Search results

1 – 10 of over 4000
Article
Publication date: 17 June 2022

Ting Chen, Feng Yang, Feifei Shan and Fengmei Xu

Opaque selling has become popular among service providers in recent years. Although many researchers have investigated the optimality of opaque selling for service…

Abstract

Purpose

Opaque selling has become popular among service providers in recent years. Although many researchers have investigated the optimality of opaque selling for service providers focusing on heterogeneous consumers, one question remaining unexplored is how the service providers’ optimal decisions are impacted by competitive intensity in a heterogeneous market. This paper aims to determine the conditions under which opaque selling is optimal for competing service providers.

Design/methodology/approach

The paper takes a Hotelling model to characterize the competition between two service providers. The authors also consider the interaction between the service providers and intermediary. Service providers act as game leaders and determine whether they should cooperate with the intermediary to introduce the opaque service.

Findings

The authors find that two competing service providers do not always benefit from opaque selling in a heterogeneous market consisting of leisure and business consumers, and the competitive intensity plays a significant role in the service providers’ decision optimization. Opaque selling allows service providers to acquire more profit in a highly competitive market or when the market contains a large proportion of leisure consumers. Otherwise, it is optimal for service providers without introducing the opaque selling.

Practical implications

The paper examines the optimality of opaque selling for competing service providers, and provides the suggestions to optimize the service providers’ decisions.

Originality/value

The paper investigates how the service providers’ optimal decisions are impacted by competitive intensity, considering the interaction between the service providers and intermediary.

Details

Asia Pacific Journal of Marketing and Logistics, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1355-5855

Keywords

Open Access
Article
Publication date: 9 August 2022

Feng Yang, Shan Zhao and Xiaoqian Zhang

China’s globalizing Internet describes a situation where China is using the Internet as a tool or medium to transmit its voice on the world stage and enhance its influence…

Abstract

Purpose

China’s globalizing Internet describes a situation where China is using the Internet as a tool or medium to transmit its voice on the world stage and enhance its influence over the global Internet governance system and the global digitalization process. Several concerns, however, exist regarding China’s globalizing Internet strategies. This paper aims to respond to these concerns and enhance the understanding of China’s globalizing Internet strategies.

Design/methodology/approach

This paper will use content analysis to trace the policy development trajectory of China’s globalizing Internet, including policy vision, policy-making agencies and policy tools.

Findings

The Chinese government has issued a considerable number of policies to regulate and promote the development of the Internet since 2014. The key trend that emerged from the analysis of China’s globalizing Internet policy is the cooperation among different agencies. Existing policies have comprehensively used the supply-oriented tools, the environment-oriented tools and the demand-oriented tools; and the last two tools have been used more frequently in recent years.

Originality/value

The analysis results contribute to understanding how China uses digital technology to enhance its influence over the global Internet governance system.

Details

Digital Transformation and Society, vol. 1 no. 2
Type: Research Article
ISSN: 2755-0761

Keywords

Article
Publication date: 10 September 2019

Feng Yang and Xiaoqian Zhang

The purpose of this paper is to identify key countries and their focal research fields on the information divide.

Abstract

Purpose

The purpose of this paper is to identify key countries and their focal research fields on the information divide.

Design/methodology/approach

Literature was retrieved to identify key countries and their primary focus. The literature research method was adopted to identify aspects of the primary focus in each key country.

Findings

The key countries with literature on the information divide are the USA, China, the UK and India. The problem of health is prominent in the USA, and solutions include providing information, distinguishing users’ profiles and improving eHealth literacy. Economic and political factors led to the urban–rural information divide in China, and policy is the most powerful solution. Under the influence of humanism, research on the information divide in the UK focuses on all age groups, and solutions differ according to age. Deep-rooted patriarchal concepts and traditional marriage customs make the gender information divide prominent in India, and increasing women’s information consciousness is a feasible way to reduce this divide.

Originality/value

This paper is an extensive review study on the information divide, which clarifies the key countries and their focal fields in research on this topic. More important, the paper innovatively analyzes and summarizes existing literature from a country perspective.

Details

Journal of Documentation, vol. 76 no. 2
Type: Research Article
ISSN: 0022-0418

Keywords

Article
Publication date: 1 March 2018

Yang Feng, Mao Zhihe and Wei Na

The concept of national fitness has promoted the construction and development of public sports. And how to effectively implement the layout of urban public sports planning…

Abstract

The concept of national fitness has promoted the construction and development of public sports. And how to effectively implement the layout of urban public sports planning has become a hot topic. Based on this, in the study, the layout and integration of the public sports cities in modern cities for the national fitness were mainly discussed. First of all, the research background of the planning and layout of public sports in modern cities under the concept of national fitness was expounded, and the development of urban public sports theory was briefly outlined. Then, the planning and layout of public fitness in modern cities were analyzed. Finally, through the planning and construction projects of public sports in modern cities, the design of public fitness corridor, community road and Sports Park was carried out. It is proved that the scientific and rational planning of sports cities can promote the development of the city.

Details

Open House International, vol. 43 no. 1
Type: Research Article
ISSN: 0168-2601

Keywords

Article
Publication date: 19 October 2020

Xiabing Zheng, Xiao Shi and Feng Yang

This study aims at exploring users' motives to form attachments within the social Q&A community context and identifying the differences between active users and lurkers…

Abstract

Purpose

This study aims at exploring users' motives to form attachments within the social Q&A community context and identifying the differences between active users and lurkers when building emotional attachments. By utilizing the media system dependency (MSD) theory, this study investigates into the driving factors of dependency relations (understanding, orientation and play) to user attachments (i.e. attachment to the social Q&A community, attachment to content creators).

Design/methodology/approach

The research model is empirically validated by an online questionnaire among users of a social Q&A community. Deriving from the actual behavioral data, the authors divide 262 valid responses into 157 active users and 105 lurkers according to whether they post or not. The partial least squares (PLS) method is exploited to analyze the relationships in the model. In addition, the PLS-based multi-group analysis is conducted for comparing active users and lurkers.

Findings

The empirical results confirm that dependency relations (understanding, orientation and play) significantly influence user attachments. Multi-group analysis suggests that the effect of understanding dependency relations on attachment to content creators is stronger for active users than for lurkers. However, the effect of orientation dependency relations on user attachment is significant for lurkers but not significant for active users.

Originality/value

This study enriches the knowledge of the MSD theory by extending it to the social Q&A community setting. Based on the MSD theory, the relationships between three sides of dependency relations and two types of user attachments are hypothesized in the research model. Besides, the impact of user heterogeneity in building user emotional attachment still lacks consideration. This study is one of the first in the field of comparison studies to compare active users and lurkers in such context, providing a novel contribution in understanding the motivations and emotional responses of different users.

Details

Information Technology & People, vol. 34 no. 7
Type: Research Article
ISSN: 0959-3845

Keywords

Article
Publication date: 15 June 2021

Tiantian Yang, Feng Yang and Jinqi Men

This study investigates how Danmu (danmaku) technological features (DTFs) of recommendation vlogs (rec-vlogs) impact consumer experiences and decisions.

1076

Abstract

Purpose

This study investigates how Danmu (danmaku) technological features (DTFs) of recommendation vlogs (rec-vlogs) impact consumer experiences and decisions.

Design/methodology/approach

The authors adopt the partial least squares structural equation modeling (PLS-SEM) technique with a sample of 422 viewers of Danmu-enabled rec-vlogs to examine the proposed model.

Findings

The DTFs positively affect consumer loyalty intentions through the mediation of social presence and immersion. Also, vlogger-product congruency significantly moderates the relationship between social presence and immersion.

Originality/value

With the increasing popularity of vlogs, retailers have adopted the vlog as a new marketing channel to connect with consumers. Although a growing body of studies focuses on this phenomenon, little is known about how DTFs help to increase consumer loyalty toward using rec-vlogs as product information sources. Anchored on the stimulus–organism–response framework, this study investigates how pseudo-synchronicity, Danmu-content congruency and parallelism, three DTFs used in rec-vlogs, impact consumer experiences of social presence and immersion, eventually influence the consumers' loyalty intentions toward rec-vlogs. The authors also examine whether the effect of social presence on immersion is contingent on vlogger-product congruency. These findings have implications for both researchers and practitioners to understand the effect of DTFs in the context of rec-vlogs.

Details

Information Technology & People, vol. 35 no. 4
Type: Research Article
ISSN: 0959-3845

Keywords

Article
Publication date: 23 August 2021

Lifang Wu, Zechao Liu, Yupeng Guan, Kejian Cui, Meng Jian, Yuanyuan Qin, Yandong Li, Feng Yang and Tianqin Yang

This paper aims to address the problem of uncertain product quality in digital light processing (DLP) three-dimensional (3D) printing, a scheme is proposed to…

Abstract

Purpose

This paper aims to address the problem of uncertain product quality in digital light processing (DLP) three-dimensional (3D) printing, a scheme is proposed to qualitatively estimate whether a layer is printed with the qualified quality or not cured .

Design/methodology/approach

A thermochromic pigment whose color fades at 45°C is prepared as the indicator and it is mixed with the resin. A visual surveillance framework is proposed to monitor the visual variation in a period of the entire curing process. The exposure region is divided into 30 × 30 sub-regions; gray-level variation curves (curing curves) in all sub-regions are classified as normal or abnormal and a corresponding printing control strategy is designed to improve the percentage of qualified printed objects.

Findings

The temperature variation caused by the releasing reaction heat on the exposure surface is consistent in different regions under the homogenized light intensity. The temperature in depth begins to rise at different times. The temperature in the regions near the light source rises earlier, and that far from the light source rises later. Thus, the color of resin mixed with the thermochromic pigment fades gradually over a period of the entire solidification process. The color variation in the regions with defects of bubbles, insufficient material filling, etc., is much different from that in the normal curing regions.

Originality/value

A temperature-sensitive organic chromatic chemical pigment is prepared to present the visual variation over a period of the entire curing process. A novel 3D printing scheme with visual surveillance is proposed to monitor the layer-wise curing quality and to timely stop the possible unqualified printing resulted from bubbles, insufficient material filling, etc.

Details

Rapid Prototyping Journal, vol. 27 no. 10
Type: Research Article
ISSN: 1355-2546

Keywords

Article
Publication date: 30 November 2020

Xiaohong Liu, Yue Du, Jiasen Sun, Rui Yang and Feng Yang

To dilute the financial difficulties in agricultural production and operation, the Chinese government has actively explored and developed rural supply chain finance (RSCF…

Abstract

Purpose

To dilute the financial difficulties in agricultural production and operation, the Chinese government has actively explored and developed rural supply chain finance (RSCF) service systems. The purpose of this study is to evaluate and analyze the performance of RSCF systems in China.

Design/methodology/approach

To evaluate the performance of RSCF systems in China, this study proposes a two-stage data envelopment analysis model. Compared with other models, the model proposed in this study considers not only the technical gap between RSCF systems but also the maximization of intermediate output to conform to the practice of RSCF.

Findings

Based on the empirical analysis, this study draws the following four conclusions. First, the overall efficiency of China's RSCF systems is low, and there remains great potential for improvement. Second, the technology gap ratio index score and meta-frontier efficiency of RSCF systems in Central China are the lowest in all regions, indicating that the technical level of RSCF systems in Central China is the lowest. Third, the relationship between rural residents' disposable income and the efficiency of RSCF systems is U-shaped, and the efficiency of RSCF systems in the high-income group is far greater than that of other income groups. Finally, the main reason for the lack of efficiency in RSCF seems to lie in management and technology.

Originality/value

This study divides all RSCF systems into four types according to management potential and technical potential, and recommend corresponding improvement suggestions for different kinds of RSCF systems.

Details

Industrial Management & Data Systems, vol. 121 no. 4
Type: Research Article
ISSN: 0263-5577

Keywords

Article
Publication date: 11 January 2016

Fei Du, Feng Yang, Liang Liang and Mingming Yang

This study aims to analyze the tradeoff between two potential marketing strategies for service providers, namely, market segmentation on the basis of reservation lead time…

2296

Abstract

Purpose

This study aims to analyze the tradeoff between two potential marketing strategies for service providers, namely, market segmentation on the basis of reservation lead time and cooperation with third parties.

Design/methodology/approach

This paper proposes an optimization model to describe market segmentation strategy after cooperating with third parties by taking hotels for example.

Findings

The results show that the profitability of adopting two strategies simultaneously is lower than that with market segmentation alone under some cases, which is relevant with attributes of travel agencies, such as switch rate and market share.

Research limitations/implications

This study indicates that cooperation with third parties has a negative impact on profitability of hotels using market segmentation in some cases. However, randomness of demand, customer loyalty and existence of cancellation should be considered in further research.

Practical implications

In an e-commerce era, hotels with market segmentation based on reservation lead time, are not required to cooperate with third parties under a number of situations (e.g. high switch rates and small market sizes of travel agencies). In addition, hotels should revise the segmentation strategy based on the change rate of potential demand of individual customers. Furthermore, hotels should enhance customer loyalty, strengthen cooperation with travel agencies that possess large market shares or small switch rates.

Originality/value

The study preliminarily formulates the optimal market segmentation strategy on the basis of reservation lead time after cooperating with third parties, which contributes to the revenue management.

Details

International Journal of Contemporary Hospitality Management, vol. 28 no. 1
Type: Research Article
ISSN: 0959-6119

Keywords

Article
Publication date: 31 October 2018

Fei Du, Sheng Ang, Feng Yang and Chenchen Yang

The purpose of this paper is to analyze the relationship between market competition and distribution strategy for logistics service providers (LSPs), including freight…

Abstract

Purpose

The purpose of this paper is to analyze the relationship between market competition and distribution strategy for logistics service providers (LSPs), including freight price, service level (delivery speed), and service coverage.

Design/methodology/approach

The authors consider two risk-neutral LSPs in which one is an existing company and the other is a new entrant. The existing LSP has a sound distribution network and provides service in both local and remote areas. The new entrant LSP should determine the freight price and service coverage to compete for business. The authors use a Stackelberg game to model the competition between two LSPs with assumptions of consumers’ utility and demand distribution. Numerical examples are used to validate the findings.

Findings

The findings show that the distribution strategy for LSPs depends on the ratio of the cost difference and shipping speed difference and demand structure. The LSP with higher shipping speeds only need to meet demands in local areas and may stay out of the market in some cases. To compete for business in the whole areas is more profitable for the LSP with lower shipping speeds when either unit service cost or the potential demand in remote areas is low enough. Otherwise, the LSP with lower speeds should stay out the market of remote areas.

Originality/value

This study is a preliminary research on the relationship between market competition and distribution strategy for LSPs and contributes to service operations management literature and strategic management for LSPs.

Details

Asia Pacific Journal of Marketing and Logistics, vol. 30 no. 4
Type: Research Article
ISSN: 1355-5855

Keywords

1 – 10 of over 4000