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As the number of female customers shopping in online clothing stores increases, understanding how female customers’ e-loyalty is formed and fostered in this type of online store becomes very pivotal. Yet, despite its importance, little research has been done on this issue. The purpose of this paper is to focus on female online clothing shoppers and aim to examine the mediators of e-loyalty in the context of online clothing stores: e-satisfaction and e-trust.

A total of 482 subjects who are female and have online clothing store shopping experience in Taiwan were obtained and structural equation modeling was performed to analyze the measurement and structural models.

The results show that both perceived online privacy and security are positively associated with e-trust, whereas web design is not. Furthermore, perceived delivery time and web site design are positively associated with e-satisfaction. Both e-trust and e-satisfaction in turn positively influence e-loyalty for female online clothing shoppers.

On the basis of the literature review, there is a lack of theoretical knowledge of the relationships between e-loyalty, e-satisfaction, and e-trust among female online clothing shoppers. The research fulfills this important theoretical gap by extending prior studies on e-loyalty to further examine the factors that form e-satisfaction and e-trust, and how they, as mediators, influence the development of female customers’ e-loyalty in the context of online clothing stores. The result provides a model that contributes to understanding the formation of female customers’ e-loyalty.

The results of this study are helpful to online store managers in increasing their customers’ loyalty. Specifically, online clothing store managers have to create quick item delivery methods and friendly online shopping web sites that provide all necessary information and are easy to navigate and use so as to increase customers’ e-satisfaction. They also need to establish reliable and trustworthy web sites by letting their customers easily perceive the web sites’ privacy and security features to enhance customers’ e-trust. As e-satisfaction and e-trust increase, e-loyalty is fostered.

The contributions of this study are threefold. First, this study focusses on an important but previously neglected group in the context of online clothing stores: female online clothing shoppers. Second, the authors’ investigation extends the literature on e-loyalty by identifying important mediators (e-satisfaction and e-trust) and probing into their relationships to e-loyalty in the context of online clothing stores. Third, the findings contribute to academia and to future research by increasing understandings of the importance of the concerns and experiences of female online clothing shoppers and by suggesting that future research pay more attention to female online shoppers.

The purpose of this paper is to explore how the shopping mall environment influences the shopping experience and approach behaviour of female fashion shoppers.

Female shoppers were first clustered along the fashion orientation of the stores they patronise. Shoppers' response and behaviour was modelled in an invariant multigroup latent structural path analysis. Paths were initially constrained and then released as required. A total of 286 usable questionnaires were administered using a mall intercept survey method in a regional shopping centre. Participants were probed on their shopping activities, shopping mall perception, product perception, shopping value and approach behaviour toward the mall.

A favourable perception of the mall atmosphere elicits a positive perception of the merchandise offering and triggers hedonic shopping experiences. The effect of the mall environment, mediated by product perception, significantly impacts the shopping objectives of middle‐of‐the‐road female fashion shoppers. Mall atmospherics has no or little effect on the utilitarian value of low‐ or high‐fashion oriented shoppers. Hedonic response of fashion forward shoppers is not stronger than that of other fashion shoppers.

This study was carried out in one regional mall and should be replicated to other locations and markets. A larger sample would allow the inclusion of additional constructs.

Mall developers and operators are not only in real estate; they are also retailers. The mall environment is central to the perception of merchandise quality, and the shopping experience. Mall operators must be aware that the middle market target group is one that is highly sought after. They should strive to create a tenant mix that satisfies the many layers of fashion shopper needs.

This study represents a first attempt that investigates the integrated shopping experience of fashion shoppers in a shopping mall setting. It segments shoppers on their actual shopping behaviour rather than psychometrics.

The purpose of this research was to study the nature and extent of differences, if any, between male and female grocery shoppers in terms of grocery shopping behavior and attitudes and with respect to those store criteria that are important in selecting a food store. The results suggest that the underlying constructs influencing grocery shopping behavior and attitudes are basically the same for the male and female shoppers; however, the findings indicated that the degree to which some of these behavior/attitude factors impact resulted in a difference in grocery shopping patterns between the sexes. Further, even though some differences were observed in the relative importance rankings of 22 store‐selection criteria, the overriding pattern was one of congruence between the two groups of respondents. The paper concludes with a discussion of the strategic implications of the findings for the food retailer.

Single males and females are an under-studied segment of grocery shoppers. This study aims to compare the shopping habits of single males with single females and couples.

Structural equation modeling is used to analyze purchase history data for testing the effect of household type on shopping trip metrics and budget allocation to product categories.

Although single male shoppers differ on some trip metrics from females, differences are more pronounced between single shoppers, male or female, and couples. The study also confirms the mediating effect of trip metrics on the relationship between demographics and allocation of budget to grocery product categories.

The study contributes to the literature by identifying the differences and similarities between shopping behaviors of single males, single females and couples, developing an understanding of their budget allocation decisions to different product categories and testing and confirming that trip characteristics mediate the relationship between demographics and budget allocated to grocery products.

The purpose of this study is to describe the shopping experiences of males and females. The central research question is: what does shopping mean for males and females? The sub‐question related to this central research question is: what are the differences in male and female experiences of shopping?

Using a phenomenological method, a study was conducted of the shopping experiences of males and females. This involved in‐depth interviews, an analysis of significant statements, and generation of core themes.

The analysis revealed six core themes that highlight the differences in how males and females experience shopping. Categorizing these six themes into textural and structural descriptions of the phenomenon culminates in an essence that depicts shopping as being a pleasurable experience for females but not so pleasurable for males. Through an inductive process, the authors argue that these findings are most suitably explained within an evolutionary psychology framework.

First, the sample consists solely of Hong Kong shoppers. Second, although every effort was made to validate the findings, with an interpretivist study of this nature, the interpretations can be challenged.

Based on the evolutionary instincts of consumers, retailing tactics can be developed to cater for the needs of males, females, and couples.

While many quantitative studies have been conducted of the shopping behavior of males and females, none have deeply probed the shopping experiences using a qualitative line of inquiry. By seeking to discover the essence of the experience of male and female shoppers, this phenomenological research fills the gap in the existing literature.

Though online impulsive buying emerged mostly in Western cultures, it has been widely expanded as a key pattern among online customers in emerging markets. Interestingly, while few studies suggest that engaging in unplanned purchase actions (i.e. impulsive buying) is not always associated with negative emotions among customers (i.e. postpurchase cognitive dissonance), others suggest that impulsive buying is directly associated with cognitive dissonance. This paper aims to investigate and understand the key antecedents of online impulsive buying among Moroccan Gen Z consumers, and how it contributes to postpurchase dissonance. The authors also try to gain deeper insights by investigating the disparities between males and females using mutigroup analysis.

Based on data collected from 333 Moroccan Gen Zers, the hypothesized model was empirically tested using a partial least squares estimation.

First, the results confirm that impulsive buying is positively associated with postpurchase dissonance. Second, while hedonic shopping motivation, fear of missing out and materialism were found to significantly impact online impulsive buying, price value and online reviews had no significant effect on online impulsive purchases. The importance–performance matrix also suggests that the fear of missing out is the most important factor leading to online impulsive buying, followed by hedonic shopping motivation and materialism. Finally, the results confirm that female shoppers are more likely to engage in impulsive buying behavior, and this was mainly due to higher fear of missing out, hedonic shopping motivation and materialism.

First, the study findings can help online merchants to construct well-designed online shopping platforms and effective e-marketing tactics to stimulate purchase intentions among Gen Z shoppers. Online merchants should also attempt to reduce the negative feelings associated with unplanned buying behavior by introducing additional incentives, effective consumer interactivity and flexible return policies. This would help online suppliers in retaining customers and transforming impulse purchases into more recurrent ones. Second, online retailers should take into consideration the differences between male and female consumers by appealing to the role of gender in purchase situations when marketing their products and services. Finally, the findings offer interesting implications to society by allowing online shoppers to make well-informed purchase decisions without being influenced by personal and products’ traits.

While prior research assessed the investigated constructs in separate models, the study suggests an integrated framework that incorporates different determinants of online impulsive shopping as well as its impact on postpurchase cognitive dissonance. Additionally, the authors explored the moderating effect of gender to gain deeper insights with regard to the disparities between males and females while engaging in online impulsive buying. To the best of the authors’ knowledge, this study is the first of its kind to investigate the antecedents of online impulsive buying among Gen Z consumers in Arab countries and Africa.

Building on stimulus organism response theory, the current study examines the influence of channel integration quality dimensions (channel service configuration and integrated interactions) on the omnichannel retail store's shoppers' satisfaction, trust and commitment, subsequently leading to customer citizenship behavior (CCB). It examines the relationships proposed against boundary conditions, the number of channels used during the purchase and gender.

The research is descriptive, quantitative and cross-sectional investigation. It was conducted using data from 451 Indian omnichannel shoppers using a validated self-administered questionnaire. The proposed conceptual model was tested using PLS-SEM and PLS-MGA.

The results indicate that channel service configuration positively impact the dimensions of relationship quality of the omnichannel shoppers. However, integrated interactions influence trust and commitment directly but affect satisfaction indirectly through trust. Subsequently, relationship quality significantly explains CCB. The model results show r2 = 0.402 for CCB; that is, 40.2% of CCB is explained by channel integration and relationship quality. The moderating effect of the number of purchase channels used and gender on all proposed relationships were tested. PLS-MGA results revealed channel service configuration led to shopper commitment, subsequently impacting CCB. The effect was more among shoppers who used more than 2 channels. The impact of channel service configuration on commitment was seen more among female shoppers. Male and female shoppers exhibited satisfaction-driven and trust-driven citizenship behavior, respectively.

The study is carried out in the Indian population, where omnichannel retailing is still in the nascent stage.

This is the first study to demonstrate channel integration quality may influence customer citizenship behavior through relationship quality dimensions, tested against boundary conditions, the number of channels used during the purchase and gender. The findings from this research would help retail store managers design their omnichannel operations to encourage firm-beneficial value co-creation behaviors among omnichannel shoppers.

The internationalization of retailing is increasing throughout the global service markets. Among many retail formats, the discount store is one of the fastest growing formats actively engaging internationalization. In managing retail firms in other cultures, understanding of local customers’ perceptions toward the retail formats is especially important. Shopping motives may be a function of retail format, cultural, economic and social environment. Prior studies on shopping motives, however, have focused on Western cultures and on a shopping mall format. This study provides an exploratory examination of Korean discount shoppers’ shopping motives and their shopping typologies based on their shopping motives. A total of 624 questionnaires were administered to married female discount shoppers in Korea using the intercept survey method, and 467 completed questionnaires were available for data analysis. Factor analysis identified three shopping motives for patronizing discount stores: socialization, diversion and utilitarian. Four groups were identified using cluster analysis and labeled as leisurely‐motivated shoppers (n =152, 34.1 percent), socially‐motivated shoppers (n=49, 11.0 percent), utilitarian shoppers (n=132, 29.6 percent) and shopping‐apathetic shoppers (n=113, 25.3 percent). The four groups significantly differ in their appraisals of patronized store in some of store attributes, repatronage intention, and money spent in a shopping trip. Typologies of each cluster, discount retailing environments and managerial implications are discussed based on findings.

The purpose of this paper is to compare two competing models denoting two dimensions (hedonic and utilitarian) and three dimensions (hedonic, utilitarian and social) of the construct “value” and investigates their relative influence on satisfaction, future patronage intention (FPI) and word-of-mouth (WoM) in a hypermarket context. Additionally, the study examines if these relationships are contingent upon gender and shoppers’ perception of retail crowding.

The proposed models and the hypotheses were tested using structural equation modelling, across two cross-sectional studies (n1=268, n2=259). The multi-group analysis was used to test moderated relationships.

The study demonstrates that satisfaction mediates the impact of shopping value on FPI and WoM. The model that includes utilitarian, hedonic and social value explains higher variance in satisfaction and WoM than that is evidenced in the alternate model comprising utilitarian and hedonic values. Shoppers’ gender and perceived retail crowding moderate the influence of shopping value on satisfaction.

Retail managers should understand that enjoyable and social shopping experience of the consumers lead to satisfaction, which in turn plays a pivotal role in the formation of FPI and WoM. Managers discern that a moderate level of crowding is better than the extremely low or high level of density.

Amidst a lack of unanimity on the dimensionality of shopping value, this is one of the first studies to evaluate the two theoretical models of shopping value having two dimensions and three dimensions, respectively. An understanding of gender and retail crowding perceptions is crucial in shopping value judgments.

The purpose of this paper is to segment primary male grocery shoppers based on store and product attribute evaluations. A rich profile for each segment is developed. These developed contemporary shopper typologies are contrasted against earlier works.

Data of 280 male grocery shoppers was attained by a survey questionnaire. Factor analysis, cluster analysis and ANOVA were employed to develop specific segments of male shoppers.

Four distinct cohorts of male shoppers emerge from the data of eight constructs, measured by 46 items. One new shopper type, not found in earlier typology literature, emerged from this research. This shopper presented as young, well educated, at the commencement of their career and family lifecycle, attracted by a strong value offer and willingness to share the family food shopping responsibilities.

Research outcomes encourage supermarket retailers to implement targeted marketing and rationalized operational strategies that deliver on attributes of importance.

This research makes a contribution to segmentation literature and grocery retail practice in several ways. It presents the first retail typology of male supermarket shoppers, employing a cluster analysis technique. The research provides insights into the modern family food shopping behaviour of men, a channel in which men are now recognised as equal contributors. The research provides the basis for further gender comparative and cross‐contextual studies.