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The accommodation sector has a strong impact on the host destination in terms of waste production, use of natural resources, physical impact on landscape and natural environment, greenhouse gas emissions, etc. (Hall et al., 2016). For this reason, the increasing attention to sustainability, also in the tourism sector, requires us to rethink the planning of the tourist accommodation development with reference to this approach. Moreover, it is necessary to take into consideration some important emerging trends in tourist consumption, in particular the greater interest in experiential holidays, the deep impact of sharing economy and the phenomena of ‘home stay tourism’ and ‘living like a local’. All of these are significantly orientating the demand and the offer towards a greater attention to authenticity (Grayson & Martinec, 2004; Paulauskaite, Powell, Coca-Stefaniak, &, Morrison, 2017; Tussyadiah & Pesonen, 2016a and 2016b; Tussyadiah & Pesonen, 2018).

The sustainability, environmental, socio-cultural and economic dimensions must be respected to develop forms of sustainable accommodations (Boley & Uysal, 2013; Elkington, 1997, 1998, 2004; Farrell, 1992). They have to be respectful of local communities and their identity and culture, not going beyond the host environmental and social carrying capacities (Graefe & Vaske, 1987; Hernandez-Maskivker, Ferrari, & Cruyt, 2019; Van Der Borg, 1992; Van der Borg, Costa, & Gotti, 1996; Vargas-Sánchez, Porras-Bueno, & de los Ángeles Plaza-Mejía, 2011). Those aspects must be referred not only to environmental ecosystems (Buckley, 2000; Sánchez-Cañizares, Castillo-Canalejo, & Cabeza-Ramírez, 2018) but also to the art, cultural heritage and local socio-cultural tissue of the destination (García-Hernández, la Calle-Vaquero, & Yubero, 2017). This is especially true in tourist destinations that are characterized by a remarkable fragility and sensitiveness. As explained by Jeong, Zielinski, Chang, and Kim (2018, p. 2), sensitive tourist destinations are areas that support responsible tourism, but do not necessarily have all the characteristics of ‘ecotourism’ or ‘responsible tourism’ destinations, as provided in their common definitions (Dolnicar & Leisch, 2008). Responsible tourism is a kind of tourist behaviour that occurs when tourists understand the impact of their behaviour on the environment and local people, and abide by the socio-cultural and environmental norms of the site (Jeong et al., 2018, p. 1).

Our research is focused on Matera. This southern Italian town, which has been the European Capital of Culture in 2019 and World Heritage Site since 1993, has an ancient and very peculiar history. It is a complex urban cave situated in a deep natural canyon, continuously inhabited since the Palaeolithic period. Today Matera, which has frequently been the location of important movies, is a successful international tourist destination and has shown an uninterrupted increase in tourism over the last 20 years. Unfortunately, this rapid tourist growth is threatening the town centre and its surroundings that are part of a protected area. In fact, the dimensions of visitors' flows are endangering a delicate destination with a fragile equilibrium, together with its priceless cultural heritage, traditions and way of living. In addition, it is giving rise to a residents' negative attitude towards tourists. For all these reasons, investments should be made to favour the development of different types of tourist accommodations (e.g. diffuse hotels or some forms of sharing accommodations) that are respectful of local economy, physical environment and cultural heritage as well as of the host community and its culture, traditions and identity (Gilli & Ferrari, 2016).

In this analysis a qualitative approach was adopted by carrying on face-to-face interviews with stakeholders. The main aims were to study to what extent tourist accommodations are perceived as sustainable by the main stakeholders' categories in Matera today, how their sustainability could be improved and if town innovations in this field already exist or could be promoted.

Roots tourism is an important tourism segment both quantitatively and qualitatively. However, unlike other countries such as Ireland and Scotland, in Italy the interest for this segment on the part of the institutions and the research world has so far been rather limited. Even the offer of services is not adequate and is not targeted. The chapter illustrates the main characteristics of the demand generated by roots tourists, their reasons to travel, their expectations, their preferences in terms of purchase and consumption behaviour. The phenomenon is analyzed from various points of view, not only of tourists but also of other stakeholders, including local government to understand the current and potential policies to encourage this form of tourism. Roots tourism is linked to other interesting tourism segments: retirement migration, lifestyle migration, second home and residential tourism. A comprehensive overview of marketing provides useful information for planning and implementing strategies aimed at developing travels of emigrants and their descendants to their homeland.

The research approach adopted in this article intends to validate ‘place awareness’ as a fundamental element, together and beyond the consideration of classic economic factors, in assessing the endogenous potential of tourism development of a territory. ‘Place awareness’ emerges as a determining factor in the processes of tourist development since it decides the type of relationship that is established with local resources, influencing their use and therefore the forms and modalities of their enhancement. Without the emergence of a ‘place awareness’ capable of recognizing and mobilizing the resources of the territory, the implementation of tourism development policies lead to growth dynamics which are poorly territorialized and predictably not lasting. In order for there to be development of a place, it is necessary that the place is preliminarily renown: the ‘place awareness’ manifests precisely the extent and intensity of this recognition.

To affirm the centrality of ‘place awareness’ in local tourism development processes, Sambuca di Sicilia, located in the Province of Agrigento, was chosen as a case study. The village, following the surprising victory in 2016 of the national competition ‘The most beautiful village in Italy’, is engaged in a promising transition phase with a strong evolutionary potential centred on redefining its identity in terms of a tourist village that focuses on the rich and wide range of local resources available.

German legal historians of nineteenth and twentieth centuries defined the main characteristics of the corporations and believed that one renaissance institution, the Casa di San Giorgio at Genoa (1407–1805), was similar to the corporations of later centuries. This paper proposes to reverse this perspective: did the founders of early modern corporations know the financial model of the fifteenth century Casa di San Giorgio? The research shows the connection between the model of the Casa di San Giorgio and the Mississippi Company of John Law (1720), the famous financial scheme and bubble. The history of the Casa di San Giorgio was mainly transmitted through a passage of Machiavelli’s History of Florence (VIII, 29). The paper offers new biographical evidence that Law had been to Genoa and introduces sources connecting the genesis of Law’s scheme for the Mississippi Company in France with the model of the Casa di San Giorgio.