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The purpose of this research has been to compile an up to date survey of the management methods of the film and television industries used by local and regional government agencies in international production centres. It was intended that the results of the survey would clarify differences in mode of operation and governance and the factors that may contribute to their “attractiveness” from the point of view of the film production market.

The methodology used a combination of written questions and telephone interviews to elicit responses from selected agencies in English‐speaking countries. A typology of different management approaches has been prepared on the basis of the survey data.

The main findings are that the primary government role is connected with film production management, yet very limited evidence has been found for proactive spatial/economic planning support for the industry by local or regional government.

The limitations of the research relate to the smallness of the sample and the difficulty, in some cases, of eliciting meaningful responses. The implications of the findings are considered to be of considerable relevance to desirable modes of governance, the need for planning reform, and ways in which production management processes can be better streamlined. The potential role for local or regional government in adopting practices more in tune with market requirements has considerable implications for the creative and cultural economy, and the findings are of relevance to government decision makers and senior policy staff.

The social implications are indirect and theoretical as they relate to improvements in the cultural landscape of spatial industry clusters. They have not been examined in this paper.

This research program is considered to have originality in that it bridges distinct areas of inquiry usually dealt with by separate professions or skill‐sets (film production, governance and management). Its originality is supported by the limited data discovered in the literature on this combination of topics.

This paper aims to look at the relationship between film tourism and ecotourism and questions whether the two are compatible or mutually exclusive.

Entertainment films are making a deep impact on international tourism development, with popular movies playing an increasingly influential role in tourists’ choice of holiday destination. Areas with high natural value are frequently used as film locations, their image as a nature-loving escape paradise emerges and is coincided with a growth of film-induced visitors, willing to participate in nature-based activities. Tourism has always been a fundamental component of the areas of high natural value concept, and with this unparalled growth of the film tourism and ecotourism, it was inevitable that one day they will meet and interact in natural areas. This paper provides case studies where filmic intervention shapes tourist nature-loving imaginings, triggers ecotourism activities but also raises environmental concern of locals, and films like The Beach (2000) and Deliverance (1972) and the TV series Pride and Prejudice (1996) are subject to discussion.

In many cases, the natural areas have not the carrying capacity to cope with large increases in film-induced visitors, and this results in a number of possible undesirable consequences, from the loss of privacy to the destruction of the natural environment. This paper suggests that film tourism and ecotourism are compatible if tourism policy planners follow strategies, such as environmental education initiatives, that engage film tourism stakeholders and the film industry in creating solutions to environmental challenges.

Film tourism planning hasn’t yet focused on the tools for environmentally sound management of a destination. This paper argues that film tourism literature needs to develop marketing and policy perspectives to inform appropriate environmental management of film tourism planning and enhance environmental sustainability of a destination.

This chapter focuses on clarifying the cooperation and convergence between tourism and audiovisual (AV) sectors in Hamburg and Riga. In light of increasingly easier and more accessible travel, the tourism sector is a growing trend in most countries and regions. To what extent does this affect cooperation with the AV sector? The chapter gives an overview of different types of cooperation in these regions and brings out the main obstacles for innovation. When describing the innovation systems, focus is put on institutional frameworks in these two regions. We end by arguing that raising the demand for innovation in the tourism sector is a real challenge and demonstrating that the public sector plays an important role in driving the cross-innovation processes between the observed sectors.

The purpose of this paper is to revisit the question: “How can the film‐induced tourism phenomenon be sustainably managed?” and review the implications arising.

The paper draws on each of the articles in the theme issue to examine the individual and collective insights.

It can be argued that an action plan for maximizing the film‐induced tourism benefits at the related destinations can be realized by building on the recommendations contained in this theme issue.

The paper explores the scope and potential for developing the film‐induced tourism sector.

This paper identifies successful case examples and action lines for future development, including continued dialogue between academics and practitioners involved in the film and tourism industries.

Marketing Management and Economics.

Management courses (MBA level), Courses on Tourism

When in India (WII) is a tour company serving the niche segment of Heritage tourism. WII was incorporated in 2011 with the aim to enable foreign and domestic tourists to experience the deeply embedded cultural ethos and heritage of Old Delhi. Their unique tourism product, “the Wonder Pedicabs”, provides leisure rickshaw rides through the Old Delhi lanes. This teaching case focuses on various managerial dimensions of the operations of WII. The case can be used in courses on Marketing as well as Economics. The case discusses the macro and micro environmental forces operating on WII. It deliberates on the economics of various tours offered by WII. It also educates the participants about the process of decision-making that goes into the selection of a tour operator and a tourism product. Hence, it appreciates the significance of need recognition, search for information, evaluation of alternatives and purchase decision as pillars in the process of decision-making process. The case also attempts to educate the participants about the Indian Tourism Sector.

Comprehend what constitutes a tourism product and types of tourism. Understand consumer decision-making for a tourism product. Highlight the importance of the tourism sector in the Indian economy. Discuss economic concepts pertaining to cost and volume, enabling managerial decision-making.

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CSS 12: Tourism and Hospitality.