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Article
Publication date: 15 June 2017

Hsiu-Fen Lin and Kai-Lin Chang

The purpose of this paper is to develop an evaluation model to determine the relative weights of key factors influencing international market development (IMD) success through…

15540

Abstract

Purpose

The purpose of this paper is to develop an evaluation model to determine the relative weights of key factors influencing international market development (IMD) success through analysis network process (ANP) during group decision-making. An empirical case of the Taiwan bulk shipping industry is used to illustrate the feasibility of the proposed approach.

Design/methodology/approach

The literature review is performed to generate 20 key success factors (KSFs) along with four factor categories in IMD (such as organizational capability, environmental scanning, international strategy and internationalization behavior). Then, ANP is applied to develop an evaluation model that prioritizes the relative importance linking the above four factor categories with 20 evaluated KSFs.

Findings

With respect to the final weights for factor categories, “international strategy” and “environmental scanning” are the two most important criteria, followed by “organizational capability” and “internationalization behavior”. The results also showed that by reviewing the global weights of the 20 KSFs of IMD, “service as competitive advantage”, “market potential” and “risk taking” have the highest rankings.

Practical implications

The findings indicate that firm expansion into international markets typically depends on a successful international strategy. Hence, to enhance their global market competitiveness, Taiwan bulk shipping firms should focus their efforts on planning international market entry strategy and prioritizing shipping services with high-potential target markets.

Originality/value

Theoretically, the study results can provide both theoretical basis and empirical evidence, indicating the relative weights and priorities of KSFs of IMD for the Taiwan bulk shipping industry. From the managerial perspective, the analytical results can help managers focus on main factors and identify the best policy to improve their IMD practice and performance.

Details

Maritime Business Review, vol. 2 no. 2
Type: Research Article
ISSN: 2397-3757

Keywords

Content available
Article
Publication date: 16 February 2010

Tugrul Daim

1169

Abstract

Details

Journal of Technology Management in China, vol. 5 no. 1
Type: Research Article
ISSN: 1746-8779

Content available
Article
Publication date: 8 June 2012

583

Abstract

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Chinese Management Studies, vol. 6 no. 2
Type: Research Article
ISSN: 1750-614X

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Book part
Publication date: 21 January 2022

Abstract

Details

Industry 4.0 and Global Businesses
Type: Book
ISBN: 978-1-80117-326-1

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Book part
Publication date: 27 September 2022

Matthew Bennett and Emma Goodall

Abstract

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Autism and COVID-19
Type: Book
ISBN: 978-1-80455-033-5

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Abstract

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Cross Cultural & Strategic Management, vol. 27 no. 2
Type: Research Article
ISSN: 2059-5794

Open Access
Article
Publication date: 5 October 2018

Jafar Rezaei, Linde van Wulfften Palthe, Lori Tavasszy, Bart Wiegmans and Frank van der Laan

Port performance and port choice have been treated as separate streams of research. This hampers the efforts of ports to anticipate on and respond to possible future changes in…

12271

Abstract

Purpose

Port performance and port choice have been treated as separate streams of research. This hampers the efforts of ports to anticipate on and respond to possible future changes in port choice by shippers, freight forwarders and carriers. The purpose of this paper is to develop and demonstrate a port performance measurement methodology, extended from the perspective of port choice, which includes hinterland performance and a weighting of attributes from a port choice perspective.

Design/methodology/approach

A review of literature is used to extend the scope of port performance indicators. Multi-criteria decision analysis is used to operationalize the context of port choice, presenting a weighted approach using the Best-Worst Method (BWM). An empirical model is built based on an extensive port stakeholder survey.

Findings

Transport costs and times along the transport chain are the dominant factors for port competitiveness. Satisfaction, reputation and flexibility criteria are the other important decision criteria. The results also show how the availability of different modal alternatives impact on the position of a port. A ranking of routes for hinterland regions is done.

Originality/value

The paper focuses on two extensions of port performance measurement. So far, not all factors that determine port choice have been included in port performance studies. Here, first, factors related to hinterland services are included. Second, a weighting of port performance measures is proposed. The importance of factors is assessed using BWM. The approach is demonstrated empirically for a case of the European contestable hinterland regions, which so far have lacked quantitative analysis.

Details

Management Decision, vol. 57 no. 2
Type: Research Article
ISSN: 0025-1747

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