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This study aims to investigate what Turkish Airlines as a global airline company reports for corporate social responsibility (CSR) efforts on its corporate website by developing a framework assessing reports of airline companies’ CSR practices.

Content analysis was conducted on reports, documents and written policies published on the Turkish Airlines corporate website by the end of 2017.

The research findings suggest that Turkish Airlines publishes numerous reports highlighting their CSR activities. The study results show that Turkish Airlines reports its CSR activities through reports, documents and written policies. While the CSR reporting efforts deal with all CSR areas, the environmental dimension is the mostly emphasized area.

The study provides a model and data-driven analyzes for decision-makers and policymakers.

As one of the first study in the field, this research examines CSR reporting efforts in the airline industry via a new framework developed for airline companies.

本论文旨在以一家全球航空公司—土耳其航空为研究对象, 探究其在官网上汇报企业社会责任（CSR）措施, 以开发审视航空公司CSR措施的理论模型。

研究方法为内容分析法, 样本内容包括土耳其航空官网上在2017年之前发布的报告、文件、和文书政策。

研究表明土耳其航空发布很多强调其CSR活动的报告。分析结果显示土耳其航空通过报告、文件、文书政策等形式汇报其CSR行为。尽管CSR报告涉及方方面面, 但是环境方面是重中之重。

本论文为决策者和政策制定者提供了模型和数据为基础的分析方法。

本论文作为首个在其领域内探索的文章, 对航空业CSR汇报内容进行审视, 为航空公司搭建了新的理论模型。

企业社会责任、航空业、可持续性汇报、土耳其航空、土耳其

文章类型 研究型论文

While airports traditionally have been seen as classic examples of public enterprises, the government’s role in airport management has been changing throughout the world. This study explores airport governance models with a focus on stakeholder issues. Relatively little is known empirically about how public, private, or public–private partnership (PPP) provision of airport services affects different stakeholders. The main aim of this study is to develop a better understanding of the impact of airport governance forms on stakeholders. For this purpose, a theoretical background focused on identifying airport stakeholders and their conflicting interests is followed by a qualitative content analysis using past studies on airport management. The results suggest that a balanced approach is required to deal with stakeholder interests detached from their governance structures.

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The purpose of this paper is to provide an organizing lens for viewing the distinct contributions to knowledge production from those research communities addressing the impact of competitive strategy on company performance in general, and the influence of cost leadership and differentiation strategy on organizational performance in detail.

The research methodology was based on the PRISMA review, and thematic analysis based on an iterative process of open coding was analyzed and then the sample was analyzed by illustrating the research title, objectives, method, data analysis, sample size, variables and country.

The main factor that influenced the competitive strategy is strategic growth; strategic growth has a significant influence on competitive strategy. Furthermore, competitive strategy will boost firm network, performance measurement and organization behavior. In the same way, the internal goal factor will enhance organizational effectiveness. Also, a differentiation strategy will support management practice factors, strategic positions, product price, product characteristics and company performance.

This study contributes to the literature by identifying a framework of competitive strategy factors, company performance factors, cost leadership strategy factors, differentiation strategy factors and competitive strategy with global market factors. This study provides a complete picture and description of the resulting body knowledge in competitive strategy and organizational performance.