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This chapter uses Sandra Bem’s scholarship to demonstrate the intersections between developmental and social psychological approaches to understanding masculinity and femininity.

To highlight Sandra Bem’s contributions, we examined masculinity and femininity, broadly defined, from a socio-developmental theoretical perspective, conceptualizing gender development as embedded within a socio-historical context.

Our review of the literature illustrates that both age and social contextual features influence femininity and masculinity and more specifically that in childhood, adolescence, and early adulthood, femininity and masculinity vary depending on the sex (same- vs. other-sex) of those in the social context. Along with demonstrating the current utility and extensions of Sandra Bem’s research, we also emphasize the feminist and social justice applications of her body of work.

Weaknesses in the existing methodology where instruments are designed based on the assumption that masculinity and femininity are stable traits rather than characteristics that vary are discussed. Limitations to research focused on either social or developmental perspectives are highlighted and suggestions for a more integrative approach are provided.

Similar to how Sandra Bem’s work showed that sex and gender need not be linked, research and theory on the developmental and contextual specificity of gender also demonstrate that there is freedom in the expression of gender.

This chapter explores how traditional femininity as a form of emphasized femininity influences single mothers’ decisions to be involved in romantic relationships. It explores how women negotiate the boundaries of emphasized femininity in making their choices related to involvement in romantic relationships.

The data for this study were collected by conducting in-depth interviews with 30 Malaysian Tamil women. They were selected using a purposive sampling method. The main criterion of selection was that participants were Malaysian Indian single mothers identifying Tamil as their mother tongue. Latent and manifest content analyses were used to scrutinize the interviews.

Single mothers identified their responsibilities qua mothers as the most important part of their life. Many have remained single because they were concerned about the well-being of their children. Other than that, many single mothers chose not to be involved in a romantic relationship because it may be stigmatized by their family or community. Involvement in a romantic relationship is seen as a transgression from the notion of traditional femininity, which is a form of emphasized femininity in Tamil society. Motherhood and karpu (chastity) are seen as central to the traditional notion of femininity in Tamil society.

This study contributes to the understanding of how emphasized femininity in a minority group in Malaysia influences single mothers’ decisions about romantic relationships. Furthermore, there are very few studies in Malaysia focusing on the experiences of single mothers from minority ethnic communities.

Over the last decade, there has been a substantial rise in the popularity of tattooing in the UK, and a subsequent increase in tattooed female bodies. As explored by Walter (2010), key for the women of today is that they have a choice, to conform to stereotypical constructions of femininity, or resist them. However, tension lies in the ways that these choices are already constrained by socially imposed boundaries. In exploring constructions of tattooed female bodies, a stratified sample of 14 tattooed women were interviewed, with the transcripts being analysed using a discursive–narrative approach. Reflexivity forms a key part of the analysis, as I research a tattooed woman, with some of the insider–outsider intersections informing the analysis. Here, the discourse of unwritten rules and social norms is explored, with a specific focus on how tattooed women construct ‘right’ and ‘wrong’ choices in respect to the tattoos they and others get, the expectation and the normalisation of the pain of getting and having a tattoo, and finally, the generational difference in respect to how tattoos are accepted and understood.

This chapter explores women leaders’ outward appearance in the male-dominated world of rail, through the lenses of postfeminism and neoliberalism. Drawing on 31 interviews with women leaders in rail, it maps how a postfeminist logic is evident in women leaders’ narratives of aesthetic femininity. Aesthetic femininity refers to women leaders’ outward appearance which they describe as feminine. The research participants justify their feminine ‘work style’ through postfeminist themes of individual choice, natural sex differences, irony, personal initiative, skill and empowerment. The findings also show a patterning of justification around aesthetic femininity that fits a neoliberal self-governance as enterprise, self-flexibility and self-confidence. It is argued that whilst these iterations of aesthetic femininity are rooted in postfeminist and neoliberal contexts, they have consequences for sustaining gendered inequalities and traditional feminine norms in the highly masculinised culture of rail. Women’s narratives, whereby gender inequalities are acknowledged then subsumed into individualised agency through dress and appearance, do little to challenge the gendered culture in this sector.

Purpose – The goal of my study is to investigate women's tattooing in a phenomenological way, and to go in-depth into a “handful” of cases with the purpose of discussing tattooed women's daily lives and experiences. The main purpose of this study is to contribute to the scholarly literature on the sociology of the body, and particularly to women and tattoos.

Methodology/approach – Open-ended conversational interviews and feminist phenomenological methods together shed light on the possible connection between gendered attitudes about women's bodies and tattoos and tattooed women's personal feelings of beauty and femininity.

Findings – In this particular chapter, I describe the connections between women's tattoos: (1) personal or individual beauty and (2) femininity. Findings show that although women tend to think that tattooing goes against current societal beauty norms and ideas of femininity, many women feel that their tattoos make them more beautiful.

Originality/value of chapter – This study offers important insights into the social experiences of extensively tattooed women and, therefore, contributes to a more sociological and gender-specific glimpse of women's lives and tattooing. My discussion of and findings on tattooed women's lived experiences, however partial, should promote wider conceptualizations of the tattooing phenomenon, allow a wealth of tattoo meanings and experiences to come into the spotlight, and point to new ways to study tattoos and gendered bodies in the future.

Over 30 years have passed since the enactment of Title IX, the legislation that required all schools receiving federal aid to provide “equal opportunity for both sexes to participate in interscholastic, intercollegiate, intramural, and club athletic programs” (East, 1978, p. 213). Since 1972, girls’ and women's sport participation has increased in high schools, colleges and universities, the Olympics, and professional sports. Researchers interested in the study of gender and sport have raised critical questions and conducted empirical research concerning the meanings of masculinity and femininity, the implications of sport participation, the meanings of heterosexuality and homosexuality, gender equity, and media coverage of sports (Dworkin & Messner, 2002). One persistent theme in the literature on girls’ and women's sport participation is the connection between athleticism and femininity. Historically, researchers have used the role conflict perspective or the apologetic defense strategy to examine girls’ sport participation. In this chapter, I analyze athleticism and femininity on a high school basketball team using a third framework.

Purpose – The purpose of this exploratory research study was to bring the experiences of women in contact sport to the forefront of the discussion of gender and sport. The findings that I present here focus on the unique group of six female martial artists between the ages of 40 and 44 and the similarities and differences that emerged in comparison with the younger group of female rugby players and martial artists.

Methodology – A Standpoint Feminist approach was used through in-depth interviewing in a nonprobability purposive sample. The sample consisted of 15 female rugby players and 15 female martial artists.

Findings – In many ways, women in the younger and older groups have similar perceptions about the body and femininity. However, age may produce different perceptions about femininity in terms of gendered life stages. Age also appears to influence women's perceptions about femininity being an issue for athletes. In terms of the body, several of the women in the older group did begin comparing their older body to their younger body, although all mentioned weight.

Limitations – The research concentrated on only two contact sports, future research should be expanded. In addition, only 30 participants were interviewed in Canada. Future research should include a larger number of participants in an international sporting environment. This would increase generalizability.

Originality – This research presents an opportunity to explore age differences in sporting experiences, a topic whose coverage is limited in the literature.