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1 – 10 of 17Sarah Kühl, Aurelia Schütz and Gesa Busch
The use of multi-level labels can enhance product visibility by enabling labeling of various items. Moreover, it can better accommodate the diversity on both the producer and…
Abstract
Purpose
The use of multi-level labels can enhance product visibility by enabling labeling of various items. Moreover, it can better accommodate the diversity on both the producer and consumer sides. However, studies on the willingness to pay (WTP) for premium levels of those animal welfare labels are scarce.
Design/methodology/approach
We investigate consumers’ WTP for a four-level animal husbandry label introduced to the market by German retailers in 2019 by conducting an online survey with 1,223 German meat consumers using Van Westendorp’s price sensitivity meter (PSM).
Findings
There is a significant increase in WTP for level 3 of the husbandry label, but only a slight increase for level 4. One explanation is that consumers may have the mistaken belief that level 3 already includes outdoor access for animals. As a result of this expectation, consumers may not perceive much added value in level 4, which is reflected in their reluctance to pay a higher price. This is reinforced by the finding that once informed of the criteria, 18% of the participants reduced their WTP for level 3, whereas only 6% considered a discount for level 4. Furthermore, 40% were prepared to pay more for level 4 after being informed of the respective criteria than they had previously stated.
Originality/value
To the best of our knowledge, this study is the first to analyze and emphasize the importance of clear label communication, particularly for multi-level animal husbandry labels.
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To obtain better fatigue resistance for marine engineering equipment welded joints in the design stage, the design method of the marine engineering equipment welded joint design…
Abstract
Purpose
To obtain better fatigue resistance for marine engineering equipment welded joints in the design stage, the design method of the marine engineering equipment welded joint design stage needs to be studied.
Design/methodology/approach
Based on the structural stress theory, a design method of the marine engineering equipment welded joints with better fatigue performance is proposed. The effectiveness of the method is demonstrated through the simulation analysis and fatigue test of typical marine engineering equipment welded joints.
Findings
Methods based on the theoretical advantages of structural stress and the principle of ensuring that the welded joint has a low degree of stress concentration.
Originality/value
The design method of marine engineering equipment welded joints proposed in this study provides a set of operable design routes for technicians, which can better meet the needs of engineering applications.
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Yi Liu, Rui Ning, Mingxin Du, Shuanghe Yu and Yan Yan
The purpose of this paper is to propose an new online path planning method for porcine belly cutting. With the proliferation in demand for the automatic systems of pork…
Abstract
Purpose
The purpose of this paper is to propose an new online path planning method for porcine belly cutting. With the proliferation in demand for the automatic systems of pork production, the development of efficient and robust meat cutting algorithms are hot issues. The uncertain and dynamic nature of the online porcine belly cutting imposes a challenge for the robot to identify and cut efficiently and accurately. Based on the above challenges, an online porcine belly cutting method using 3D laser point cloud is proposed.
Design/methodology/approach
The robotic cutting system is composed of an industrial robotic manipulator, customized tools, a laser sensor and a PC.
Findings
Analysis of experimental results shows that by comparing with machine vision, laser sensor-based robot cutting has more advantages, and it can handle different carcass sizes.
Originality/value
An image pyramid method is used for dimensionality reduction of the 3D laser point cloud. From a detailed analysis of the outward and inward cutting errors, the outward cutting error is the limiting condition for reducing the segments by segmentation algorithm.
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The purpose of this paper is to examine the consumer response to brands offering gendered product differentiation (i.e. products “for her” or “for him”).
Abstract
Purpose
The purpose of this paper is to examine the consumer response to brands offering gendered product differentiation (i.e. products “for her” or “for him”).
Design/methodology/approach
Across three experiments, the effect of gendered (vs gender-unrelated) product differentiation on perceived brand sexism and word-of-mouth intention was tested. The moderating effects of feminist identity (Studies 1 and 2), endorsement of sexist beliefs (Study 2) and basis (stereotypical vs biological) for product differentiation (Study 3) were also tested.
Findings
Consumers perceive brands that offer gendered product differentiation as sexist, which in turn leads to negative word-of-mouth intention. Moreover, consumers with a strong feminist identity are more likely to perceive brands that offer gendered product differentiation as sexist, whereas consumers who endorse sexist beliefs are less likely to do so. Finally, consumers respond negatively when the gendered product differentiation is based on a gender stereotype, but much less so when it seems based on a biological difference between sexes.
Originality/value
Although multiple brands offering gendered products have been denounced by consumers as sexist, no research has examined this phenomenon. This paper pioneers in examining the consumer response to brands offering gendered product differentiation and in demonstrating that consumers perceive such brands as sexist.
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Xingwen Wu, Zhenxian Zhang, Wubin Cai, Ningrui Yang, Xuesong Jin, Ping Wang, Zefeng Wen, Maoru Chi, Shuling Liang and Yunhua Huang
This review aims to give a critical view of the wheel/rail high frequency vibration-induced vibration fatigue in railway bogie.
Abstract
Purpose
This review aims to give a critical view of the wheel/rail high frequency vibration-induced vibration fatigue in railway bogie.
Design/methodology/approach
Vibration fatigue of railway bogie arising from the wheel/rail high frequency vibration has become the main concern of railway operators. Previous reviews usually focused on the formation mechanism of wheel/rail high frequency vibration. This paper thus gives a critical review of the vibration fatigue of railway bogie owing to the short-pitch irregularities-induced high frequency vibration, including a brief introduction of short-pitch irregularities, associated high frequency vibration in railway bogie, typical vibration fatigue failure cases of railway bogie and methodologies used for the assessment of vibration fatigue and research gaps.
Findings
The results showed that the resulting excitation frequencies of short-pitch irregularity vary substantially due to different track types and formation mechanisms. The axle box-mounted components are much more vulnerable to vibration fatigue compared with other components. The wheel polygonal wear and rail corrugation-induced high frequency vibration is the main driving force of fatigue failure, and the fatigue crack usually initiates from the defect of the weld seam. Vibration spectrum for attachments of railway bogie defined in the standard underestimates the vibration level arising from the short-pitch irregularities. The current investigations on vibration fatigue mainly focus on the methods to improve the accuracy of fatigue damage assessment, and a systematical design method for vibration fatigue remains a huge gap to improve the survival probability when the rail vehicle is subjected to vibration fatigue.
Originality/value
The research can facilitate the development of a new methodology to improve the fatigue life of railway vehicles when subjected to wheel/rail high frequency vibration.
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Luke Mizzi, Arrigo Simonetti and Andrea Spaggiari
The “chiralisation” of Euclidean polygonal tessellations is a novel, recent method which has been used to design new auxetic metamaterials with complex topologies and improved…
Abstract
Purpose
The “chiralisation” of Euclidean polygonal tessellations is a novel, recent method which has been used to design new auxetic metamaterials with complex topologies and improved geometric versatility over traditional chiral honeycombs. This paper aims to design and manufacture chiral honeycombs representative of four distinct classes of 2D Euclidean tessellations with hexagonal rotational symmetry using fused-deposition additive manufacturing and experimentally analysed the mechanical properties and failure modes of these metamaterials.
Design/methodology/approach
Finite Element simulations were also used to study the high-strain compressive performance of these systems under both periodic boundary conditions and realistic, finite conditions. Experimental uniaxial compressive loading tests were applied to additively manufactured prototypes and digital image correlation was used to measure the Poisson’s ratio and analyse the deformation behaviour of these systems.
Findings
The results obtained demonstrate that these systems have the ability to exhibit a wide range of Poisson’s ratios (positive, quasi-zero and negative values) and stiffnesses as well as unusual failure modes characterised by a sequential layer-by-layer collapse of specific, non-adjacent ligaments. These findings provide useful insights on the mechanical properties and deformation behaviours of this new class of metamaterials and indicate that these chiral honeycombs could potentially possess anomalous characteristics which are not commonly found in traditional chiral metamaterials based on regular monohedral tilings.
Originality/value
To the best of the authors’ knowledge, the authors have analysed for the first time the high strain behaviour and failure modes of chiral metamaterials based on Euclidean multi-polygonal tessellations.
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Zhenkun Li, Zhili Zhao, Jinliang Liu and Xin Ding
To solve the problems caused by using precise molds for copper column positioning in the current column grid array package, this paper aims to optimize the proposed friction…
Abstract
Purpose
To solve the problems caused by using precise molds for copper column positioning in the current column grid array package, this paper aims to optimize the proposed friction plunge micro-welding (FPMW) technology without mold assistance, to overcome the problems of low interfacial bonding strength, shrinkage cavities and flash defects caused by the low hold-tight force of solder on the copper column.
Design/methodology/approach
A pressurizing device installed under the drill chuck of the friction welding machine is designed, which is used to apply a static constraint to the solder ball obliquely downward to increase the hold-tight force of the peripheral solder on the copper column during welding and promote the friction metallurgical connection between them.
Findings
The results show that the application of static constraint during welding can increase the compactness of the solder near the friction interface and effectively inhibit occurrences of flash, shrinkage cavities and crystal defects such as vacancies. Therefore, compared with the unconstrained (UC) FPMW, the average strength of the statically constrained (SC) FPMW joints and aged SC-FPMW joints can be increased by 51.1% and 122.6%, and the problem of the excessive growth of the interfacial connection layer in the UC-FPMW joints during aging can be effectively avoided.
Originality/value
The application of static constraint effectively inhibits the occurrence of defects such as shrinkage cavities, vacancies and flash in FPMW joints, and the welding quality is significantly improved.
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Yuhan Tang, Yuedong Wang, Jiayu Liu, Boya Tian, Qi Dong, Ziwei He and Jiayi Wen
In order to extend the application of the original octagonal Goodman–Smith fatigue limit diagram, which is commonly used for the evaluation of structure fatigue stress in…
Abstract
Purpose
In order to extend the application of the original octagonal Goodman–Smith fatigue limit diagram, which is commonly used for the evaluation of structure fatigue stress in engineering, a modification of it is proposed for the structure made of S355 steel (commonly used in high-speed electric multiple units (EMUs) bogie frame).
Design/methodology/approach
The modification is made based on Deutscher Verband für Schweißen und verwandte Verfahren e. V. (DVS) 1612 standard and the γ-P-S-N curve, with consideration of the fatigue evaluation requirements of different survival rates and confidence levels. The verification of the modification is performed for three welded joints and for the comparison with the experimental data.
Findings
The results indicate that the design survival rate, the design safety margin and the fatigue stress evaluation of welded joint types are all improved by using the modified diagram.
Originality/value
There are relatively few studies on modifying octagonal Goodman–Smith fatigue limit diagram. In this paper, a modified diagram is proposed and applied in order to ensure the safety and durability of key welded structures of rail vehicles.
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Tianyuan Ji and Wuli Chu
The geometric parameters of the compressor blade have a noteworthy influence on compressor stability, which should be meticulously designed. However, machining inaccuracies cause…
Abstract
Purpose
The geometric parameters of the compressor blade have a noteworthy influence on compressor stability, which should be meticulously designed. However, machining inaccuracies cause the blade geometric parameters to deviate from the ideal design, and the geometric deviation exhibits high randomness. Therefore, the purpose of this study is to quantify the uncertainty and analyze the sensitivity of the impact of blade geometric deviation on compressor stability.
Design/methodology/approach
In this work, the influence of blade geometric deviation is analyzed based on a subsonic compressor rotor stage, and three-dimensional numerical simulations are used to compute samples with different geometric features. A method of combining Halton sequence and non-intrusive polynomial chaos is adopted to carry out uncertainty quantitative analysis. Sobol’ index and Spearman correlation coefficient are used to analysis the sensitivity and correlation between compressor stability and blade geometric deviation, respectively.
Findings
The results show that the compressor stability is most sensitive to the tip clearance deviation, whereas deviations in the leading edge radius, trailing edge radius and chord length have minimal impact on the compressor stability. And, the effects of various blade geometric deviations on the compressor stability are basically independent and linearly superimposed.
Originality/value
This work provided a new approach for uncertainty quantification in compressor stability analysis. The conclusions obtained in this work provide some reference value for the manufacturing and maintenance of rotor blades.
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