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In light of the recent shift in the US culture, this paper investigates the effectiveness of female sexual empowerment as ad appeal in the apparel industry.

Study 1 aimed to understand consumers' reactions to female sexual empowerment in ads in terms of their attitudes toward the ad, attitudes toward the brand and purchase intention. Study 2 investigated the role of gender in perceptions of female sexual empowerment in ads.

This research establishes that consumers display positive attitudes toward female sexual empowerment in the apparel advertisement. These attitudes positively influence attitudes toward the brand, which in turn improve purchase intention. These effects are stronger for women than men.

This research borrows from social power theory to reveal the impact of female sexual empowerment in ads in the apparel industry. Based on the theory of planned behavior, the findings also show that female sexual empowerment can have a positive impact on purchase intention through a serial mediation of attitude toward the ad and brand.

Marketers need to be aware of the impact of female sexual empowerment as ad appeal. Specifically, firms in the apparel industry could benefit from the positive effects of incorporating female sexual empowerment in their campaigns.

This research is the first to investigate the role of female sexual empowerment as ad appeal in improving consumers' responses to ads.

This paper aims to discuss how sex and relationship education (SRE) could benefit from considering current levels of young women's empowerment in (hetero)sexual relationships and challenge popular notions of twenty‐first century young women “having it all” and occupying powerful relational and sexual positions.

This study employed a qualitative research design. Young women were interviewed in focus group and follow‐up single interview discussion. The generated talk was then transcribed and critical discourse analytical techniques were employed to analyse the dialogues of the more sexually experienced young women to explore their narratives.

In contrast with popular images of sexually experienced young women enjoying promiscuity and caring little about the consequences of their sexual actions, this paper displays how some young women continue to struggle with their (hetero)sexual relationships, and particularly their first experiences of sexual intercourse. The young women in the study did not necessarily experience “empowered” love and sexual relationships, rather their talk about their relational and sexual experiences revealed uncertainties, dissatisfactions and compromises.

This study explores eight discourses from the sexually experienced, six of whom were young mothers, and two discourses of whom were not mothers at the time of interviewing. Accordingly, the discussed perspectives and experiences originated from the sexually experienced, and predominantly from young mothers, and the conclusions drawn are specific to this research context. Future studies could explore the extent to which the discussed findings may also be relevant to other groups of young women.

This paper contributes towards considerations of the inter‐relationships between current public health and wider social, cultural and educational issues. By taking young women's own concerns seriously and organising the content of educational classes around young people's interests and concerns, SRE can increase its potential to impact on the quality of young people's love and sexual relationships over and above reducing teenage pregnancies and sexually transmitted infections (STIs).

For many emerging adults, committed romantic relationships are perceived as offering the ideal context for sexual exploration and companionship. However, these relationships are often short-term and breakups between committed partners can be emotionally intense and create a significant amount of distress. While casual sex relationships appear to be an increasingly popular alternative, providing many of the same benefits of committed relationships without the emotional involvement, they are also consistently associated with sexual regret. Previous research indicates that both emotional reactions are reported at higher levels by women, but the extent to which breakup distress and sexual regret differ by relationship type remains unclear. The current study examined differences in breakup distress and sexual regret as a function of sex and type of sexual relationship (committed vs casual) among a sample of 230 undergraduate college students. As expected, women reported more breakup distress and sexual regret as compared to men, and men and women in committed relationships reported more breakup distress than those in casual relationships. Contrary to previous findings, there was no significant difference in sexual regret between committed and casual relationships, and this was consistent for both men and women. In addition, participants reported relatively low levels of both breakup distress and sexual regret overall. The results suggest that, in general, breakups may not pose a severe emotional threat to young adults, who seem to be confident in their sexual decision making regardless of relationship type.

This chapter argues that feminist inquiries and activism must be pursued considering women’s marginalized position within a religious institution in Canada in the 21st century. Drawing on Canadian Catholic nuns’ unique accounts of their experiences with the Roman Catholic Church, this chapter brings nuance to the complicated power dynamics navigated by women religious to show how women remain excluded and exploited in various ways in their own religious institutions. We point to the institutionalized Roman Catholic Church’s long-standing control over women’s reproductive rights, as well as its ongoing prohibition and recent criminalization of women’s ordination. We also address recent structural dynamics at play by drawing attention to a recent Vatican investigation and ongoing surveillance of women religious in North America under newly established church doctrine. We view these recent tactics as evidence of the Vatican’s renewed commitment to existing gender hierarchies within the Church. Feminist intervention is especially important considering this deepening patriarchal power and how, by extension, the church is regressing rather than progressing towards gender equality, even while it shows evidence of shifting attitudes on other social issues. This chapter also underscores the implications of a global religious institution for women in Canada.

This study aims to explore the impact of women empowerment and gender-stereotypical advertising exposure on consumers’ attitudes and purchase intents.

The quantitative research approach was used to assess the women-empowerment and gender-stereotypical advertising on consumers’ attitudes and purchase intentions, explicating the most effective approach in marketing communication in the Arab context, specifically Egypt. Administrated questionnaires were distributed online cross-gender through the use of convenience sampling. The targeted average sample size sought was minimum of 370. Once the data was acquired, partial least square path modelling of structural equation modelling was conducted to test the hypotheses.

Results show that male consumers and female consumers react to a certain extent differently to women-empowerment and gender-stereotypical advertisings. For instance, gender-stereotypical advertisings effect attitude for both genders; it effects male consumers’ purchase intentions, but not female consumers. Women empowerment advertising is insignificant on brand attitude and purchase intention among male consumers; among female consumers, it has significant impact on brand attitude, but not purchase intention. Nevertheless, both categories of advertising contribute to male consumers’ and female consumers’ perception and attitude towards gender role portrayal.

This study provides noteworthy insights and perspectives on women-empowerment (Femvertising) and gender-stereotypical advertising effects on cross-gender consumers in the Arab region (a region of strong masculine culture values). The emerged conclusions aid as a reference and guide for scholars and practitioners to develop effective advertising that create prospect depictions and build inspired female customer base.

This chapter critically analyzes the disparity between presumptive theoretical and technical development literatures and local ways of inhabiting gender and conceptualizing justice in Yogyakarta, Indonesia. This study explores local understandings of sexual violence, gender, and justice to capture a picture of gender, victimhood, and agency that destabilizes hegemonic global narratives of widespread violence and oppression.

Dominant academic and policy literatures often rely on universalized framings of gender, sexual violence, and justice. Broader critiques of Western presuppositions regarding the lived realities of women’s experiences are necessary to bridge the gap between representation and reality.

Without understanding the lives and experiences of women like those in Yogyakarta, Indonesia, imported programs to improve women’s “access to justice” and to “empower” women fail to render an inclusive justice and, ironically, reinforce essentialized conceptions of gender that are themselves an obstacle to women’s empowerment.

The danger of perpetuating hollow myths of oppression and suffering necessitates a re-evaluation of how scholars and development professionals capture the complexity of gender, sexual violence, and conceptions of justice in Indonesia, as well as other countries in the Global South.

This study builds on existing critical literature to problematize global assumptions about sexual violence, and emphasizes how essentialized representations of the feminine as fixed and universally oppressed silence the myriad voices of women of Yogyakarta.

This paper builds upon a new era of research seeking to understand variability in how desirable outcomes result from engaging rap music as a health enhancing artifact. More specifically, the study explores the music mediated pathways to individual and community well-being. The study emphasizes female music engagement. Quantitative methods are used to examine listening habits and preferences associated with empowering rap music engagement among a female sample of 202 university students using an a priori established path analysis model. Results echo prior research that suggests the functional value of music in helping to define the self independently and articulate one’s social identity within the context of community (Dixon, Zhang, & Conrad, 2009; Hill, 2009; Travis & Bowman, 2012). Specifically, results suggest that among females in this sample, (a) their appropriation of rap music can be empowering, (b) specific factors play a significant role in determining the difference between females that feel more or less empowered from their interactions with rap music, and (c) female listeners were more likely to appropriate rap music for personal and community growth if it was their favorite music type, if they listened often, and if they tended to listen alone more often than with friends. These research findings offer promising routes for more in depth qualitative analysis to help uncover the nuances of preferred engagement strategies and to help define the subjective lived experiences that lead to feeling empowered by music to act toward positive change for oneself and others. Practical results indicate the possibility for gender-specific education, therapeutic or empowerment-based programs that utilize rap music as a rubric.

One of the key contributions of feminist criminology has been to recognise the cultural significance of the concepts of sex and gender, bodies and social practices in order to conceptualise men’s engagement with crime, including the dominance of men as perpetrators of crimes of violence against women.

This chapter focusses on the #MeToo movement which has revealed the stark contrast between women’s experiences of sexual assault and sexual harassment, and the extent of men’s perceived entitlement to women’s bodies. By theorising the regulatory processes by which different bodies are ‘moralised’, it is possible to see how cultures are created by reference to the values ascribed to different bodies as well as what different bodies do. The author considers the applicability of moral regulation theory to show how processes of sexualisation, including sexual assault and harassment, constitute identity formation and considers whether resistance in the form of the #MeToo movement amounts to a powerful enough challenge to introduce cultural and structural changes.

Purpose – The main objective of this research is to explore the impacts of globalization on gender empowerment.

Methodology – This research uses a design that combines lagged cross-sectional and cross-sectional analyses. We have used ordinary least square regression. The sample size for this research is 48–70 nation-states. We have used gender empowerment measurement as an indicator of decision-making power that women in a society gain in decision making as a group.

Findings – Our findings illustrate variable effects of global economy on gender empowerment. Higher commodity concentration significantly lowers women's access to the formal and informal labor force and women's decision-making power after controlling for economic development, culture, and state's location in the global economy. Foreign direct investment lowers women's share in both the formal and informal labor force and women's decision-making power, while increasing women's share of secondary education. Thus, this research examines wider dimensions of women's experiences. We also find that some policies have positive effects, whereas others have negative effects on gender empowerment.

Originality/value of the chapter – Previous research on globalization and development has discussed the impacts of globalization on women's empowerment. However, researchers have either used women's access to formal work or education or gender development scores as an indicator of women's empowerment. Researchers have not captured women's empowerment completely. We have overcome this limitation by defining empowerment as a complex of access to resources (access to education, formal and informal labor force) and decision-making power (gender empowerment scores).