Search results

1 – 1 of 1
To view the access options for this content please click here
Article
Publication date: 1 August 2002

Helene Hill and Fidelma Lynchehaun

This article considers consumer attitudes and motivation towards organic food, and milk specifically. This is then linked to the resulting purchase behaviour. Based on a…

Downloads
11362

Abstract

This article considers consumer attitudes and motivation towards organic food, and milk specifically. This is then linked to the resulting purchase behaviour. Based on a combination of secondary and primary research, the results indicate the dynamics between these concepts. The resulting discussion highlights the importance of the associated internal and external factors within this area, and their impact for marketing managers.

Details

British Food Journal, vol. 104 no. 7
Type: Research Article
ISSN: 0007-070X

Keywords

1 – 1 of 1