Search results

Brand storytelling is an effective marketing tool. However, when choosing whether to tell more or tell less, it remains unclear which of these two narrative styles is most effective. This study aims to examine whether blank-leaving(less) leads to favourable brand attitudes and compares its effects on consumers’ story immersion, to non-blank-leaving(more).

Two experiments were conducted to test the hypotheses. In Study 1, a single-factorial design was used with 252 participants assigned at random to one of two narrative conditions: blank-leaving or non-blank-leaving. Study 2 replicated Study 1 and investigated the moderating role of implicit mindsets.

The results show that a blank-leaving narrative style increases favourable brand attitudes. Consumers present deeper immersion in the brand story that uses blank-leaving, as compared to non-blank-leaving, leading to a more favourable brand attitude. Furthermore, this effect is stronger for individuals with growth mindsets.

Telling the brand story using a blank-leaving narrative style is more effective in catching consumers’ attention than non-blank-leaving. In particular, a blank-leaving narrative is a good approach for targeting consumers who have a growth mindset.

To the best of the authors’ knowledge, this research is the first to investigate and compare the effects of blank-leaving and non-blank-leaving narrative styles on brand attitudes in the context of storytelling marketing.

Based on the theoretical viewpoints of criminal geography and environmental criminology, this research uses spatial multi-criteria decision-making methods. In the process of spatial decision-making and optimization of police resources, researchers fully consider the dynamic application of Geographic Information System (GIS) and the effects of spatial prevention and control.

Researchers use an integrated method combining Policing Geographic Information System (PGIS) and multi-criteria decision analysis (MCDA). On the one hand, police GIS has an excellent visual data analysis platform and integrated decision support system in data management, spatial analysis, data exploration and regression analysis. On the other hand, through the design of the indicator system, the quantification of indicators, the determination of weights, comprehensive evaluation and sensitivity analysis, MCDA can select the best plan from a large number of alternatives. When joining MCDA, the spatial dimension will bring the research results closer to the real world.

The study finds that the crime of burglary is affected to a certain extent by the distribution of police forces, the location of police units. Another important finding of this research is the correlation between more precise preventive measures and the crime of burglary.

From a practical point of view, this research would help advance the role of police units and law enforcement agencies in preventing burglary crimes and provide experience for the allocation of regional police resources.

The purpose of this paper is to propose a novel quasi-nonlocal coupling of the bond-based peridynamic model with the classical continuum mechanics model to fully take advantage of their merits and be free of ghost forces.

This study reconstructs a total energy functional by introducing a coupling parameter that alters only the nonlocal interactions in the coupling region rather than the whole region and a modified elasticity tensor that affects the local interactions. Then, the consistency of force patch test is enforced in the coupling region to completely eliminate the ghost force in a general energy-based coupling scheme. For a one-dimensional problem, these coupling parameters are further determined through an energy patch test to preserve the energy equivalence or through an l¹-regularization. And, for a two- or three-dimensional problem, depending on the existence of a solution to the discretized force patch test, they are determined through an l¹-minimization or l¹-regularization.

One- and two-dimensional numerical examples under affine deformation have been conducted to verify the accuracy of the quasi-nonlocal coupling method, which exhibits no ghost force. Moreover, the coupling model can reproduce almost the same deformation behaviors of points near the crack for a cracked plate under tension as that from a pure peridynamic model, the former with a rather low computational cost and an easier application of boundary conditions.

This work is aiming at getting over long-standing ghost force issues in the energy-based coupling scheme. The numerical results from the cracked plate problem are exhibited promising extension to dynamic problems.

The purpose of this paper is to investigate the effect of Na₂SiO₃ concentration on the microstructure and corrosive properties of microarc oxidation (MAO) coating on Al-Mg-Sc alloy and explore microstructure evolution rule of Al substrate in the contact area.

The Na₂SiO₃ concentration in electrolytes influenced the microstructure and corrosion behavior of MAO coatings. Instantaneous high temperature and high pressure due to microarc discharge caused annealing treatment. The corrosive behavior of the MAO coating was featured with polarization curves and electrochemical impedance spectrum in 3.5 Wt.% NaCl solution.

The substrate in the contact area existed the instantaneous annealing treatment, which caused obvious recrystallization. The coating prepared in electrolyte containing 7 g/L Na₂SiO₃ exhibited the highest protective properties in 3.5 Wt.% NaCl solution.

MAO treatment could increase the corrosion resistance by producing a protective layer on the Al-Mg-Sc alloy surface at a suitable Na₂SiO₃ concentration and microstructure evolution rule of Al substrate in the contact area was obtained.

As the contradiction between economic development, resource and environment has become increasingly prominent, low-carbon competitiveness has received worldwide focus. This study aims to examine low-carbon competitiveness in 31 provinces (cities and regions) of China.

An evaluation index system for low-carbon competitiveness in China has been constructed, which is composed of 25 economic, social, environmental and policy indicators. To study the state of low-carbon competitiveness and resistance to China’ development of low-carbon competitiveness, this study uses a combination of the catastrophe progression model, the spatial autocorrelation model and the barrier method.

China’ low-carbon competitiveness gradually decreases from coastal to inland areas: the Tibet and Ningxia Hui autonomous regions are the least competitive regions, while the Shandong and Jiangsu provinces are the most competitive areas. The spatial correlation of the 31 provinces’ low-carbon competitiveness is very low and lacks regional cooperation. This study finds that the proportion of a region’ wetland area, the proportion of tertiary industries represented in its GDP and afforestation areas are the main factors in the development of low-carbon competitiveness. China should become the leader of carbon competitiveness by playing the leading role in the Eastern Region, optimizing the industrial structure, improving government supervision and strengthening environmental protection.

The paper provides a quantitative reference for evaluating China’ low-carbon competitiveness, which is beneficial for environmental policymaking. In addition, the evaluation and analysis methods offer relevant implications for developing countries.

The purpose of this paper is to analyze whether China's exports can effectively improve the global competitiveness of other BRICS countries' exports from the perspective of intra-BRICS export trade.

This paper extends the multinational trade model and analyzes the mechanism of the technological upgrading effect from the perspective of dynamic general equilibrium theory. In addition, this paper uses the export panel data of 217 products with three-digit SITC codes from China to other BRICS member countries from 2000 to 2016 and constructs a dynamic empirical model for parameter estimation.

The results show that China's exports to other BRICS member countries can effectively promote the technological improvement of other BRICS member countries' export products. In particular, the formal establishment of the BRICS organization in 2010 has significantly improved the efficiency of China's export technology optimization.

In the background of the prevalence of anti-globalization and the proliferation of protectionism, this paper proves that the deepening of trade cooperation between other BRICS members with China can help optimize their own international trade competitiveness and allow China's development dividend to benefit more countries and people.

The purpose of this paper is to elaborate on the interactive conflicts between business and governmental authorities in the regulatory process of an emerging business model: sharing economy. Focusing on bike sharing system, the study also investigates the conflict-handling strategy of bike sharing companies and government regulation.

An evolutionary game model is introduced to illustrate the interactive conflict between bike sharing companies and government regulation, combined with system dynamics (SD) to simulate the evolutionary conflict-handling strategies between the two players.

The dynamic strategies of the two players are observed, and under five conditions the conflict outcomes are evolutionary stable states. Simulations show that each party sacrifices part of its interest and adjust its strategy according to that of the other, indicating the conflict-handling strategy as a compromising mode. Furthermore, the strategies of bike sharing companies are sensitive to additional operation and maintenance costs for producing low-quality bicycles and costs of positive regulation, which provides theoretical guidance for regulatory authorities.

The station-less bike sharing come up in China recently, and it is an important research field of entrepreneurship. Owing to the uniqueness and novelty of the phenomenon, conflicts and challenges exist during the regulation process. Thus, the study practically contributes to the conflict-handling strategies of businesses and government under the context of sharing economy. Methodologically, as a novel issue with less available data to carry out empirical research, this study combines evolutionary game theory with SD to shed light on the complex interactions between businesses and government. The research method can be applied to other entrepreneurial studies.

Entrepreneurial orientation (EO) and entrepreneurial intentions (EI) both are prominent factors in the entrepreneurship domain to predict entrepreneurial behavior. Despite the fact, association between the EO sub-aspects and EI, as well as the indirect influence of the personality characteristic (Openness), has not been extensively investigated. The focus of this research study is to examine the association between sub-dimensions of EO, proactiveness, risk-taking, and innovativeness, and EI incorporating personality trait openness to experience (OTE) as mediating variable. Data is gathered from 164 professional course students. For the data analysis purpose, mediation analysis, multiple regression and confirmatory factor analysis (CFA) have been performed. Findings imply that all the sub-aspects of EO are significantly correlated with EI and personality trait OTE acted as mediating construct in link amidst EO and EI. Practical and theoretical contribution have been discussed in this study.

The purpose of this study was to explore the innovative and proactive practices adopted by subsistence businesses under the COVID-19 health contingency. Evidence of the current situation and the contingency practices that businesses have implemented in dealing with the economic crisis caused by the COVID-19 pandemic was collected through a literature review of secondary information sources: bibliographic and hemerographic, as well as in-depth interviews with five owners of artisanal and agricultural subsistence businesses.

Faced with uncertainty, artisanal and agricultural subsistence businesses have adopted innovative and proactive survival practices. The closure of markets, the absence of tourism, the suspension of non-essential activities, the lack of mobility and transportation, and the closure of access in rural communities are some of the realities these businesses are experiencing. Subsistence businesses in marginalised areas are a long way from accessing information technologies for online sales and home deliveries, which are implemented by most businesses in urban areas. In contrast, they revert to ancestral marketing practices such as bartering and low prices to earn an income for family food. Despite the loss of over 50% of subsistence businesses in urban and semi-urban areas, online sales through social media and websites, socially responsible initiatives, along with government support programmes, have helped others stay in business.

The aim of this chapter is to provide the readers with a brief background to the characteristics of tourism and a synoptic presentation of the main trends in tourism markets and challenges that tourism businesses should deal with.

A literature review was conducted on the relevant trends that can affect the management and marketing of tourism businesses. Micro case studies were also presented as practical examples of how tourism businesses have adapted to trends.

This chapter highlights the specific characteristics of the tourism industry, as well as the trends in the market/business environment. Tourism businesses need to remain aware of trends and find solutions to adapt their services and activities to take advantage of them.

This chapter is explorative in nature because it has made used of extant literature.

Tourism entrepreneurs are encouraged to stay abreast of changes in the business environment. Some of the examples provided may only be applicable in the short run but other examples have long-term impact. Valuable solutions are provided for consideration.

This chapter analyses several trends affecting the tourism industry from management and marketing perspectives. This analysis gives a better understanding of how these trends specifically affect tourism. This chapter highlights the importance of monitoring the trends and their evolution in the various markets.