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Article
Publication date: 11 March 2014

Christine M. Van Winkle and Kyle M. Woosnam

– The purpose of this paper is to examine the relation between psychological sense of community (SOC) and perceived social impacts of festival events.

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Abstract

Purpose

The purpose of this paper is to examine the relation between psychological sense of community (SOC) and perceived social impacts of festival events.

Design/methodology/approach

SOC was measured using the four-dimensional Brief Sense of Community Scale (BSCS) and the Festival Social Impact Attitudes Scale (FSIAS) was used to measure perceived impacts. Data were collected using self-administered questionnaires provided to residents of Caldwell, Texas following the annual Kolache Festival.

Findings

Results revealed a relation between two dimensions of the BSCS, needs fulfillment and influence, and the way in which impacts are perceived. Specifically, needs fulfillment was positively related to social benefits and individual benefits. Needs fulfillment was negatively related to social costs. Influence related to impacts in the same manner.

Research limitations/implications

This research provides support for a four-dimensional conceptualization of SOC and highlights the importance of examining the relation between psycho-social variables and perceptions of impact. Further research in additional settings is recommended.

Practical implications

Results suggest that individuals with greater SOC are better able to perceive festival impacts and could be mobilized by festival administrators to address festival issues. Further research in additional settings is recommended.

Originality/value

Empirical explorations of psychological SOC have been common in a range of community settings but have not received much attention with in the festival literature. Exploring how SOC is related to festival experiences can enhance theory development within this field of study as well as provide needed insight for festival administrators.

Details

International Journal of Event and Festival Management, vol. 5 no. 1
Type: Research Article
ISSN: 1758-2954

Keywords

Article
Publication date: 13 March 2020

Nisan Yozukmaz, Serkan Bertan and Serap Alkaya

Interactions between local people and guests/visitors are the main elements of tourism experience. And local festivals, considered as a significant part of festival tourism, are…

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Abstract

Purpose

Interactions between local people and guests/visitors are the main elements of tourism experience. And local festivals, considered as a significant part of festival tourism, are quite important in this context. Though many studies have been conducted about interaction between local residents and guests tourists, emotional solidarity remains as a concept which has not yet been studied much in tourism literature on local festivals. The aim of this study is to examine emotional solidarity in tourism festival literature and to determine the relationships between perceptions of local people related to social impacts of festivals and emotional solidarity they feel for guests/visitors.

Design/methodology/approach

In line with this purpose, a quantitative approach was adopted, and 19th weaving, culture and handicrafts festival held in Buldan was chosen to be studied as it is an important festival for local people dwelling in Buldan, Denizli province located in Aegean Region in Turkey. The study data were obtained through questionnaire method conducted with Buldan residents during the 19th festival (June, 28th–30th, 2019). The sample was determined with random sampling method.

Findings

The data were analyzed via factor and regression analyses. As a result of factor analysis, social impacts of the festivals were grouped under 6 factors (under 3 subfactors of social benefits: communal benefits, cultural–educational benefits, social unity benefits; under 3 subfactors of social costs: concerns related to social resources, concerns related to life quality and concerns related to social order).

Practical implications

Local people's perceptions of social impacts of festivals must be determined in order to find their impacts on emotional solidarity, and deficiencies must be remedied. Local governments who organize festivals to invigorate local economies usually try to attract more visitors with the purpose of maximizing economic impacts of festivals, and this is done without placing much importance on the social problems and social change that may arise in the future (Crandall, 1994).

Originality/value

Relationships were determined between emotional solidarity and residents' perceptions towards social and cultural–educational benefits as well as their concerns related to social resources and life quality.

Details

International Journal of Event and Festival Management, vol. 11 no. 2
Type: Research Article
ISSN: 1758-2954

Keywords

Article
Publication date: 4 January 2022

Alicia Orea-Giner, Francesc González-Reverté and Laura Fuentes-Moraleda

This research explores the consequences of a health crisis provoked by a pandemic scenario on music festival impacts considered by the stakeholders involved. The purpose of this…

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Abstract

Purpose

This research explores the consequences of a health crisis provoked by a pandemic scenario on music festival impacts considered by the stakeholders involved. The purpose of this paper is to identify the perceptions from the stakeholders' point of view (host community, public and private sector) and to identify the impacts generated before and after a health crisis regarding the celebration of a festival.

Design/methodology/approach

The study offers a holistic insight into impact research by music festivals. The methodology implemented is based on qualitative techniques. By conducting 20 in-depth interviews with essential stakeholders, it is possible to determine their perceptions of the impact of the event and the effects of a health crisis.

Findings

The results allow detecting a gap between internal and external stakeholders due to poor communication and planning of the event. The results show that a health crisis provokes negative impacts on the economic benefits of events' organisation. However, the cultural city's identity suffers an important damage that it is difficult to overcome. The community and visitors are the stakeholders that suffer a detrimental impact on their experience when attending the festival, considering the security measures. Moreover, results allow us to identify practical implications for event management and planning in a health crisis scenario.

Originality/value

The most important contribution of this research is the theoretical model proposed to analyse stakeholders' perception of the event celebration in a context of a health crisis. The model also considers different moments of the social exchange. The theoretical approaches considered theory of social exchange (SET) and Visitor, Industry, Community and Environment (VICE) models allow analysing the stakeholder's perception of a case study of a music festival (Viña Rock Festival, Spain). The emerging and central role of the cooperation between stakeholders constitutes another notable contribution to the literature.

Details

International Journal of Event and Festival Management, vol. 13 no. 2
Type: Research Article
ISSN: 1758-2954

Keywords

Article
Publication date: 27 July 2021

Dev Jani and John R. Philemon Mwakyusa

The purpose of the paper is to test the perceived economic, socio-cultural and environmental impacts on the satisfaction of local residents with the Zanzibar International Film…

Abstract

Purpose

The purpose of the paper is to test the perceived economic, socio-cultural and environmental impacts on the satisfaction of local residents with the Zanzibar International Film Festival.

Design/methodology/approach

Structured questionnaires were administered to 299 local Zanzibaris, to obtain the data necessary for hypotheses testing using Structural Equation Modelling through Smart PLS 3.0.

Findings

The findings reveal that locals' perceptions related to economic, cultural, environmental and pride impacts of the festival had greater positive significant effects on the level of satisfaction of local residents compared to image, entertainment and social impacts.

Research limitations/implications

The findings uphold the utility of Social Exchange Theory in explaining local residents' perceptions of the festival. The results contribute to the existing literature on festivals by affirming the multidimensional nature of their social consequences.

Practical implications

Managerially, the results shed light on possible areas to be improved by festival promoters from both the public and private sectors in enhancing the positive perceptions held by local residents as well as improving festivals in the area or similar context.

Originality/value

The study expands the Triple Bottom Line dimensions of sustainability in the festival context by adding pride, entertainment and image perceived value.

Details

International Journal of Event and Festival Management, vol. 12 no. 4
Type: Research Article
ISSN: 1758-2954

Keywords

Article
Publication date: 1 June 2012

Seungwon “Shawn” Lee and Joe Goldblatt

The purpose of this paper is to analyze and understand the impact of the global financial crisis during 2007‐2009. Furthermore, the paper seeks to identiy critical impacts upon…

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Abstract

Purpose

The purpose of this paper is to analyze and understand the impact of the global financial crisis during 2007‐2009. Furthermore, the paper seeks to identiy critical impacts upon the festival and event industry as a result of this crisis and to identify strategies to help members of the industry positively advance in the future.

Design/methodology/approach

Festival and event industry professionals were surveyed electronically about their business performance during the current global recession and about their potential strategies for coping in the short term and long term.

Findings

It was found that about the half of respondents' profit margins decreased during the recent financial crisis. The respondents indicated that primary factors that impacted the decrease were reduced available sponsorship funding and the general effects of economic recession on all other revenue sources. The festival and event professionals expected the industry to grow and perform at a very conservative pace over the two years (2011 and 2012) following the recession. The strategies that the festival and event professionals intended to use to build successful businesses following the recession were “increase marketing efforts,” “work to reduce expenses overall,” and “increase the use of technology”.

Research limitations/implications

The findings of this study solely reflect the US festival and event industry.

Practical implications

The significant contribution of this study is the analysis and understanding of the direct impact of the recent recession on the festival and event industry and also providing additional knowledge of changes being made by the industry in direct response to the economic recession of 2007‐2009.

Originality/value

The paper describes the first study of its kind to measure the direct impact of the global recession on the festival and event industry. The findings provide a guide to assist festival and event leaders to make better decisions to deal with both the current recession and future downturns. It also serves as a foundation to measure the performance of the festival and event industry in various economic environments.

Details

International Journal of Event and Festival Management, vol. 3 no. 2
Type: Research Article
ISSN: 1758-2954

Keywords

Article
Publication date: 11 October 2019

Thamires Foletto Fiuza, Fabricia Durieux Zucco, Edar da Silva Añaña and Ana Paula Lisboa Sohn

The purpose of this paper is to empirically evaluate residents’ perceptions about the impacts caused by Oktoberfest, in Santa Cruz do Sul, Brazil. More specifically, in addition…

Abstract

Purpose

The purpose of this paper is to empirically evaluate residents’ perceptions about the impacts caused by Oktoberfest, in Santa Cruz do Sul, Brazil. More specifically, in addition to identifying how the residents of the destination perceive the impacts promoted by the festival, the study also seeks to validate an instrument that allows the objective measurement of the phenomenon over time.

Design/methodology/approach

The data collection instrument is composed of 25 items adapted from Gursoy et al. (2004), Prayag et al. (2013) and Small (2007), and 10 questions obtaining the sociodemographic characteristics of respondents. In data collection, the authors used a non-probability convenience sampling method. This gathering was in September 2016, reaching up to 520 valid questionnaires. The data analysis included mean tests, exploratory factor analysis and confirmatory factor analysis.

Findings

Results show management and academic implications. Three dimensions were identified representing the festival’s advantages (economic, identity and socio-integrative benefits), and two other factors corresponding to the drawbacks (environmental costs and psychological and social costs), perceived by residents. The analysis of the factors identified through the various demographic cuts identified the existence of some crucial differences of evaluation between the residents of different genders or ethnic groups, and different ages or length of residence in the municipality. On the other hand, no significant differences were found regarding perceived costs and benefits of the event, among respondents from different civil status, schooling levels or family income.

Practical implications

From the academic point of view, the work offers a reliable instrument to measure the costs and benefits of a consolidated festival, in the view of residents, that can be replicated in the destination studied, or even adapted to other tourist destinations.

Originality/value

The present research seeks to contribute to the existing literature on the impacts of festivals in destinations, combining the theme with residents’ perception, seeking not only to identify the residents’ perceptions about the festival but also to relate these to the characteristics of the population.

Details

Journal of Hospitality and Tourism Insights, vol. 3 no. 2
Type: Research Article
ISSN: 2514-9792

Keywords

Article
Publication date: 10 October 2016

Niki Black

The purpose of this paper is to examine the contribution of small-scale, rural festivals to the social sustainability of their host communities. Small-scale, community originated…

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Abstract

Purpose

The purpose of this paper is to examine the contribution of small-scale, rural festivals to the social sustainability of their host communities. Small-scale, community originated festivals proliferate the rural landscape throughout the UK and yet despite this, festival research has focussed predominantly on large, urban events and on their economic impact (Wood, 2009; Gibson and Connell, 2011). This paper seeks to address the perceived research gap by examining these events through a lens of social sustainability.

Design/methodology/approach

The research uses a case study approach focussed on four festivals in Northumberland, UK. Individual interviews and focus groups were conducted with festival organisers, key figures and visitors. Following a constructivist grounded theory method four principle indicators were identified to determine festival contribution to community social sustainability. These indicators are: contribution to community pride and localness, enhancement of knowledge and understanding, contribution to the continuity of local culture and enablement of networks of connectivity.

Findings

The findings demonstrate the networks of connections which festivals enable between the culture, heritage and people (individuals and groups) of a place. By focussing on four indicators the paper shows the social impact of connections through the festival processes and content. The paper argues that small-scale festivals in rural locations can contribute to social sustainability if they demonstrate a balance of both consistency and innovation and accessibility and openness within the locale.

Originality/value

This paper addresses the gap in social impact research into rural festivals and presents an original approach to identify festival impact on community social sustainability.

Details

International Journal of Event and Festival Management, vol. 7 no. 3
Type: Research Article
ISSN: 1758-2954

Keywords

Article
Publication date: 30 April 2020

Dominique Hazel and Courtney Mason

The purpose of this paper is to increase understandings of the complexity of stakeholder relationships and their impact on environmental practices in music festivals in Western…

3300

Abstract

Purpose

The purpose of this paper is to increase understandings of the complexity of stakeholder relationships and their impact on environmental practices in music festivals in Western Canada, but also to highlight how managers can leverage their festival platform for stakeholders to create new partnerships that foster and support primary values around sustainability.

Design/methodology/approach

We use a community-based participatory framework to guide this study, and qualitative research methods in the form of in-depth interviews and surveys at three separate music festivals within the interior of British Columbia, Canada.

Findings

The majority of patrons are aware of the environmental impacts of music festivals and are more likely to attend a festival with effective practices. By making environmental sustainability a core value of the festival and communicating environmental objectives with both stakeholders and patrons, managers can begin to alleviate the operational barriers to environmentalism.

Originality/value

One of the primary contributions of this study is that it provides management with deeper understandings of a wide range of barriers to effective environmental practices in Western Canada. We consult directly with both festival management and attendees about environmental practices. This paper presents a fuller perspective of how to move beyond simple measures and craft a more sophisticated and flexible environmental strategy that reduces risk, anticipates obstacles and greatly improves the odds of successful implementation.

Details

International Journal of Event and Festival Management, vol. 11 no. 2
Type: Research Article
ISSN: 1758-2954

Keywords

Article
Publication date: 24 October 2008

Jennifer Rowley and Catrin Williams

The purpose of this paper is to report exploratory research into UK music festival attendees awareness of, and attitude towards, brands that sponsor music festivals. Sponsorship…

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Abstract

Purpose

The purpose of this paper is to report exploratory research into UK music festival attendees awareness of, and attitude towards, brands that sponsor music festivals. Sponsorship is an important revenue stream for music festivals, and, conversely brands perceive music festivals to be an effective channel through which to reach young target audiences. Further, there have been concerns expressed about the impact of alcohol sponsorship on drinking and health, but very little research has been conducted in this area.

Design/methodology/approach

A questionnaire was used as the primary method of data collection in order to investigate brand recall, brand awareness, brand use, brand attitude and any concerns about the potentially negative impacts of sponsorship, and specifically alcohol sponsorship.

Findings

There is evidence to suggest that brand sponsorship of music festivals has an impact on brand recall, awareness and attitude to the brand, but little evidence of impact on brand use. On the other hand, there are variations between brands and festivals. The values associated with sponsoring brands are largely positive. Some respondents indicated concerns about the consequences of sponsorship, particularly in relation to alcohol sponsorship.

Originality/value

This exploratory study has started a long overdue investigation into music festival attendees views on sponsorship. There is considerable scope for a larger scale study to investigate the impact of sponsorship over a larger number of brands and festivals, and to learn more about the sponsorship arrangements that have the most impact.

Details

Marketing Intelligence & Planning, vol. 26 no. 7
Type: Research Article
ISSN: 0263-4503

Keywords

Book part
Publication date: 29 November 2018

Antonio Botti, Antonella Monda and Massimiliano Vesci

Community-run festivals are an emerging giant in the tourism industry. Nowadays many local festivals have emerged with the specific objectives of celebrating local culinary…

Abstract

Community-run festivals are an emerging giant in the tourism industry. Nowadays many local festivals have emerged with the specific objectives of celebrating local culinary traditions, establishing business and trade of local products and developing sustainable destinations. Local events can influence the destination image, enabling the growth of tourist flows and stimulate destination marketing organizations to differentiate their own destination products from those of competitors. Two main aspects are analyzed: the main characteristics of local events and the influence of local festival on destination image. Moreover, the economic impact of festivals on the community and the main tourism management strategies adopted by managers are investigated. Finally, theoretical and managerial implications deriving from the chapter are discussed.

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