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This study aims to explore the economic impact of the Great Recession on consumers' economic attitudes and behaviors.

Data were collected through a questionnaire completed by 2,120 subjects. Eight propositions involving six constructs (i.e. “recessionary impact on others”, “economic knowledge”, “economic concerns”, “recessionary resignation” (as antecedents) and “financial prudence” and “propensity to postpone major purchases” (as outcomes)) and five consumer (age and gender) cohorts were tested through structural equation modeling.

Ten relationships, each grounded in behavioral economics theory, were tested. Nine were statistically significant. But unexpectedly, two significant relationships were negative. Specifically, their perceptions of “recessionary impact on others” and “economic concern” influenced consumers' financial prudence and major purchase postponement. As predicted, consumers' “recessionary resignation” influenced them to postpone major purchases, but did not impact their financial prudence. “Economic concerns” negatively influenced financial prudence, but failed to influence postponement. Financial prudence influenced propensity to postpone major purchases. Age status significantly influenced financial prudence and postponement, but only among the youngest (less than 29 years) and oldest (45+) cohorts. Results revealed the more women knew about the economy, the more inclined they were to postpone major purchases. Older women, in particular, were prone to recessionary resignation. Interestingly, the condition encouraged older women to be less financially prudent. Theoretical explanations for unexpected relationships are offered.

Managerial recommendations for promoting and positioning products during or in the immediate aftermath of recessionary situations are developed.

The principle of prudence plays a critical role in the design of national and international public sector accounting. Whereas in private sector accounting there is a substantial body of literature with regard to conservatism, the academic debate on the prudence principle in public sector accounting has only started recently. The aim of this chapter is to analyse whether the International Public Sector Accounting Standards (IPSASs) address asymmetric prudence with respect to measurement. This chapter shows that the existence of requirements leading to asymmetric prudence with regard to the measurement of assets is widespread throughout the suite of IPSASs.

This chapter explores the concept of prudence in accounting from several different perspectives. In particular, we discuss the elimination of prudence from the conceptual framework of the International Accounting Standards Board in 2010 and its reinstatement in 2018. We also explore the tension between a cautious view of prudence and an asymmetric view of prudence. Finally, we discuss historical debates concerning the concept of prudence in philosophy, legal theory, and economics. In specific terms, we address whether prudence constitutes a moral virtue or whether it is merely a technique for deciding between alternative courses of action. The primary argument of the chapter is that prudence has been an important moral virtue and a component of commercial and accounting practice throughout history, even though accounting standards setters have now relegated it to secondary importance.

This paper aims to assess to what extent the COVID-19 shock is expected to create a debt crisis in emerging markets and developing economies (EMDEs) through two main questions: what are the main determinants of EMDEs external vulnerability? How vulnerable are EMDEs to the current COVID-19 shock compared to the global financial crisis (GFC)?

In addition to a descriptive analysis of the determinants of EMDEs external vulnerability, this paper designs two sub-indices of overindebtedness and financial fragility that capture EMDEs’ distinct characteristics. The two sub-indices together illustrate the overall external vulnerability to the current shock.

EMDEs are more vulnerable compared to the GFC era. Current debt threats arise mainly from debt architecture and the domination of volatile debt forms – primarily foreign currency-denominated bonds. Excessive fear of debt-deflation spirals after the GFC prompted EMDEs to expand their growth trajectories through a pattern of cheap private lending, loose measures and unmonitored fiscal expansion.

Conclusive post-crisis data are still unavailable.

EMDEs need to balance between temporary accommodative measures and a post-shock policy mix that prevent a deflation spiral without worsening indebtedness and financial fragility. Moreover, financial prudence in face of growing credit demand is crucial, particularly in light of the monetary expansion and injected liquidity.

The indices offer a framework for examining external vulnerability in EMDEs based on theoretical and historical revisions, IMF benchmarks and EMDEs specific debt characteristics. The indices components can be offered for empirical examination in separate future research once conclusive data become available.

Personal debt is a common problem among Hong Kong people. Personal loan marketers promote their products and services aggressively, especially to young consumers. The purpose of this paper is to examine how young consumers respond to personal loan advertisements.

Face-to-face interviews were conducted with 38 interviewees in the age group of 18-25 years. They were asked to report their perceptions of three selected personal loan TV commercials and their attitudes toward personal loan advertisements in general.

Four themes were identified from the data analysis: a personal loan is a modern way of solving a debt problem; personal loan advertisements encourage materialism and overspending; personal loan advertisements are misleading; and personal loan advertisements do not affect me. The overall perception of these commercials is that borrowing money is easy and quick. Some report that they would try the product if they need to borrow money in the future.

Given the small sample size, the findings cannot be generalized to the population. Future studies can use survey methodology to compare perceptions of personal loan advertisements by demographics.

Despite their effectiveness in communicating product features and benefits, personal loan advertisers suffer from negative brand image among young adults. The study has implications for socially responsible marketing for lenders.

Credit counselors, policy makers, universities and employers should look into the need for raising the financial literacy of young adults.

To the best of the authors’ knowledge, this is the first study on consumers’ response to personal loan advertisements among young adults.

Credit unions offer an alternative to traditional banking given their distinctive ownership structure and their goal of maximising members’ benefits. Motivated by the increased expectations regarding more ethical behaviour in the financial industry, this paper aims to provide a better understanding of the relevant features and values that facilitated the emergence of the credit union movement in Australia.

Using social movement theory, this study analyses 23 interviews conducted in the early 1990s with the supporters of the credit union movement in Australia, in which the characteristics and values of the credit union movement are identified.

Findings demonstrate that the credit union ethos is rooted in family and religious influences, and that these organisations were keen on promoting their distinctiveness on “fairness” and “caring for their members”. Credit unions, however, have rarely tackled the movement’s most neglected value “cooperation between cooperatives”.

This research contributes to the discussion of ethics in business history as it elaborates on how values and ethos crafted the identity and ensured the survival of the credit union movement in Australia.

When linked to human behavior and executed effectively, value-based pricing represents the most effective lever that a company has at its disposal to maximize profitability. The ability to integrate sophisticated analytics and market research in order to sell a customer the right product (and value) at the right price will drive profitability far more effectively and sustainably than other business initiatives (Marn & Rosiello, 1992, p. 84). This chapter addresses the use of analytics to determine where value resides and how to turn that analysis into an effective platform for pricing decisions. Organization-wide involvement in pricing is essential. A company must provide those persons responsible for pricing – including finance and sales persons – with information regarding the levers they can pull in the product transaction execution. Statistical business analytical software enables companies to apply microeconometrics (analytical and statistical capabilities) for the pricing and selling of products. The pricing waterfall helps companies understand where they can increase profits by using the pocket price and pocket margin to gain insights into which customer relationships can be more profitable than others. By examining the transaction structure, behavioral segmentation, and price optimization (three dimensions of the Analytics Triad), a company can conceive the full value proposition for groups of customers. An effective process and technology infrastructure that enables granular data development and analysis will help enable accurate and timely pricing decisions.