Search results

The purpose of this study is to present a systematic methodological review of the application of field experiments in the domain of marketing research. By performing this study, the authors seek to offer necessary advice and suggestions to marketing scholars interested in the application of field experiments and to promote the adoption of field experiments as a preferred methodological choice among scholars in this domain.

A total of 315 field experiments published in the ten leading marketing journals in the past five decades were analyzed in this systematic methodological review. This study examines various aspects of field experiments, including the research profile of existing research, different trends and topics related to field experiments, choice of research questions, methods of observations, unobtrusive data collection, types of interventions and outcome variables.

This study identified various trends and topics, categories of manipulations, types of limitations and important considerations in designing field experiments and offered necessary advice on the future of field experiments in marketing research.

This study provides a complete roadmap for future marketing scholars to adopt field studies in their research plans. The systematic summary of limitations and the checklist will be helpful for the researchers to design and execute field studies more effectively and efficiently.

This review study offers a complete roadmap for marketing scholars who are interested in adopting field experiments in their research projects. The discussion of trends and topics, manipulations, limitations, design considerations and checklist items for field experiments offers relevant insights to marketing scholars and may help them design and execute field experiments more effectively and efficiently.

To the best of the authors’ knowledge, this study is the first of its kind to provide a comprehensive methodological review of field experiments published in leading marketing journals throughout the past five decades. This study makes novel and unique contributions to both theory and literature on field experiments in the marketing discipline.

The purpose of this paper is to assess the level of strategic management topic representation within the academic field of hospitality. The study addresses the following questions: what is the frequency of articles related to the topic of strategy in recent hospitality journals? How does the content of these articles differ from the more general field of strategic management? And, what are the potential gaps where researchers in the hospitality field can make contributions?

This study looks at the number and percentage of strategy-related articles published in leading hospitality journals for 2005 through 2009. The determination of the percentage of strategy-related articles published and categorizing these articles by key strategy topic area required several steps: defining strategic management as an academic area within hospitality; determining key strategy topic areas and key words or terms; and defining characteristics of the hospitality field that may impact what is and what is not strategic management in hospitality. Hospitality journal articles were then coded as strategy-related or other, and (if determined to be strategy-related) the articles were categorized into one of ten key topic areas.

Overall strategy articles represent about 27 percent of the total journal articles from the five-year period. In comparing hospitality journals to the sole top-tier business journal focusing on strategy, this study indicates differences exist among key topic areas of focus. These differences seem to indicate that researchers in general strategic management tend to focus on less applied and more theoretical notions of strategy where researchers in hospitality strategic management tend to focus on more tactical methods when addressing questions of strategy.

The limitations of this study are: the study focuses on four hospitality journals and the top-rated general strategy journal; and categorizing strategy articles was done using inter-judge reliability by the authors. Future research might identify a socially constructed definition of strategic management in hospitality.

The importance of strategic management and strategic thinking in hospitality and hospitality research has never been greater. With increasing turbulence in the global environment, the field of hospitality (and its related research) must assess and provide strategic approaches to address challenges and opportunities for the future.

The value of this study is in providing an overview of what has been studied in hospitality strategy in the recent past and pointing out future research opportunities for hospitality strategic management issues.

The aim of this article is to study a locally‐oriented and book‐based research field using two Swedish language sources. Knowledge about citation patterns outside journal‐based, English language databases is scarce; thus a substantial part of research in the humanities and the social sciences is neglected in bibliometric studies.

Citation characteristics (publication type, language, gender and age) in the journal Tidskrift för Litteraturvetenskap (2000‐2009) and in grant applications (2006‐2009) are studied. The datasets are analyzed further, adopting an author‐co‐citation approach for depicting and comparing the “intellectual base” of the field.

It is shown that monographs and anthologies are the main publication channel in Swedish literary research. English, followed by Swedish, is the major language, and the gender of authors seems to influence citation practices. Furthermore, a common intellectual base of literary studies that is independent of publication type and language could be identified.

Bibliometric analysis of fields within the humanities needs to go beyond established databases and materials. The extensive use of recent English language monographs in Swedish literary studies informs the acquisition policy of university libraries serving literature scholars.

Citation analysis of non‐English sources offers further knowledge about scholarly fields with a local and “rural” profile. The approach of using references in grant applications provides a novel and promising venue for bibliometric research.

The purpose of this paper is to examine work-based learning (WBL) pedagogy within higher education (HE) related to the use of the “field of study” concept.

This paper reviews WBL literature to discuss the original context of the concept and relates this to current pedagogic approaches through qualitative interviews and written explanations.

WBL pedagogy continues to use the concepts from field of study WBL but the study also indicates that academic practitioners are developing pedagogy to meet the needs of current workplace and educational policy.

This paper is limited in its scope due to the small number of respondents but there are potential implications about emerging directions for this pedagogic range.

The paper argues that field of study WBL is still relevant to existing practice but further engagement and research surrounding WBL pedagogy is needed to examine this range of HE.

The added value is the evidence of evolving WBL pedagogy that can inform issues of flexibility within HE provision.

The paper aims to clarify a debate about the legitimacy of entrepreneurship as a field of study. Katz and Kuratko continued this discussion by evaluating the legitimacy as an academic discipline. Their work extends the earlier contributions of Stephenson, Meyer, Finkle et al., and Fiet. Their research focused on the use of secondary data to consider this research question. This study uses an empirical evaluation of the actors that form the basis of this field of study, the faculty that teach entrepreneurship.

This study used an online survey to ascertain the academic background, dissertation subject, doctoral course work, teaching assignments, and research output of individuals that described themselves as entrepreneurship faculty.

The results show that a significant percentage of the sample of college instructors did not have a doctorate in entrepreneurship, nor did they study entrepreneurship in their curriculum thereby potentially undermining perceptions of legitimacy.

This study was based upon feedback from 112 faculty. A test using a χ2 goodness-of-fit showed there was no significant difference between the geographic location of respondents to non-respondents. The findings paint a distressing picture of the academic qualifications of the faculty assigned to teach entrepreneurship. In addition, the results were disappointing for the research productivity of faculty in the field. The fact that so many of them view themselves as entrepreneurship and small business faculty reinforces the significance of the findings. In general, the authors find empirical evidence in the sample that entrepreneurship and small business may not be viewed as a legitimate field due to the lack of academic credentials and the extensive professional credentials of their instructors.

The findings demonstrate that entrepreneurship is likely not considered legitimate, in part, due to a lack of academic preparation or research productivity of instructors within the field of entrepreneurship. The lack of doctoral preparation is a critical problem. This issue would not be paramount where faculty publishing solely in the field. However, the findings demonstrate self-described entrepreneurship instructors publish in other fields of study. Thus, the fact that faculty do not solely teach in the field is also testimony to the challenges of legitimacy faced by individuals that teach entrepreneurship.

The authors are not aware of any studies that specifically evaluate the academic background, dissertation subject, doctoral course work, teaching assignments, and research output of individuals that teach entrepreneurship.

The purpose of this study aims to examine sports tourism through a conceptual lens. The study offers a deep assessment of the general structure and purpose of sports tourism. Thus, the authors aim to determine the contributions of scientific studies in the field of sports tourism to sports tourism literature.

A qualitative research design was created and data collected using document analysis. The research articles were categorized and analyzed according to their objectives, journals of publication, keywords, application areas, research methods used, data collection techniques and findings

It was been determined that the research articles in the field of sports tourism contributed significantly to the sports tourism literature and to the cumulative progress of the field.

The implications of this study is that only publications in the field of sports tourism (in the tourism category) indexed in the Web of Science between 2014 and 2018 were examined.

Studies to be carried out in the field of sports tourism should be seen as continuations, rather than repetitions, of one another. Thus, more information about the field of sports tourism is needed to better articulate the structure of the field for the benefit of future researchers.

There is a need for studies to contribute to the development of sports tourism in the literature. This study aims to take a step in this direction. With the increase of activities to be carried out in both the field and practice of sports tourism, a better relationship will be established between sports, local people and relevant stakeholders.

More theoretical studies in this field (Gibson, 1998a; Soedjatmiko, 2015) suggest that the field of sports tourism can be further developed. In light of this call, the present study will provide an overview of sports tourism research as a whole, thus contributing to future research by its own merits. It will guide the authors to determine how activities in the field of sports tourism have grown and how they are progressing

Gender inequalities in higher education have attracted interest in the academic literature. The paper aims to discuss this issue.

The author uses standardized high school final exam results and probit regression analysis to contribute to this highly important discussion.

Based on secondary, non-survey data, female students tend to outperform males in subjects requiring creativity. Consistent with this comparative advantage, female students also tend to be more affected by their abilities in choosing and preferring the related field of humanities as a higher education. In line with female students’ choices, the results presented in the paper confirm that men are more inclined toward exact and natural sciences, even though they do not prove to have stronger abilities in related subjects. In addition, men are also more influenced by their abilities in obtaining a professional higher education. The choice of social sciences is quite similarly affected by the academic abilities of men and women. The paper also provides evidence that, on average, individuals choose their field of study according to their academic abilities.

For evidence, a data set that makes it possible to relate quantitative measures of very different academic abilities to all major academic disciplines is used in the paper. This unique approach has so far been lacking in the literature due to data limitations. In other words, instead of concentrating on a specific area, such as science, technology, engineering, and mathematics (STEM), the author takes a broader view.

The paper seeks to provide a structured review of the literature on gender and scholarly career outcomes in the social sciences and discuss its relevance to research on IS scholarship, in order to guide researchers who seek to conduct studies on the role of gender in academic IS careers.

The authors review the literature to identify all published studies that compare (or theorize about) various academic career outcomes for men and women in the social sciences.

In comparing the literature from the IS field with other social science disciplines, the authors conclude that gender has been entirely overlooked in studies of IS scholars' publication patterns and other career outcomes. Propositions are developed for researchers in order to guide future studies that examine the relationship between gender and academic career outcomes.

The paper focuses on studies that compare research productivity and other career outcomes for men and women in social science disciplines. Studies in other disciplines such as engineering, physical sciences, arts and humanities, are omitted. Studies that focus on women only or studies that examine the general antecedents to scholarly outcomes but which ignore gender are also excluded.

This paper seeks to open up a discussion of gender as a valid issue for investigation regarding career outcomes for IS scholars. The authors seek to motivate other researchers to examine whether women are achieving parity in the IS academic field.

This paper provides a comprehensive, structured literature review to systematically study whether gender plays a role in research productivity and other career outcomes for IS scholars.

To a prospective employee, self-perception is a vital component of employability; to better understand employability, an exploration of this essential component and its determinants is required. Besides investigating students’ perceptions of their likelihood of success in the graduate labour market, the purpose of this paper is to examine the main influence of gender and field of study and the interaction effects of these two independent variables on students’ self-perceived employability (SPE).

Data for the study were collected from a sample of 402 final-year students, at two universities in South Africa using an adapted questionnaire. The 402 students comprised of 203 from University A and 199 from University B. In total, 166 were males and 236 females while 104 were from Management Studies, 102 from Education, 72 from Law and 124 from Science and Agriculture. The three stated hypotheses for the study were analysed using factorial ANOVA (2×4) and the Bonferroni post hoc multiple comparison test.

The main effects of gender and field of study on SPE are both significant, but the interactions between them are not. Male students were found to demonstrate a higher level of SPE. For field of study, Education students demonstrated the highest level of SPE.

The study shows that students, particularly those in their final year, may perceive themselves to be more employable, due to increased awareness of their improved human capital. In addition, both gender and field of study are important attributes affecting students’ SPE. The variations in SPE are indicative of students’ understanding and awareness of labour market realities, offering several implications for universities and all stakeholders of graduate employability.

This paper reports on the processes and outcomes of a collaborative self-study conducted by three beginning teacher educators who sought to examine the efficacy of their teaching practices while working with student teachers in the field. By systematically embracing opportunities to explore mutually pressing issues and concerns manifest across the student teaching semester, the authors found that collaborative self-study provided a useful framework for considering their pedagogical reasoning and decision making as they encouraged student teachers to engage in rationale-based practice. The understandings gleaned from this study provided the authors with a basis upon which to reexamine their developing teacher educator pedagogies, as well as to critique the nature and structure of their teacher education program.