comparing ethnography in IB studies with its position in the related disciplines of industrial relations and Japanese studies, in both of which the ethnography of business is much more prominent, and both of which have close relationships with mainstream anthropology.

Findings – The author argues that a crucial factor in achieving greater prominence for ethnography in IB studies is in fact to encourage more studies of international organisations in mainstream anthropology.

Research limitations/Implications – The review of literature is necessarily brief and should be expanded to include more disciplines to test its conclusions; however, developments in the anthropology of China and India may add further data.

Practical implications – There are a number of ways in which the three disciplines can learn from, and contribute to, each other through the medium of ethnography, which are discussed.

Originality/Value – The value of the chapter is in considering ways in which IB studies and industrial relations can learn from each other and can make more effective use of ethnography, and how mainstream anthropology can benefit from incorporating perspectives from business-focused disciplines.

Welcome to the eighth volume of Research Methodology in Strategy and Management. The theme of this volume is West Meets East: Building Theoretical Bridges. It complements the seventh volume West Meets East: Toward Methodological Exchange. The two volumes together examine the relevance of Western theories and methods in the Eastern research context. In particular, this volume examines the key theoretical areas that strategic management research draws from to understand how managers can lead their companies to achieve competitive advantage in the increasingly globalised economy. We not only focus on the extent to which theories developed in the West can be applied in the understanding of business practice and performance in the East, but also explore methods for developing new insights and theories rooted in the Eastern business practice.

This chapter reviews the literature surrounding the concept of decent work, beginning in 1999 with the International Labour Organization's (ILO's) decision to adopt the term as its primary goal, bringing together ‘four strategic objectives: the promotion of rights at work; employment; social protection; and social dialogue’ (Somavia, 1999, p. 6). Historical perspectives contrast decent work with ‘dignified work’, championed by more radical voices (Spooner & Waterman, 2015; Standing, 2008), but remind us that the organization's capacity to advance a radical agenda has always been constrained by its tripartite nature (Moore, Dannreuther, & Mollmann, 2015). Whilst some have critiqued decent work as lacking methodological precision (Burchell, Sehnbruch, Piasna, & Agloni, 2014), feminist scholars welcome its breadth, arguing that this has made space on the ILO's agenda for the protection of informal forms of employment where women workers are often over-represented (Prugl, 1999; Vosko, 2002). Psychologists argue that the ILO's concept of decent work can be enhanced by a focus on the lived experience of the individual worker, maintaining that the meaning and purpose of work are also important issues to consider. Their critique of the ILO's approach highlights the breadth of the concept and the challenges operationalising it, particularly across very different contexts (Di Fabio & Blustein, 2016). The term decent work also appears in the extensive political economy/international development literature analyzing the expansion of global value chains and their more nuanced re-versioning as global production networks. This body of work highlights the link between decent work (or its absence), the rise of transnational corporations and corresponding hollowing out of labour conditions along global supply chains, leading to increasing flexibilization/precarity as companies seek to maintain competitiveness (See, for example, Gereffi, Humphrey, Kaplinsky, and Sturgeon (2001). The chapter also includes a brief introduction to some of the attempts by the ILO and others to enable more of the world's workforce to access decent work – themes which will be expanded further in later chapters of this book.